Motorsport Tickets

What Motorsport Tickets does

Motorsport Tickets is a direct-to-consumer e-commerce platform that sells tickets, hospitality, and bundled travel packages for premium motorsport events, including Formula 1, MotoGP, the World Endurance Championship (including the Le Mans 24 Hours), and the Isle of Man TT. Founded in 2000 and operating under the parent Motorsport Events (with sister brand Motorsport Travel Destinations), the company runs a multi-language storefront in English, Dutch, German, Spanish, Italian, and French, an in-house loyalty scheme called Race Reward Points (1 point per £1 spent, 100 points redeemable for £1), and an AWIN-powered affiliate programme that pays commission to motorsport publishers and influencers referring sales. Revenue is generated transactionally through ticket sales, packages, and affiliate commissions; pricing is all-inclusive with no hidden booking or processing fees, and the company offers customer support via email and live chat.

Underlying technology is essentially a standard e-commerce stack with no proprietary platform disclosed and no AI/ML capabilities evidenced in the source material. Distribution combines the owned website, an AWIN affiliate network, social media (Facebook, Twitter, Instagram, YouTube), an email newsletter, and a content blog ("Driven"). The business is B2C with no enterprise customers disclosed, fragmented across many individual fans and geographies.

Motorsport Tickets Limited and Book Events Limited have instructed insolvency practitioners at Crowe U.K. LLP to prepare the Company for liquidation following a board decision to immediately cease trading. The Company has stated it is unable to meet any future bookings, ticket holders with undelivered orders are advised to pursue chargeback remedies through their card issuer, and a new customer-service email is to be managed by a connected company while Crowe handles creditor claims. As a result, the going-concern status of the operating business is terminated.

Name

Motorsport Tickets

Legal name

Motorsport Tickets Limited and Book Events Limited

Website

https://motorsporttickets.com

Company type

Private

Founded year

2000

Operating status

Closed

Headcount range

11–50 employees

Short description

Motorsport Tickets is a multi-language direct-to-consumer e-commerce platform that has sold tickets, hospitality, and travel packages for Formula 1, MotoGP, WEC, Le Mans, and Isle of Man TT events for over 20 years; it is now in liquidation following a board decision to cease trading.

Ownership category

akta.pro rank

Product category

Event ticketing and motorsport travel packages

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport ticket sales
• Event hospitality packages
• Race travel bundles
• Formula 1 tickets
• Motorsport experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to Formula 1, MotoGP, World Endurance Championship, Le Mans 24 Hour, Isle of Man TT and other motorsport events.
2. Packages and Hospitality: Revenue from bundled travel packages, accommodation, and hospitality elements sold alongside tickets.
3. Affiliate Commission: Commission revenue generated through affiliate partners who refer customers via AWIN-powered tracking links.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Motorsport Tickets is an authorised e-commerce retailer that sells tickets, hospitality, travel packages, and exclusive experiences for major motorsport events such as Formula 1, MotoGP, World Endurance Championship, Le Mans 24 Hours, and Isle of Man TT. Customers can purchase tickets, book accommodation, arrange travel, and add hospitality elements in a single transaction, supported by an in-house loyalty scheme (Race Reward Points) and an AWIN-powered affiliate programme.

