ORLEN Deutschland GmbH

What ORLEN Deutschland GmbH does

ORLEN Deutschland GmbH is a German fuel retail operator headquartered in Elmshorn, Schleswig-Holstein, and a wholly owned subsidiary of the Polish multienergy conglomerate ORLEN S.A. (PKN ORLEN), which reported €60 billion in revenue in 2022. Since 2003 the company has operated a network of more than 600 fuel stations across Germany under two consumer brands — ORLEN and star — serving roughly 370,000 customers daily across retail, fleet, and partner-operated locations. The company positions itself as a multi-energy provider, complementing traditional petrol and diesel sales with EV fast charging under the ORLEN CHARGE brand, hydrogen refueling (pilot stations in Mülheim an der Ruhr and Wolfsburg), AdBlue dispensing, automated car wash with Drive-In and Wash & Pay functionality, and convenience retail anchored by star cafés offering Dallmayr coffee and fresh meals.

The technology stack centers on physical station infrastructure augmented by digital services. The star connect concept deploys LED entrance portals with real-time promotional messaging, digital signage, and virtual reality experiences. In mid-2026 the company rolled out the refive digital receipt platform across the entire 600+ station network, enabling QR-code receipts, tax-compliant e-invoicing for fleet accounts, and a digital archive that eliminates thermal paper. Fleet customers are managed through a dedicated online portal at fleottenkarte.star.de, and the company is integrating fast-charging hardware at third-party retail sites through partnerships with famila and Markant supermarkets. A multimodal station at Salzgitter-Watenstedt broke ground in April 2026, signaling intent to consolidate current and future mobility formats on single sites.

Revenue is generated primarily through transactional fuel sales at retail and partner stations, supplemented by convenience store and food service receipts, car wash fees, and fleet card subscriptions (recurring contract revenue). EV charging is metered on a usage-based model. Pricing is not publicly disclosed but tracks local market rates and oil-price movements; fleet card pricing is contractual. The company sells to three segments — individual consumers (primary), corporate fleet operators, and station partner/leaseholders — and is pursuing brand visibility through sports sponsorships including THW Kiel handball and EuroEyes Cyclassics cycling events. Capital and strategic direction flow from the publicly listed parent ORLEN S.A.

Name

ORLEN Deutschland GmbH

Legal name

ORLEN Deutschland GmbH

Website

https://orlen-deutschland.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ORLEN Deutschland GmbH operates a network of 600+ fuel stations across Germany under the ORLEN and star brands, serving individual consumers and fleet customers. A subsidiary of Poland's ORLEN S.A., it offers traditional fuels, EV charging, hydrogen, AdBlue, car wash, and convenience retail.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Other Gasoline Stations (457120), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industry

Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Retail fuel stations
• Electric vehicle charging
• Fleet card services
• Convenience retail
• Alternative fuels

Headquarters

HQ city

Elmshorn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Sales: Sale of traditional fuels (petrol, diesel) at company-operated and partner fuel stations across Germany
2. Convenience Store and Food Service: Sale of convenience goods, fresh meals, beverages including Dallmayr coffee in star cafes, and snacks at station shops and bistros
3. Car Wash Services: Automated portal car wash services with Drive-In and Wash & Pay features
4. Fleet Card Services: Corporate fleet card solutions enabling fuel purchases and management for business customers, with compliant e-invoicing
5. EV Charging Services: Electric vehicle fast charging under ORLEN CHARGE brand at stations and partner locations
6. Alternative Fuels: Hydrogen fueling, AdBlue distribution, and other alternative mobility solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ORLEN Deutschland GmbH operates more than 600 retail fuel stations across Germany under the ORLEN and star brands, selling traditional fuels (petrol, diesel), EV fast charging, hydrogen, and AdBlue, alongside convenience retail with star cafés, car wash services, and digital fleet card solutions for business customers. The company serves approximately 370,000 customers daily and is expanding into alternative mobility through ORLEN CHARGE electric vehicle charging and hydrogen refueling stations.

Product overview

ORLEN Deutschland GmbH operates a network of more than 600 fuel stations across Germany under two brands: ORLEN and star. The company, headquartered in Elmshorn and part of the Polish ORLEN S.A. conglomerate, offers a comprehensive mobility ecosystem including traditional fuel retail, alternative fuels (hydrogen, AdBlue, electric charging under ORLEN CHARGE), digital services (refive digital receipts, star connect digitalized stations), fleet management solutions (Flottenkarten), and convenience retail with star café bistros and car wash facilities. The portfolio spans from traditional fossil fuels to emerging e-mobility and hydrogen technologies, positioning the company for the energy transition.

