Na'amal
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Na'amal does
Na'amal is a UK-headquartered social enterprise founded in 2020 that prepares refugees and other underrepresented communities for the global workforce through skills training, mentorship, and remote work placement programs. The organization operates across multiple countries — including Jordan (2020), Lebanon (2022), Ethiopia (2023), Afghanistan, and Kenya — through a partnership-driven model with training providers such as MIT ReACT, Chams, Techfugees, Digital Opportunity Trust, the Virtual Training Team, and CONCAT. Programming combines technical skills, English language, and durable (soft) skills training, followed by mentor pairing and placement into paid remote internships or permanent employment. Governance sits under the Na'amal Foundation (Stichting Na'amal), whose board serves unpaid and oversees policy and compliance.
The organization's commercial arm, Na'amal Agency, launched in 2023 and provides professional digital services — full stack web development, workflow automation, UX/UI design and visual identity, and technical project management — to enterprise clients globally, using platforms such as Framer and Webflow. The Agency reports a 98% client satisfaction rate and connects clients with Na'amal-trained professionals, functioning as both a revenue-generating arm and a placement channel for program graduates. The portfolio also includes the Voices of Resilience podcast and the annual Migration Summit as thought-leadership and advocacy channels.
Revenue derives from two streams: donations and grants funding the social impact programs (with personnel hired on a project-by-project basis depending on grants awarded), and professional services fees generated through Na'amal Agency on a quote-based, project engagement model. The go-to-market motion is dual: community-led engagement through partner referrals and direct engagement with refugee communities on one side, and direct-to-consumer digital service sales to enterprise clients on the other. No venture capital, private equity, or institutional investor ownership has been disclosed; the organization is founder-led by Co-Founder and Executive Director Lorraine Charles.
Na'amal firmographics
Firmographics- Name
- Na'amal
- Legal name
- Na'amal
- Website
- https://naamal.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Na'amal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: Na'amal operates as a social enterprise funded through donations and grants to support refugee skills training and employment placement programs. The Na'amal Foundation oversees policy and governance, with personnel hired on a project-by-project basis depending on awarded grants.
- Professional Services (Agency): Na'amal Agency generates revenue through providing digital services including web development, design, workflow automation, and technical project management to enterprise clients globally.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Na'amal product offering
Product offeringCore offering
Na'amal runs three flagship programs—Skills Training, Mentorship, and Remote Work Placement—for refugees and underrepresented host-community learners preparing for the global digital workforce. It also operates a commercial arm, Na'amal Agency, which delivers outsourced digital services (web development, workflow automation, design, and project management) to paying clients, with revenue reinvested into its social mission.
Product overview
Na'amal is a nonprofit organization operating across two primary arms: (1) the core workforce development program providing refugees and underrepresented communities with skills training, mentorship, and remote work placement, and (2) Na'amal Agency, a professional services sub-brand offering full stack web development, workflow automation, design, and technical project management. The organization also houses the Na'amal Foundation for governance and produces the Voices of Resilience Podcast for advocacy. The portfolio includes Skills Training, Mentorship, Remote Work Placement, and Thought Leadership as core services, complemented by the Agency's service offerings and Foundation's organizational oversight.
Differentiator
Problem solved
Functional benefit
Brands
- Voices of Resilience: A podcast sharing the journeys of members of the refugee population striving for dignified lives, focusing on education paths and livelihoods while exploring the future of work as it relates to refugee access to employment.
Products and services
- Skills Training Program Structured digital-skills training cohorts that prepare refugees and host-community learners for entry into the global digital workforce. Delivered to program participants in the Middle East and Africa.
- Mentorship Program Mentorship matching and support that connects trainees with industry mentors to guide their entry into digital work. Targeted at refugees and underrepresented host-community learners.
- Remote Work Placement Program Program that places trained refugees and host-community learners into remote digital roles with employers globally.
- Na'amal Agency Commercial arm offering outsourced digital services including web development, workflow automation, design, and project management to corporate clients, with reported 98% client satisfaction. Revenue subsidizes Na'amal's nonprofit programs.
- Voices of Resilience Podcast Podcast series by Na'amal that shares stories and perspectives on refugee workforce inclusion and resilience, distributed on standard podcast platforms.
Quantifiable outcome
- 98% client satisfaction rate for Na'amal Agency digital services
Companies that use Na'amal
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Na'amal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Na'amal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Digital Opportunity TrustcoreDigital Opportunity Trust (DOT) is an international organization focused on digital livelihoods. Na'amal partnered with DOT in Ethiopia in 2023 for digital livelihoods programming, expanding operations to the East African region.
