PRoPR Agency

What PRoPR Agency does

PRoPR Agency is a Sofia, Bulgaria-based communications consultancy founded in 2006 (per firmographics) by Ivet Dobromirova, a former Bulgarian National Television journalist with 12 years on-air experience. The firm operates as a sole proprietorship and delivers a full suite of professional PR services: corporate and personal PR, media relations, crisis PR, B2B communication, public/government relations, networking, monitoring and research, and advertising material design. Its client base is primarily Bulgarian enterprises and institutions — including UniCredit Bulbank, METRO Cash & Carry, Sopharma, AES Galabovo, DLA Piper, and the Municipality of Stara Zagora — supplemented by NGOs and event organizers such as Iconomedia (publisher of Capital and Dnevnik.bg), FOUR PAWS Bulgaria, and the Kaliakria Cup regatta.

The firm's competitive positioning rests on a personalized, long-term client engagement model and a media relationship network built over 14+ years, with direct personal ties to editors and chief editors at all major Bulgarian media outlets. There is no proprietary technology platform; the offering is labor-based professional services delivered by a small multilingual, multidisciplinary team. Revenue is generated through quote-based, multi-year professional services contracts with no publicly disclosed pricing. The firm has no external funding, no app, no public API, and no disclosed AI capabilities, and it operates exclusively in the Bulgarian domestic market.

Name

PRoPR Agency

Legal name

PRoPR Agency

Website

https://pr-o-pr.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

PRoPR Agency is a Sofia-based Bulgarian communications consultancy founded in 2006, providing corporate and personal PR, media relations, crisis PR, and B2B communications to enterprises, law firms, NGOs, and government clients across Bulgaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR Consulting Services: Professional PR consultancy services including corporate/personal PR, media relations, crisis PR, B2B communications, online reputation management, networking, consultations and advertising materials preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PRoPR Agency is a communications consultancy that delivers tailored strategic PR programmes including Corporate/Personal PR, Media Relations, Crisis PR, B2B Communication, Online Reputation Management, Networking, and design/printing of advertising materials. Services are sold as custom consulting engagements to corporate, legal, NGO, media, government, and SME clients in Bulgaria, supported by direct relationships with leading journalists and editors built over more than 14 years.

Product overview

PRoPR Agency is a communications consultancy company offering a comprehensive suite of PR services. The agency's service portfolio includes Networking Services (leveraging an extensive contact network), B2B Communication (facilitating business partnerships), Crisis PR (preventive risk analysis), Consultations and Advertising Materials (design and production), Corporate/Personal PR (strategic positioning and image management), Media Relations (direct journalist engagement), Public Relations (government and organizational liaison), and Monitoring and Research (social and market analysis). These services are delivered through a tailored, individualistic approach to meet each client's specific communication needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate/Personal PR Core PR engagement that builds long-term client relationships to achieve long-term communication goals through personalised strategies combining brand/personal positioning, image management in public space, and crisis PR management. Offered to corporate and individual clients in Bulgaria.
• Media Relations Direct communication with leading journalists from major Bulgarian media outlets, working consultatively with leading names in Bulgarian journalism and maintaining personal relationships with editors and chief editors to maximise coverage.
• Crisis PR Preventive crisis PR service that performs risk analysis within the overall communication strategy and develops behavioural rules and instructions for crisis situations. Targeted at clients facing or anticipating reputational threats.
• B2B Communication Facilitates connections between companies and professionals in similar spheres of activity through personal meetings, official and unofficial events, conferences, business breakfasts, and exhibition participation, creating partnership opportunities for clients' long-term goals.
• Public Relations (Government/Stakeholder Liaison) Provides connections with various public organisations and state administration representatives at different levels, initiating and supporting activities beneficial to clients in the relevant domain.
• Networking Services Curated, exclusive networking service leveraging PRoPR's extensive contact network built over 14+ years, offered only after good-faith verification of client intentions to protect relationship integrity.
• Monitoring and Research Full monitoring of social, political, and technological dynamics in Bulgaria and globally, partnering with leading sociological agencies and consulting companies to produce detailed studies and in-depth analyses.
• Consultations and Advertising Materials Consulting on design, production, and printing of advertising materials and web content (posters, brochures, banners, flyers, ads, business cards, websites), with end-to-end subcontractor management on the client's behalf.

