Euroguss
Euroguss is the leading international trade fair for die casting, held triennially in Nuremberg and organized by NürnbergMesse GmbH. It serves manufacturers, suppliers, and decision-makers across the global die casting value chain, supported by year-round EUROGUSS 365 content services.
- Company typePrivate
- Founded1998
- HeadquartersNuremberg, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Euroguss does
Euroguss is an international trade fair dedicated to die casting technology, processes, and products, organized by NürnbergMesse GmbH and held at the Exhibition Centre Nuremberg. The event runs on a triennial cadence, with the next edition scheduled for January 18-20, 2028 marking the show's 30th anniversary. The fair covers the full die casting value chain — from raw materials and melting through die casting process machinery, heat treatment and finishing, quality assurance, further processing, and end-products — and serves manufacturers, suppliers, equipment vendors, and senior decision-makers across the global die casting industry. Supporting the core exhibition are complementary programs including the EUROGUSS Executive Circle for senior executives, the European Die Casting Award, the EUROGUSS Talent Award and Young Talent Day, and the international EUROGUSS family of regional events in non-German foundry markets. The product surface also extends to EUROGUSS 365, a year-round digital platform combining a news hub, newsletter, and media data services that supports continuous industry engagement between event cycles.
Revenue is generated primarily through exhibition stand rental paid by exhibitors (minimum 16 sqm, with associated AUMA fees of EUR 0.60 per sqm and bundled exhibitor passes), complemented by visitor ticket sales via the exclusive online TicketShop, parking and on-site service fees, and the EUROGUSS 365 content/media data services. Go-to-market is event-driven: exhibitor acquisition runs through direct sales outreach, online stand applications, and a global network of International Sales Partners in over 70 countries (including dedicated NürnbergMesse subsidiaries in Austria, Italy, China, India, Brazil, and North America), while visitor acquisition combines online ticket sales, partner-led international outreach, and year-round content marketing. Operationally, the event is supported by digital tools including the TicketShop, exhibitor portal and ExhibitorShop, TransITfair logistics system, Digital Guide, and an AI-powered trade visitor verification system provided by ISR Information Products AG (Buildsimple). Underlying technology is therefore tooling for exhibition execution rather than a proprietary product platform; competitive advantage rests on brand heritage, network density across the global die casting ecosystem, and the distribution reach of the NürnbergMesse partner network.
Ownership sits with NürnbergMesse GmbH, a private German GmbH (HRB 761, Register Court Nuremberg) whose majority stakeholder is the Free State of Bavaria; Albert Füracker serves as Chairman of the Supervisory Board and Peter Ottmann as CEO. Within the NürnbergMesse portfolio, Euroguss is positioned as the category-leading international trade fair for die casting, with adjacent sub-brands (Executive Circle, Talent Award, European Die Casting Award) reinforcing the event's centrality to the industry.
Euroguss firmographics
Firmographics- Name
- Euroguss
- Legal name
- NürnbergMesse GmbH
- Website
- https://euroguss.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Euroguss is the leading international trade fair for die casting, held triennially in Nuremberg and organized by NürnbergMesse GmbH. It serves manufacturers, suppliers, and decision-makers across the global die casting value chain, supported by year-round EUROGUSS 365 content services.
- Ownership category
- akta.pro rank
Where Euroguss is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Euroguss business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Exhibition Stand Rental: Primary revenue stream from exhibitors who rent exhibition space at the trade fair. Stand sizes start at minimum 16 sqm with pricing based on square footage. Additional services include rental stand packages, AUMA fees (EUR 0.60 per sqm), and exhibitor passes.
- Visitor Tickets: Revenue from online ticket sales for trade visitors. Tickets are sold exclusively online through the TicketShop or via International Sales Partners. Children up to 12 and students/apprentices in the relevant branch receive free admission.
- EUROGUSS 365 Content Services: Year-round content and marketing services for industry participants including newsletter subscriptions, content placement on the news hub, and media data services.
- Parking and On-site Services: Revenue from parking services (EUR 14 daily charge), coat check services (EUR 3 each), and additional exhibitor passes (EUR 30 each including VAT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Exhibition stand rental - minimum 16 sqm |
| Freemium | One time/ perpetual license | Exhibitor passes included with stand rental |
| Transaction based/ take rate | Pay-as-you-go | Visitor admission tickets |
| Unit Pricing | Pay-as-you-go | On-site services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Euroguss product offering
Product offeringCore offering
Euroguss is the leading international biennial trade fair for the die casting industry, held in Nuremberg, Germany (next edition 18-20 January 2028, 30th anniversary). It operates an exhibition venue and event platform that connects die casting manufacturers, suppliers, technology providers, and industry decision-makers along the entire die casting value chain. Revenue is generated from exhibition stand rentals, visitor tickets, year-round content services via EUROGUSS 365, and on-site services.
