Jimmy Sanders

What Jimmy Sanders does

Jimmy Sanders is described in firmographic data as engaging in the farm supply distribution business. The detailed operational data supplied describes a closely aligned entity, Simplot Grower Solutions, which operates as a division of Simplot Company, a diversified agribusiness headquartered in Boise, Idaho. The combined picture portrays a farm supply distributor that sells crop nutrition, crop protection, and seed products to farmers and growers, while layering on agronomic services (SmartFarm farm management technology, Water Logic irrigation optimization, Financial Services) and an original-brand portfolio led by Innvictis, including the newly introduced INNTERO adjuvant technology.

The company's distribution architecture is built around a coast-to-coast network of physical retail locations across North America (United States and Canada), supplemented by the Simplot Connect digital platform, which handles account management, invoicing, and bill payment. Brand-level differentiators include the proprietary Innvictis crop input portfolio, the SmartFarm decision-support service, and the Agronomy Edge content platform. Pricing is not publicly disclosed and is handled via quote through local retail locations or account representatives.

The revenue model combines one-time product sales (crop inputs, Innvictis branded products) with subscription-style recurring services (SmartFarm, Water Logic, Financial Services). The primary customer segment is individual farmers and growers in the United States and Canada, with marketing executed through content (Agronomy Edge blog), email newsletters, social media, and an industry partner referral network. The business is privately held under the Simplot corporate umbrella, with no public ticker, no disclosed funding rounds, and no venture capital backing referenced in the input data.

Name

Jimmy Sanders

Legal name

Simplot Company

Website

https://jsanders.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Jimmy Sanders is a farm supply distributor selling crop inputs, seed, and agronomic services to farmers and growers across North America through a coast-to-coast retail network and a digital account platform, operating under Simplot Company.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Variable Rate Technology (VRT) Services (Seeding, Fertility, Crop Protection Prescriptions) (AFACACAB)

Keywords

• Farm supply distribution
• Crop protection products
• Crop nutrition products
• Agronomy services
• Seed distribution

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crop Inputs Sales: Sale of agricultural inputs including crop nutrition products, crop protection (pesticides, herbicides), and seed products to growers
2. Agronomic Services: Revenue from specialized agronomic services including SmartFarm farm management technology, Water Logic water management, and financial services
3. INNVICTIS Brand Products: Sale of proprietary Innvictis branded crop protection and adjuvant products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jimmy Sanders is a farm supply distribution business that sells crop inputs (crop nutrition, crop protection products, and seed) and provides agronomic services (SmartFarm farm management technology, Water Logic irrigation services, and Financial Services for growers). The company distributes its offerings and those of the broader Simplot Grower Solutions portfolio — including the Innvictis branded product line and INNTERO adjuvant technology — through a coast-to-coast network of physical retail locations in North America and the Simplot Connect digital platform.

Product overview

Simplot Grower Solutions is an agriculture products and services company operating as a platform-plus-modules architecture. The core offering includes Innvictis® branded products (Crop Nutrition, Crop Protection, Seed, and the new INNTERO™ adjuvant technology), supported by service modules including SmartFarm® for farm management technology, Water Logic™ for irrigation optimization, and Financial Services for grower financing. The portfolio is tied together by Simplot Connect™, an all-in-one digital platform for account management, while Agronomy Edge provides agronomic content resources. The company has coast-to-coast locations in North America (US and Canada) serving growers with locally focused products and services.

Differentiator

Problem solved

Functional benefit

Brands

• Innvictis: Brand for crop protection, crop nutrition, seed, and related agricultural products.
• SmartFarm
• Water Logic
• INNTERO
• Simplot Connect
• Agronomy Edge

Products and services

• Innvictis Products Branded product line offering crop protection and crop nutrition solutions, including the INNTERO adjuvant technology, distributed to farmers and growers through the SGS retail network.
• Crop Nutrition Fertilizers and nutritional products designed to support crop growth and yield optimization for farmers and growers.
• Crop Protection Products and solutions to protect crops from pests, diseases, and environmental stressors, for use by farmers and growers.
• Seed Seed products for agricultural cultivation across North America, sold to farmers and growers.
• SmartFarm Farm management technology service providing data-driven, field-level insights and decision support for precision agriculture, used by farmers and growers.
• Water Logic Water management and irrigation optimization service for efficient water usage in agriculture, used by farmers and growers.
• Financial Services Financing solutions for growers to support farm operations and input purchases.
• INNTERO Adjuvant technology from the INNVICTIS brand that simplifies adjuvant use and increases application efficiency for growers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Industry PartnersminorOthersSimplot Grower Solutions maintains a network of industry partnerships referenced on their Industry Partners page (/partnership), though no specific partner names were disclosed in the available source content.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Helena Agri-Enterprises: National distributor of crop protection, crop nutrition, seed, and proprietary branded products (e.g., Helena Products). Direct comparable to Simplot Grower Solutions' Innvictis brand strategy and retail distribution model.
• Nutrien Ag Solutions: The retail arm of Nutrien Ltd., the world's largest crop input retailer, distributing crop nutrition, crop protection, and seed through a large North American branch network. Directly comparable to Simplot Grower Solutions' core farm supply distribution business with agronomic advisory and digital tools layered on top.
• Wilbur-Ellis: Privately held distributor of crop inputs, seed, and crop protection products across North America, with proprietary product lines and agronomic services. Closely mirrors Simplot Grower Solutions' product-plus-services model.
• GROWMARK: Agricultural cooperative providing crop inputs, agronomy services, and farm management support to member cooperatives across the US Midwest and Eastern Canada. Comparable in distribution scale, agronomic services, and grower customer base.
• MFA Incorporated: Regional farm supply and marketing cooperative serving the US Midwest with crop protection, crop nutrition, seed, and agronomic services. Comparable as a multi-product farm input distributor with a services overlay.
• CHS Inc. Farmer-owned cooperative providing crop inputs, agronomy services, and grain handling across the US. Highly comparable in business model — wholesale/retail farm supply distribution with agronomic service offerings and a broad physical footprint.
• WinField United (Land O'Lakes): Crop input and agronomy business of Land O'Lakes, distributing proprietary and third-party crop protection, seed, and digital agronomy tools (e.g., R7 Tool) through a US retail network. Comparable for the combination of branded products, agronomic expertise, and digital farm management.

Broad incumbents

• Corteva Agriscience: Global agriculture company focused on seed and crop protection. Overlaps in seed and crop protection product lines that Simplot Grower Solutions distributes, but is a manufacturer/upstream supplier rather than a peer retailer.
• Bayer Crop Science: Global seed and crop protection major with significant North American presence. Overlaps with Simplot Grower Solutions through crop protection and seed inputs but operates as a manufacturer rather than a regional retail distributor.

Emerging players

• AgriGold: Specialty corn seed brand distributed through a network of local dealers. A narrower-scope overlap with Simplot Grower Solutions' seed category, illustrating the dealer-distribution model at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Simplot_SGS
• YouTubeyoutube.com/channel/UCEVqzWuoz-l3GoL5aHORjHw
• Facebookfacebook.com/simplotgrowersolutions
• Instagraminstagram.com/simplotsgs
• LinkedInlinkedin.com/company/j-sanders

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimmy Sanders