Performance Feeds

What Performance Feeds does

Performance Feeds LLC is a privately held, Tennessee-based manufacturer of animal nutrition and health products founded in 2001 and operating from a single headquarters in Red Boiling Springs. The company develops and sells feed formulations across six categories — cattle starter, grower, finishing, and specialty rations; sheep and goat rations; equine rations; cattle minerals; cattle protein tubs; and bulk commodities — alongside a separate animal health product line. The product portfolio is regionally tailored to southeastern US forage and climate conditions, including fescue-pasture-specific formulations, high-magnesium mineral supplements for grass tetany prevention, and specialty show-feed and bull-development SKUs.

The business is built on a field-sales go-to-market: seven Territory Specialists provide nutrition guidance, product support, pricing, and delivery coordination across Tennessee, Kentucky, Alabama, Georgia, Virginia, and North Carolina, supplemented by a retail and dealer network and direct phone ordering with delivery. Revenue is generated through one-time sales of physical feed and health products to livestock producers (predominantly cattle, with smaller sheep, goat, and equine segments), with pricing handled off-list by Territory Specialists rather than via public e-commerce. The company employs approximately 8 people, has no disclosed outside funding, no parent company, and no public AI, software, or data capabilities — its value proposition is grounded in regional formulation expertise and human-led producer relationships rather than technology differentiation.

Name

Performance Feeds

Legal name

Performance Feeds LLC

Website

https://performance-feeds.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

Keywords

• Livestock feed manufacturing
• Cattle nutrition
• Equine feed
• Sheep goat feed
• Animal health products

Headquarters

HQ city

Red Boiling Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Sales: Performance Feeds generates revenue through the sale of animal nutrition products including cattle feed, sheep & goat feed, equine feed, commodities, cattle minerals, and cattle protein tubs. Products are sold directly through Territory Specialists and retail/dealer locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Performance Feeds manufactures and sells a comprehensive line of livestock feed products for cattle, sheep, goats, and horses, including starter, grower, finishing, and specialty rations, protein tubs, mineral supplements, commodities, and animal health products. The company distributes these feeds through Territory Specialists and dealer/retail locations across Tennessee, Kentucky, Alabama, Georgia, Virginia, and North Carolina, with direct ordering and delivery available.

Product overview

Performance Feeds is an animal nutrition company offering a comprehensive portfolio of livestock feed products organized across six main categories: Cattle Nutrition (starter, grower, finishing, and specialty rations), Sheep & Goat Nutrition, Equine Nutrition, Cattle Minerals, Cattle Protein Tubs, and Commodities. The company operates a unified product architecture serving multiple livestock segments through Territory Specialists who provide nutrition guidance, product support, and delivery across Tennessee, Kentucky, Alabama, Georgia, Virginia, and North Carolina. Products range from entry-level maintenance feeds to premium show feeds and bull development rations, with specific formulations including medications (Rumensin, Aureomycin, CTC, Deccox), fly control (IGR/Altosid/Clarifly), and specialized mineral supplements (Hi-Mag, Chelated Trace Minerals). The product line emphasizes forage-based nutrition programs with delivery available to commercial livestock operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattle Starter Rations
• Cattle Grower Rations Hand-fed and creep-fed grower rations designed to support steady development, feed efficiency, and consistent performance through the growth phase. Available in 16%, 15%, 14%, and 13% protein formulations with Rumensin. Intended for cattle producers during the cattle growth phase.
• Cattle Finishing Rations Dependable finishing rations designed for consistent gains, feed efficiency, and bunk performance. Includes Balanced Finishing Ration and High-Energy Finishing Ration options for feedlot cattle. Intended for feedlot operators finishing cattle for market.
• Specialty Rations Specialized show feeds and bull development rations including Show Blaster, Hi-Jack Show Mix, DJ Show Mix, Supreme Bull Mix, TTU Bull Mix, and SafeGuard Feed for targeted livestock nutrition programs. Intended for show cattle exhibitors and bull development operations.
• Sheep & Goat Nutrition Complete sheep and goat feed rations designed to support steady growth, body condition, and overall flock performance. Includes ewe lamb feeds, goat rations, and 14% medicated goat ration with ammonium chloride and Deccox. Intended for sheep and goat producers managing small ruminant operations.
• Equine Nutrition Full line of horse feeds ranging from 10% to 16% protein formulations including Horse Rations (10%, 12%, 14%), Grain Rations (12%), Lite Ration (13%), and Mare & Foal (16%) for various equine nutritional needs. Intended for horse owners and equine facilities.
• Cattle Minerals Comprehensive cattle mineral supplements including Hi-Mag for grass tetany prevention, Fly Control with IGR, Rumensin (Monensin), CTC Medicated Options, and Chelated Trace Minerals for enhanced absorption and performance. Intended for cattle producers needing mineral supplementation.
• Cattle Protein Tubs Self-fed protein supplements available in Low Moisture Block, Compressed Block, and Poured Block formulations. Includes High-magnesium, Magnesium-fortified, Natural protein, Fortified mineral, and Energy-dense options for various cattle grazing conditions. Intended for cattle producers needing self-fed supplementation.
• Commodities Bulk commodity feed products available for quote and delivery, serving as supplemental nutrition options for livestock operations. Intended for livestock operations needing bulk supplemental feed.
• Animal Health Products Animal health products and solutions offered alongside nutrition programs to support overall herd health and performance. Intended for livestock producers seeking integrated health and nutrition support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Others