Product overview
EUROGUSS is a trade fair exhibition event organized by NürnbergMesse GmbH. The core offering is the international leading trade fair for die casting held in Nuremberg, Germany, featuring technology, processes, and products along the entire die casting value chain. The event serves experts, manufacturers, suppliers, decision-makers, and cross-industry users. Supporting offerings include the Executive Circle (strategic platform for senior decision-makers), EUROGUSS 365 (year-round engagement services with news and networking), the European Die Casting Award, Young Talent Day & Talent Award, and international family events. The event covers topics from raw materials to machinery, manufacturing technologies, and end products. The 2028 edition marks the 30th anniversary of EUROGUSS.
Differentiator
Problem solved
Functional benefit
Brands
- EUROGUSS Executive Circle: Strategic platform for senior decision-makers across the European die-casting value chain, focusing on competitiveness, collaboration and global relevance
- European Die Casting Award
- EUROGUSS Talent Award
Products and services
- EUROGUSS Trade Fair The international leading trade fair for die casting technology, processes, and products held in Nuremberg, Germany. Exhibitors rent stands to showcase offerings along the entire die casting value chain to 15,000+ trade visitors.
- EUROGUSS Executive Circle Strategic platform for senior decision-makers across the European die-casting value chain, focusing on competitiveness, collaboration, and global relevance.
- EUROGUSS 365 Year-round content and networking platform offering a news hub, newsletter, and media data services that extend industry engagement beyond the biennial trade fair cycle.
- European Die Casting Award Award program recognizing excellence and innovation in die casting technology, presented at EUROGUSS.
- Young Talent Day & EUROGUSS Talent Award Program focused on attracting and developing young talent in the die casting industry, including the Talent Award recognizing emerging professionals.
- EUROGUSS International (Family Events) International die casting events under the EUROGUSS family brand held in key foundry markets worldwide.
- Exhibition Stand Rental Rental of exhibition stand space at the trade fair (minimum 16 sqm) with pricing based on square footage, plus AUMA fees (EUR 0.60 per sqm), rental stand packages, and exhibitor passes.
- Visitor Admission Tickets Online ticket sales for trade visitors to attend the trade fair. Tickets are sold exclusively online via the TicketShop or International Sales Partners and include KombiTicket free public transportation in Nuremberg. Children up to 12 and relevant students/apprentices attend free.
Companies that use Euroguss
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Euroguss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Euroguss partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major, minor and supporting.
- NürnbergMesse Austria GmbHcoreSubsidiary of NürnbergMesse GmbH serving as International Sales Partner for Austria, supporting exhibitor and visitor registration for Euroguss in the Austrian market.
- NürnbergMesse Italia S.r.l.coreSubsidiary of NürnbergMesse GmbH serving as International Sales Partner for Italy and San Marino, handling ticket sales and exhibitor support.
- NürnbergMesse China Co., LtdcoreSubsidiary handling International Sales Partner responsibilities for China, Hong Kong, and Macao. Provides visa invitation letter support for international visitors.
- NürnbergMesse India Pvt. Ltd.coreSubsidiary of NürnbergMesse GmbH serving as International Sales Partner for India.
- NürnbergMesse Brasil Ltda.coreSubsidiary of NürnbergMesse GmbH serving as International Sales Partner for Brazil.
- NürnbergMesse North America Inc.coreSubsidiary of NürnbergMesse GmbH serving as International Sales Partner for USA.
- SVET SEJMOV d.o.o.majorInternational Sales Partner for multiple European countries including Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, Serbia, and Slovenia.
- Global Fairs BVBAmajorInternational Sales Partner for Belgium and Luxembourg, handling exhibitor and visitor support for Euroguss.
- SDC LT UABmajorInternational Sales Partner covering Baltic states (Estonia, Latvia, Lithuania), Moldova, Ukraine, Georgia, and Central Asian markets.
- OTSA S.A.S.U.majorInternational Sales Partner for France and Ireland (including Great Britain).
- Nuremberg Firal, S.L.majorInternational Sales Partner for Andorra, Portugal, and Spain.
- event-ex agmajorInternational Sales Partner for Liechtenstein and Switzerland.
- Feustel Fairs & TravelmajorInternational Sales Partner for Turkey. Provision of invitation letters for visitor visa applications possible.
- Hubert Demmler ConsultingminorInternational Sales Partner for Armenia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. Provision of invitation letters for visitor visa applications possible for select Central Asian countries.
- Deutsch-Emiratische Industrie und Handelskammer (AHK)majorInternational Sales Partner covering Gulf region including Qatar, Kuwait, Oman, and United Arab Emirates. Provision of invitation letters for visitor visa applications possible.
