Marjinal Porter Novelli

What Marjinal Porter Novelli does

Marjinal Porter Novelli (MPN) is a privately held public relations and strategic communications agency founded in 1993 and headquartered in Istanbul, Turkey. The firm operates as the Turkish partner of the global Porter Novelli network, leveraging that affiliation's methodologies and social-marketing heritage while maintaining local operational independence. The agency employs 51–100 staff and serves an enterprise and institutional client base across pharmaceuticals (Pfizer Türkiye, MSD Türkiye), consumer technology (vivo Türkiye, Amazon Türkiye), B2B technology (Red Hat, TeklifimGelsin, DoktorTakvimi), financial infrastructure (BKM, TROY), industrial (Masdaf, ODE Yalıtım), and civil-society organizations (TÜBİSAD, TÜSİAD, TBV, TED, GİRVAK, KODA).

The firm's service portfolio spans media relations, strategic communications, digital marketing, crisis communications, and corporate communications, delivered through retainer and project-based engagements on a consultative, relationship-driven go-to-market motion. A dedicated sub-brand, MarjinalSosyal, focuses on corporate social responsibility and social-impact initiatives, anchoring measurable outcome work such as children's creativity programs and science-education campaigns. The firm maintains its own press-release distribution platform (Basın Bültenleri) and a website (marjinal.com.tr) showcasing case studies, which functions simultaneously as a marketing channel and an earned-media conduit for clients.

The business model is professional services fee-for-engagement, with no publicly disclosed pricing. Revenue derives from retainer and project work with corporate enterprises as the primary segment and NGOs / civil society organizations as a secondary segment, with a horizontal (cross-sector) segmentation approach. The firm received industry recognition through the B2B Effie Award for its BKM 'Efsane Yaratanlar' contactless-payments campaign. Ownership is private and founder/management-controlled, with no parent company, institutional investors, or funding rounds disclosed.

Name

Marjinal Porter Novelli

Legal name

Marjinal Porter Novelli

Website

https://marjinal.com.tr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Marjinal Porter Novelli is an Istanbul-headquartered public relations and strategic communications agency operating since 1993 as the Turkish partner of the global Porter Novelli network, serving enterprise clients across pharmaceuticals, technology, financial services, and civil society through retainer and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional retainer and project-based public relations and strategic communications services delivered to corporate and institutional clients in Turkey, leveraging Porter Novelli global methodologies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Marjinal Porter Novelli is a full-service public relations and strategic communications agency that delivers retainer and project-based PR, media relations, digital communications, crisis communications, and corporate communications services to Turkish enterprises and NGOs. Through its sub-brand MarjinalSosyal, it also designs and executes corporate social responsibility and social impact campaigns. The firm applies Porter Novelli's global social marketing methodologies to help clients lead rather than chase transformation in a rapidly changing, social-network-driven environment.

Product overview

Marjinal Porter Novelli is a full-service public relations and communications agency operating in Turkey as part of the global Porter Novelli network. The company provides strategic communication, media relations, digital marketing, crisis communication, and corporate communications services. The agency also operates MarjinalSosyal, a sub-brand focused on developing corporate social responsibility projects for clients. As a PR and communications service provider rather than a software product company, the company does not offer a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• MarjinalSosyal: A sub-brand of Marjinal Porter Novelli focused on corporate social responsibility (CSR) projects and social impact initiatives. Developed the 'Benim Yaratıcı Dünyam' project for İş GYO.

Products and services

• Marjinal Porter Novelli Strategic Communications Services Full-service public relations and strategic communications offering including PR strategy, media relations, digital communications, crisis communication, and corporate communications services, delivered to Turkish corporate enterprises and institutions as part of the global Porter Novelli network.
• MarjinalSosyal CSR Projects Service A dedicated CSR sub-brand of Marjinal Porter Novelli that designs and executes corporate social responsibility and social impact projects for clients, combining PR expertise with social mission-driven initiatives such as creativity development programs for children.

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Porter Novelli (Global)coreStrategic or Co-development PartnerMarjinal Porter Novelli is the Turkish partner of Porter Novelli, one of the world's leading public relations networks. This partnership provides access to Porter Novelli's global methodologies, social marketing expertise, and international best practices. The firm's DNA carries Porter Novelli's heritage of transformative social marketing campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy PR Türkiye: The PR arm of Ogilvy operating in Turkey, part of WPP. Comparable as a full-service communications provider for enterprise clients, with broader creative and advertising integration than a pure-play PR firm.
• Porter Novelli (Global Network): The global PR network of which MPN is the Turkish affiliate. Comparable because MPN explicitly leverages Porter Novelli methodologies, branding, and best practices as core differentiators; differs in scale, geographic breadth, and resource depth.
• TBWA\Istanbul (PR/Creative): Major creative and communications agency in Turkey with overlapping enterprise client work. Comparable on integrated campaign development, brand communications, and digital engagement.
• Manajans/THK (Publicis Groupe Turkey): One of Turkey's largest advertising and integrated communications agencies, part of Publicis Groupe. Comparable as a full-service enterprise communications provider with strong local market presence.

Direct peers

• Edelman Türkiye: Istanbul-based office of the world's largest independent PR firm. Direct competitor for the same enterprise and multinational client base in Turkey, offering similar strategic communications, media relations, and digital services.
• FleishmanHillard Türkiye: Global PR network with a Turkey presence competing for the same multinational and large corporate accounts. Comparable on retainer-based strategic communications, crisis, and digital engagement services.
• Burson (Turkey operations): Major global communications agency (formed from the merger of Burson-Marsteller and Hill+Knowlton) with a Turkish office. Direct competitor for enterprise PR mandates, public affairs, and corporate communications work.
• Weber Shandwick Türkiye: Global communications network with a Turkey office. Comparable on integrated communications, earned media, and brand storytelling for enterprise clients across sectors.
• Hill+Knowlton Türkiye: Long-established global PR consultancy with a Turkey presence. Direct peer on strategic communications, public affairs, and crisis work for corporate and institutional clients.

Regional players

• Gordion PR (Turkey): Established Turkish PR and communications agency serving corporate clients domestically. Comparable on local enterprise client base, media relations, and integrated communications services within Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MarjinalPN
• LinkedInlinkedin.com/company/277450

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marjinal Porter Novelli