What Imprint Plus does

Imprint Plus, founded in 1982 and headquartered in Richmond, British Columbia, designs, manufactures, and sells custom name badges, identification products, and signage solutions through a direct e-commerce platform with a browser-based Design Studio that enables self-serve product customization. The company reports serving over 77,000 businesses across 90 countries.

The company's core product architecture centers on reusable hardware-plus-consumables systems: The Mighty Badge (reusable metal name badges that customers can design, print, and assemble using standard office printers), The Mighty Sign (reusable desk, wall, and countertop signage systems), and a consumables catalog of insert sheets, lens covers, fasteners, ribbons, and cleaning supplies that drive recurring revenue. Plus Portal, the company's enterprise brand platform, provides approved-supplier customers with pre-approved templates, validation codes, and dedicated account management for consistent ordering at scale. The product surface also includes permanent metal, plastic, bamboo, wood, and chalkboard badges; custom lapel pins and recognition medallions; RFID and magnetic stripe key cards; Evolis ID card printers; and custom business cards, supported by EcoVadis and LEED sustainability credentials.

Imprint Plus operates a hybrid go-to-market combining self-serve direct-to-consumer e-commerce for SMBs with an enterprise field sales motion through Plus Portal accounts and dedicated phone and email support. The company is an approved supplier to the four largest hotel families — IHG, Hilton, Marriott, and Wyndham — plus Sonesta, alongside enterprise customers in retail (Nordstrom, Canadian Tire, TJX), financial services (RBC), food retail (IGA, M&M Food Market), healthcare (Neighbourly Pharmacy), and jewelry retail (Signet Jewelers). Revenue is generated through one-time hardware sales and recurring consumables for reusable systems, with unit pricing starting at approximately $1.50 and customized orders subject to a 10-unit minimum.

Name

Imprint Plus

Legal name

Imprint Plus

Website

https://imprintplus.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Imprint Plus designs and sells custom name badges, identification products, and signage solutions through direct e-commerce, serving 77,000+ businesses across 90 countries, with approved-supplier enterprise programs for major hospitality, retail, and financial brands.

Ownership category

akta.pro rank

Product category

Custom Name Badges and Identification Products

NAICS

Printing and Related Support Activities (3231), Converted Paper Product Manufacturing (3222), Sign Manufacturing (339950)

SIC

Coating, Engraving & Allied Services (3470), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Custom name badges
• Reusable signage systems
• Brand identification products
• Custom lapel pins
• RFID key cards

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Name Badges & Identification Products: Sale of customizable name badges, name tags, signs, name plates, lapel pins, and identification solutions. Products available in various materials including metal, plastic, wood, chalkboard, and bamboo.
2. Supplies & Accessories: Ongoing sales of insert sheets, fasteners, lens covers, replacement parts, printer ribbons, cards, and cleaning supplies for reusable badge and sign systems.
3. Custom Key Cards & RFID Products: Custom RFID key cards and magnetic stripe key cards for hotels, gyms, offices, and universities with encoding services.
4. ID Card Printers & Equipment: Sale of ID card printers including Evolis Primacy 2 and related hardware, along with printer supplies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Imprint Plus designs, manufactures, and sells custom name badges, reusable signage systems, name plates, tent signs, lapel pins, RFID/magstripe key cards, and ID card printers, supported by a proprietary online Design Studio for on-site customization and a Plus Portal for brand-approved enterprise ordering. Products are available across metal, plastic, wood, bamboo, and chalkboard materials, with recurring revenue from replacement supplies.

Product overview

Imprint Plus offers a comprehensive identification solutions portfolio centered on customizable name badges and signage products. The core product line includes The Mighty Badge (reusable metal name badges with lens cover system), The Mighty Sign Desk (reusable desk name plates), and The Mighty Sign Countertop/Tabletop (standing signs). These are complemented by permanent metal and plastic name badges in various materials (metal, plastic, wood, chalkboard) and shapes. The company also provides lapel pins & buttons (custom enamel pins, employee recognition medallions, seasonal pins), ID cards & key cards (RFID and magstripe key cards, custom business cards, ID card printers), and a full range of supplies & accessories (insert sheets, lens covers, fasteners, badge talkers, medallions, label makers). A proprietary Plus Portal platform enables corporate clients to order from brand-approved catalogs, while Design Studio software allows on-site design and printing using standard office equipment. The company serves diverse industries including hospitality, healthcare, retail, government, and education.

