refive

What refive does

refive GmbH is a Berlin-based SaaS company founded in 2020 that sells a modular digital engagement platform anchored on smart, QR-code and NFC-based digital receipts for brick-and-mortar retailers and hospitality businesses. The platform replaces paper receipts with legally compliant e-receipts in 20+ European countries (plus Australia and the United States), captures anonymous customer profiles from receipt scans without requiring app downloads, and layers on engagement modules including loyalty, offers, feedback, reviews, newsletter sign-ups, marketing campaigns, automation, and retail media. A headless architecture with APIs and SDKs supports integration with hundreds of POS, CRM, CDP, and marketing systems, enabling deployment in under a day without additional hardware.

The company monetizes via quote-based subscription pricing on monthly billing, with tiers likely scaled by store count and transaction volume, plus add-on revenue from engagement modules. GTM is hybrid: product-led self-serve and demo booking for SMB retailers, direct enterprise sales for large chains (notably a 600+ station deployment at ORLEN Deutschland), and channel-driven distribution through POS partners, payment acquirers, technology integrators, and resellers. refive serves a broad vertical mix including fashion, grocery, hospitality, electronics, malls, and fuel retail, with both SMB accounts (Gusti Leder, Shoepassion, Vom Fass, Passenger Coffee) and enterprise logos (Puma, SPAR, ORLEN Deutschland).

Operationally, refive is small (1-10 employees, headquartered in Berlin) and privately held. Disclosed funding is limited to a 2021 MSM round with no published amount. The company invests in content marketing, retail trade show presence (NRF 2025, Retail Technology Show 2026, EuroShop 2026), and earned media to reach retail decision-makers, and is GDPR-compliant with data stored in Germany.

Name

refive

Legal name

refive GmbH

Website

https://refive.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

refive is a Berlin-based SaaS platform that turns paper receipts into QR-code-driven digital receipts and engagement tools, enabling brick-and-mortar retailers and hospitality businesses to capture anonymous customer profiles and run loyalty, offers, and marketing campaigns without app downloads.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model for access to digital receipt platform, customer data capture, engagement tools, and analytics. Pricing tiers likely based on store count or transaction volume. No specific pricing publicly disclosed.
2. Digital Receipt Platform: Platform generates revenue through recurring subscription fees for digital receipt generation, storage, and compliance management across multiple countries.
3. Engagement Add-ons: Additional revenue from engagement features including loyalty programs, marketing automation, and retail media capabilities built on top of the core digital receipt platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

refive provides a QR code and NFC-based digital receipt platform that enables brick-and-mortar retailers to capture in-store customer data without requiring app downloads, opt-ins, or additional hardware. The platform delivers legally compliant e-receipts across 20+ European countries and bundles engagement modules including loyalty, offers, feedback, reviews, marketing automation, AI-powered customer insights, and store analytics. It integrates with hundreds of POS, CRM, CDP, and marketing tools via APIs and SDKs and can be deployed in less than one day.