Quantifiable outcome

• Over 149 publications for '100 Naj-bogatite v Bulgaria' campaign
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Iconomedia (Capital & Dnevnik.bg)coreGTM or Marketing Partner · 1 January 2014Exclusive PR partner for all events organized by Iconomedia, publisher of Capital weekly and Dnevnik.bg. PRoPR provides comprehensive media communications for events including 'Business and Government' annual meetings, M&A conferences, and DigitalK digital marketing conference.
• Stara Zagora Municipality, Tourist Information Center, AFTH CREWcoreStrategic or Co-development Partner · 1 January 2014Co-organizers of the international hip-hop festival Groove Masters 2014. PRoPR served as PR partner responsible for media relations and coverage, resulting in over 130 publications.
• Solidarity with the Elderly ('Солидарност с възрастните')majorStrategic or Co-development Partner · 1 January 2014PRoPR was actively involved in the foundation's establishment phase, participating in creation and clarification of core principles and goals. Agency also created the 'I Respect the Elderly' initiative concept and designed all print and digital materials.
• DLA Piper, CMS Cameron McKenna, CMS Reich-Rohrwig Hainz, Wolf Theiss, CHSH Cerha Hempel Spiegelfeld HlawatimajorStrategic or Co-development Partner · 1 January 2014Engaged by five leading foreign law firms in Bulgaria in connection with an attack against them by Bulgarian law firms before the Competition Protection Commission and European Commission.
• Metro Cash & Carry BulgariamajorGTM or Marketing Partner · 1 January 2014PR partner for 'Stars of METRO' campaign targeting independent entrepreneurs and SME owners. Campaign involved 70+ entrepreneurs with 20,000 BGN grand prize.
• Bulgarian National TelevisionmajorStrategic or Co-development Partner · 1 January 2014Founded 'United Media Charity Campaign' which joined all major electronic and print media in Bulgaria to raise funds for children's liver transplants. Campaign saved 8 children's lives and raised BGN 10 million.
• FOUR PAWS Bulgaria (ЧЕТИРИ ЛАПИ)coreGTM or Marketing Partner · 1 January 2014PR partner for multiple animal welfare campaigns including 'My Sofia. Youth with causes' festival, 'Adopt Me' campaign, zoo advocacy initiatives, and responsible pet ownership campaigns.
• UniCredit BulbankminorGTM or Marketing Partner · 1 January 2014General sponsor for EU Youth Orchestra concert in Bulgaria under honorary patronage of Bulgarian President and Prime Minister.
• Newspaper 'Pari' (Money)majorGTM or Marketing Partner · 1 January 2014Engaged to build media strategy for popularizing the ranking '100 Naj-bogatite v Bulgaria' (100 Richest Bulgarians). Result was over 149 publications.
• Sofia MetropolitanminorGTM or Marketing Partner · 1 January 2014Partner for FOUR PAWS 'Adopt Me' campaign featuring animals in metro stations.
• Bulgarian Bridget Bardot FoundationminorStrategic or Co-development Partner · 1 January 2014Collaborating foundation for Bear Sanctuary Belitsa (formerly 'Dancing Bears Park'), rescue and rehabilitation center for bears.
• Friends of Doctor's Garden ('Приятели на Докторската градина')minorStrategic or Co-development Partner · 1 January 2014PRoPR is part of this NGO supporting civic participation in preserving the historical and cultural heritage of 'Doctor's Monument' park. Agency provides media communications and advertising material design.
• Kaliakria Resort and Marine Club BalchikcoreStrategic or Co-development Partner · 1 January 2008PR partner for the Black Sea regatta Kaliakria Cup since its first edition in 2008. Regatta brings together best sailors from Bulgaria and Romania with international crews.
• Foundation 'For New Partnership in Journalism' and Faculty of Journalism and Mass Communication at Sofia UniversitymajorStrategic or Co-development Partner · 1 January 2006Co-organizer of the first Media Fair in Bulgaria (2006-2012). PRoPR was deeply involved in program preparation, topic selection, guest communications, program moderation, design of all materials, and social media communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ketchum: Global PR firm (now part of Omnicom) with established European operations. Comparable through corporate communications, media relations, and brand reputation services that align with PRoPR's core offerings.
• FleishmanHillard: Global PR network with Eastern European presence. Comparable through its core media relations, corporate communications, and public affairs offerings that overlap directly with PRoPR's service portfolio.
• MSL Group (Publicis): Global PR and public affairs network within Publicis Groupe, with Central/Eastern European presence. Comparable through corporate communications, public affairs, and crisis services that overlap PRoPR's portfolio.
• Weber Shandwick: Global communications network operating across Europe. Comparable in its corporate communications, crisis management, and public affairs capabilities that mirror PRoPR's core services at greater scale.
• Hill+Knowlton: Global PR and public affairs firm with strong Eastern European footprint. Comparable through its crisis communications, public affairs, and corporate reputation services — areas where PRoPR also competes.
• Edelman: Global PR firm with operations across Central and Eastern Europe. Comparable to PRoPR through its core corporate-PR, crisis communications, and public affairs offerings, though Edelman serves a far broader geographic and sectoral footprint.
• BCW (Burson Cohn & Wolfe): Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe. Comparable in its corporate communications, crisis, and public affairs offerings that overlap directly with PRoPR's service lines.
• Ogilvy PR: Global PR and influence practice within WPP/Ogilvy, with regional Eastern European operations. Comparable through corporate communications, brand PR, and public affairs capabilities that align with PRoPR's core services.

Direct peers

• M3 Communications Group: Largest independent PR and digital communications agency in Bulgaria, headquartered in Sofia. Directly comparable to PRoPR as a domestic full-service PR consultancy competing for the same Bulgarian enterprise, government, and NGO clients.
• New Moment New Ideas: Sofia-based communications and creative agency offering PR, brand strategy, and event services. Comparable to PRoPR in its Bulgarian market focus, B2B client base, and integrated communications offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/propragency
• Facebookfacebook.com/PRoPRagency
• LinkedInlinkedin.com/company/propr-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRoPR Agency