BancardSales

What BancardSales does

BancardSales is a privately held, Indianapolis-based payment consulting firm (1-10 employees) that operates as a certified independent sales office of CardConnect Corp, distributing the CardPointe payment platform and Clover POS solutions to small and mid-sized U.S. merchants. The company sells merchant account services for retail, mobile, online/eCommerce, and POS environments, paired with software bundles including the CardPointe Virtual Terminal, Hosted Payment Page, Mobile App with Bluetooth EMV reader, recurring billing, and invoice systems. It also resells and integrates complementary tools such as Keap (CRM), Authorize.net (gateway), JotForm (forms), WooCommerce (eCommerce), QuickBooks (accounting), DocuSign (e-signature), and SimplyPay (invoicing). All solutions leverage CardConnect's PCI-certified point-to-point encryption (P2PE) and patented tokenization technology for security.

Name

BancardSales

Legal name

BancardSales

Website

https://bancardsales.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BancardSales is a privately held Indianapolis payment consulting firm and certified CardConnect/CardPointe ISO that sells merchant accounts, payment gateways, Clover POS systems, and done-for-you payment system bundles to U.S. SMBs across retail, eCommerce, medical, and restaurant verticals.

Ownership category

akta.pro rank

akta.pro primary industry

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)

akta.pro secondary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

Keywords

• Merchant account services
• Payment processing
• POS systems
• Credit card processing
• Payment gateway services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Account Services: Monthly merchant account fees combined with per-transaction processing fees. Foundation of all payment system services offered.
2. Transaction Processing Fees: Percentage-based fees per credit card transaction. Rates vary by channel type (retail swiped vs. card-not-present) and business volume. Interchange Plus pricing model available.
3. Payment Software Subscriptions: Monthly fees for CardPointe platform ($23/month), Keap/Infusionsoft CRM ($97/month), JotForm Builder ($24/month), and other integrated software tools.
4. Payment Gateway Fees: Gateway connection fees including Authorize.net at $12/month for integrated invoice systems.
5. PCI Compliance Fees: Annual compliance fees ($99/year for medical office accounts) required for all merchant accounts.
6. Equipment Sales: EMV-enabled credit card terminals (Ingenico, Verifone, Clover) and point-of-sale hardware for retail environments.
7. Implementation Services: Done-for-you payment system setup and configuration services. Customization of payment pages, integrations with CRMs, and terminal programming.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BancardSales is a payment processing consulting firm and certified independent sales office of CardConnect Corp that resells, configures, and supports merchant accounts plus the CardPointe payment platform and Clover POS systems. It designs custom payment systems for U.S. small and mid-sized businesses across retail, mobile, online, medical, and restaurant verticals, including done-for-you implementation, hardware, recurring billing, ACH, and integrations with Keap, Authorize.net, JotForm, WooCommerce, and QuickBooks.

Product overview

BancardSales is a payment processing solutions provider offering a comprehensive ecosystem centered on the CardPointe (powered by CardConnect) payment platform. The portfolio consists of merchant account services for retail, mobile, and online/card-not-present environments, paired with the CardPointe technology stack including Virtual Terminal, Hosted Payment Page (HPP), Mobile App + Device, Transaction Management dashboard, and POS/Countertop Terminals. BancardSales also offers Clover POS as a sub-brand for full business management systems, along with done-for-you payment system packages (CardPointe HPP System, Virtual Terminal + Keap Pro, JotForm + CardPointe). Additional services include ACH processing, payment form builders, payment automation with Keap/Infusionsoft, invoice systems, and specialized programs for medical offices and surcharge merchant accounts. All solutions leverage CardConnect's PCI-certified P2PE encryption and patented tokenization technology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Swiped retail rates as low as 1.10%
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and major.

• CardConnect / CardPointecoreTechnology or IntegrationCardPointe is the primary payment platform BancardSales resells and implements. CardConnect is the underlying infrastructure provider. BancardSales is a certified independent sales office of CardConnect Corp. CardPointe offers hosted payment pages, virtual terminal, mobile app, billing plans, and tokenization.
• Wells Fargo Bank, N.A.coreOthersCardConnect is a registered ISO (Independent Sales Organization) of Wells Fargo Bank, N.A., Walnut Creek, CA. This is the banking relationship that enables merchant account services.
• Synovus BankcoreOthersCardConnect is also a registered ISO of Synovus Bank, USA, Columbus, GA, providing additional banking infrastructure for merchant account services.
• ClovermajorTechnology or IntegrationBancardSales is a contracted reseller of Clover POS solutions. Offers Clover Go, Flex, Mini, Solo, and Station DUO systems. Clover is a First Data/Fiserv subsidiary.
• Keap (Infusionsoft)majorTechnology or IntegrationIntegration partnership for CRM and invoicing. Virtual Terminal + Invoice package includes $97/month Keap subscription with Authorize.net gateway and CardConnect merchant account. Offers automated follow-ups, online booking, and QuickBooks integration.
• Authorize.netmajorTechnology or IntegrationPayment gateway integration partner. $12/month Authorize.net gateway fees included in Virtual Terminal + Invoice package with Keap.
• JotFormmajorTechnology or IntegrationForm builder integration partner. JotForm Builder + CardPointe package at $24/month for restaurant order forms with drag-and-drop interface and payment integration.
• WooCommercemajorTechnology or IntegrationWordPress ecommerce plugin with CardConnect WooCommerce gateway integration for accepting credit card payments on WordPress websites.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Payment Depot: Payment Depot is an ISO/payment processing reseller offering merchant accounts, interchange-plus pricing, virtual terminal, mobile, and POS solutions to SMBs — directly comparable sales-channel business model to BancardSales.
• National Processing: National Processing is a merchant services provider and ISO selling card-present and card-not-present processing, POS, and online gateway services to SMBs with a consultative sales approach similar to BancardSales.
• Helcim: Helcim provides payment processing, POS, and merchant accounts for SMBs with transparent interchange-plus pricing, competing for the same retail, mobile, and online merchant customers as BancardSales.
• Stax by Fattmerchant: Stax is a subscription-based payment processor offering merchant accounts, virtual terminal, recurring billing, and POS integrations to SMBs, closely mirroring BancardSales' packaged subscription plus transaction-fee model.
• Dharma Merchant Services: Dharma is an ISO/merchant services reseller providing retail, online, and restaurant payment processing with interchange-plus pricing and dedicated account management, overlapping BancardSales' target verticals.

Broad incumbents

• Square (Block): Square offers merchant accounts, card readers, POS (including restaurant/retail), online payments, and invoicing to SMBs, competing with BancardSales across retail, mobile, online, and POS use cases with a fully integrated proprietary stack.
• Stripe: Stripe provides online and in-person payment processing, POS, and developer APIs; it competes directly with BancardSales' card-not-present, hosted payment page, and WooCommerce/integration offerings.
• PayPal: PayPal offers merchant accounts, POS (Zettle by PayPal), online checkout, invoicing, and recurring billing, overlapping BancardSales' payments, invoicing, and mobile acceptance portfolio for SMBs.

Emerging players

• Toast: Toast is a restaurant-focused POS and payments platform that competes with BancardSales in the restaurant vertical via integrated POS, online ordering, and card-present processing.

Others

• Clover (Fiserv): Clover is the POS platform BancardSales resells; as a Fiserv subsidiary, it is both supplier and indirect competitor via direct SMB sales channels, shaping BancardSales' margins and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bancardsales
• Facebookfacebook.com/bancardsales
• LinkedInlinkedin.com/company/bancardsales

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BancardSales