Product overview

refive is a unified digital engagement platform centered on smart digital receipts as the primary customer touchpoint. The platform operates a modular architecture combining a core Digital Receipts engine with adjacent data capture and engagement modules. The core product enables QR-code-based paperless receipts with built-in engagement capabilities. Surrounding modules include Customer Insights (AI-powered analytics), Data Capture (anonymous profiling), Engagement tools (Offers, Loyalty, Feedback, Reviews, Newsletter), Marketing tools (Campaigns, Automations, Personalisation, Retail Media), and Store Analytics. Supporting features include Store Assistant and Product Assistant (in-store digital touchpoints) and QR Code Management. The platform targets brick-and-mortar retailers and hospitality businesses seeking omnichannel customer engagement without requiring app downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Receipts Smart QR-code and NFC-based digital receipt platform for brick-and-mortar retailers and hospitality venues. Replaces paper receipts with legally compliant e-receipts delivered via mobile browser without requiring apps, email, or registration. Built-in engagement features (loyalty, offers, feedback, reviews) are embedded in the receipt flow.
• Data Capture Enterprise customer data capture solution that creates anonymous customer profiles from QR code scans and enriches them with purchase, behavior, and interaction data. Enables retailers to identify and track 50–80% of in-store customers without app downloads or opt-ins.
• Customer Insights AI-powered customer intelligence platform providing churn risk analysis with root-cause drivers, customer lifetime value scoring, omnichannel behavioral analysis, and segment-specific insights for marketing targeting.
• Offers Personalized offers and coupon management system enabling product recommendations, dynamic pricing, comeback coupons, and cross-channel conversion optimization displayed directly on digital receipts.
• Loyalty Digital loyalty program embedded in digital receipts enabling point-based or stamp-card loyalty with omnichannel support for online and offline purchases. Requires no app or physical card and delivers an average 20% lift in loyalty program participation.
• Store Analytics Customer-centric store analytics dashboard combining POS transaction data with customer profiles to provide insights on new versus returning customers, basket analysis, feedback trends, and segment-specific pricing sensitivity.
• Personalisation Personalization engine that leverages purchase history, behavioral data, and AI to deliver contextualized CRM campaigns, offers, and product recommendations across digital receipts, in-store touchpoints, and email.
• Retail Media Personalized retail media channel enabling targeted advertising on digital receipts based on real-time purchase data, with audience insights and campaign optimization capabilities for retailers and brand partners.

Quantifiable outcome

• 40% of in-store customers choose digital receipt at Gusti Leder
• +4 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• ORLEN DeutschlandcoreStrategic or Co-development Partner · 8 June 2026ORLEN Deutschland deployed refive's digital receipt platform across more than 600 German fuel stations. The deployment enables QR code receipt delivery at payment terminals, compliant e-invoices for fleet accounts, and receipt archival. This represents refive's largest known enterprise deployment and serves as a benchmark for fuel retail across Europe.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eagle Eye: UK-headquartered SaaS platform for loyalty, promotions, and personalized offers across grocery, retail, and hospitality. Closely comparable to refive's loyalty, offers, and personalization modules.
• Antavo: Hungary/UK-based loyalty cloud platform serving fashion, retail, and hospitality brands globally. Comparable to refive's loyalty, engagement, and personalization modules with similar enterprise retail customer base.
• Punchh: US-based customer loyalty and engagement platform for restaurant and retail chains. Directly comparable to refive's digital loyalty, offers, and CRM capabilities serving multi-location retail verticals.
• Thanx: US-based customer engagement and loyalty platform purpose-built for restaurants and retailers. Comparable to refive in bridging POS data with personalized CRM, offers, and customer insights.
• Yocuda: UK-based digital receipts and shopper insight platform for grocery and retail. Directly competes with refive on frictionless digital receipts, first-party data capture, and personalized engagement for brick-and-mortar.
• Receipt Hero: Sweden-based digital receipt platform offering QR-code-based paperless receipts and merchant analytics. Closely comparable to refive's core product, including frictionless mobile receipt delivery without app downloads.

Broad incumbents

• Square Loyalty (Block): Block-owned POS platform with built-in loyalty, marketing, and digital receipts capabilities. Comparable to refive as a bundled SMB engagement suite, though positioned as part of a broader payments ecosystem.
• Comarch: Poland-based enterprise software vendor offering retail loyalty, CRM, and omni-channel commerce suites. Overlaps with refive in loyalty and retail customer engagement, but as part of a much larger enterprise software portfolio.
• SessionM (Mastercard): Mastercard-owned customer engagement and loyalty platform with broader enterprise capabilities. Competes with refive in retail CRM and personalization, but offers a much wider portfolio as part of Mastercard.

Others

• Lightspeed Commerce: Global POS and commerce platform that is both an integration partner and a potential competitor. Comparable because Lightspeed embeds loyalty and receipt features into its POS, potentially competing with refive at the bundle level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/refive_io
• Facebookfacebook.com/refiveio
• LinkedInl.refive.io/linkedin
• Instagraminstagram.com/refive_io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about refive