Aluminium

What Aluminium does

Aluminium is a global B2B trade fair and exhibition platform dedicated to the aluminium industry, operated by RX (formerly Reed Exhibitions), a division of publicly listed RELX Group plc. The company's flagship product is the ALUMINIUM trade fair held biennially at the Exhibition Centre in Düsseldorf, Germany, which since 1997 has brought together the complete aluminium value chain — from raw materials and primary production through processing, machinery, recycling, and end-user applications (automotive, construction, packaging, aerospace, electronics). Each edition attracts 800+ exhibitors and over 20,000 professional visitors from 100 countries, with 73% of visitors involved in purchasing decisions.

The platform extends beyond the three-day physical event into a year-round digital offering. Exhibitor-facing tools include the Lead Manager App for capturing and qualifying leads, the Colleqt QR code system for digital information exchange, the Lead Booster promotional tool, and the Thrive Performance Dashboard for analytics and ROI measurement. Content offerings include the ALUMINIUM Conference (produced with Aluminium Deutschland) and the Sustainability & Recycling Conference (in collaboration with CRU), alongside the Innovation Awards and Women With Metal Awards programs. A new regional spin-off, ALUMINIUM Arabia, is launching in Riyadh in November 2026 to capture Middle East demand aligned with Saudi Vision 2030.

Revenue is generated from three primary streams: exhibitor booth and space fees (quote-based, often under multi-year contracts), visitor ticket sales (1-day and 3-day passes, plus VIP and special event tickets), and sponsorship packages (digital/physical branding, Priority Profile upgrades, and exclusive events such as ALUMINIUM Night). The GTM motion is event-driven: a cross-channel campaign spanning global trade press, direct email, social media, association partnerships, and personalized invitations drives attendance. The platform is institutionally anchored through ideological patronage from Aluminium Deutschland and European Aluminium, with customer concentration spread across a diverse mix of global aluminium producers, mid-market processors, machinery OEMs, and end-user integrators.

Name

Aluminium

Legal name

RX Deutschland GmbH

Website

https://aluminium-exhibition.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Aluminium is a global B2B trade fair platform for the aluminum industry, organized by RX (RELX Group), running the flagship ALUMINIUM event in Düsseldorf and the new ALUMINIUM Arabia in Riyadh, serving 800+ exhibitors and 20,000+ visitors across the full value chain.

Ownership category

akta.pro rank

Product category

Industry Trade Exhibition & B2B Events

akta.pro primary industry

Aluminum Trading, Marketing & Distribution (IMAKACAK)

Keywords

• Aluminium trade fair
• B2B industry exhibition
• Metal trade events
• Exhibition booth services
• Industrial event platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibitor booth fees: Revenue generated from companies renting exhibition space and booths at the trade fair. Includes participation opportunities and products to maximize business success.
2. Visitor tickets: Revenue from professional visitors purchasing tickets to attend the exhibition. Two types available: 1-day ticket and 3-day ticket. Online prices available via MasterCard, VISA, PayPal, and Klarna.
3. Sponsorship packages: Paid sponsorship and promotional opportunities including digital and physical branding options, premium profile placements on the event website, and exclusive evening events like ALUMINIUM Night.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ALUMINIUM is a global trade fair and B2B platform for the aluminium industry, organized by RX (Reed Exhibitions), a division of RELX Group plc. The company runs the flagship ALUMINIUM exhibition in Düsseldorf covering the entire aluminium value chain (extraction, processing, machinery, end applications) with 800+ exhibitors and 20,000+ professional visitors, and the regional ALUMINIUM Arabia event in Riyadh aligned with Saudi Arabia's Vision 2030. Revenue is generated through exhibitor booth fees, visitor tickets, sponsorship packages, and paid digital tools for lead capture and brand visibility.

Product overview

Aluminium operates as a global trade exhibition company managing a portfolio of events for the aluminium industry. The core offering consists of the ALUMINIUM trade fair in Düsseldorf, Germany (the global flagship), and ALUMINIUM Arabia in Riyadh, Saudi Arabia. Both events cover the complete aluminium value chain from raw materials through processing to end applications. The exhibition platform is complemented by two conference formats (ALUMINIUM Conference and Sustainability & Recycling Conference), two awards programmes (Women With Metal Awards and ALUMINIUM Innovation Awards), and exhibitor-facing digital tools including Colleqt QR Code, Lead Manager App, Lead Booster, and Thrive Dashboard for performance analytics. The company also provides exhibitor directories and product directories as discovery services.

