First Fitness Management

Fitness Facility Management Servicesfirstfitmgt.com

First Fitness Management, LLC is a Cambridge, Massachusetts-based B2B managed services firm that designs and operates fitness, recreation, and sports facilities for corporate, institutional, and commercial real estate clients across New England, including Fidelity, Raytheon, and Boston Properties.

Company typePrivate
Founded1984
HeadquartersCambridge, United States
Headcount51–100
GTM typeB2B
OfferingServices

What First Fitness Management does

First Fitness Management, LLC is a Cambridge, Massachusetts-based B2B managed services provider that designs, builds out, and operates fitness, recreation, and sports facilities on behalf of corporate, institutional, and real estate clients. Founded approximately in 1984 and operating with 51–100 employees, the company delivers two core service lines: (1) ongoing management services — staffing with degreed and certified fitness professionals, group fitness programming (800+ class formats), personal training, customized exercise prescriptions, wellness programs, and a proprietary membership software platform for utilization tracking, scheduling, billing, and reporting; and (2) design and consulting services — facility specifications, architectural coordination, equipment layout, vendor selection, procurement, and installation oversight.

The company serves six distinct verticals: corporate fitness centers, multi-tenant office buildings, commercial fitness centers, college and university recreation centers, hospital fitness centers, and recreation/sport facilities (including ice arenas and sport complexes). Its customer base includes named enterprises such as Fidelity Investments, John Hancock, Raytheon, New Balance, Gillette, Boston Properties, CBRE, and Rockhill Management, all operated under long-term management contracts.

The business model is a contract-based B2B managed services and professional services structure with customized, non-publicly disclosed pricing. Revenue is generated through recurring management fees (for ongoing operations) and project-based design/consulting fees (for new builds and renovations). Go-to-market is direct enterprise field sales targeting property managers, HR, and facilities leaders, supplemented by industry referral networks through leadership's affiliations with IHRSA and the New England Racquet and Sports Club Association. The company is closely affiliated with the Healthworks Group ecosystem (Healthworks Fitness Centers for Women, Republic Fitness, GymIt), sharing executive and back-office resources. There is no disclosed use of artificial intelligence or machine learning; the proprietary membership software is described as an operational tracking tool rather than an AI-driven product.

First Fitness Management firmographics

Firmographics

Name: First Fitness Management
Legal name: First Fitness Management, LLC
Website: https://firstfitmgt.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 51–100 employees
Short description: First Fitness Management, LLC is a Cambridge, Massachusetts-based B2B managed services firm that designs and operates fitness, recreation, and sports facilities for corporate, institutional, and commercial real estate clients across New England, including Fidelity, Raytheon, and Boston Properties.
Ownership category
akta.pro rank

First Fitness Management industry classification

Industry

Product category: Fitness Facility Management Services
NAICS: Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)
akta.pro secondary industry: Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

Fitness center management
Fitness facility design
Corporate wellness services
Recreation facility management
Commercial fitness operations

Where First Fitness Management is headquartered

Location

Headquarters

HQ city: Cambridge
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First Fitness Management business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Fitness Center Management Services: First Fitness Management generates revenue by providing comprehensive management services for corporate, multi-tenant, hospital, university, and commercial fitness centers. This includes staffing with certified fitness professionals, fitness programming, equipment maintenance, and day-to-day operations. Revenue is derived from management fees under long-term contracts with property owners, corporations, and institutions.
Design and Consulting Services: The company earns revenue from facility design, program development, equipment layout, selection, and procurement services. This includes working with architects, providing facility specifications, attending construction meetings, and overseeing equipment installation. These are typically project-based or consulting engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

First Fitness Management product offering

Product offering

Core offering

First Fitness Management provides comprehensive managed services for fitness, recreation, and sports facilities on behalf of corporations, property managers, hospitals, schools, and private institutions. Its two core offerings are: (1) full-service management covering staffing, fitness programming, equipment maintenance, marketing, personal training, group fitness classes, wellness programs, and day-to-day operations; and (2) design and consulting services covering facility design, equipment selection, procurement, and installation oversight. Revenue is generated through long-term management contracts and project-based design/consulting engagements.