Differentiator

Problem solved

Functional benefit

Brands

• The Mighty Badge: Reusable name badge system allowing design, print, and assembly using a standard printer and computer.
• The Mighty Sign

Products and services

• The Mighty Badge Durable, reusable metal name badges that can be designed, printed, and assembled using a standard printer and computer. Features a patented lens cover system for a polished finish. Targets corporate, hospitality, retail, and other business customers needing professional employee identification.
• The Mighty Sign Desk Reusable metal desk name plates for displaying employee names, titles, or departments, customizable using Design Studio software. For offices and business environments.
• The Mighty Sign Countertop Versatile tabletop standing signs for dynamic messaging, buffet displays, and organizational signage in hospitality and retail environments. Reusable and printable on-site.
• The Mighty Sign Tabletop Customizable tabletop signs designed for tabletop displays in restaurants, hotels, and event venues. Reusable and printable on-site.
• Metal Name Badges Reusable and customizable name badges made from metal materials including aluminum and brass finishes, for business customer identification.
• Plastic Name Badges

Quantifiable outcome

• Trusted by 77,000+ businesses globally
• +1 more outcomes

Named customers16 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• EvoliscoreTechnology or IntegrationImprint Plus resells and distributes Evolis ID card printers and supplies including Primacy 2, Zenius 2, Edikio price tag solutions, and associated ribbons, cards, and cleaning kits.
• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorApproved supplier for IHG brand-approved key cards and name badges including Avid, Candlewood Suites, Crowne Plaza, Holiday Inn brands.
• HiltoncoreChannel Partner/ Reseller/ DistributorApproved supplier for Hilton brand-approved name badges including Doubletree, Embassy Suites, Hampton Inn, Hilton Garden Inn, Homewood Suites.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorApproved supplier for Marriott brand name badges across 20+ brands including Sheraton, Westin, Courtyard, Renaissance, The Ritz-Carlton.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorApproved supplier for Wyndham brand name badges including AmericInn, Baymont, Days Inn, Ramada, Super 8, Travelodge, LaQuinta, and 9 other brands.
• SonestacoreChannel Partner/ Reseller/ DistributorApproved supplier for Sonesta brand name badges including Americas Best Value Inn, Red Lion Hotels, Sonesta ES Suites, Sonesta Select, The Royal Sonesta.
• RBCcoreChannel Partner/ Reseller/ DistributorApproved supplier for RBC brand name badges including RBC Royal Bank, RBC Wealth Management, RBC Insurance, and 6 other RBC divisions.
• Signet JewelerscoreChannel Partner/ Reseller/ DistributorApproved supplier for Signet Jewelers brand name badges including Kay, Zales, Jared, and other Signet jewelry brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brady Corporation: Public identification, safety, and signage company with much broader product portfolio including labels, printers, and facility signage. Comparable in identification, signage, and label printing technologies.
• Zebra Technologies: Enterprise provider of RFID, barcode, and card printing hardware/software including ID card printers. Comparable on hardware side, with overlapping customers in hospitality and enterprise identification.
• HID Global: Large provider of secure identity solutions including RFID cards, key cards, and access control - directly comparable to Imprint Plus's custom key card/RFID business targeting hotels and enterprises.
• Avery Products (Avery Dennison): Major manufacturer of printable labels, badges, name tags, and signage with strong consumer/SMB channel. Overlaps with Imprint Plus in printable labels and inserts, though broader portfolio.

Direct peers

• C-Line Products: Manufacturer of badge holders, name badge accessories, and identification supplies. Comparable in identification consumables and accessories categories.
• My Nametags: Online custom name tag and label provider with reusable and consumable formats for schools, families, and businesses. Direct overlap in customizable name badge value proposition.
• Name Badges International: Direct-to-consumer custom name badge manufacturer offering metal, plastic, and reusable badges online. Closely comparable in product line, customization model, and e-commerce GTM to Imprint Plus.
• Reids Identification Solutions: Specializes in custom printed name badges, signs, and employee identification products with online ordering. Comparable product mix, materials, and SMB/enterprise customer overlap.
• IDenticard (part of HID): Provider of custom ID cards, badges, and access control solutions for enterprise and education. Closely comparable to Imprint Plus's custom identification products, particularly in ID cards and badges.

Emerging players

• Evolis: Manufacturer of card printers (Primacy, Zenius) and consumables that Imprint Plus resells. Direct upstream/adjacent relationship with overlap in ID card printer end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ImprintPlus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imprint Plus