Orpix

Computer Vision / AI Image Recognition Softwareorpix-inc.com

Orpix Inc. is a Los Angeles-based computer vision company, founded in 2016, that sells cloud-based image and video recognition APIs (vehicle make/model recognition, logo detection, license plate reading, body camera analytics) to automotive, law enforcement, sports media, and e-commerce customers.

Company typePrivate
Founded2016
HeadquartersHuntington Beach, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Orpix does

Orpix Inc. is a Los Angeles-based AI and computer vision company founded in 2016 that delivers image and video recognition solutions through a cloud platform exposed via REST API. Its core product, the Orpix Detection Platform, supports a unified workflow from domain and category definition through data labeling, model training, and deployment, and powers a portfolio of specialized applications including Video & Image Analytics, Vehicle Make & Model Recognition, Sponsorship Valuation Analytics, Law Enforcement Body Camera Analytics, Visual Part Cataloguing, and various automotive marketplace and tolling use cases. Technical direction is supported by Professor Serge Belongie, who serves as a technical advisor. The company advertises near-complete US vehicle coverage from 2000 to the present, expanding into Europe, South America, Asia, Australia, and Africa, with reported processing speeds of roughly 400 ms per image.

The platform combines classical image matching techniques with deep learning models to handle tasks such as brand and logo detection, license plate recognition, automatic background removal, and activity detection in body camera footage. Distribution is API-first, with a web-based management application, a free live demo for the Vehicle Make & Model Recognition service, and options for on-premise or on-site deployment to serve enterprise and government customers with data-residency requirements. Marketing is digital-first, relying on the company website, blog, YouTube demonstrations, and social channels.

Commercially, Orpix monetizes through subscription-based API/cloud access and custom professional services engagements, while offering a freemium demo tier to drive self-service evaluation. The company is privately held, headquartered in Los Angeles, and discloses no external funding, named customers, or pricing in the available data.

Orpix firmographics

Firmographics

Name: Orpix
Legal name: Orpix Inc.
Website: https://orpix-inc.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Orpix Inc. is a Los Angeles-based computer vision company, founded in 2016, that sells cloud-based image and video recognition APIs (vehicle make/model recognition, logo detection, license plate reading, body camera analytics) to automotive, law enforcement, sports media, and e-commerce customers.
Ownership category
akta.pro rank

Orpix industry classification

Industry

Product category: Computer Vision / AI Image Recognition Software
NAICS: Computer Systems Design Services (541512), Software Publishers (5132)
SIC: Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
akta.pro secondary industries: End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

Keywords

Computer vision solutions
Image recognition software
Vehicle recognition API
Video analytics platform
Deep learning software

Where Orpix is headquartered

Location

Headquarters

HQ city: Huntington Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Orpix business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

API/Cloud Services: Orpix generates revenue through cloud-based API services for image and video recognition. Customers pay for API access and processing capabilities through their scalable web-based platform. The platform supports deployment on cloud infrastructure with configurable resource allocation.
Custom E-Commerce Solutions: Development of custom image recognition solutions for specific customer needs, including e-commerce applications and specialized part cataloguing. Solutions can run on cloud or private networks.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free trial/demo available

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Orpix product offering

Product offering

Core offering

Orpix delivers a cloud-based image and video recognition platform combining traditional image matching with deep learning. Core offerings include the Video & Image Analytics Platform, a REST API-based Vehicle Make & Model Recognition service covering nearly full US vehicles from 2000 to present, Sponsorship Valuation Analytics for brand exposure measurement, Law Enforcement Body Camera Analytics, and Visual Part Cataloguing for e-commerce applications. The platform is optimized for AWS with 400ms per-image processing speed and supports on-premise or cloud deployment.

Product overview

Orpix is an AI and computer vision company delivering scalable end-to-end image recognition solutions built on a cloud platform incorporating machine learning and deep learning. The core product is the Orpix Detection Platform, which supports a unified workflow from system setup (domain creation, metadata definition, category definition) through data collection (image/video upload, labeling), training (parameter setup, model training, testing), and deployment (REST API integration). The platform powers specialized solutions including Video & Image Analytics for brand exposure monitoring, Vehicle Make & Model Recognition with vertical-specific applications (car buying/selling, targeted advertising, law enforcement, toll road invoicing), E-Commerce Solutions for custom applications, and Body Camera Analytics for law enforcement.

