DarkHorse Golf Club

What DarkHorse Golf Club does

DarkHorse Golf Club is a privately held, membership-driven golf facility located at 24150 Darkhorse Drive in Auburn, California, operating within the Sierra Foothills region of Northern California. Founded in 2002, the club operates a championship golf course alongside a 20+ acre Academy and practice environment that includes a multi-zone practice range, short-game areas, a private putting green, a par-3 practice hole, and bunker challenges. Its core product surface is built around tee-time reservations, a recurring $299-per-month membership program, TrackMan-equipped practice and fitting services, PGA-led tournament and event hosting, and youth summer golf camps.

The facility's technical backbone is the TrackMan Range outdoor shot-tracking system and the TrackMan 4 tour-trusted launch monitor, which together deliver ball-flight analytics, gapping sessions, club testing, virtual golf, skills benchmarking, and data-driven lessons. These tools are supplied through a partnership with TrackMan and are exposed to members and walk-in customers as bookable sessions. Supporting partnerships with Titleist (equipment discounts and priority fittings at the Titleist Fitting Studio), Will Robins Golf School (coaching), and Golf Channel Solutions (tee-time booking platform) round out the operating stack.

Commercially, the club generates revenue from a diversified mix of streams: monthly recurring membership subscriptions, one-time green fees paid at the pro shop, usage-based TrackMan sessions, transaction-based corporate and charity tournament hosting, and summer youth camp registrations. Direct-to-consumer sales run through the club website, an 800-number, walk-in pro shop traffic, and Tournament Director-led outreach to corporate groups. Customer segments span individual golfers (primary), corporate groups hosting events, and junior golfers attending camps. The club is managed on the ground by PGA Professional Phil Green, who serves as Membership & Tournament Director and personally drives tournament sales and instructional programming.

Name

DarkHorse Golf Club

Legal name

DarkHorse Golf Club

Website

https://darkhorsegolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DarkHorse Golf Club is a privately held, membership-driven golf facility in Auburn, California, offering a championship course, a 20+ acre Academy practice environment with TrackMan analytics, monthly memberships, tournament hosting, and youth camps for individual, corporate, and junior golfers.

Ownership category

akta.pro rank

Product category

Golf Club & Course Services

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf course services
• Golf membership program
• Trackman range sessions
• Golf tournament hosting
• Junior golf camps

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Membership Subscription: Monthly subscription at $299 providing unlimited tee time access (weather permitting), members-only Academy and practice facilities, TrackMan access, and Titleist equipment discounts. Billing begins February 1.
2. Green Fees: One-time green fee payments for non-members playing the course, paid at the pro shop.
3. TrackMan Range Sessions: Pay-per-use or booked sessions for outdoor shot tracking, virtual golf, and practice games on the TrackMan Range.
4. TrackMan 4 Sessions: Bookable sessions for precision launch monitor data including gapping, lessons, club fittings, and benchmarking.
5. Tournament and Event Hosting: Corporate outings, charity events, and member-guest tournaments with customized packages including TrackMan Range, bar and cocktails, and Academy pregame zones.
6. Youth Summer Golf Camps: 3-day youth camps hosted by PGA Professional Phil Green with instruction, games, and on-course learning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

DarkHorse Golf Club operates a championship golf course and 20+ acre practice facility in Auburn, California, offering tee time reservations, a $299/month unlimited membership, TrackMan-powered practice and analytics sessions, corporate/charity tournament hosting, and youth golf camps led by PGA professionals. The club integrates data-driven training technology (TrackMan Range and TrackMan 4) with traditional golf instruction across recreation, practice, and competitive play.

Product overview

DarkHorse Golf Club is a physical golf club and practice facility offering a unified portfolio of golf services centered on its championship course in Auburn, California. The core offering includes tee time reservations, tournament hosting, and a monthly membership program ($299/mo) that bundles unlimited course access with exclusive use of their 20+ acre Academy practice environment. Advanced technology offerings center on TrackMan (both Range and TrackMan 4 launch monitor sessions), enabling shot tracking, virtual golf, gapping sessions, and data-driven coaching. Instruction is delivered through PGA Professional Phil Green via private lessons and youth summer camps. The named products—Tee Times Booking, TrackMan Range, TrackMan 4 Sessions, Golf Membership, Youth Summer Golf Camps, Tournament Services, and Academy & Practice Facilities—work together as an integrated golf club ecosystem spanning recreation, practice, instruction, and competitive play.

