What Genashtim does

Genashtim is a Singapore-headquartered, for-profit social enterprise operating since 2004 (legal entity founded 2008) that delivers eLearning, language coaching, ESG consulting, and remote IT support services to enterprises and professionals across Asia and globally. Its core products are eCornell (exclusive Asia reseller of Cornell University executive education since 2004), EPiC Online and Mandarin eSpeak (English/Mandarin conversational coaching), Learning-D (LMS implementation and content conversion), Abled Online (remote IT support staffed by Persons With Disabilities), ESG Services (B Corp certification journey support and sustainability advisory via its B Lab B Market Builder mandate for Southeast Asia), ESG Talent (sustainability executive search), and Recruitment Support.

The company runs a 100% work-from-home, cloud-based infrastructure spanning 255 employees across 41 countries and 6 continents, including 93 PWDs, 12 refugees, and other marginalized workers, supported by tools such as Moodle LMS expertise, Articulate authoring, and the Microsoft co-developed M-Powered Portal deployed in Thailand, Indonesia, and Malaysia. Genashtim monetizes through annual enterprise training contracts, per-seat eCornell enrollments, per-session language coaching, and project-based ESG and recruitment fees, selling primarily via direct enterprise sales, the SBF channel reaching 27,200 Singapore member entities, and its B Corp/B Lab regional mandate. Notable enterprise relationships include Cornell University, the Singapore Business Federation, the ASEAN Responsible and Inclusive Business Alliance (board seat), and raiSE Singapore Centre for Social Enterprise.

The business is founder-led by Thomas Ng (former ABB and Rexam PLC executive and UNESCAP Promoter for the Asia-Pacific Decade of Persons with Disabilities), with no disclosed institutional funding or external shareholders. Recognition includes the second B Corp certification in Southeast Asia (2015), Best-for-the-World (2021, Malaysia), Steward Leadership Excellence SL25 (2022), Enabling Mark Gold (2023), and Progressive Wage Mark accreditation (2025).

Name

Genashtim

Legal name

Genashtim Pte Ltd

Website

https://genashtim.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Genashtim is a Singapore-based for-profit social enterprise that delivers eLearning (exclusive eCornell partner in Asia), language coaching, ESG/B Corp advisory, and remote IT support, employing 255 people including 93 persons with disabilities across 41 countries for enterprises and professionals.

Ownership category

akta.pro rank

Product category

Professional Education & Training Services

NAICS

Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300), Services-Computer Programming Services (7371)

akta.pro primary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

akta.pro secondary industries

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Executive education services
• Corporate eLearning solutions
• ESG consulting services
• Language coaching programs
• Remote IT support

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. eCornell Partnership Revenue: As the only eCornell partner in Asia, Genashtim resells Cornell University executive education courses to professionals and corporations across Asia, earning commissions or fees for enrollments.
2. EPiC Online Language Coaching: English and Mandarin language coaching sessions provided to individual learners and corporate clients, generating per-session or subscription fees.
3. Learning-D (eLearning Development): Learning design, content conversion services, and LMS implementation for corporate clients, billed as project fees or retainer arrangements.
4. Abled Online Remote IT Support: Remote technical support services provided by a network of PWD contractors to corporate clients globally.
5. ESG Services and B Corp Certification Support: Consulting services for ESG implementation, B Corp certification journey support, and sustainability reporting.
6. Recruitment Support Services: Database management and recruitment process support for companies seeking to hire remote or diverse talent.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Genashtim is a Singapore-based for-profit social enterprise that delivers professional eLearning, executive education, language coaching, ESG consulting, learning design/LMS implementation, remote IT support, and recruitment services. The company operates as Cornell University's exclusive eCornell partner in Asia, runs proprietary platforms such as EPiC Online (language coaching) and Abled Online (PWD-staffed remote IT support), and serves as B Lab's representative for Southeast Asia to promote B Corp certification.

Product overview

Genashtim is a purpose-driven social enterprise offering a portfolio of interconnected services centered on eLearning, language coaching, ESG consulting, and inclusive employment. The core offerings include: eCornell (Ivy League eLearning partnership), EPiC Online and Mandarin eSpeak (language coaching programs), Learning-D (learning design and LMS implementation), ESG Services (sustainability consulting and B Corp certification support), Abled Online (remote IT support by PWDs), and Recruitment Support. The company operates as a B Corp certified business and serves as B Lab's representative for Southeast Asia. Genashtim pioneered remote work and eLearning in Asia since 2004, creating employment opportunities for marginalized communities including persons with disabilities, refugees, and others facing occupational inequality.

Differentiator

Problem solved

Functional benefit

Brands

• eCornell: Ivy League eLearning partnership - Genashtim is eCornell's only partner in Asia
• EPiC Online
• Learning-D
• Abled Online
• Recruitment Support
• ESG Services
• B Market Builder
• ESG Talent
• To-Cert
• ESG Business Institute

Products and services

• eCornell Ivy League eLearning partnership with Cornell University offering certificate programs and executive education courses to professionals and corporations across Asia.
• EPiC Online Internet-based English language coaching program improving conversational fluency through online sessions with qualified coaches; targets corporate clients and individual learners globally.
• Mandarin eSpeak Mandarin language coaching program improving conversational fluency through online sessions, complementing the EPiC Online English program.
• ESG Services Business-as-a-force-for-good services including ESG consulting, sustainability reporting, B Corp certification journey support, and ESG talent recruitment.
• Learning-D Learning digitalisation services providing learning design, content conversion, and Learning Management System (LMS) implementation for corporate clients.
• Abled Online Remote IT support network of Persons With Disabilities (PWD) trained to provide technical assistance to clients globally.
• Recruitment Support Recruitment and database management support services for companies seeking to fill positions, with specialization in inclusive hiring practices.