Differentiator

Problem solved

Functional benefit

Brands

• ALUMINIUM Conference: The main conference track produced in partnership with Aluminium Deutschland featuring expert presentations and panel discussions on sustainability, energy crisis, industrial transformation, and green future.
• Sustainability & Recycling Conference
• Women With Metal Awards
• ALUMINIUM Innovation Awards

Quantifiable outcome

• 800+ exhibitors and partners at each event
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Aluminium DeutschlandcoreStrategic or Co-development PartnerIdeelle Träger (Patron) of ALUMINIUM Germany. Aluminium Deutschland is the German aluminium industry association that co-produces the ALUMINIUM Conference, featuring expert presentations and panel discussions on sustainability, energy transition, and industrial transformation.
• European AluminiumcoreStrategic or Co-development PartnerIdeelle Träger (Patron) of ALUMINIUM, representing the European aluminium industry. Supports the exhibition with industry expertise and networking connections.
• International Aluminium JournalcoreStrategic or Co-development PartnerStrategic partner for ALUMINIUM Innovation Awards 2026, providing industry credibility and media coverage for the awards program celebrating breakthrough innovations in the aluminium sector.
• Women With MetalcoreStrategic or Co-development PartnerPartnership for Women With Metal Awards celebrating women in the aluminium industry, co-organized with UK Aluminium Federation (ALFED) and Aluminium International Today.
• CRUcoreStrategic or Co-development PartnerBusiness Intelligence Partner for ALUMINIUM Arabia and collaborator on the Sustainability & Recycling Conference at ALUMINIUM Germany, providing expert insights on circular economy strategies and market intelligence.
• Association Partner (ALUMINIUM Arabia)majorStrategic or Co-development PartnerIndustry association partnership for ALUMINIUM Arabia, supporting the regional event in Saudi Arabia aligned with Vision 2030 industrial development.
• TRIMETminorStrategic or Co-development PartnerCollaborates on ALUMINIUM Night exclusive evening event for exhibitors and partners, held aboard the 'Ocean Diva' ship.
• HotelMapminorChannel Partner/ Reseller/ DistributorOfficial accommodation booking partner providing preferential rates and easy booking for hotels near the exhibition venue.
• Deutsche BahnminorChannel Partner/ Reseller/ DistributorProvides discounted train travel offers for event attendees, including free onward travel from stations to the exhibition centre.
• STANDout GmbHminorImplementation/ SI/ Consulting PartnerOfficial stand design and build partner for exhibitors requiring assistance with exhibition stand construction and design.
• Media Partners (ALUMINIUM Arabia)minorGTM or Marketing PartnerMedia partners supporting ALUMINIUM Arabia regional event coverage and promotional activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ALUMINIUM USA: RX-organized aluminum industry trade fair in the United States, mirroring the Düsseldorf format with exhibitors and visitors across the aluminum value chain. Sibling event under the same ALUMINIUM brand.
• ALUMINIUM CHINA: RX-organized regional edition of the same aluminum trade fair held in Shanghai, covering the entire aluminum value chain with comparable exhibitor/visitor profile. Directly comparable business model and brand family.
• Euroguss: Biennial trade fair for the aluminum die casting industry organized by NürnbergMesse. Directly comparable as an aluminum-industry-specific trade fair with similar exhibitor base, though narrower in die-casting focus.
• METEF / FOUNDEQ: International aluminum and metalworking trade fair in Italy, covering aluminum processing, foundry, and related machinery. Comparable as an industry-specific aluminum event serving European exhibitors and visitors.

Emerging players

• TMS Annual Meeting & Exhibition: Annual conference and exhibition by The Minerals, Metals & Materials Society covering light metals, aluminum, and metallurgical innovation. Comparable as a venue for aluminum R&D and industry networking, though tilted toward academic and technical audiences.
• Aluminium Two Thousand World Congress (Interall): Biennial international aluminum industry congress organized by Interall in Italy, covering extrusion, finishing, and downstream applications. Comparable as a focused aluminum-industry gathering, though primarily conference rather than large-scale exhibition.

Others

• CRU Events: Business intelligence and events provider for the metals and mining industries, and an existing partner of ALUMINIUM for the Sustainability & Recycling Conference. Adjacent/complementary rather than directly competitive.
• Fastmarkets Events: Events and pricing/data services arm of Fastmarkets focused on metals including aluminum. Comparable as a B2B industry platform for aluminum stakeholders, though more conference- and content-led than exhibition-led.

Regional players

• Saudi Industrial Exhibition (Saudi Build / Saudi Metal): Regional Saudi trade exhibitions covering industrial, metal, and construction sectors. Comparable as a regional MENA industry event for metals and manufacturing, partially overlapping with ALUMINIUM Arabia's addressable audience.

Broad incumbents

• GIFA / METEC / NEWCAST: Quadrennial trade fair quadripartite for foundry, metallurgical, and casting industries organized by Messe Düsseldorf. Overlaps significantly with ALUMINIUM's machinery, casting, and processing exhibitor base, though broader in scope beyond aluminum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ALUMINIUM_Show
• YouTubeyoutube.com/user/aluminium2012
• Facebookfacebook.com/ALUMINIUMMESSE
• LinkedInlinkedin.com/company/aluminium-exhibition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aluminium