Globall concept

What Globall concept does

Globall concept s.a. is a Belgian designer, manufacturer and distributor of festive illuminations and decorations, founded in 1996 and headquartered in Nivelles, Belgium. The company operates an integrated value chain comprising an in-house creative studio, production workshops, a 1,500 m2 showroom, and on-site staging teams, enabling it to deliver turnkey decoration projects from creative brief through installation. Its core offer spans five product sub-brands (Light Exclusives, Light Essentials, Deco Exclusives, Deco Essentials, and Seasons), Premium Project Services for cities and shopping centres, a Decoration Rental service, and a Digital Experiences line built around computer-vision-driven interactive installations.

The company monetises through multiple streams: one-time product sales via its own e-commerce storefront (store.globallconcept.com), multi-year rental contracts, professional services for turnkey municipal and retail projects, and installation/take-down services. Pricing is quote-based with no public list, and projects are managed end-to-end by dedicated project managers and key account managers across Belgium, France, the Netherlands, Germany, Italy, and Spain/Portugal. Distribution combines direct enterprise sales, a reseller/stockist network, and an outlet channel, supported by a multilingual website and active social presence.

Technologically, the offer rests on LED illumination (10x lower consumption and 50x longer life than filament bulbs), recyclable aluminium and PVC materials, 680 m2 of on-site solar panels supplying approximately 60% of required energy, and computer-vision-based digital experiences (e.g., Green Wall chroma-key photo booth, Noa Silver Paw gamified beacon hunt). The customer base spans municipalities, shopping centres, hotels, restaurants, conference centres and retail shop windows, with enterprise project work as the primary motion and SMB/long-tail revenue from the online store.

Name

Globall concept

Legal name

Globall Concept s.a.

Website

https://globallconcept.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Globall concept designs, manufactures and distributes festive illuminations and decorations for European cities, shopping centres, hotels, restaurants and retailers, delivering turnkey projects, rental services and computer-vision-driven digital experiences from its Nivelles, Belgium headquarters.

Ownership category

akta.pro rank

Product category

Commercial Festive Decorations

NAICS

Electric Lighting Equipment Manufacturing (3351), Industrial Design Services (54142), Indoor and Outdoor Display Advertising (54185)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Corporate Event Decor, Branding & Signage (HSACADAJ), Holiday & Decorative String Lighting Retail (CRAIAHAJ), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Festive decoration manufacturing
• Commercial Christmas lighting
• Turnkey decoration projects
• Urban festive installations
• LED decorative products

Headquarters

HQ city

Nivelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of festive decorations including Christmas trees, illuminated decorations, garlands, ornaments, and giant decorative pieces. Sold via store.globallconcept.com and through premium project channels.
2. Decoration Rental: Rental service for festive decorations allowing customers to change styles annually while extending product lifespan and reducing ecological footprint. Includes maintenance operations in workshops.
3. Turnkey Project Services: Full-service decoration projects for cities and shopping centres, from creative brief through to installation by technical team. Includes creative studio design, in-house production, and on-site staging.
4. Setup and Take-down Services: Technical installation and removal of decorations at customer sites, supervised by staging managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Globall concept designs, manufactures, and distributes illuminated and non-illuminated festive decorations, offering turnkey project solutions that span creative design, in-house production, on-site installation, and take-down for cities, shopping centres, hotels, restaurants, conference centres and other commercial venues. Its commercial offering is anchored by Premium Project Services for large-scale municipal and retail deployments, complemented by an e-commerce store carrying five product sub-brand lines (Light Exclusives, Light Essentials, Deco Exclusives, Deco Essentials, Seasons), a 1,500 m² showroom in Nivelles, Belgium, a decoration rental programme, and a portfolio of digital interactive experiences using computer vision technology.

