Scott-Macon Equipment
Scott-Macon Equipment, founded in 1973 and headquartered in Houston, sells, rents, and services cranes across Texas, Oklahoma, and Louisiana through eight branches. It serves construction, oil and gas, and renewable energy customers as an authorized Tadano, Kobelco, Broderson, and Terex dealer.
- Company typePrivate
- Founded1973
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Scott-Macon Equipment does
Scott-Macon Equipment is a privately held industrial equipment distributor founded in 1973, headquartered in Houston, Texas, that sells, rents, and services cranes across the Gulf Coast region of the United States. The company operates through eight branch locations across Texas, Oklahoma, and Louisiana (Houston, Dallas, Corpus Christi, San Antonio, Midland, Tulsa, Houma, and Oklahoma City), and is described as the owner of one of the largest crane rental fleets in North America. It serves a diversified customer base spanning multinational engineering firms, oil and gas operators, renewable energy developers, and local contractors, with core product lines including rough terrain hydraulic cranes, all terrain cranes, lattice boom crawler cranes, hydraulic crawler cranes, boom trucks, industrial carry deck cranes, and material handlers sourced from manufacturers such as Tadano (including Tadano Demag and Tadano Mantis), Kobelco, Broderson, and legacy Terex.
The company generates revenue through four streams: new and used crane sales (one-time), rental services (with bare rental options from 2.5 to 160 tons, one-week minimum), parts distribution (OEM and aftermarket with overnight and drop-ship delivery), and service and repair (24/7 field service and scheduled maintenance at 250/500/1,000-hour intervals). Authorized dealer relationships with major OEMs confer territorial coverage across Texas, Oklahoma, and Louisiana for specific product lines, and the company leverages telematics platforms such as Tadano's HELLO-NET, AML-C load moment limiter, Eco Mode fuel-saving system, and Kobelco's LMI touch screen and counterweight detection features to support fleet management, safety, and energy efficiency. Distribution is conducted via direct field sales through branch-based account managers, with master rental agreements available for high-frequency customers.
Customer acquisition relies on content marketing (industry blog, email newsletters), participation in industry associations (TCOA, ABC, HASC, SC&RA), and trade events (CONEXPO-CON/AGG, Bauma). The company has accumulated multiple Terex distributor awards for sales, service, product support, and market share improvement, and has pursued dealer and geographic expansion via the Kobelco authorization in 2023, the Oklahoma City sales office covering Kansas, Missouri, and Arkansas, and the introduction of the Tadano GTC-1300 telecrawler in 2026. Pricing is quote-based across all revenue streams with no public disclosure, and the company is founder/management-owned with 101-250 employees and no disclosed institutional investment.
Scott-Macon Equipment firmographics
Firmographics- Name
- Scott-Macon Equipment
- Legal name
- Scott-Macon Equipment
- Website
- https://smequipment.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Scott-Macon Equipment, founded in 1973 and headquartered in Houston, sells, rents, and services cranes across Texas, Oklahoma, and Louisiana through eight branches. It serves construction, oil and gas, and renewable energy customers as an authorized Tadano, Kobelco, Broderson, and Terex dealer.
- Ownership category
- akta.pro rank
Scott-Macon Equipment industry classification
Industry- Product category
- Lifting Equipment & Cranes
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction Machinery Manufacturing (333120), Material Handling Equipment Manufacturing (33392)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB)
- akta.pro secondary industries
- Breakbulk & Project Cargo Handling (Heavy Lift, Out-of-Gauge Handling) (TLAHALAH), Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD)
Keywords
Where Scott-Macon Equipment is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Scott-Macon Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Crane Sales: Sale of new and used cranes including rough terrain hydraulic cranes, all terrain cranes, boom trucks, truck cranes, crawler cranes, and industrial carry deck cranes. Used cranes are primarily sourced from their well-maintained rental fleet.
- Crane Rental: Rental services with a large fleet of cranes available from 2.5 tons to 160 tons. They offer bare rentals (without operators) as well as full rental packages. Minimum rental is one week with no maximum. Maintenance programs included with rentals.
- Parts Sales: Sale of crane parts including OEM parts from manufacturers (Tadano, Tadano Demag, Tadano Mantis, Broderson, Terex, Kobelco, Genie, Manitex, American) and aftermarket components (Cummins, Greer, Gunnebo-Johnson, McMillen, WIX, Napa, Sullair, Lube-A-Boom). Online ordering available with overnight and drop-ship delivery.
- Service and Repair: Crane service including routine maintenance, accident repairs, reconditioning, and complex repairs. 24/7 support available. Service includes field service with fully equipped trucks and service center repairs. Maintenance programs available for complete service after 250, 500, and 1,000 hours of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New cranes for sale with manufacturer's warranty |
| Subscription | Pay-as-you-go | Crane rental with bare rental options from 2.5 to 160 tons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Scott-Macon Equipment product offering
Product offeringCore offering
Scott-Macon Equipment is a leader in the sale, rental, and servicing of cranes and lifting equipment across the Gulf Coast region of the United States. The company offers rough terrain hydraulic cranes, all terrain cranes, boom trucks, truck cranes, crawler cranes, and industrial carry deck cranes from manufacturers including Tadano, Tadano Demag, Tadano Mantis, Broderson, Kobelco, and Terex, supported by 24/7 parts and field service operations.
Product overview
Scott-Macon Equipment operates as a crane sales, rental, and service company offering a comprehensive portfolio of lifting equipment. The core product lineup includes rough terrain hydraulic cranes, all terrain cranes (75-800 tons), industrial carry deck cranes, lattice boom crawler cranes, hydraulic crawler cranes, boom trucks, and material handlers. As an authorized dealer for Tadano, Tadano Demag, Tadano Mantis, Broderson, Terex, and Kobelco, the company provides new and used equipment sales, crane rental services (bare rentals from 2.5 to 160 tons), and 24/7 parts and service support. The business serves the Gulf Coast region from multiple locations in Texas, Louisiana, and Oklahoma.
Differentiator
Problem solved
Functional benefit
Products and services
- Rough Terrain Cranes Heavy-duty hydraulic cranes designed for operation in rough and challenging terrains, available from manufacturers including Tadano, Terex, and Broderson with capacities from 15 to 160 tons. Offered to construction, oil and gas, and infrastructure customers.
- All Terrain Cranes Versatile cranes designed for use in both urban environments and challenging terrains. Includes Tadano and Tadano Demag models from 75 to 800 tons, available for sale and rent.
- Industrial Carry Deck Cranes Carry deck cranes designed for operation in tight quarters with maneuverability in tight spaces. Includes Broderson industrial cranes with carry deck design and Tadano models.
- Lattice Boom Crawler Cranes Heavy-lift cranes with lattice boom construction and robust crawler tracks designed for lift and pick-and-carry work for large infrastructure projects. Available from Terex and Kobelco with capacities from 85 to 600 tons, plus higher capacity Tadano models up to 3,525 tons.
- Hydraulic Crawler Cranes Cranes with crawler base coupled with rough terrain boom, designed for lift work along with out-of-level, pick-and-carry, and foundation work. Includes Tadano Mantis hydraulic crawler cranes from 35 to 172 tons.
- Boom Trucks Versatile truck-mounted cranes offering lifting capabilities and flexibility for a variety of specialized applications.
- Crane Rental Services Rental fleet including various crane types ranging from 2.5 tons to 160 tons, available as bare rentals (without operators) throughout Texas, Oklahoma, and Louisiana. Minimum rental period is one week with no maximum; maintenance programs and master rental agreements available.
- Crane Parts and Service 24/7 crane service and support including routine maintenance, accident repairs, and reconditioning. Online parts ordering available with overnight delivery and drop-ship options, including OEM parts from Tadano, Tadano Demag, Tadano Mantis, Broderson, Terex, Kobelco, Genie, Manitex, American and aftermarket components.
- Tadano GTC-1300 Crawler Crane A 130-ton telecrawler crane from Tadano, combining lifting performance with mobility, available for purchase.
Quantifiable outcome
- Technician arrived within 35 minutes of emergency call; crane repaired same day vs typical 1-week repair timeline
- +1 more outcomes
Companies that use Scott-Macon Equipment
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Scott-Macon Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Scott-Macon Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TadanocoreAuthorized dealer for Tadano rough terrain and all terrain cranes in Texas and Oklahoma. Full inventory of new cranes, parts, and service support. Inventory includes all terrain cranes from 75 to 800 tons, rough terrain cranes from 15 to 160 tons, hydraulic crawler cranes from 35 to 172 tons, lattice boom crawler cranes from 440 to 3,525 tons, and truck cranes from 80 to 120 tons.
- Tadano MantiscoreOne of the first dealers of Tadano Mantis product line. Authorized dealer for hydraulic crawler cranes in Texas, Oklahoma, and Louisiana. Scott-Macon led the way for the line's wide acceptance in lifting applications in the Gulf Coast. Full parts and service support available.
- Tadano DemagcoreAuthorized Tadano Demag dealer in Texas, Oklahoma, and Louisiana. Offers all terrain cranes (75 to 800 tons) and lattice boom crawler cranes. Full parts and service support with drop shipment and overnight delivery options.
- BrodersoncoreOfficial Broderson dealer in Texas, Louisiana, and Oklahoma. Offers industrial cranes with carry deck design and rough terrain cranes. Full service and parts support at all locations.
- KobelcocoreAuthorized Kobelco dealer in Dallas, TX and Tulsa, OK, offering lattice boom crawler cranes from 85 to 600 tons. Full parts and service support at Dallas and Tulsa locations.
- Terex (Legacy Cranes)coreLeading Terex legacy crane distributor in Texas, Louisiana, and Oklahoma. Offers rough terrain cranes, hydraulic truck cranes, and crawler cranes. Multiple Terex awards for outstanding performance.
- Cummins EnginesminorAuthorized dealer for Cummins engines. Baton Rouge and Corpus Christi offices are authorized Cummins dealers for engine sales and service support.
- Greer (LMI Systems)minorProud dealer of Greer LMI (Load Moment Indicator) and anti-two block systems. Provides sales and service support for Greer products.
