Tianlufen

What Tianlufen does

Tianlufen (天露芬 Tautropfen) is a German-origin organic skincare brand founded in 1980 by Rainer Plum and operated in China through Henan Bijia Industrial Co., Ltd. (河南碧佳实业股份有限公司) as a private, for-profit entity headquartered in Zhengzhou with German heritage operations in Munich. The company specializes in botanical oil-based facial skincare, anchored by a five-product star facial oil lineup targeting dry skin concerns (anti-wrinkle, brightening/whitening, soothing repair, eye area care, and revitalization), plus an expanded ecosystem of supporting SKUs (essence water, lotion, cream, cleanser, lip balm, toner, rose hydrosol, and face masks). Core technical differentiation rests on a traditional sun-infused plant oil extraction process (古法阳光植物浸泡油工艺), a proprietary dual plant-based A-retinol anti-wrinkle formulation (双A抗皱) developed through 580 days of R&D, the ACGS essence energy element with lightweight penetration technology, and ICADA organic certification with full-chain ingredient traceability from seed to finished product.

Tianlufen generates revenue primarily through direct-to-consumer e-commerce sales via owned flagship stores on Tmall and JD.com, supplemented by WeChat ecosystem channels and offline pop-up events, with international distribution across 16 countries and regions including the US, France, Switzerland, Austria, Spain, Denmark, Poland, Czech Republic, Romania, and Japan. The brand's go-to-market combines celebrity brand ambassadors (Pamela Reif as global spokesperson since February 2026, Chen Duling as Chinese spokesperson since April 2025, Anna Schürle as German brand friend), KOL/KOC influencer partnerships and live-streaming commerce across Douyin, Xiaohongshu, WeChat Channels, and Kuaishou, and high-profile offline launch events in Munich, Hangzhou, and Zhengzhou. Unit pricing spans ¥68 (lip balm) to ¥1,580 (anti-wrinkle essential oil), positioning the brand in the premium organic skincare tier. The customer base is broadly segmented into dry-skin-focused consumers and organic/natural lifestyle seekers, with no enterprise contracts or subscription model disclosed.

The company employs 11-50 people and operates as a privately held, self-funded entity under its Chinese parent company, with no disclosed institutional investment, PE/VC funding rounds, or external capital raises in the source material. Strategic focus centers on leveraging 46 years of German organic skincare heritage, celebrity-driven brand building, and a multi-platform content commerce model to position Tianlufen as a global leader in the premium organic facial essential oil category.

Name

Tianlufen

Legal name

河南碧佳实业股份有限公司

Website

https://tautropfen.com.cn

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Tianlufen (Tautropfen) is a German-origin organic skincare brand founded in 1980, operated in China under Henan Bijia Industrial Co., Ltd., selling premium facial essential oils and supporting skincare SKUs via Tmall, JD.com, and 16-country international distribution to dry-skin consumers and organic-lifestyle seekers.

Ownership category

akta.pro rank

Product category

Organic Facial Skincare (Premium Cosmetics)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Organic facial oils
• Premium skincare brand
• Plant-based anti-wrinkle
• Organic cosmetics
• Essential oil skincare

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of premium organic skincare products, primarily facial oils, via owned e-commerce storefronts on Tmall and JD.com, as well as offline retail channels. All five star facial oils target dry skin, covering anti-wrinkle, brightening, soothing, eye area care, and all-purpose use. Revenue is primarily one-time transaction-based at point of purchase with no recurring subscription model publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tianlufen (Tautropfen) develops and sells premium organic skincare products centered on facial essential oils for dry skin, manufactured under a traditional sun-infused plant oil extraction process and proprietary dual plant-based A-retinol technology. The product portfolio spans five flagship facial oil lines (anti-wrinkle, brightening, soothing repair, eye area care, and all-purpose) plus supporting cleansers, toners, lotions, creams, masks, and lip balms, sold direct-to-consumer through owned e-commerce channels with prices from ¥68 to ¥1,580.