- TechfugeescoreTechfugees is an international nonprofit working to mobilize the tech community for refugees. In 2022, Na'amal partnered with Techfugees in Lebanon to deliver the first Digital Corridor Program for remote work and labor mobility, supporting the tech industry in crisis-affected countries.
- ChamscoreChams is a training partner operating in Jordan, collaborating with Na'amal and UNHCR to provide skills training for remote work. The partnership launched coding bootcamps in 2020 and 2021, with Na'amal providing soft skills training alongside Chams' digital skills programs.
- MIT ReACTcoreMIT ReACT (Resilient Communities Across Borders) is a flagship training partner providing global cohorts of refugee learners with advanced technical education. Na'amal collaborated with MIT ReACT in 2021 and 2022 for certificate programs, with Na'amal providing soft skills and human skills training complementing MIT's technical curriculum.
- The Virtual Training TeamminorThe Virtual Training Team is referenced as a training partner contributing to Na'amal's ecosystem of skills development providers for refugees.
- CONCATminorCONCAT is listed as a partner organization within Na'amal's collaborative ecosystem supporting refugee professional development.
- Na'amal FoundationcoreNa'amal Foundation is the governing nonprofit entity overseeing Na'amal's social enterprise operations. The Foundation is registered as Stichting Na'amal and has a policy plan governing its activities. The Board of Na'amal Foundation is unpaid, with personnel hired on a project-by-project basis depending on grants awarded.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Na'amal competitors and assessment
Company assessmentDirect peers
- Kiron: Provides higher-education and digital-skills pathways for refugees through partner universities and MOOCs. Comparable to Na'amal's credentialed-skills training component delivered via institutional partnerships.
- Upwardly Global: U.S.-based nonprofit supporting refugee and immigrant professional integration into skilled employment. Mirrors Na'amal's focus on bridging language and credential barriers to remote/digital work.
- Generation: Global nonprofit that trains and places young adults, including displaced populations, into technology and customer-service roles. Closely comparable to Na'amal's training-to-employment pathway and employer-matching model.
- Talent Beyond Boundaries: Nonprofit focused specifically on skilled-refugee-to-employer matching across borders. Shares Na'amal's refugee talent placement thesis and works with similar employer partners.
- Re:Coded: Tech-skills training and employment programme for displaced and underserved youth in the MENA region. Closely comparable curriculum-to-employment model in geographies where Na'amal also operates.
- Techfugees: Na'amal's named partner and a global nonprofit mobilising the tech community for refugees. Directly comparable mission and overlaps operationally in Lebanon and other geographies where Na'amal is active.
Broad incumbents
- Andela: Global marketplace for vetted African software engineers and technologists. Comparable model of matching underutilised talent from emerging markets to enterprise digital work, though operating at significantly larger scale.
- CloudFactory: Digital workforce provider sourcing cloud-based data and ML task workers from developing countries. Comparable social-enterprise digital-services model with employer-matching, scaled globally.
Regional players
- Inkomoko: East Africa-focused refugee and host-community entrepreneurship support organisation. Operates in the same East African geographies as Na'amal (Kenya, Ethiopia) and serves overlapping populations.
Emerging players
- Catchafire: Skills-based volunteer and professional-services platform connecting nonprofits with skilled professionals. Comparable marketplace approach, though volunteers rather than paid refugee professionals are the supply side.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Na'amal social profiles
Digital presenceNa'amal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Na'amal leadership team
Management profileNumber of profiles
Profiles4 records
Na'amal subsidiaries and ownership
Company hierarchySubsidiaries2 records
Na'amal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Na'amal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Na'amal
What does Na'amal do?
Na'amal runs three flagship programs—Skills Training, Mentorship, and Remote Work Placement—for refugees and underrepresented host-community learners preparing for the global digital workforce. It also operates a commercial arm, Na'amal Agency, which delivers outsourced digital services (web development, workflow automation, design, and project management) to paying clients, with revenue reinvested into its social mission.
Is Na'amal a public or private company?
Na'amal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Na'amal founded?
Na'amal was founded in 2020. It employs 11 to 50 people.
How does Na'amal make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are professional Services (Agency).
Who are Na'amal's main competitors?
Direct peers on record are Kiron, Upwardly Global, Generation, Talent Beyond Boundaries, Re:Coded and Techfugees. Broad incumbents are Andela and CloudFactory. Inkomoko is listed as a regional player. Catchafire is listed as an emerging player.
Does Na'amal have an API?
No public API is recorded for Na'amal.