Source Insurance Group & Financial Services
- Company typePrivate
- Founded2009
- HeadquartersFishers, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Source Insurance Group & Financial Services firmographics
Firmographics- Name
- Source Insurance Group & Financial Services
- Legal name
- Source Insurance Group & Financial Services, LLC
- Website
- https://sourceinsgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Source Insurance Group & Financial Services industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Personal Auto Insurance (FSAJAMAA), Standalone Critical Illness Insurance (FSAIAKAA)
Keywords
Where Source Insurance Group & Financial Services is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Source Insurance Group & Financial Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, the company earns commissions from insurance carriers for policies sold and serviced. They represent over a dozen insurance companies across personal home, auto, health, Medicare, and commercial insurance lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based personalized insurance coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Source Insurance Group & Financial Services product offering
Product offeringCore offering
Source Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of more than a dozen national and regional carriers, including Auto, Home, Business, Health, Medicare, and Pet insurance. The agency earns carrier commissions for policies placed and provides consultative needs assessment and policy servicing through licensed agents in Fishers, Indiana.
Product overview
Source Insurance Group & Financial Services is an independent insurance agency offering a portfolio of core insurance products including Auto Insurance, Home Insurance, Business Insurance, Health Insurance, Medicare, and Pet Insurance. The agency operates as an independent agency representing multiple national and regional insurance carriers, allowing them to provide customized coverage choices and comparative quotes to clients. The product portfolio is delivered through the agency's own consultative services with no proprietary technology platform; pet insurance is offered through a partnership with Figo and its Pet Cloud mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance providing collision and comprehensive coverage, liability coverage, road trouble service, additional expense coverage, and lease/loan gap coverage, sold to Indiana individual drivers through Source Insurance Group's multi-carrier agency.
- Home Insurance Homeowners insurance covering the home, other structures on the property, personal property, and additional expenses from covered losses, with related condo owners and renters insurance plus personal legal liability coverage for Indiana residents.
- Business Insurance Commercial insurance including property insurance, commercial general liability, workers compensation, and commercial auto coverage tailored to specific industry needs, sold to small and mid-sized businesses in Indiana through Source Insurance Group's independent agency carrier partners.
- Health Insurance Health insurance options including employer-provided health and supplemental insurance, individual health insurance (full and short-term), individual supplemental health insurance, and Medicare health insurance, sold to Indiana individuals and families through carrier partners such as Anthem, Humana, and United Healthcare.
- Medicare Medicare coverage guidance for individuals 65 and older, covering Part A (Hospital Insurance), Part B (Medical Insurance), Part C (Medicare Advantage), and Part D (Prescription Drug Coverage) sourced through carrier partners such as Humana, Anthem, and United Healthcare.
- Pet Insurance Pet health insurance through Figo providing reimbursement for dog and cat medical bills via the Figo Pet Cloud mobile app, including GPS lost pet technology and access to any licensed veterinarian in the US, Canada, and Puerto Rico, offered at approximately $1.25 per day with an additional 5% agency discount for Source Insurance Group clients.
- Insurance Carrier Network (Carriers Page) Independent agency access to over a dozen national and regional insurance carriers including Auto-Owners, AAA, Anthem, Progressive, Liberty Mutual, The Hartford, Travelers, Humana, United Healthcare, Cincinnati Insurance, Hippo, Lemonade, Donegal, Main Street America, West Bend, and flood products via NFIP, Aon Edge, Dual Flood, and Private Flood Insurance.
Companies that use Source Insurance Group & Financial Services
Customer profileSegments2 records
Ideal customer profiles2 records
Source Insurance Group & Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Source Insurance Group & Financial Services partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- Auto-Owners InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-346-0346, Pay by Phone: 800-766-9133, Claims: 517-323-1200.
- AAA (American Automobile Association)coreInsurance carrier represented by Source Insurance Group. Customer Service: 844-462-2246.
- Advantage Auto MendotacoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-422-0792, Claims: 800-422-0793.
- AflaccoreSupplemental insurance carrier represented by Source Insurance Group. Claims: 800-992-3522.
- AnthemcoreHealth insurance carrier represented by Source Insurance Group. Customer Service: 855-886-6152, Pharmacy: 800-824-0898, Dental: 800-282-1730.
- Bristol WestcoreInsurance carrier represented by Source Insurance Group. Customer Service/Pay by Phone: 888-888-0080, Claims: 800-274-7865.
- Cincinnati InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 8888.242.8811.
- ClearcovercoreInsurance carrier represented by Source Insurance Group.
- Donegal InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 888-640-5840, Billing: 800-877-0600 #8, Claims: 800-877-9006.
- First Chicago InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 888-262-8864, Pay by Phone: 800-875-4422.
- Foremost InsurancecoreInsurance carrier represented by Source Insurance Group. Pay by Phone: 800-532-4221, Claims: 800-527-3907.
- The HartfordcoreInsurance carrier represented by Source Insurance Group. Customer Service: 860-547-5000, Emergency Claims: 800-243-5860.
- Hippo InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-585-0705, Claims: 855-999-9746.
- Liberty MutualcoreInsurance carrier represented by Source Insurance Group. Emergency Claims: 800-362-0000.
- Openly InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 857-990-9080, Claims: 888-808-4842.
- HumanacoreHealth insurance carrier represented by Source Insurance Group. Customer Service: 800-833-6917.
- Main Street AmericacoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-258-5310, Claims: 877-425-2467.
- ProgressivecoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-876-5581, Claims: 800-274-4499.
- Lemonade InsurancecoreInsurance carrier represented by Source Insurance Group.
- National General (Allstate)coreInsurance carrier represented by Source Insurance Group. Customer Service: 888-293-5108, Claims: 800-325-1088.
- Safeco (Liberty Mutual)coreInsurance carrier represented by Source Insurance Group. Customer Service: 800-332-3226, Pay by Phone: 866-472-3326.
- State Auto InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 317-931-7000, Pay by Phone: 800-444-9950.
- Stillwater InsurancecoreInsurance carrier represented by Source Insurance Group. Personal: 855-712-4092, Business: 855-712-4114, Claims: 800-220-1351.
- TravelerscoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-842-5075, Emergency Claims: 800-252-4633.
- United HealthcarecoreHealth insurance carrier represented by Source Insurance Group. Customer Service: 866-633-2446.
- Universal Property & CasualtycoreInsurance carrier represented by Source Insurance Group. Customer Service: 800-425-9113, Emergency Claims: 800-470-0599.
- West Bend InsurancecoreInsurance carrier represented by Source Insurance Group. Customer Service: 262-334-5571/800-236-5010, Emergency Claims: 877-922-5246.
- NFIP (National Flood Insurance Program)coreFederal flood insurance program represented by Source Insurance Group.
- Aon EdgecoreInsurance carrier represented by Source Insurance Group for flood coverage.
- Dual FloodcoreFlood insurance carrier represented by Source Insurance Group.
- Private Flood InsurancecorePrivate flood insurance carrier represented by Source Insurance Group.
- Figo Pet InsurancecorePet insurance partner. Offers reimbursement for veterinary bills via mobile app. Provides 5% agency discount for Source Insurance Group clients. Average reimbursement within 7 days of submitting vet bill photo through Figo Pet Cloud mobile app.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Source Insurance Group & Financial Services competitors and assessment
Company assessmentBroad incumbents
- Allstate: National personal-lines carrier with captive and increasingly independent distribution via National General. Direct competitor in auto, home, and small commercial lines; Source represents Allstate-owned National General.
- State Farm: Largest U.S. personal-lines insurer operating primarily through captive agents. Directly comparable as Source's founder Tim McCoy is a former State Farm agent, and State Farm represents the dominant captive-agent competitor in Source's Indiana market.
- Farmers Insurance: Captive-agent P&C carrier and Source co-founder Sean Hosfield's former employer. Competes for the same Indiana personal and small-commercial customers via its own agent force.
- Progressive: National personal auto insurer with strong direct-to-consumer and independent agent channels. Source is an appointed independent agent of Progressive; both compete and cooperate in the same Indiana auto market.
- Liberty Mutual: Major national P&C carrier (and parent of Safeco) that Source represents. Comparable as both a carrier partner and a competing direct/independent distribution brand in auto and home insurance.
Direct peers
- Brightway Insurance: Independent insurance agency franchise offering home, auto, and business insurance through multi-carrier distribution. Closely matches Source's independent agency model, customer segments (personal + small commercial), and commission-based revenue model.
- Brown & Brown: Large publicly traded insurance brokerage and agency consolidator. Comparable as a multi-line independent-distribution platform; relevant as a potential roll-up acquirer of mid-size independent agencies like Source.
- Goosehead Insurance: Public, franchise-based independent insurance agency operating a multi-carrier distribution model similar to Source's. Directly comparable as an independent agency representing multiple carriers across personal lines, with a focus on consultative selling and franchise/agent growth.
Emerging players
- Lemonade: Direct-to-consumer insurtech for renters, home, auto, and pet. Listed as a Source carrier partner but also represents the structural competitive threat of digital-native insurers bypassing independent agents.
- Hippo Insurance: Insurtech homeowners carrier that Source represents via its partner roster. Comparable as a modern home insurance distribution model that competes with traditional agencies while also serving as a Source carrier partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Source Insurance Group & Financial Services social profiles
Digital presenceSource Insurance Group & Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Insurance Group & Financial Services leadership team
Management profileNumber of profiles
Profiles4 records
Source Insurance Group & Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Insurance Group & Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Insurance Group & Financial Services
What does Source Insurance Group & Financial Services do?
Source Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of more than a dozen national and regional carriers, including Auto, Home, Business, Health, Medicare, and Pet insurance. The agency earns carrier commissions for policies placed and provides consultative needs assessment and policy servicing through licensed agents in Fishers, Indiana.
Is Source Insurance Group & Financial Services a public or private company?
Source Insurance Group & Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source Insurance Group & Financial Services founded?
Source Insurance Group & Financial Services was founded in 2009. It employs 11 to 50 people.
Where is Source Insurance Group & Financial Services based?
Source Insurance Group & Financial Services is headquartered in Fishers, United States, in the North America region.
How does Source Insurance Group & Financial Services make money?
One revenue line is on record: insurance Commission Revenue.
Who are Source Insurance Group & Financial Services's main competitors?
Broad incumbents on record are Allstate, State Farm, Farmers Insurance, Progressive and Liberty Mutual. Direct peers are Brightway Insurance, Brown & Brown and Goosehead Insurance. Emerging players are Lemonade and Hippo Insurance.
Does Source Insurance Group & Financial Services have an API?
No public API is recorded for Source Insurance Group & Financial Services.
What industry is Source Insurance Group & Financial Services in?
Source Insurance Group & Financial Services's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 5242 and its SIC code is 6411.