Product overview

Motorsport Tickets operates as a unified e-commerce platform serving motorsport fans with a comprehensive portfolio of products. The core platform, Motorsport Tickets, provides tickets, hospitality, travel packages, and exclusive experiences for major racing series (Formula 1, MotoGP, World Endurance Championship, Le Mans 24 Hours, Isle of Man TT). This is supported by Race Reward Points, an in-house loyalty programme where customers earn points on purchases and redeem them for discounts. Additionally, the Affiliate Programme extends the business through commission-based partnerships with motorsport influencers and content creators, powered by the AWIN affiliate network.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport Tickets (core platform) A one-stop e-commerce destination where motorsport fans can purchase tickets, hospitality, travel packages, and exclusive experiences for Formula 1, MotoGP, World Endurance Championship, Le Mans 24 Hours, Isle of Man TT, and other motorsport events. The platform enables fans to purchase tickets, book accommodation, arrange travel, and access hospitality elements alongside ticket bookings in a single transaction.
• Race Reward Points An in-house loyalty scheme where customers earn 1 point for every £1 spent on ticket and package purchases. Points are redeemable at checkout at a rate of 100 points for a £1 discount, with double or triple points promotions offered during selected periods.
• Affiliate Programme A free-to-join commission-based referral programme powered by AWIN, enabling motorsport-focused businesses, blog owners, and influencers to earn money on referred sales. Approved affiliates receive unique tracking links to share across websites, blogs, social posts, and adverts, earning a fixed commission rate on each qualifying ticket sale, with the potential for higher rates for partners delivering greater exposure.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• AWINminorChannel Partner/ Reseller/ DistributorAWIN powers the Motorsport Tickets affiliate program, providing the tracking and commission infrastructure for publishers and partners to earn commission on referred ticket sales.
• Motorsport Travel DestinationscoreStrategic or Co-development PartnerSister brand within Motorsport Events network. Motorsport Travel Destinations works alongside Motorsport Tickets to provide comprehensive travel and hospitality services for motorsport events.
• Motorsport EventscoreOthersParent company of Motorsport Tickets. Motorsport Tickets is part of Motorsport Events, which encompasses motorsport ticket and travel brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• F1 Experiences: Official Formula 1 hospitality and ticket package provider, selling race weekend experiences directly to fans. Direct competitor to Motorsport Tickets in the F1 vertical, with rights-holder backing and bundled travel/hospitality offerings.
• P1 Travel: European-based ticket and travel package reseller for Formula 1, MotoGP, and other major motorsport series. Closely mirrors Motorsport Tickets' bundled tickets-plus-accommodation-plus-hospitality model across multiple championships.
• Grand Prix Events: Authorised ticket and hospitality agent for Formula 1, MotoGP, and World Superbike events. Competes head-to-head with Motorsport Tickets for the same motorsport fan segment with similar official-authorisation positioning.
• Destination Sports: Specialist sports travel company offering F1, MotoGP, and Le Mans packages with bundled travel and hospitality. Highly comparable in business model, target customer (international motorsport fans), and product structure.
• BookF1: Specialist Formula 1 ticket and travel package reseller targeting European and international F1 fans. Direct competitor with overlapping authorised-ticket positioning and similar bundled-offering structure.

Broad incumbents

• Motorsport Events: Parent group of Motorsport Tickets encompassing Motorsport Tickets and Motorsport Travel Destinations brands. Directly relevant as the umbrella entity controlling the subject company's commercial operations and sister-brand portfolio.
• Klook: Global experiences and attractions marketplace that has expanded into motorsport and event ticketing in Asia-Pacific. Comparable as a scaled DTC ticketing platform with multi-language, multi-currency distribution — though it operates as a broad incumbent rather than a motorsport specialist.
• Viator (Tripadvisor): Large-scale experiences marketplace selling tours, attractions, and event tickets globally. Relevant as a broad incumbent that competes for the same experiential-spend wallet, though without motorsport-specialist depth.
• GetYourGuide: Global marketplace for tours, attractions, and ticketed experiences with strong European distribution. Compares to Motorsport Tickets on the ticketed-experiences e-commerce model and multi-language storefronts, though at much broader scale.

Emerging players

• F1 Destinations: Niche Formula 1 travel and ticket specialist serving international fans seeking Grand Prix weekends. Comparable in vertical focus and bundled-travel proposition but with narrower series coverage than Motorsport Tickets.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/msporttickets
• YouTubeyoutube.com/channel/UCeKZvbOJ5ZFjaGB7BfbQ7Kw
• Facebookfacebook.com/motorsporttickets
• Instagraminstagram.com/motorsporttickets
• LinkedInlinkedin.com/company/motorsporttickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Tickets