Product overview

Tianlufen (天露芬 Tautropfen) is a German organic skincare brand founded in 1980, specializing in organic essential oil-based skincare products. The product portfolio centers on facial essential oils (精华油) across five key lines: 尾穗苋赋活抗皱系列 (Amaranth Revitalizing Anti-wrinkle), 植物类A醇抗皱系列 (Plant-based Retinol Anti-wrinkle), 沙棘润泽焕亮系列 (Sea Buckthorn Hydrating Brightening), 猴面包树舒缓修护系列 (Baobab Soothing Repair), and 百搭系列 (Versatile). Core products include Revitalizing Facial Essential Oil, Anti-wrinkle Essential Oil, Soothing Repair Essential Oil, Firming Eye Essential Oil, and Whitening Spot-removing Essential Oil. Supporting products include Damascus Rose Toner, Sea Buckthorn Lip Balm, and a complete Sea Buckthorn Hydrating Brightening line (essence water, lotion, cream, cleanser). The brand follows an 'oil skincare' (以油养肤) philosophy, offering pure, gentle, and effective organic skincare experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 尾穗苋赋活抗皱系列 (Tail Amaranth Anti-Wrinkle Series): Facial essence oil series targeting anti-aging and wrinkle reduction using tail amaranth (尾穗苋) botanical extracts, part of the star product line.
• 植物类A醇抗皱系列 (Plant-Based Retinol Anti-Wrinkle Series)
• 沙棘润泽焕亮系列 (Sea Buckthorn Moisturizing & Brightening Series)
• 猴面包树舒缓修护系列 (Baobab Soothing & Repair Series)
• 百搭系列 (Versatile/All-Match Series)

Products and services

• Tautropfen Revitalizing Facial Essential Oil (天露芬赋活面部精华油) Anti-aging facial oil featuring 9 organic plant antioxidant ingredients and golden amaranth extract for deep nourishment of dry skin. Part of the Amaranth Revitalizing Anti-Wrinkle Series. Priced at ¥478.
• Tautropfen Anti-Wrinkle Essential Oil (天露芬抗皱精华油) Dual plant-based retinol anti-wrinkle oil targeting mature skin, claims 14-day improvement in fine lines and 28-day reduction in stubborn wrinkles without skin sensitivity. Part of the Plant-Based Retinol Anti-Wrinkle Series (植物类A醇抗皱系列). Priced at ¥1,580.
• Tautropfen Soothing Repair Essential Oil (天露芬舒缓修护精华油) Soothing and repairing essential oil with dual repair mechanism for sensitive and damaged skin; reduces redness and strengthens skin barrier. Part of the Baobab Soothing Repair Series. Priced at ¥678.
• Tautropfen Firming Eye Essential Oil (天露芬紧致淡纹眼部精华) Small-molecule essential oil formulated specifically for the delicate eye area; penetrates multiple layers to nourish and firm the eye contour, reducing fine lines and wrinkles. Priced at ¥578.
• Tautropfen Whitening Spot-Removing Essential Oil (天露芬美白淡斑精华油) Brightening essential oil featuring VC-IP as the primary active ingredient with a triple whitening formula to fade spots and even skin tone. Priced at ¥778.
• Tautropfen Damascus Rose Toner (天露芬大马士革玫瑰纯露) Undiluted rose flower distillation water that retains more active essences; provides instant hydration and improves dry skin discomfort. Priced at ¥158.
• Tautropfen Sea Buckthorn Lip Balm (天露芬沙棘润唇膏) Organic lip balm made with plant oils and waxes, free from lanolin and synthetic oils; improves lip dryness, fades dark corners, and nourishes lips. Priced at ¥68.
• Tautropfen Hydrating Brightening Essence Water (天露芬润泽焕亮精华水) Organic hydrating essence water with multiple plant extract moisturizing and antioxidant ingredients, including North American witch hazel and organic sea buckthorn for deep hydration. Priced at ¥258.
• Tautropfen Hydrating Brightening Essence Lotion (天露芬润泽焕亮精华乳) Organic essence lotion with multiple plant moisturizing and antioxidant ingredients; contains hydrolyzed hyaluronic acid for deep absorption and sunflower seed oil to seal in moisture. Priced at ¥358.
• Tautropfen Hydrating Brightening Essence Cream (天露芬润泽焕亮精华霜) High-moisturizing cream with 5 plant-based oils using an oil-in-cream formulation for superior hydration; strengthens the skin barrier lipid layer. Priced at ¥428.
• Tautropfen Brightening Cleanser (天露芬润泽焕亮洁面) Gentle facial cleanser with dual amino acids and one anionic surfactant; deep cleansing without residue or dryness, maintains skin hydration while being mild and non-irritating. Priced at ¥228.
• Tautropfen Firming Anti-Wrinkle Oil Mask (天露芬紧致抗皱精华油面膜) Oil-based moisturizing mask designed for dry early-aging skin with water-oil dual compartment design and separate water and oil compartments for maximum freshness. Priced at ¥260.
• Yuanqi Huànhuó Energy Renewal Essential Oil (元气焕活精华油) New flagship product featuring proprietary ACGS refined energy elements developed over nearly three years of R&D from hundreds of botanical extracts, paired with lightweight penetration technology. Targets dryness, dullness, roughness, and sagging with long-lasting nourishment across four dimensions: relief, repair, energy, and regeneration.