Quantifiable outcome

• 93 persons with disabilities and 12 refugees provided meaningful employment
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• eCornell (Cornell University)coreChannel Partner/ Reseller/ DistributorExclusive partnership in Asia since 2004 - Genashtim is eCornell's only partner in Asia for Ivy League executive education courses. Genashtim resells Cornell University professional development programs to individuals and corporations across Asia.
• raiSE (Singapore Centre for Social Enterprise)coreStrategic or Co-development PartnerPartnership since 2019 with The Singapore Centre for Social Enterprise to provide social enterprise services. Genashtim is a member and provides services through this partnership.
• ASEAN Responsible and Inclusive Business Alliance (ARIABA)coreStrategic or Co-development PartnerGenashtim is represented on the board of ARIABA, helping with membership and training as well as managing their website. ARIABA focuses on responsible and inclusive business practices in ASEAN.
• Microsoft (M-Powered Portal)flagshipTechnology or IntegrationPartnership with Microsoft for the M-Powered Portal project - successfully launched in three countries: Thailand, Indonesia, and Malaysia. Custom portal developed to support remote operations.
• Singapore Business Federation (SBF)coreChannel Partner/ Reseller/ DistributorSince 2019, Genashtim has been running training programs for SBF's 27,200 member entities in Singapore. Programs include eCornell courses and custom corporate training.
• DG-BridgecoreStrategic or Co-development Partner10% of Genashtim Pte Ltd and Genashtim Sdn Bhd's profits are donated to DG-Bridge, a registered charitable foundation in Hong Kong. Genashtim also provides training and support to DG-Bridge.
• ESG TalentcoreStrategic or Co-development PartnerESG Talent is driven by a mission to cultivate visionary leaders who propel sustainability. Genashtim has launched ESG Talent to bridge commitment with action in executive search, permanent recruitment, advisory and consulting.
• ESG Business InstitutecoreStrategic or Co-development PartnerOne-stop learning and professional services portal aiming to encourage business to create positive impact. Genashtim partnered with ESG Business Institute to drive ESG reporting and sustainability consulting.
• To-CertcoreStrategic or Co-development PartnerGenashtim partnered with To-Cert for Independent Verification Analyst (IVA) services supporting B Corp certification assessments. Eleni Papadopoulou serves as COO of To-Cert.
• YPO (Young Presidents' Organization)minorGTM or Marketing PartnerGenashtim founder Thomas Ng is active in YPO/WPO. YPO has 30,000 CEOs across 142 countries with US$9 trillion in revenues. SEA Lestari was founded as first Social Impact Chapter in YPO in 2020.
• B Lab Southeast AsiacoreChannel Partner/ Reseller/ DistributorGenashtim serves as representative for B Lab (organization behind B Corp certification) for Southeast Asia except Singapore. They promote B Corp certification and help companies with their certification journey.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coursera for Business: Coursera for Business offers enterprise access to thousands of university courses, certificates, and degree programs. Overlaps with Genashtim's corporate training and eCornell partnership offerings, but operates at vastly greater scale, with a broader portfolio and far larger content catalog.
• Skillsoft: Skillsoft is a large enterprise learning platform combining content (business, tech, compliance), Percipio LMS, and leadership development. Comparable as a corporate training incumbent, though Skillsoft targets the global enterprise market broadly rather than Asia Ivy League executive education.

Direct peers

• Emeritus: Emeritus partners with top-tier universities (MIT, Columbia, Wharton, Cambridge) to deliver online executive education programs globally, including across Asia. Closely comparable to Genashtim's eCornell-exclusive partnership model, premium pricing, and Asia-heavy GTM.
• Simplilearn: Simplilearn (Blackstone-backed) offers professional certification and corporate training programs globally, including Asia. Comparable in target buyer (mid-career professionals and enterprises), digital delivery, and a portfolio that mixes partner-university content with proprietary bootcamps.
• ExecOnline: ExecOnline partners with top business schools (MIT Sloan, Berkeley Haas, Columbia, Wharton) to deliver cohort-based executive education to Fortune 1000 enterprises. Closely matches Genashtim's premium B2B2C corporate executive education motion via a top-university channel partner model.
• GetSmarter (a 2U brand): GetSmarter partners with universities (MIT, Harvard, Oxford, Imperial) to deliver premium online short courses and certificates. Directly comparable business model: university content partnership + corporate channel + cohort-based premium executive education, with similar reliance on Ivy League brand equity.

Regional players

• Great Learning: Great Learning (BYJU'S-owned) offers online professional and executive education across India and Southeast Asia, including data, tech, and business programs. Comparable premium-pricing model and Asia GTM, with broader content portfolio than Genashtim's Ivy League-anchored offering.
• TalentSprint: TalentSprint partners with premier Indian institutes (IIT, IIM, ISB) to deliver executive education programs to enterprises and professionals in India. Similar premium-partnership model to Genashtim-eCornell, but anchored to Indian institutes and India-first geography.
• upGrad: upGrad is a large India-headquartered edtech offering online degrees, certificates, and bootcamps for working professionals, with growing international operations. Comparable corporate and professional learner segments in Asia, though with a much wider product breadth.

Emerging players

• Na'amal: Na'amal is a social enterprise focused on remote digital work and learning for refugees across Africa and the Middle East. Comparable mission-driven, distributed-work model and the use of training-to-employment pipelines for marginalized talent, though much earlier stage and operating at a different geography and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genashtim