Differentiator

Problem solved

Functional benefit

Products and services

Video & Image Analytics Platform

Quantifiable outcome

400ms per image processing time for vehicle recognition
+2 more outcomes

Companies that use Orpix

Customer profile

Segments7 records

Ideal customer profiles6 records

Orpix technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Orpix partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Orpix competitors and assessment

Company assessment

Broad incumbents

Microsoft Azure Computer Vision: Azure Computer Vision provides enterprise image and video analysis APIs integrated with the broader Microsoft enterprise stack — a broad incumbent competing with Orpix for enterprise CV workloads across verticals.
GumGum: GumGum is a contextual advertising and visual intelligence company with computer vision capabilities for brand exposure, sponsorship analytics, and in-image advertising — directly comparable to Orpix's brand exposure monitoring and sponsorship valuation use case.
Google Cloud Vision AI: Google Cloud Vision AI is a broad incumbent offering pre-trained and custom image recognition APIs with global scale and Google's research backbone — competing with Orpix on logo/brand recognition and general-purpose CV APIs.
AWS Rekognition: AWS Rekognition is a broad incumbent offering image and video analysis APIs (object detection, face analysis, text/OCR, custom labels) at scale inside the AWS ecosystem — a well-capitalized incumbent competing for the same enterprise CV workloads Orpix targets.

Direct peers

Clarifai: Clarifai is a direct peer offering a computer vision AI platform with image and video recognition APIs for enterprise use cases including brand/logo detection, vehicle recognition, and content moderation — closely mirroring Orpix's core platform offering.
Rekor Systems: Rekor Systems is a direct peer specializing in vehicle recognition and license plate recognition (LPR) for law enforcement, tolling, and traffic management — directly overlapping Orpix's Vehicle Make & Model Recognition, LPR, and toll road invoicing use cases.
Truleo: Truleo provides AI-driven body camera analytics for law enforcement (activity detection, policy compliance review) — directly comparable to Orpix's Law Enforcement Body Camera Analytics product for foot pursuits, traffic stops, and arrests.
Imagga: Imagga provides cloud-based image recognition APIs (tagging, categorization, facial recognition, custom training) targeted at developers and enterprises — a comparable API-first CV platform with self-service and custom model capabilities similar to Orpix's Detection Platform.
Plate Recognizer: Plate Recognizer is a focused LPR/ALPR API provider serving parking, tolling, and law enforcement — directly comparable to Orpix's license plate detection/reading capabilities and shared API-first delivery model.

Emerging players

Hive: Hive is an AI startup offering pre-trained and customizable computer vision models via API for content moderation, brand detection, and visual analytics — an emerging player with comparable API-first delivery and overlapping CV use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Orpix financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Orpix leadership team

Management profile

Number of profiles

Profiles2 records

Orpix funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Orpix M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orpix

What does Orpix do?

Is Orpix a public or private company?

Orpix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Orpix founded?

Orpix was founded in 2016. It employs 11 to 50 people.

Where is Orpix based?

Orpix is headquartered in Huntington Beach, United States, in the North America region.

How does Orpix make money?

Two revenue lines are on record. API/Cloud Services are the primary driver. The others are custom E-Commerce Solutions.

Who are Orpix's main competitors?

Broad incumbents on record are Microsoft Azure Computer Vision, GumGum, Google Cloud Vision AI and AWS Rekognition. Direct peers are Clarifai, Rekor Systems, Truleo, Imagga and Plate Recognizer. Hive is listed as an emerging player.

Does Orpix have an API?

Yes. Orpix offers REST API integration for its computer vision solutions. The Vehicle Make and Model Recognition API is a web service that can be integrated into various mobile and web applications through a simple REST API. The API supports 400 ms per image processing to recognize and localize multiple cars, license plate detection/reading, and batch processing of images. The platform also provides REST API integration for video and image analytics, body camera analytics (batch uploading, processing and automatic detection tagging), and sponsorship analytics workflows.

What industry is Orpix in?

Orpix's product category is Computer Vision / AI Image Recognition Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 541512 and its SIC code is 7373.