Quantifiable outcome

• 14-day improvement in fine lines; 28-day reduction in stubborn wrinkles
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pamela Reif (帕梅拉·莱孚)coreGTM or Marketing Partner · 12 February 2026Pamela Reif, a globally influential health and wellness lifestyle icon, was announced as Tianlufen's Global Brand Spokesperson on February 12, 2026. She embodies the brand's philosophy of organic purity, minimalism, and long-term health mindset. Her high-intensity fitness lifestyle and need for post-workout skin repair align perfectly with Tianlufen's organic essence oil products. The partnership aims to promote the 'let skin eat organic' concept globally.
• Anna Schürle (Anna Schürrle)coreGTM or Marketing Partner · 17 September 2025Anna Schürle serves as Tianlufen's Brand Friend (品牌挚友/品牌大使), attending the Munich anti-wrinkle essence oil launch event on September 17, 2025 at the ICON Luxury Summit. She participated in an organic lifestyle interview series titled 'Organic Sequence | Anna Schürl, in gentle dialogue with nature.'
• Zhenghong City (正弘城)minorGTM or Marketing Partner · 7 June 2025Zhenghong City, a major shopping mall in Zhengzhou, China, partnered with Tianlufen to host the 'Save Dry Skin New Solution' pop-up event on June 7, 2025. Brand spokesperson Chen Duling appeared at the event. The mall and Tianlufen CEO jointly participated in the launch ceremony, injecting 'fresh natural energy' into a botanical oil bottle as a symbolic brand activation.
• Chen Duling (陈都灵)coreGTM or Marketing Partner · 18 April 2025Chen Duling, a popular Chinese actress known for her natural beauty and acting roles including 'Yan Hui Shi' (雁回时), was announced as Tianlufen's Brand Spokesperson (精华油类) on April 18, 2025. She publicly uses and endorses Tianlufen's whitening essence oil as her 'filming skincare partner' and participated in a major pop-up event at Zhengzhou Zhenghong City mall on June 7, 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weleda: German-founded natural and organic skincare brand with over 100 years of heritage, offering plant-based facial oils, body care, and certified natural cosmetics. Direct comparable given shared German organic heritage, botanical extraction methodology, and global multi-channel distribution.
• Dr. Hauschka: German natural cosmetics brand with rhythmic, plant-based formulations and a holistic skincare philosophy. Direct peer sharing German organic heritage, botanical extraction processes, and premium international positioning.
• Drunk Elephant: US-based clean skincare brand focused on biocompatible, non-toxic formulations with strong DTC and prestige retail distribution. Direct comparable in the clean/natural skincare category targeting ingredient-conscious premium consumers.
• Tata Harper: Luxury 100% natural and non-toxic skincare brand with farm-to-face vertical integration and proprietary botanical formulations. Direct peer in premium clean beauty with strong traceability and ingredient transparency narratives.
• Eminence Organic Skin Care: Hungarian-origin organic skincare brand with professional spa channel heritage and natural/biodynamic ingredient positioning. Comparable through organic certification credentials, botanical extraction methodology, and premium facial oil product range.

Broad incumbents

• Proya: Leading Chinese skincare brand listed on SSE with broad portfolio spanning premium to mass-market tiers. Comparable as a Chinese-market competitor with established Tmall/JD distribution and significantly larger marketing budgets.
• Pechoin (百雀羚): Heritage Chinese skincare brand built on traditional Chinese botanical ingredients. Comparable as a Chinese-market organic/herbal skincare peer with strong Tmall presence and similar premium-to-mass positioning.
• Inoherb (相宜本草): Chinese skincare brand specializing in traditional Chinese herbal medicine-based formulations. Comparable through botanical/herbal ingredient positioning in the Chinese mass-premium skincare segment.
• Paula's Choice: Established clinical skincare brand with science-backed formulations, including retinol-based anti-aging products. Comparable through premium skincare positioning, ingredient-credibility narrative, and global e-commerce presence.

Emerging players

• Odacité: US-based clean beauty brand focused on facial serums and oils with California-sourced botanical ingredients. Comparable as a niche premium clean beauty brand with facial oil focus and DTC-led distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tianlufen