OrthoSouth

What OrthoSouth does

OrthoSouth, operating under the legal entity MSK Group, P.C., is a private, physician-owned orthopedic, spine, and sports medicine practice headquartered in Southaven, Mississippi, with its primary operating footprint across the Memphis metropolitan area and the broader Mid-South region (spanning Shelby, DeSoto, and Tipton counties). The practice operates 10+ clinical locations, two outpatient ambulatory surgery centers in Germantown, TN and Southaven, MS, and multiple dedicated physical and occupational therapy clinics, providing integrated orthopedic care from urgent walk-in and same-day injury evaluation through complex subspecialty surgery and rehabilitation.

The service platform spans general orthopedics, sports medicine, spine care, hand and wrist surgery, foot and ankle, hip and pelvis, shoulder, knee, elbow, and orthopedic oncology. Surgical services leverage two third-party robotic-assisted systems — Stryker's Mako Robotic Arm (used at St. Francis Hospital Memphis) and Smith & Nephew's CORI system (used at the OrthoSouth Surgery Centers) — for joint replacement procedures. Ancillary and diagnostic services include in-house MRI, EMG/NCV electrodiagnostic testing, orthobiologic and regenerative medicine injections (PRP, bone marrow concentrate, alpha 2 macroglobulin, shockwave therapy), and a D2C e-commerce channel (OrthoStore). The practice also runs the Sports Medicine Outreach Program, embedding 15 athletic trainers and 8 sports medicine physicians across Mid-South schools and serving as team physicians for the Memphis Grizzlies (NBA) and Memphis Hustle (NBA G League).

OrthoSouth's revenue is generated predominantly through insurance-reimbursed clinical, surgical, imaging, and therapy services billed across its regional patient base, with a complementary self-pay orthobiologic program offering publicly listed procedure pricing ($100-$5,500). Distribution is direct-to-patient across owned clinic and surgery center locations, supplemented by an online booking platform (Radix Health), telemedicine visits, and a Workers' Compensation / employer services channel. A joint Institute for Orthopedic Excellence with Baptist Memorial Health Care extends the practice into the hospital channel via on-site orthopedic hospitalists at Baptist Memorial Hospital in East Memphis. The practice is a registered trademark (MSK Group, P.C.) with no disclosed external private equity or venture capital backing.

Name

OrthoSouth

Legal name

MSK Group, P.C.

Website

https://orthosouth.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

OrthoSouth (MSK Group, P.C.) is a physician-owned orthopedic, spine, and sports medicine practice operating 10+ clinics, two ASCs, and multiple PT clinics across the Memphis metro and Mid-South region, serving general orthopedic patients, athletes, and workers' compensation cases.

Ownership category

akta.pro rank

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services: Revenue generated from patient consultations, examinations, diagnostic testing, and treatment services across multiple orthopedic specialties including spine, sports medicine, joint replacement, and general orthopedics.
2. Surgical Procedures: Surgical revenue from outpatient procedures at OrthoSouth Surgery Centers in Germantown and Southaven, including robot-assisted joint replacement, arthroscopy, fracture repair, and spine surgery.
3. Physical & Occupational Therapy: Rehabilitation services provided at multiple PT clinic locations, generating revenue through therapeutic treatment sessions for orthopedic diagnoses.
4. Diagnostic Imaging (MRI): Magnetic resonance imaging services offered at multiple locations for orthopedic diagnosis and treatment planning.
5. Workers' Compensation Services: Specialized employer services and workers' compensation care for workplace injuries, including medical opinions, treatment, and return-to-work coordination.
6. Orthobiologic Procedures: Cash-pay orthobiologic treatments including PRP, bone marrow concentrate, and other regenerative medicine procedures with publicly listed pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

OrthoSouth is a multi-location orthopedic, spine, and sports medicine practice providing comprehensive musculoskeletal care including same-day urgent orthopedic care, specialty departments (Spine, Sports Medicine, Joint Replacement, Hand & Wrist, Hip & Pelvis, Foot & Ankle, Shoulder, Knee, Elbow), physical and occupational therapy, diagnostic imaging (MRI, EMG/NCV), robot-assisted outpatient surgery, orthobiologic/regenerative medicine, workers' compensation services, orthopedic hospitalist coverage, telemedicine, and an online retail store for orthopedic products (OrthoStore).

Product overview

OrthoSouth is a multi-location orthopedic, spine, and sports medicine practice serving the Memphis and Mid-South region. The offering is organized as a platform of integrated clinical services — not a single software product — spanning same-day urgent orthopedic care, specialty departments (Spine Institute, Sports Medicine, Joint Replacement, Hand & Wrist, Hip & Pelvis, Foot & Ankle, Shoulder, Knee, Elbow), rehabilitation (Physical & Occupational Therapy including aquatic therapy and hand therapy), diagnostic imaging (MRI, EMG/NCV), robot-assisted and outpatient surgical procedures (at two surgery centers in Germantown and Southaven), orthobiologic medicine injections, employer/workers' compensation services, orthopedic hospitalist coverage, telemedicine, and an online OrthoStore. The practice is a registered trademark of MSK Group, P.C.