Differentiator

Problem solved

Functional benefit

Products and services

• Tee Times Booking Online reservation system for booking golf tee times at DarkHorse Golf Club, paid via one-time green fees at the pro shop. Targets individual golfers and walk-in players.
• Golf Membership Monthly membership program at $299/month providing unlimited tee times, members-only Academy and 20+ acre practice facilities, TrackMan access, Titleist equipment discounts, priority fittings, and coaching access with Will Robins Golf School staff. Billing begins February 1.
• TrackMan Range Sessions Outdoor shot-tracking system with instant feedback on ball flight, carry, total distance, height, and curve, including practice modes, skills tests, games, and virtual golf on the driving range. Available for members and pay-per-use bookers.
• TrackMan 4 Sessions Tour-trusted launch monitor sessions delivering precision data for club performance and ball flight, used for gapping sessions, lessons with data, club testing, and benchmarking over time.
• Tournament and Event Hosting Corporate outings, charity events, and member-guest tournaments with tour-level amenities including TrackMan Range, bar and cocktails, Academy pregame zone, private putting green, par-3 practice hole, and bunker challenges. Directed by PGA Professional Phil Green.
• Youth Summer Golf Camps Three-day golf camps for juniors hosted by PGA Professional Phil Green covering full swing, chipping, pitching, putting, bunker basics, etiquette, and fun games.
• Academy and Practice Facilities Over 20-acre practice and range environment including Academy tee, short game zones, private putting green, par-3 practice hole, and bunker challenges for members and event participants.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TrackMancoreTechnology or IntegrationTrackMan provides Range and TrackMan 4 launch monitor technology used for shot tracking, virtual golf, gapping sessions, lessons, and club fittings at DarkHorse Golf Club.
• TitleistcoreGTM or Marketing PartnerTitleist partnership provides members with discounts on new metals, irons, Vokey wedges, and Scotty Cameron products, plus priority fittings in the Titleist Fitting Studio.
• Will Robins Golf SchoolminorStrategic or Co-development PartnerWill Robins Golf School & Academy staff provide coaching access for DarkHorse members as part of the membership benefits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ridge Golf Course: Public/semi-private course also located in Auburn, California, competing for the same Sierra Foothills golfer base. Comparable 18-hole facility with similar climate exposure and NorCal market dynamics.
• Granite Bay Golf Club: Private NorCal club in the greater Sacramento/Auburn corridor offering full membership, tournament hosting, and practice amenities. Most directly comparable membership-model peer in the region.
• Morgan Creek Golf & Country Club: Private country club in Roseville, California, with championship course, practice facilities, and member events. Closely comparable membership, tournament, and instruction offering to DarkHorse.
• Serrano Country Club: Private El Dorado Hills club serving the same NorCal corridor with membership tiers, tournament hosting, and practice infrastructure. Comparable premium positioning and event-driven revenue model.
• Lincoln Hills Golf Club: Semi-private club in Lincoln, California, with full practice facilities and active tournament calendar. Comparable regional competitor for both members and tournament bookings.
• Castle Oaks Golf Club: Semi-private course in Ione, California, offering memberships, tournaments, and instruction in the same NorCal region. Directly comparable in scale, pricing approach, and event programming.
• Turkey Creek Golf Club: Semi-private course in the Lincoln/Roseville area offering memberships, lessons, and tournament hosting. Comparable regional positioning and customer demographic to DarkHorse.
• Poppy Hills Golf Course: Pebble Beach-area NorCal course operated by the NCGA, with tournament hosting and practice facilities. Comparable in NorCal tournament and member programming, though with a higher-end brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DarkHorseGC
• LinkedInlinkedin.com/company/darkhorse-golf-club-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DarkHorse Golf Club