What Fulcrum Global does

Fulcrum Global (弘捷國際, legal entity Hung Chieh International (Hong Kong) Limited) is a Hong Kong-headquartered overseas real estate investment firm founded in 2008. It operates three service lines: investment opportunity sourcing, distribution management through a network of 1,800+ channels across approximately 100 cities, and asset management. Per its disclosures, the company manages a net asset value of approximately $500 million, has cumulative sales volume exceeding $3.8 billion across 50+ projects, has delivered 16,000+ units, and operates in 50+ countries, with active markets concentrated in Thailand, Malaysia, the United Kingdom, Hong Kong, Taiwan, and Singapore. The firm employs between 11 and 50 staff and is privately held with no disclosed external funding.

Name

Fulcrum Global

Legal name

弘捷國際（香港）有限公司

Website

https://fulcrum-global.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulcrum Global is a Hong Kong-based overseas real estate investment firm founded in 2008, serving HNW investors in Hong Kong and Taiwan through investment sourcing, 1,800+-channel distribution across ~100 cities, and asset management, primarily across Thailand, Malaysia, and the UK.

Ownership category

akta.pro rank

Product category

Overseas Real Estate Investment Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Overseas real estate investment
• Property distribution services
• International property sales
• Real estate asset management
• Overseas property brokerage

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Development Investment Returns: The company generates returns through direct investment, equity investment, project contracting, and joint venture arrangements with overseas developers. This includes projects in the UK Manchester market (2014, nearly 1,000 units), Thai real estate, and strategic stakes in Noble Development.
2. Distribution and Sales Management: Commission-based revenue from managing over 1,800 distribution channels globally. The company provides comprehensive sales management, market promotion, and after-sales service for overseas property developers across Thailand, Malaysia, and other markets.
3. Asset Management Services: Post-sale services including furniture configuration, rental management, and property resale. The company has managed over 1,000 residential and serviced residence units in Thailand and the UK, with services delivered through local supplier partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fulcrum Global is an overseas real estate investment and distribution firm that sources, markets, and sells international properties (primarily in Thailand, Malaysia, and the UK) through a network of over 1,800 distribution channels across nearly 100 cities. The firm operates across three core service lines: investment opportunities (equity investment, project contracting, joint ventures with developers), distribution management (sales and marketing for overseas developers), and asset management (furniture, rental, and resale services for property owners).

Product overview

Fulcrum Global (弘捷國際) is an overseas real estate investment platform offering a comprehensive suite of services across three core areas: Investment Opportunities (equity investment, project contracting, joint ventures), Distribution Management (managing over 1,800 distribution channels across nearly 100 cities), and Asset Management (furniture configuration, rental management, resale services). The company primarily promotes Thailand property projects under brands like Noble and Nue, including Nue Epic Asok Rama9, Noble Form Thonglor, Around Ari, Nue Coast Khu Khot Station, and Nue Evo Ari. Additional offerings include Fulcrum Connect referral program, property inspection tours, and promotional campaigns with incentives such as Elite Visa benefits and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Fulcrum Connect: Referral program allowing existing customers to invite friends to purchase condos and receive rewards (1% of net unit price in cash or ThaiHand e-vouchers).

Products and services

• Investment Opportunities (投資機遇) Investment services offering equity investment, project contracting, and joint venture cooperation with overseas real estate developers, targeted at partners and co-investors.
• Distribution Management (分銷管理) Sales management, marketing, and after-sales services for overseas property developers, managing over 1,800 distribution channels across nearly 100 cities globally.
• Asset Management (資產管理) Comprehensive post-purchase asset management services for overseas property owners including furniture configuration, rental management, and resale services.
• Noble EMMERSE Phrom Phong (諾博曦城) Bangkok residential property project in the Phrom Phong area sold through Fulcrum Global's distribution network.
• Nue Evo Ari (諾博奕居) Bangkok residential property project in the Ari area sold through Fulcrum Global's distribution network.
• Nue Epic Asok Rama9 (諾博尚珩) Bangkok residential property project in the Asok/Rama 9 area sold through Fulcrum Global's distribution network.
• Noble Form Thonglor (諾博通羅) Bangkok residential property project in the Thonglor area sold through Fulcrum Global's distribution network.
• Nue Coast Khu Khot Station (諾博天匯三期) Bangkok residential property project near Khu Khot Station sold through Fulcrum Global's distribution network.
• Around Ari (諾博曠羅) Bangkok residential property project in the Ari area sold through Fulcrum Global's distribution network.
• Nue Evo Pattanakarn (諾博帕寓) Bangkok residential property project in the Pattanakarn area sold through Fulcrum Global's distribution network.
• Fulcrum Connect Referral Program Referral program allowing existing customers to invite friends to purchase condos and receive exclusive rewards equal to 1% of net unit price in cash rebate or ThaiHand e-vouchers.
• Bangkok 4-Day 3-Night Property Tour (尊尚曼谷4天3夜賞屋考察團) 4-day-3-night Bangkok property inspection tour program for qualified buyers, including property viewings, investment briefings, transportation, meals, and accommodation (tour fee NT$20,000, airfare excluded).