Differentiator

Problem solved

Functional benefit

Brands

• OrthoStore: Curated, quality products to get patients moving again - offers orthopedic products and medical supplies.
• Spine Institute
• Sports Medicine Outreach Program
• Orthobiologic Medicine Center

Products and services

• Same Day Orthopedic Care / Urgent Care Walk-in and urgent orthopedic care for sprains, strains, sports injuries, possible fractures, joint injuries, and other orthopedic problems at multiple Mid-South clinic locations, with Saturday clinics at Bartlett and Southaven and after-hours care at the Memphis Briarcrest location.
• Spine Institute
• Sports Medicine Program
• Robot-Assisted Joint Replacement
• Physical & Occupational Therapy
• MRI Services
• Outpatient Surgery Centers
• Orthobiologic Medicine
• Electrodiagnostic Testing (EMG/NCV)
• Hand & Wrist Surgery and Therapy
• Employer Services / Workers' Compensation
• Orthopedic Hospitalist Services
• Orthopedic Oncology
• Telemedicine
• OrthoStore

Quantifiable outcome

• 4.9 out of 5 patient satisfaction rating based on 76,467 surveys
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Baptist Memorial Health CarecoreStrategic or Co-development PartnerJoint Institute for Orthopedic Excellence partnership with Baptist Memorial Health Care. OrthoSouth orthopedic hospitalists practice on-site at Baptist Memorial Hospital in East Memphis providing coordinated care to hospital-admitted orthopedic patients from the Emergency Department.
• OrthoForumminorOthersOrthoSouth is a proud member of OrthoForum, a network or community of orthopedic practices.
• Memphis GrizzliesflagshipStrategic or Co-development PartnerOrthoSouth physicians serve as team doctors for the Memphis Grizzlies NBA professional basketball team, providing sports medicine coverage and orthopedic care for players.
• Memphis HustleflagshipStrategic or Co-development PartnerOrthoSouth physicians serve as team doctors for the Memphis Hustle NBA G-League professional basketball team.
• St. George's Independent SchoolcoreStrategic or Co-development PartnerOrthoSouth Sports Medicine Outreach Program provides athletic trainers (Tina Cole and Jessi Howard) and team physician (Dr. Tom Giel) services to St. George's Independent School, providing sports medicine care to student athletes.
• Harding Academy of MemphiscoreStrategic or Co-development PartnerOrthoSouth Sports Medicine Outreach Program provides Head Athletic Trainer Jennifer Dorman to Harding Academy. School received NATA Safe Sports School award in partnership with OrthoSouth.
• Mid-South SchoolscoreChannel Partner/ Reseller/ DistributorOrthoSouth manages a robust Sports Medicine Outreach Program that places athletic trainers in schools across the Mid-South region, including Shelby, DeSoto, and surrounding counties. The program serves more schools and student athletes than any other medical group in the region.
• Stryker (Mako Robotic-Arm)coreTechnology or IntegrationOrthoSouth uses Stryker's Mako robotic arm for joint replacement procedures, enabling patient-specific surgical planning and enhanced precision in hip and knee replacements. Procedures performed at St. Francis Hospital Memphis.
• Smith & Nephew (CORI System)coreTechnology or IntegrationOrthoSouth uses Smith & Nephew's CORI robotic-assisted surgical system for outpatient knee replacement procedures at OrthoSouth Surgery Centers in Germantown and Southaven.
• iFuse Implant SystemcoreTechnology or IntegrationOrthoSouth spine surgeon Dr. John Eager performs SI joint fusion using the iFuse Implant System for sacroiliac joint dysfunction treatment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rothman Orthopaedic Institute: Large multi-specialty orthopedic practice operating numerous clinic locations and ambulatory surgery centers across the Mid-Atlantic and Florida, comparable to OrthoSouth's integrated multi-clinic/ASC orthopedic platform with strong sports medicine focus.
• OrthoCarolina: Physician-owned orthopedic practice with multiple specialty clinics, surgery centers, and PT/hand therapy across the Carolinas — directly comparable in scale, multi-subspecialty orthopedic service line, and vertically integrated clinic + ASC + PT model.
• Resurgens Orthopaedics: One of the largest private orthopedic practices in the U.S., operating across metro Atlanta with multiple clinic locations, imaging, PT, and ASCs — closely mirrors OrthoSouth's vertically integrated orthopedic platform and regional dominance model.
• Beacon Orthopedics & Sports Medicine: Cincinnati-area multi-specialty orthopedic group with strong sports medicine practice, urgent orthopedic care, and surgery centers — comparable in service mix including sports medicine outreach, walk-in urgent care, and orthopedic specialty clinics.
• OrthoVirginia: Large multi-location orthopedic specialty group in Virginia with comprehensive subspecialties, ASCs, PT, and MRI — comparable in multi-clinic orthopedic platform with integrated surgical and rehabilitation services.
• Twin Cities Orthopedics: Minneapolis-St. Paul-based multi-specialty orthopedic practice with extensive clinic, surgery center, and PT network — directly comparable as a regional powerhouse orthopedic platform with broad specialty coverage and integrated ancillary services.
• The CORE Institute: Multi-state orthopedic specialty group offering comprehensive musculoskeletal care including orthopedic surgery, sports medicine, PT, and research — comparable in integrated specialty orthopedic care delivery and clinical scale.

Broad incumbents

• HSS (Hospital for Special Surgery): Nationally recognized orthopedic specialty hospital and practice network with extensive ambulatory expansion — broader incumbent in orthopedic specialty care with overlapping subspecialties (sports medicine, joint replacement, spine).

Regional players

• Tennessee Orthopaedic Alliance: Tennessee's largest orthopedic specialty group with multiple clinic locations across the state — directly relevant as a Tennessee-based orthopedic competitor sharing the same state geography and similar multi-specialty orthopedic model.

Others

• Stryker (Mako) — partnership / vendor context: Medical device vendor providing the Mako robotic-arm system OrthoSouth uses for joint replacement; comparable as an adjacent ecosystem participant rather than a direct competitor, relevant for understanding technology partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrthoSouth_
• YouTubeyoutube.com/@orthosouth9734
• Facebookfacebook.com/OrthoSouthCare
• LinkedInlinkedin.com/company/orthosouth-orthopedic-care
• Instagraminstagram.com/orthosouth_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrthoSouth