metTILE
metTILE is a Brisbane-based professional tiling subcontractor founded in 2007 by Adam Metcalfe, delivering commercial, residential, and swimming pool tiling services across Queensland for clients including The Westin Hotel, Audi Centre, and Sunshine Plaza.
- Company typePrivate
- Founded2007
- HeadquartersArcherfield, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What metTILE does
metTILE is a Brisbane-based professional tiling subcontractor founded in 2007 by Adam Metcalfe. The company provides tiling installation services across three core segments: commercial (high-rise apartments, hotels, office towers, retail centres, and student accommodation), residential (bathrooms, kitchens, walls, and floors), and swimming pools. The firm is headquartered at 2/7 Glenister St, Archerfield, Queensland, with on-site offices and warehousing, and serves clients across the Brisbane metropolitan area and surrounding Queensland regions including Fortitude Valley, Newstead, South Brisbane, Hamilton, Woolloongabba, and Maroochydore.
The service offering is delivered by crews of multi-disciplined master tilers capable of working with a broad range of materials — ceramic, porcelain, glass, cement, marble, mosaic, granite, limestone, travertine, quarry, metal, and resin tiles. metTILE is QBCC (Queensland Building and Construction Commission) accredited and uses Mapei adhesives as a primary installation chemistry supplier. Its enterprise project portfolio includes The Westin Hotel (Brisbane City), Audi Centre (Fortitude Valley), Sunshine Plaza (Maroochydore), Aveo Gasworks (Newstead), Brisbane 1 Towers, MOBO Office Tower, Buranda unilodge, and luxury residential developments such as The James, The Kurv, Oxley + Stirling, One Oak, and Gallery House.
metTILE operates a sales-led, project-based revenue model with no standardised pricing — every engagement is quoted individually via a five-step process (consultation, quote within 24 hours, approval, commencement, sign-off). Quotes are obtained via direct phone contact with the founder, the office line, or a self-service form on the company website. Revenue is derived entirely from labour and installation fees on one-time tiling projects, with no recurring subscription or maintenance contracts. The business is privately held, founder-owned, and self-funded, with no disclosed institutional investors, external funding rounds, or M&A activity.
metTILE firmographics
Firmographics- Name
- metTILE
- Legal name
- metTILE
- Website
- https://mettile.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- metTILE is a Brisbane-based professional tiling subcontractor founded in 2007 by Adam Metcalfe, delivering commercial, residential, and swimming pool tiling services across Queensland for clients including The Westin Hotel, Audi Centre, and Sunshine Plaza.
- Ownership category
- akta.pro rank
metTILE industry classification
Industry- Product category
- Tiling & Construction Subcontracting Services
- NAICS
- Tile and Terrazzo Contractors (23834), Tile and Terrazzo Contractors (238340)
- akta.pro primary industry
- Substrate & Underlayment Repair for Tile (Backer Board, Mortar Bed Spot Repair) (HSAGAGAL)
- akta.pro secondary industry
- Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where metTILE is headquartered
LocationHeadquarters
- HQ city
- Archerfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
metTILE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Tiling Installation Services: metTILE generates revenue through professional tiling installation services for commercial and residential projects. Revenue is project-based and one-time in nature, derived from labor and installation fees. Projects include high-rise apartments, hotels, retail spaces, office towers, swimming pools, and residential renovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for each project |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
metTILE product offering
Product offeringCore offering
metTILE is a Brisbane-based tiling subcontractor that provides professional tile installation services for commercial projects (high-rise apartments, hotels, office towers, retail centres), residential renovations (bathrooms, kitchens, walls and floors), and swimming pools. Projects are delivered by multi-disciplined master tilers working with diverse tile materials including ceramic, porcelain, glass, cement, marble, mosaic, granite, limestone, travertine, quarry, metal, and resin tiles.
Product overview
metTILE is a Brisbane-based tiling company offering professional tiling services across three core areas: Commercial Tiling (high-rise apartments, hotels, office towers, and retail spaces), Residential Tiling (bathroom, kitchen, walls, and floors), and Swimming Pool Tiling (residential and commercial pools). Founded in 2007, the company provides custom solutions through a collaborative approach with clients, utilizing master tilers who work with various tile materials including ceramic, porcelain, glass, cement, marble, mosaic, granite, limestone, travertine, quarry, metal, and resin tiles. The company operates from an Archerfield office and warehouse, serving clients throughout Brisbane and surrounding Queensland areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Tiling Services Professional tiling installation for commercial and high-rise projects including hotels, office towers, retail centres, mixed-use developments, student accommodation, and apartment complexes. Services are delivered by multi-disciplined master tilers working with diverse tile materials. Notable Brisbane projects include The Westin Hotel, Audi Centre, Sunshine Plaza, Aveo Gasworks, Brisbane 1 Towers, MOBO Office Tower, Buranda unilodge, Gallery House, and The One.
Companies that use metTILE
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
metTILE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
metTILE partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
metTILE competitors and assessment
Company assessmentBroad incumbents
- Mitre 10: Australian home improvement and hardware retailer with tile and installation offerings. Comparable as a broad incumbent serving both DIY and trade customers in the building products space.
- Tile Wizards: Australian tile retailer with installation offerings across multiple states. Comparable as a tile specialist providing both supply and installation, with a regional store network overlapping metTILE's end-customer base.
- National Tiles: Major Australian tile retailer with installation services. Comparable to metTILE as a tile specialist with installation, though they operate primarily through retail showrooms rather than dedicated subcontractor channels.
- Bunnings: Australia's largest home improvement retailer, offering tile products and connecting customers with installation services. Represents a broader competitive threat through scale, one-stop-shop convenience, and consumer brand recognition.
- Beaumont Tiles: Australia's largest tile retailer with installation services offered across its national store network. Most comparable to metTILE as both a tile supplier and installer, though at far greater scale and through a retail-led model.
Others
- Boral: Australian construction materials company (concrete, asphalt, bricks). Adjacent to metTILE through shared construction industry participation and supply chain relationships.
- Reece Group: Australia's largest plumbing and bathroom products distributor. Adjacent to metTILE's tile installation business through shared bathroom renovation end-customer and trade contractor channels.
- CSR Limited: Australian building products manufacturer (Gyprock, Bradford insulation, Viridian glass). Adjacent to metTILE through shared building materials supply chain and construction industry exposure.
- Stratco: Australian manufacturer and supplier of building products including outdoor structures and roofing. Adjacent to metTILE through shared construction and home improvement end markets.
- DuluxGroup: Australian paint and coatings manufacturer (Dulux, Selleys). Adjacent to metTILE through shared home improvement and professional contractor channels, often specified alongside tile installation in renovation projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
metTILE social profiles
Digital presencemetTILE compliance and trust
Trust signalCompliance1 record
metTILE financial estimates
Financial estimateRevenue estimate
Valuation estimate
metTILE leadership team
Management profileNumber of profiles
Profiles1 record
metTILE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
metTILE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about metTILE
What does metTILE do?
metTILE is a Brisbane-based tiling subcontractor that provides professional tile installation services for commercial projects (high-rise apartments, hotels, office towers, retail centres), residential renovations (bathrooms, kitchens, walls and floors), and swimming pools. Projects are delivered by multi-disciplined master tilers working with diverse tile materials including ceramic, porcelain, glass, cement, marble, mosaic, granite, limestone, travertine, quarry, metal, and resin tiles.
Is metTILE a public or private company?
metTILE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was metTILE founded?
metTILE was founded in 2007. It employs 1 to 10 people.
Where is metTILE based?
metTILE is headquartered in Archerfield, Australia, in the Oceania region.
How does metTILE make money?
One revenue line is on record: tiling Installation Services.
Who are metTILE's main competitors?
Broad incumbents on record are Mitre 10, Tile Wizards, National Tiles, Bunnings and Beaumont Tiles. Others are Boral, Reece Group, CSR Limited, Stratco and DuluxGroup.
Does metTILE have an API?
No public API is recorded for metTILE.
What industry is metTILE in?
metTILE's product category is Tiling & Construction Subcontracting Services. Its primary akta.pro industry code is HSAGAGAL, Substrate & Underlayment Repair for Tile (Backer Board, Mortar Bed Spot Repair), with a secondary code of IMADAOAG, Tile Setting Materials (Mortars, Mastics & Grouts). Its NAICS code is 23834.