What Silver Connections does

Silver Connections is a Rolling Meadows, Illinois-based 501(c)(3) nonprofit founded in 2006 by Patricia O'Dea-Evans that operates a free senior housing and care referral network serving seniors, their families, and the professionals who assist them. The company's core service connects families seeking assisted living, memory care, independent living, skilled nursing, home care, rehabilitation, or respite options with a vetted network of local retirement communities, assisted living providers, nursing homes, and home care providers. Senior care consultants conduct personalized phone-based intake consultations that match placements to medical conditions, amenities, budget, and location requirements. The underlying technology stack is minimal: a content website, phone lines, and contact forms, with no proprietary platform, app, or API disclosed.

The business model is a pay-per-placement referral fee structure. Services to seniors, families, and discharge-planning professionals are provided at no cost; revenue is generated only when a successful placement is made, with partner communities paying referral fees upon move-in. The company reports that over 90% of Assisted Living providers in its network area participate, alongside hundreds of additional communities and home care providers. A quantified case study with Sunrise Senior Living shows 100+ families placed over five years at approximately $500K in fees (generating $12M+ in partner revenue). Complementary revenue includes elder care management consultations billed hourly or flat fee and continuing education events delivered through Silver Connections Academy, a separate 501(c)(3) nonprofit providing CE credits to nurses, social workers, and care managers, with the annual Care Manager Lollapalooza drawing 100+ attendees.

The operating footprint is regional, limited to Illinois, with a core team of 6–8 staff plus a service dog mascot. Go-to-market is sales-led via direct phone consultation and partner referrals, supported by content marketing (testimonials, website), the Seniors Blue Book directory partnership, and the Academy's professional education channel. The founder holds state-level advisory credentials and was named 2022 Care Manager of the Year by the Case Management Society of America Chicago Chapter, signaling reputational depth in the regional geriatric care ecosystem.

Name

Silver Connections

Legal name

Silver Connections

Website

https://silverconnections.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Connections is an Illinois-based 501(c)(3) nonprofit that provides free senior housing and care referral services to seniors and families, funded by placement fees from its network of hundreds of local retirement communities and care providers.

Ownership category

akta.pro rank

Product category

Senior Care Referral Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Senior care referrals
• Assisted living placement
• Elder care management
• Senior housing network
• Geriatric care consulting

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Referral/Placement Fees from Senior Living Communities: Silver Connections provides free services to seniors and families. Revenue is generated when a placement is made - communities pay referral/placement fees. The company has a network of hundreds of local retirement communities, assisted living providers, and nursing homes that fund the programs. No financial risk is taken by communities in advance as fees are only charged upon successful placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Silver Connections is a free senior housing and care referral network that connects seniors and their families with appropriate senior living options, including independent living, assisted living, memory care, skilled nursing, rehabilitation, respite stays, and in-home care services. The service is funded by referral/placement fees paid by partner retirement communities, assisted living providers, and nursing homes upon successful placement. The company also offers paid professional elder care management consultations delivered by certified geriatric care managers.

Product overview

Silver Connections operates as a unified senior care referral and management service platform offering multiple interconnected products. The core offering combines free senior housing and care referrals with professional elder care management services. Senior Care Consultants provide individual guidance while Silver Connections Academy delivers continuing education for healthcare professionals. The Senior Blue Book resource and CE events support the broader ecosystem. Together, these products form a comprehensive senior care ecosystem connecting families with housing, care, and educational resources—all funded through partnerships with senior living communities rather than direct charges to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Housing and Care Referrals Free referral service that matches seniors and families with senior housing options including independent living, assisted living, memory care, skilled nursing, rehabilitation, respite stays, and in-home medical and non-medical care based on medical conditions, amenities sought, budget, and location requirements. Funded by hundreds of local retirement communities, assisted living providers, and nursing homes.
• Elder Care Management Services Professional elder care management delivered by certified geriatric care managers who act as 'professional relatives' to help families identify needs and find resources, including long-term care planning, home visits, medical coordination, and caregiver support. Billed hourly or flat fee depending on services planned.
• Senior Care Consultant Services Individual consultations with senior care experts who guide families through finding appropriate senior care and housing communities based on location, budget, lifestyle, and care needs. Delivered via phone consultations (866-421-8266, 847-303-9602).
• Silver Connections Academy 501(c)(3) nonprofit continuing education provider partnering with healthcare professionals to deliver best practices education to nurses, social workers, care managers, and discharge planners, including the annual Care Manager Lollapalooza event offering 5 CE credits.

Quantifiable outcome

• 2400% ROI for partner communities - Sunrise Senior Living received $12M+ in revenue from 100+ family referrals at $500K cost
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sunrise Senior LivingcoreGTM or Marketing PartnerCase study partner representing major assisted living provider. Over 5 years, Silver Connections referred 100+ families to Sunrise, generating $12M+ in revenue at $500K cost (2400% ROI). Relationship demonstrates successful referral-based placement partnership.
• Local Retirement Communities and Assisted Living ProviderscoreChannel Partner/ Reseller/ DistributorOver 90% of Assisted Living providers in the network area partner with Silver Connections. Hundreds of local retirement communities, assisted living providers, and nursing homes fund the free referral services. Communities pay only when placement is made with no upfront financial risk.
• Home Care ProviderscoreChannel Partner/ Reseller/ DistributorHome care providers in the Silver Connections network help fund the free referral services. Providers offer in-home medical and non-medical care options referred to families seeking care alternatives.
• Seniors Blue BookminorStrategic or Co-development PartnerSilver Connections is listed in the Seniors Blue Book as a free placement service provider. The Seniors Blue Book provides comprehensive senior services and housing option resources across 70+ categories, supporting the senior care community.
• Midwest Conference CenterminorStrategic or Co-development PartnerVenue partner for the annual Care Manager Lollapalooza event. The conference center hosts over 100 care managers annually for continuing education and networking opportunities organized by Silver Connections.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Seniorly: Online senior housing marketplace and advisory service focused on assisted living, memory care, and independent living referrals. Comparable as a digital-first competitor in the senior care referral space that also partners with senior living providers.
• Caring.com: Online senior care marketplace offering directory listings, reviews, and a referral service for assisted living, home care, and hospice. Comparable as a competing senior care referral and resource platform targeting the same families and provider customers.
• Assisted Living Locators: National senior living referral agency using a franchise/advisor model to place families in assisted living and memory care. Directly comparable in offering local, advisor-led senior housing referral services paid by community partners on placement.
• A Place for Mom: Largest US senior living referral service connecting families with assisted living, memory care, and other senior housing. Directly comparable because it operates the same placement-fee revenue model Silver Connections uses, but at national scale with a technology platform.
• Oasis Senior Advisors: Franchise senior living placement service with local advisors across multiple US markets. Comparable for the same free-to-family, community-funded referral business model targeting assisted living and memory care placements.
• CarePatrol: Senior placement franchise that helps families find assisted living, memory care, in-home care, and other senior services. Directly comparable as a referral organization with local advisors funded by partner community placement fees.

Broad incumbents

• WellSky: Large healthcare technology and care coordination platform serving post-acute, aging, and senior services organizations with referral and care management software. Comparable as a broader incumbent in the senior care coordination and case management technology space.

Others

• Eldercare Locator: US Administration for Community Living public service connecting older adults and caregivers to local aging services and resources. Comparable as a referral-style resource hub but publicly funded rather than commercially transacting placement fees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Connections