- Fairpros Ltd.majorInternational Sales Partner covering extensive African markets including Angola, Benin, Botswana, Burkina Faso, Cameroun, Congo, Côte d'Ivoire, Ethiopia, Gabon, Gambia, Ghana, Guinea, Kenya, Lesotho, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Senegal, Seychelles, South Africa, Swaziland, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.
- ISR Information Products AGsupportingAI platform provider (Buildsimple) used for trade visitor verification system. Processes visitor documents for efficient verification using AI-powered document analysis.
- Google Ireland LimitedsupportingWeb analytics service provider for Google Analytics and Google Ads. Processes website usage data and advertising conversion tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Euroguss competitors and assessment
Company assessmentBroad incumbents
- Messe Frankfurt: One of the world's largest trade fair organizers with a broad portfolio including industrial events. Comparable in scale and event-driven business model, representing competitive context for major German trade fair operations.
- Hannover Messe: World's leading industrial trade fair covering manufacturing, energy, and Industry 4.0 themes. While broader in scope than Euroguss, it overlaps on the die casting supplier audience and represents a major competing venue for industrial exhibitor marketing budgets.
- Messe München: Major German trade fair organizer hosting multiple industrial events including bauma and IFAT. Similar in scale, event-driven business model, and international sales network structure to NürnbergMesse/Euroguss.
- Koelnmesse: Cologne-based trade fair organizer with international events across multiple industries including manufacturing. Comparable in scale and venue ownership model to NürnbergMesse, providing competitive context for German trade fair market dynamics.
- Messe Düsseldorf: Messe Düsseldorf organizes GIFA, NEWCAST, METEC, and THERMPROCESS - the leading international trade fairs for foundry, casting, and metallurgical technology held on a four-year cycle. This is the most direct competitor to Euroguss in serving the global die casting ecosystem, with significant overlap in exhibitor and visitor audience.
Direct peers
- CastForge (Messe Stuttgart): CastForge is the international trade fair for castings and forgings held in Stuttgart, Germany. It directly competes with Euroguss for the same die casting exhibitor base and decision-maker audience, with overlapping coverage of the cast components value chain.
Emerging players
- IFAM (Messe Bremen): International trade fair for additive manufacturing and industrial 3D printing. Adjacent to die casting with overlap in advanced manufacturing technologies and supplier audience - represents an emerging alternative category that could attract die casting suppliers exploring new production methods.
Regional players
- GLOBAL INDUSTRIE (France): Major French industrial trade fair covering manufacturing technologies including metalworking and casting. Regional peer primarily serving the French and broader European market, overlapping with Euroguss's die casting exhibitor and visitor base.
- FABTECH: North America's largest metal forming, fabricating, and welding event. Comparable in industry focus (metal processing manufacturing) but serves primarily the US/Canadian market with overlapping exhibitor and visitor profiles to Euroguss's die casting audience.
- Metal+Metallurgy China: China's leading trade fair for metal and metallurgy industries including foundry, casting, and die casting technologies. Regional peer serving the Asian market where significant die casting manufacturing capacity exists, providing competitive context for Euroguss's international expansion ambitions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Euroguss social profiles
Digital presenceEuroguss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroguss leadership team
Management profileNumber of profiles
Profiles3 records
Euroguss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroguss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroguss
What does Euroguss do?
Euroguss is the leading international biennial trade fair for the die casting industry, held in Nuremberg, Germany (next edition 18-20 January 2028, 30th anniversary). It operates an exhibition venue and event platform that connects die casting manufacturers, suppliers, technology providers, and industry decision-makers along the entire die casting value chain. Revenue is generated from exhibition stand rentals, visitor tickets, year-round content services via EUROGUSS 365, and on-site services.
Is Euroguss a public or private company?
Euroguss is a private company. It is classified as state government owned and is currently operating.
When was Euroguss founded?
Euroguss was founded in 1998. It employs 501 to 1,000 people.
Where is Euroguss based?
Euroguss is headquartered in Nuremberg, Germany, in the Europe region.
How does Euroguss make money?
Four revenue lines are on record. Exhibition Stand Rental is the primary driver. The others are visitor Tickets, EUROGUSS 365 Content Services and parking and On-site Services.
Who are Euroguss's main competitors?
Broad incumbents on record are Messe Frankfurt, Hannover Messe, Messe München, Koelnmesse and Messe Düsseldorf. CastForge (Messe Stuttgart) is listed as a direct peer. IFAM (Messe Bremen) is listed as an emerging player. Regional players are GLOBAL INDUSTRIE (France), FABTECH and Metal+Metallurgy China.
Does Euroguss have an API?
No public API is recorded for Euroguss.