- Crosby and Gunnebo Johnson BlocksminorDealer for Crosby and Gunnebo Johnson blocks. Provides prompt delivery of parts and quick repairs for fleet operations.
- McMillen AugersminorAftermarket component dealer for McMillen augers.
- Sullair PartsminorSullair parts dealer located in Tulsa, Oklahoma.
- Lube-A-BoomminorDealer for Lube-A-Boom lubricants. Specialized calcium sulfonate-based lubricants formulated for telescoping boom cranes, aerial lifts, telehandlers, and forklifts.
- DICA (Outrigger Pads)minorDealer for DICA outrigger pads. Engineered thermoplastic outrigger pads with up to 500 psi crush ratings and 210,000 lbs. rated capacities. Made in the USA.
- WIX Filters and Napa FiltersminorAftermarket parts dealer for WIX and Napa filters for crane equipment.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Scott-Macon Equipment competitors and assessment
Company assessmentOthers
- Tadano: Global crane manufacturer and Scott-Macon's principal OEM partner. Not a direct competitor but a key strategic counterparty whose product roadmap, dealer economics, and M&A decisions shape Scott-Macon's competitive position.
- Ritchie Bros. Auctioneers: Global equipment marketplace and auctioneer that influences used-crane pricing dynamics and is an indirect channel through which Scott-Macon's customers source and dispose of equipment. Adjacent ecosystem participant.
Direct peers
- ALL Erection & Crane Rental: Largest privately held crane rental company in North America operating a fleet of all terrain, crawler, rough terrain, and boom trucks. Closest direct peer in business model and product focus, with overlapping customer base in heavy industrial and infrastructure.
- Bigge Crane and Rigging: National crane sales, rental, and rigging company operating heavy-lift crawlers, all terrain, and rough terrain cranes. Closely comparable as a crane-focused dealer/renter with service and engineering capabilities.
- H&E Equipment Services: Publicly traded national equipment rental and sales company with a meaningful crane category presence. Directly comparable as a multi-OEM dealer/renter of aerial and crane equipment serving construction and industrial end markets.
- TNT Crane & Rigging: Crane rental, sales, and rigging services company with branches across the Sunbelt and Midwest. Directly comparable regional multi-branch crane operator with overlapping service and parts support capabilities.
- Ring Power Lift (Ring Power Corporation): Crane and aerial equipment dealer/rental arm of Ring Power operating across the Southeast U.S. Comparable as a multi-OEM authorized dealer (Manitowoc, Grove, National, JLG) with sales, rental, parts, and service operations.
Broad incumbents
- Sunbelt Rentals: North America's second-largest equipment rental provider, with significant crane and aerial fleet scale. Comparable as a broad-line incumbent offering similar rental, sales, and service support across construction end markets.
- Manitowoc Company: Major global crane manufacturer (Grove, Potain, Manitowoc brands). Comparable as a broader industry incumbent whose dealer network overlaps with Scott-Macon's territory and whose pricing sets market reference points.
- United Rentals: Largest equipment rental company in North America with broad fleet including cranes, aerial work platforms, and power generation. Competes head-to-head with Scott-Macon's crane rental business and exerts pricing pressure on regional players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scott-Macon Equipment social profiles
Digital presenceScott-Macon Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scott-Macon Equipment leadership team
Management profileNumber of profiles
Scott-Macon Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scott-Macon Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scott-Macon Equipment
What does Scott-Macon Equipment do?
Scott-Macon Equipment is a leader in the sale, rental, and servicing of cranes and lifting equipment across the Gulf Coast region of the United States. The company offers rough terrain hydraulic cranes, all terrain cranes, boom trucks, truck cranes, crawler cranes, and industrial carry deck cranes from manufacturers including Tadano, Tadano Demag, Tadano Mantis, Broderson, Kobelco, and Terex, supported by 24/7 parts and field service operations.
Is Scott-Macon Equipment a public or private company?
Scott-Macon Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scott-Macon Equipment founded?
Scott-Macon Equipment was founded in 1973. It employs 101 to 250 people.
Where is Scott-Macon Equipment based?
Scott-Macon Equipment is headquartered in Dallas, United States, in the North America region.
How does Scott-Macon Equipment make money?
Four revenue lines are on record. Crane Sales are the primary driver. The others are crane Rental, parts Sales and service and Repair.
Who are Scott-Macon Equipment's main competitors?
Others on record are Tadano and Ritchie Bros. Auctioneers. Direct peers are ALL Erection & Crane Rental, Bigge Crane and Rigging, H&E Equipment Services, TNT Crane & Rigging and Ring Power Lift (Ring Power Corporation). Broad incumbents are Sunbelt Rentals, Manitowoc Company and United Rentals.
Does Scott-Macon Equipment have an API?
No public API is recorded for Scott-Macon Equipment.
What industry is Scott-Macon Equipment in?
Scott-Macon Equipment's product category is Lifting Equipment & Cranes. Its primary akta.pro industry code is IMAJAIAB, Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists), with a secondary code of TLAHALAH, Breakbulk & Project Cargo Handling (Heavy Lift, Out-of-Gauge Handling). Its NAICS code is 53241 and its SIC code is 3531.