Sol Of The Cities

What Sol Of The Cities does

Sol Of The Cities is a 501(c)(3) nonprofit founded in 2020 and headquartered in Saint Paul, Minnesota, that operates youth futsal and soccer-based development programs for underserved populations in the Twin Cities metropolitan area. The organization is co-founded and led by Mario and Sparkle Wimberly and serves three primary beneficiary groups: youth ages 7-18 through the Serve-to-Play Futsal League (where participants earn access via weekly community service) and the Soccer for Success K-8 after-school program (operated in partnership with the U.S. Soccer Foundation, MLS, and RBC Wealth Management); young adults ages 18-24 through Sol Haven Housing, a transitional housing initiative providing mentorship, workforce readiness, and life skills; and competitive futsal families through TC Sol Futsal, which offers sliding scale fees and free community clinics. Programming is delivered at Johnson Sr. High School in St. Paul and partner schools, with no proprietary technology, mobile app, or public API in place.

The business model is donation-dependent rather than revenue-generating. As a 501(c)(3), Sol Of The Cities operates without fee-based programming for its core serve-to-play and Soccer for Success offerings, and is funded through individual donations, corporate sponsorships (US Bank, Mortenson, Dogwood Coffee Company, Official Fried Chicken, Midwest Spine Institute, Sinicropi, Minnesota Financial Solutions, Mieux Swim, MN Aurora, Sparkle Wimberly Real Estate, and others), and strategic partnerships with the U.S. Soccer Foundation, MLS, and RBC Wealth Management. The organization runs with 1-10 employees, has no disclosed funding rounds, no parent company, and no subsidiaries. Pricing across the portfolio is structured as freemium for the youth programs, sliding scale for competitive futsal, and grant/donation-supported for transitional housing. The strategic intent is accessibility: using community service as social currency and evidence-based curricula to remove pay-to-play barriers, with a board composed of public safety, legal, financial, and entrepreneurial community leaders to support fundraising and governance.

Name

Sol Of The Cities

Legal name

SOL of the Cities

Website

https://playwithsol.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sol Of The Cities is a 501(c)(3) nonprofit operating youth futsal and soccer development programs in the Twin Cities, serving underserved youth ages 7-18 through free or sliding-scale programming and young adults ages 18-24 through transitional housing with life skills support.

Ownership category

akta.pro rank

Product category

Youth Community Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports programs
• Futsal league
• Transitional housing
• Community service programs
• Nonprofit youth development

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) nonprofit organization, Sol Of The Cities relies on donations from individuals, businesses, and organizations to fund programming. The organization accepts donations through its website and acknowledges contributors on its partner page.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sol Of The Cities is a 501(c)(3) nonprofit that operates youth futsal and soccer-based development programs, including the Serve-To-Play Futsal League (ages 7-18) where players earn access through weekly community service, Soccer for Success (free K-8 after-school program with U.S. Soccer Foundation), and TC Sol Futsal (sliding-scale competitive futsal). The organization also runs Sol Haven, a transitional housing initiative for young adults ages 18-24 that combines safe structured housing with mentorship, workforce readiness, and life skills support.

Product overview

Sol Of The Cities is a 501(c)(3) nonprofit youth development organization offering a portfolio of interconnected programs. The core offerings include TC Sol Futsal (competitive futsal with sliding scale fees), the Serve-To-Play Futsal League (community service-based futsal for youth ages 7-18), Soccer For Success (evidence-based K-8 after-school soccer program in partnership with U.S. Soccer Foundation), and Sol Haven Housing (transitional housing for ages 18-24). The organization also recognizes community impact through the Keith Kiecker Community Service Award. These programs share a unified mission of making youth sports and development opportunities accessible regardless of financial situation.