Differentiator

Problem solved

Functional benefit

Brands

• ORLEN CHARGE: Electric vehicle charging infrastructure brand under ORLEN Deutschland for fast charging stations.
• star connect
• ORLEN Charge

Products and services

• ORLEN Tankstellen Full-service fuel stations operating under the ORLEN brand, offering fuel, shop, bistro, car wash, and alternative fuel options including hydrogen and electric vehicle charging for individual consumers and fleet customers.
• star Tankstellen Fuel station brand operated by ORLEN Deutschland GmbH since 2003, with more than 600 stations in northern Germany. Features star connect digitalized stations with modern shop, bistro, and car wash facilities for retail consumers.
• ORLEN CHARGE Fast charging infrastructure brand for electric vehicles, part of ORLEN Deutschland's e-mobility strategy. Provides EV fast charging at company stations and partner retail locations such as famila and Markant supermarkets for EV drivers.
• Flottenkarten (Fleet Cards)
• star connect Digitalized fuel station concept featuring LED entrance portals with real-time promotional content, digital signage, virtual reality experiences, and enhanced customer engagement through modern shop and bistro concepts at participating star stations.
• Autowäsche (Car Wash) Car wash facilities at fuel stations featuring Drive-In functionality allowing customers to remain in vehicles during cleaning, and Wash & Pay innovative contactless payment system. Increases capacity by up to 17% at participating locations.
• AdBlue-Tankanlagen AdBlue dispensing systems for both passenger cars and trucks, with installations at multiple locations for selective catalytic reduction in diesel vehicles, serving both individual drivers and commercial truck operators.
• Wasserstoff-Tankstellen (Hydrogen Stations) Hydrogen refueling stations including pilot locations in Mülheim an der Ruhr and Wolfsburg, positioning star as a pioneer in alternative fuel technology for hydrogen vehicle drivers.
• star café Gastronomic meeting place within star stations offering fresh meals, Dallmayr coffee, and seating for various occasions including commuters, travelers, and families visiting the fuel station network.

Quantifiable outcome

• 370,000 daily customers served across 600+ stations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• refivecoreTechnology or Integration · 8 June 2026Digital receipt and customer engagement platform partnership. Refive's technology deployed across 600+ German fuel stations enabling QR code digital receipts, compliant e-invoicing for fleet accounts, and receipt archive functionality. Eliminates thermal paper across network as part of sustainability strategy.
• famila and MarkantcoreStrategic or Co-development Partner · 4 March 2026Strategic partnership for expansion of fast charging infrastructure (ORLEN CHARGE) at famila and Markant supermarket locations in Germany. Part of company's strategy to deploy EV charging at high-traffic retail locations.
• THW KielcoreGTM or Marketing Partner · 1 January 2018Hauptsponsor (main sponsor) of German handball Bundesliga team. Includes player sponsorship with THW-YOUNGstar youth development program. For each goal scored by Kreisläufer Patrick Wiencek, star donates 100 euros to UKSH children's cancer ward (52,000 euros donated over 6 years). Long-term sports marketing partnership for brand visibility and community engagement.
• EuroEyes CyclassicscoreGTM or Marketing Partner · 1 January 2018Main sponsor ( Hauptsponsor) and official refueling partner for Europe's largest cycling race held annually in Hamburg. Company sponsors training rides from star stations, provides refreshment stations, and participates with employee teams. Event attracts 18,000 participants and 650,000 spectators.
• DallmayrminorOthers · 1 January 2018Exclusive coffee supply partnership for star cafes. Dallmayr coffee served at star stations features Fairtrade-certified beans from premium growing regions with focus on sustainable quality.
• UKSH (Universitätsklinikum Schleswig-Holstein)minorOthers · 1 January 2013Charitable partnership supporting the children's cancer ward at UKSH Kiel campus. Donations from THW Kiel goal-scoring initiative fund medical equipment, star Fitnessraum (fitness room) for rehabilitation, and star program 'Rückkehr zu alter Stärke' (Return to Strength) under physiotherapist supervision.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orlen-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORLEN Deutschland GmbH