• Producer's Pride (Tractor Supply Co.): Tractor Supply Company's private-label animal feed brand sold through its national retail chain. Represents a competitive distribution channel rather than a manufacturer peer, but pressures regional feed brands at retail-shelf level.

Broad incumbents

• Purina Animal Nutrition (Land O'Lakes): National animal feed brand owned by Land O'Lakes, offering comprehensive cattle, equine, sheep, and goat nutrition lines. Competes across Performance Feeds' entire product portfolio but at vastly greater scale and national distribution.
• Alltech: Global animal nutrition company specializing in feed additives, premixes, and complete feeds across multiple species. Overlaps with Performance Feeds in cattle, equine, and small-ruminant nutrition, particularly in specialty/premium formulations.
• ADM Animal Nutrition: Global agricultural processor with a significant animal feed manufacturing business across livestock species. Competes with Performance Feeds on cattle, equine, and small-ruminant feeds at national and international scale.
• Cargill Animal Nutrition: Global agribusiness with a major animal nutrition and feed division serving livestock producers across species. Operates at enormous scale with procurement and distribution advantages that dwarf regional feed manufacturers.

Direct peers

• MFA Incorporated: Regional agricultural cooperative operating feed mills and producing cattle, equine, and small-ruminant feeds through member-dealer networks. Closely comparable to Performance Feeds in regional manufacturer + dealer distribution model.
• Hubbard Feeds: Regional livestock feed manufacturer offering cattle, equine, sheep, and goat nutrition products across multiple U.S. states. Closely comparable in business model (regional manufacturer with field sales), species coverage, and product structure to Performance Feeds.
• Kent Nutrition Group: Regional animal feed manufacturer serving the Midwest and adjacent markets with cattle, equine, and small-ruminant feed lines. Similar mid-sized private manufacturer profile with comparable species mix and dealer-based distribution.
• Hi-Pro Feeds: Regional livestock feed manufacturer serving the southern and southwestern U.S. with cattle, equine, and small-ruminant nutrition products. Comparable species portfolio, regional manufacturing footprint, and dealer-based go-to-market.
• Ridley Block Operations: Manufacturer of livestock nutritional supplements including protein blocks, tubs, and mineral products — directly overlapping Performance Feeds' cattle protein tubs and minerals product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/feedperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Feeds