de la Cruz & Associates Ogilvy & Mather affiliate

What de la Cruz & Associates Ogilvy & Mather affiliate does

de la Cruz & Associates is a privately held, full-service creative advertising agency founded in 1984 in Puerto Rico and affiliated with Ogilvy & Mather's global network. Operating as the de la Cruz Group, the firm encompasses four wholly owned subsidiaries — Shift, The Hub, Horoma3, and Crant — that deliver integrated creative, media, production, and strategy services. The agency employs 101–250 staff across three offices in San Juan (Puerto Rico), Medellín (Colombia), and Miami (USA), positioning itself as a bilingual, tricultural creative partner for brands across the Americas.

The agency's revenue model is B2B project- and retainer-based, with no disclosed public pricing or SaaS components. It serves a roster of more than 30 brand clients, combining local Puerto Rican enterprises (Pan Pepín, FirstBank, SuperMax, Borden, Empresas Fonalledas, Farmacias Plaza) with global multinationals (Burger King, Diageo, ABInBev, Huggies Puerto Rico) and selected nonprofit/cause partners (Fundación Stefano, Giving Tuesday). Campaigns are channel-agnostic, spanning digital, mobile, packaging innovation, live experience, influencer, and earned media.

De la Cruz's commercial identity is anchored by an internationally recognized creative portfolio: Cannes Lions (including a 2025 Silver Lion in Pharma and a 2022 Gold Lion in Mobile for The Eye Tracker), multiple London International Awards (Grand and Gold LIAs in 2025 for Glowing Relief), FIAP Awards, Effie Awards Latin America, Ojo de Iberoamérica, and LUUM Awards. The firm describes itself as fiercely independent while leveraging the Ogilvy affiliation for cross-border resourcing, and demonstrates measurable campaign outcomes — 139% store-traffic lift and 2M+ social impressions for Burger King's Trick or Grill, $1.4M raised in 24 hours for Giving Tuesday, and 80% island population reach for Summon the King.

Name

de la Cruz & Associates Ogilvy & Mather affiliate

Legal name

de la Cruz

Website

https://delacruz.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

de la Cruz & Associates is a Puerto Rico–based, Ogilvy-affiliated creative advertising agency operating across San Juan, Medellín, and Miami, delivering award-winning brand campaigns for 30+ local and global clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

de la Cruz is a creative advertising agency that conceives, develops, and produces brand campaigns and integrated advertising services for enterprise clients. Its offerings span creative campaign development, brand building, cultural marketing, social impact activations, packaging innovation, and digital/experiential activations delivered through a multi-disciplinary creative team and supported by an Ogilvy network affiliation.

Product overview

de la Cruz is an advertising and creative agency that creates campaign-based services for clients across the Americas. The agency's portfolio consists of eight distinct creative campaigns: Glowing Relief (pharmaceutical packaging innovation for Farmacias Plaza), Car Parts for Life (organ donation awareness for Fundación Stefano), Demands for Giving (Giving Tuesday campaign), Summon the King and Trick or Grill (Burger King Halloween activations), Pelushirts (baby product campaign for Huggies Puerto Rico), Reusables (sustainability platform for SuperMax), and The Eye Tracker (hurricane preparedness tool for SuperMax). These campaigns collectively demonstrate the agency's creative capabilities across healthcare, social impact, QSR, consumer products, sustainability, and emergency preparedness sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Glowing Relief Pharmaceutical packaging innovation campaign for Farmacias Plaza that designed glow-in-the-dark medication labels to help seniors safely locate pills during power outages; recognized as Puerto Rico's first Cannes Lion in the Pharma category.
• Car Parts for Life Organ donation awareness campaign for Fundación Stefano that transformed auto parts into storytellers carrying messages from transplant recipients, deployed at car shows and malls; received 2 Cannes Lion shortlists and multiple LUUM Awards.
• Demands for Giving Giving Tuesday campaign that partnered with Latin music artists to donate their backstage demands to local nonprofits, raising $1.4 million in 24 hours and helping Puerto Rico become the top country in Latin America for Giving Tuesday contributions.
• Summon the King Burger King Halloween campaign partnering with the This Paranormal Life podcast to create immersive haunted experiences using holograms, lights and sound, culminating in free Whopper giveaways and reaching nearly 80% of Puerto Rico's population in two nights.
• Trick or Grill Burger King Halloween campaign creating the "Mini Whopper Jr.", a candy-sized Whopper wrapped like Halloween treats, driving a 139% increase in store traffic, 20% boost in app sign-ups, 2M+ social impressions, and $250,000 in media coverage.
• Pelushirts Huggies Puerto Rico campaign featuring sleepshirts that fold into plush animals carrying the mother's scent to help babies cope with separation anxiety; sold out on launch day and was shortlisted at Cannes Lions Health & Wellness.
• Reusables SuperMax sustainability campaign featuring a digital platform where shoppers scan products nearing expiration to receive recipes and tips to reuse them instead of discarding; recognized with Bronze in Sustainability Campaign at FIAP Awards.
• The Eye Tracker SuperMax mobile tool developed in partnership with the National Hurricane Center that transforms hurricane satellite data into street-level views showing the essential supplies needed for households; awarded a Cannes Gold Lion in Mobile.

Quantifiable outcome

• Trick or Grill for Burger King: 139% increase in store traffic, 20% boost in app sign-ups, 2M+ social impressions, $250K in media coverage
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• BBDO Worldwide: Global creative network with strong Latin American operations (AlmapBBDO). Comparable as a holding-company full-service agency network competing for global client retainers across the Americas.
• McCann Worldgroup: Global full-service advertising network with deep presence in Puerto Rico and Latin America. Comparable as a large holding-company-affiliated full-service agency competing for the same enterprise brand briefs in the region.
• DDB Worldwide: Global creative network with established Latin American operations (DDB Latina). Comparable as a holding-company full-service agency competing across the same brand categories and geographies.
• VMLY&R: Global creative and customer experience network formed from the merger of VML and Y&R. Comparable as a holding-company full-service agency with significant Latin American operations and similar brand client categories.
• Leo Burnett: Global creative network with strong Latin American presence. Comparable as a holding-company-affiliated full-service creative agency competing for multinational brand assignments.
• Ogilvy: Parent network and global full-service advertising agency. de la Cruz is an Ogilvy & Mather affiliate, making Ogilvy both parent and the most directly comparable global creative platform in terms of capability scope.

Direct peers

• GUT: Independent Latin American-headquartered creative agency network with strong Cannes and Effie presence. Comparable as an independent creative shop punching above its weight in regional LATAM markets and competing for the same global brand briefs.
• 72andSunny: Independent creative agency with strong track record for breakthrough campaigns and global brands. Comparable as a culture-driven, award-winning independent creative agency competing in similar pitch environments.
• David Miami: Independent, award-winning full-service creative agency known for Burger King work. Highly comparable to de la Cruz in its independent posture, QSR client roster, and Cannes Lions-winning creative output at boutique scale.

Regional players

• MBLM: Brand loyalty and marketing agency with operations across the Americas including Puerto Rico presence. Comparable as a regional full-service brand agency competing in the same Caribbean/Latin American client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/delacruzpr
• LinkedInlinkedin.com/company/delacruzagency
• Instagraminstagram.com/delacruzagency
• Xx.com/dlc_puertorico

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de la Cruz & Associates Ogilvy & Mather affiliate