Quantifiable outcome

• 6-7% estimated rental yields for Malaysia Johor and Thailand Bangkok properties.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Noble Development (諾博地產)coreStrategic or Co-development Partner · 1 January 2018In 2018, Fulcrum Global acquired a stake in Noble Development, one of Thailand's top-10 listed real estate developers. Alongside BTS (Thailand's largest railway operator), Fulcrum became one of three major shareholders. This partnership provides preferential access to Noble's development pipeline and joint investment opportunities in prime Thai real estate projects.
• BTS Group HoldingscoreStrategic or Co-development Partner · 1 January 2018Thailand's largest mass transit operator and major shareholder of Noble Development alongside Fulcrum Global. The BTS partnership provides strategic advantage in accessing transit-oriented developments and railway-adjacent property opportunities in the Thai market.
• Hongkong LandcoreStrategic or Co-development PartnerStrategic alliance formed with Hongkong Land and Noble Development to jointly develop The Embassy Wireless, a premium overseas investment project. This partnership combines international real estate expertise for flagship development opportunities.
• Ascott (雅詩閣)minorStrategic or Co-development PartnerWorld-renowned serviced residence operator that partnered with Fulcrum for their 2014 Bangkok residential development. Ascott加盟合作 brought international property management standards to the project, enhancing rental yield potential and property management credibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Juwai IQI: Cross-border Asian property platform matching Chinese and Asian buyers with overseas residential investments. Comparable to Fulcrum in serving HNW outbound investors via seminars, agent networks, and multi-market listings.
• FazWaz: Thailand-focused property platform with developer-direct listing relationships and active international buyer acquisition, especially from Hong Kong, Singapore, and mainland China. Directly comparable to Fulcrum's Thai condo distribution focus.
• Dot Property Group: Pan-Asian property portal operating across Thailand, Malaysia, Vietnam, Philippines, Cambodia, and other markets. Comparable regional listings-and-leads infrastructure to Fulcrum's distribution network.
• IQI Global: Asian real estate network with cross-border agent and developer-marketing capabilities across Southeast Asia and the Middle East. Comparable to Fulcrum's agent-driven, multi-country Asian distribution model.

Regional players

• PropertyGuru Group: Leading Southeast Asia property listings portal covering Thailand, Malaysia, Vietnam, Indonesia and Singapore. Comparable as a regional buyer-discovery platform, though broader and more portal-oriented than Fulcrum's curated HNW distribution model.

Broad incumbents

• Knight Frank: Global real estate advisory and brokerage serving HNW and institutional clients on cross-border residential and commercial transactions. Comparable in the international residential brokerage and advisory capabilities Fulcrum offers for HNW Asian buyers.
• Cushman & Wakefield: Global commercial real estate services firm with Asia-Pacific residential, capital markets, and investment advisory practices. Comparable to Fulcrum in cross-border advisory and investment services for Asian outbound clients.
• JLL (Jones Lang LaSalle): Global real estate services and investment firm with significant Asia-Pacific residential and capital markets presence. Comparable to Fulcrum in serving cross-border Asian property investors, though much broader in scope.
• CBRE Group: World's largest commercial real estate services firm with Asia-Pacific investment properties and residential advisory practices. Comparable to Fulcrum in cross-border Asian real estate advisory for institutional and HNW capital.
• List Sotheby's International Realty (Asia): Asia-Pacific luxury residential brokerage affiliated with the Sotheby's brand, marketing premium cross-border residential listings. Comparable to Fulcrum in serving HNW buyers seeking branded, internationally-managed overseas residential assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FulcrumGlobal
• Facebookfacebook.com/FulcrumGlobal
• LinkedInlinkedin.com/company/fulcrum-global
• Instagraminstagram.com/fulcrumglobalhk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulcrum Global