Product overview

Globall concept is a Belgian festive decoration company offering a comprehensive portfolio of products and services for commercial and municipal decorations. The core product portfolio consists of five main sub-brands: LIGHT EXCLUSIVES (premium illuminated products), LIGHT ESSENTIALS (professional light strings and garlands), DECO EXCLUSIVES (giant trees, XXL teddy bears and balls, non-illuminated decorative pieces), DECO ESSENTIALS (trees, garlands, balls, ornaments), and SEASONS (decorations for non-Christmas occasions). These are complemented by Premium Project Services providing turnkey decoration solutions for cities and shopping centers, and a Digital Experiences line featuring interactive photo installations including Green Wall, Noa Silver Paw, and various themed photo experiences. The company also operates a 1,500 m2 showroom and offers decoration rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• LIGHT EXCLUSIVES Premium illuminated product line featuring large-scale light displays for majestic decorations in shopping areas, hotels, restaurants, and public spaces.
• LIGHT ESSENTIALS Professional light strings, curtains, and other illuminated products designed to facilitate easy installations for commercial and public festive decorations.
• DECO EXCLUSIVES 100% Globall concept manufactured non-illuminated decorations including giant trees, XXL teddy bears and balls, thrones, and other oversized decorative pieces.
• DECO ESSENTIALS Essential decoration materials including Christmas trees, garlands, jabots, balls, and ornaments for festive installations in commercial and public venues.
• SEASONS Festive decorations designed for periods of the year beyond Christmas, including themed products for Halloween, Valentine's Day, Mother's Day, Father's Day, and other celebrations.
• Premium Project Services Turnkey decoration solutions for cities and shopping centres. Project managers oversee projects from creative development through to installation by technical teams, including creative design, full in-house production, and on-site installation supervised by staging managers.
• Decoration Rental Service Rental programme for festive decorations that allows customers to refresh their display annually. Includes maintenance operations in the company's workshops between collection and placement to extend product lifespan and reduce environmental footprint.
• Green Wall (Mur Vert) Interactive photo booth experience that uses green screen / chroma key technology to project visitors into virtual universes. Three branded photos are sent to visitors' smartphones with a customer logo and personalised message for social sharing.
• Noa Silver Paw 100% virtual exploration game that invites visitors to search for beacons within a city or shopping mall, driving footfall to targeted areas and raising awareness about endangered animal protection. Includes a final competition to boost engagement.
• Christmas on the Beach Interactive photo experience that places visitors in tropical beach Christmas scenes with wildlife such as moose or polar bears appearing in the resulting photos.
• Ice Rink Interactive photo experience that places visitors as the king or queen of an ice rink and lets them interact with various characters for shareable photos.
• Love is in the Air Interactive photo experience designed for Valentine's Day, Mother's Day and Father's Day, capturing and sharing memorable moments with loved ones.
• Comic Strip Hero Interactive experience that transforms visitors into comic strip heroes, adding virtual props within vintage-style settings.
• Small is Beautiful Interactive experience where visitors visually shrink and become part of the decorations, presenting Christmas from a new perspective.
• Emoti-GO Photo experience using smiley face walls and facial feature detection to add virtual glasses, hearts or tears of joy, producing three shareable images per visitor.
• Season's Greetings Greeting card creation experience in which visitors pose in Christmas scenes to produce personalised holiday cards.

Quantifiable outcome

• LED lamps consume 10 times less electricity than traditional filament bulbs and last 50 times longer
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Signify (Philips Lighting): Global lighting leader whose professional festive and architectural lighting offerings overlap with Globall concept's premium LED projects. They sell components and managed solutions rather than bespoke motifs, positioning them as an incumbent supplier rather than direct rival.
• Leroy Merlin: Pan-European home improvement retailer carrying seasonal decorations that compete with Globall concept's retail product line. Not a direct peer in turnkey municipal projects but a channel competitor for the consumer/Hospitality retail basket.

Direct peers

• Konstsmide: Swedish manufacturer of decorative and Christmas lighting for indoor and outdoor professional use. Competes with the Light Exclusives / Light Essentials categories and shares the European retail and municipal customer base.
• Festive Productions: UK-based design and installation specialist for Christmas decorations in shopping centres, towns and city centres. Directly comparable bespoke installation, design and rental services across Western European retail destinations.
• Kaemingk: Dutch supplier of seasonal home and festive decorations to retailers and professionals. Comparable product breadth (decorations, lighting, motifs) with a similar European B2B focus on cities, garden centres and shopping venues.
• MK Illumination: Austrian designer and installer of large-scale festive lighting and motifs for cities, shopping centres and retail. Overlaps directly with Globall concept on project-based creative decorations, 3D motifs and turnkey installation across Europe.
• Premier Decorations: UK-based designer and wholesaler of Christmas trees, baubles and festive decorations. Direct overlap on Deco Exclusives / Deco Essentials categories and on supplying shopping centres, garden centres and retailers across Europe.
• Blachère Illumination: France-headquartered global specialist in festive illuminations for cities and shopping centres. The closest direct competitor to Globall concept's turnkey decoration projects, with comparable LED technology, rental services and creative studio model.

Emerging players

• Traxon Technologies (e:cue): Architectural and dynamic LED lighting specialist (an Osram brand) that competes in the high-end city illumination projects where Globall concept also tenders — though focused on dynamic/architectural lighting rather than festive motifs.

Regional players

• Lumipro: French supplier of professional decorative lighting for cities and retailers. Comparable festive LED product line and customer base focused on French municipalities and shopping centres — a regional peer rather than a global rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Globallconcept
• LinkedInlinkedin.com/company/globall-concept
• Instagraminstagram.com/globallconcept
• Xx.com/globallconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globall concept