Differentiator

Problem solved

Functional benefit

Brands

• Sol Haven: Transitional housing initiative for young people ages 18-24 designed to support their move toward stability and independence.
• Serve-to-Play
• Soccer for Success

Products and services

• Sol Haven Housing Transitional housing program for young adults ages 18-24 that provides a safe, structured living environment paired with expectations around personal responsibility, sobriety, mental health, and contribution to the shared space. Residents receive mentorship, workforce readiness support, and life skills development to help them build routines, income pathways, and long-term goals as a step toward independent living. Inquiries are accepted via [email protected].
• Serve-To-Play Futsal League A free youth futsal league for ages 7-18 where players earn access through weekly community service rather than paying fees. Programming takes place on Saturdays at Johnson Sr. High School in St. Paul and includes weekly futsal matches, required community service projects, meals and basic support, mentorship, and leadership development. The 2026 season runs June 27 through July 25, 2026.
• Soccer For Success Evidence-based after-school soccer program for children in grades K-8, operated in partnership with the U.S. Soccer Foundation, Major League Soccer, and RBC Wealth Management. Led by trained coach-mentors, the program teaches soccer skills while incorporating mentorship, health and wellness, and social and emotional learning. Offered at no cost to participants and their families in the Twin Cities.
• TC Sol Futsal

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• U.S. Soccer FoundationcoreStrategic or Co-development PartnerPartnership to operate Soccer for Success program in the Twin Cities. The U.S. Soccer Foundation provides its evidence-based program curriculum, and the partnership includes Major League Soccer and RBC Wealth Management.
• Major League SoccercoreStrategic or Co-development PartnerPartner in Soccer for Success program in the Twin Cities, bringing professional soccer association to the youth programming.
• TC Sol FutsalcoreStrategic or Co-development PartnerCo-founded by founders Sparkle and Mario as the original competitive futsal program with sliding scale fees and community clinics.
• Dogwood Coffee CompanyminorGTM or Marketing PartnerLocal business partner. Co-founder Dan Anderson serves on board and provides community connections.
• Sparkle Wimberly Real EstateminorGTM or Marketing PartnerReal estate partner and co-founder Sparkle Wimberly's business, supporting community connections.
• Johnson Sr. High School (St. Paul)coreStrategic or Co-development PartnerHost site for Serve-to-Play 2026 futsal league programming every Saturday and Sunday at the school facility.
• St. Paul Parks and RecreationminorStrategic or Co-development PartnerComo Regional Park Pool listed as community partner supporting programming.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Street Soccer USA: Nonprofit using soccer to help underserved youth and adults build life skills, with a focus on low-income and homeless populations - directly comparable to SOL's futsal-based youth development and Sol Haven housing efforts.
• Police Athletic League (PAL): National nonprofit providing youth sports and recreational programs to underserved communities, with a similar model of using athletics as a vehicle for youth development and crime prevention.
• Right to Play: International nonprofit using sport and play to educate and empower children facing adversity - similar sports-for-development philosophy targeting underserved youth.
• Covenant House: National nonprofit providing housing and supportive services to youth and young adults experiencing homelessness - directly comparable to SOL Haven's transitional housing for young adults ages 18-24.
• Up2Us Sports: National nonprofit focused on sports-based youth development in underserved communities, training coaches and providing programming - directly comparable mission and target population.
• Playworks: Nonprofit that provides structured sports and play programs in low-income schools, with a similar evidence-based, school-anchored model targeting K-8 youth in underserved communities.

Regional players

• Minneapolis City SC: Minnesota-based professional soccer club with community programming in the Twin Cities - adjacent soccer ecosystem participant and listed partner of SOL.
• Minnesota Aurora FC: Pre-professional women's soccer club in Minnesota that is already a SOL partner, sharing the Twin Cities soccer ecosystem and overlapping youth development mission.
• YMCA of the Greater Twin Cities: Regional nonprofit offering youth sports, recreation, and youth development programs in the same Twin Cities market, with overlapping youth sports programming and community-based delivery model.

Broad incumbents

• Boys & Girls Clubs of America: Large national youth development nonprofit offering sports programming alongside education and mentorship - overlaps with SOL's youth sports + life skills model but operates at vastly larger scale across broader programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solofthecities

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sol Of The Cities