Product overview

First Fitness Management offers a unified suite of fitness facility design and management services. The core portfolio consists of two primary offerings: (1) Management Services, encompassing staffing, group fitness classes (800+ live/virtual), personal training, customized exercise prescriptions, wellness programs, website development, and a proprietary membership software platform; and (2) Design & Consulting, covering facility design, equipment selection, procurement, and installation. These services are delivered across six distinct client segments: multi-tenant office buildings, commercial fitness centers, college/university centers, hospital fitness centers, recreation/sport facilities, and corporate fitness centers.

Differentiator

Problem solved

Functional benefit

Products and services

Management Services
Design + Consulting Project-based facility design and development services including facility specifications, architecture and construction consultation, program development, equipment layout, equipment selection, vendor management, procurement, and installation oversight for new and renovated fitness centers.

Quantifiable outcome

35% of members did not exercise prior to joining a First Fitness Management center
+2 more outcomes

Companies that use First Fitness Management

Customer profile

Named customers13 records

Segments6 records

Ideal customer profiles5 records

First Fitness Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

First Fitness Management partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves5 records

Expansion highlights2 records

First Fitness Management competitors and assessment

Company assessment

Emerging players

Gympass: Gympass aggregates fitness facility access for corporate employees, competing for employer wellness dollars with a network model that can substitute for a fully managed on-site center.
Wellable: Wellable provides a corporate wellness platform with fitness benefits, content, and challenges that competes for the same corporate wellness budget as First Fitness, but via a digital-native model rather than managed facilities.
Wellbeats: Wellbeats offers on-demand and live virtual fitness, wellness, and nutrition programming to employers and health plans, positioning itself as a tech-enabled alternative to First Fitness's in-person management services.

Broad incumbents

Town Sports International: Town Sports International operates multi-brand fitness clubs (New York Sports Clubs, Boston Sports Clubs) at scale; First Fitness's president previously served as its VP, and the firm represents a broad incumbent in adjacent facility operations.
Life Time Fitness: Life Time is a national premium fitness operator with on-site corporate and residential fitness management offerings, serving as a much larger, publicly traded incumbent against which First Fitness's regional model is benchmarked.

Direct peers

National Institute for Fitness and Sport (NIFS): NIFS provides corporate fitness center management, wellness programming, and exercise physiology services for hospitals, corporations, and universities — directly overlapping First Fitness's corporate, hospital, and university segments.
Corporate Fitness Works: Corporate Fitness Works manages on-site fitness centers and wellness programs for employers and property managers, with a similar service bundle (staffing, programming, design) targeting the same B2B buyer profile as First Fitness.
Plus One Health Management: Plus One Health Management designs and manages corporate, multi-tenant, hotel, and residential fitness centers nationwide, directly competing with First Fitness across every primary client segment including corporate wellness centers and real-estate amenity programs.
Healthworks Group: Healthworks Group operates women's fitness clubs and corporate fitness programs and shares co-founders with First Fitness; the affiliate relationship makes it the closest peer by ownership and operating model despite its consumer-club focus.
Health Fitness Corporation (a Trustwell company): Health Fitness Corporation delivers integrated corporate fitness management, wellness programs, and on-site center operations for large employers; it is one of the most direct national-scale analogs to First Fitness's managed-services offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

First Fitness Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Fitness Management leadership team

Management profile

Number of profiles

Profiles5 records

First Fitness Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Fitness Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Fitness Management

What does First Fitness Management do?

Is First Fitness Management a public or private company?

First Fitness Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First Fitness Management founded?

First Fitness Management was founded in 1984. It employs 51 to 100 people.

Where is First Fitness Management based?

First Fitness Management is headquartered in Cambridge, United States, in the North America region.

How does First Fitness Management make money?

Two revenue lines are on record. Fitness Center Management Services are the primary driver. The others are design and Consulting Services.

Who are First Fitness Management's main competitors?

Emerging players on record are Gympass, Wellable and Wellbeats. Broad incumbents are Town Sports International and Life Time Fitness. Direct peers are National Institute for Fitness and Sport (NIFS), Corporate Fitness Works, Plus One Health Management, Healthworks Group and Health Fitness Corporation (a Trustwell company).

Does First Fitness Management have an API?

No public API is recorded for First Fitness Management.

What industry is First Fitness Management in?

First Fitness Management's product category is Fitness Facility Management Services. Its primary akta.pro industry code is IMAIALAL, Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms), with a secondary code of HSADAGAL, Corporate/Workplace Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7900.