JoyPixels
JoyPixels is a privately held, founder-owned Unicode-compliant emoji and icon asset provider founded in 2014, delivering a multi-format hand-crafted emoji library (PNG, SVG, fonts, animations) to brands, agencies, developers, and individuals via tiered subscriptions and bespoke enterprise licensing.
- Company typePrivate
- Founded2014
- HeadquartersHenderson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What JoyPixels does
JoyPixels (legal entity JoyPixels Inc., formerly EmojiOne) is a privately held, founder-owned emoji and icon asset provider founded in 2014 and headquartered in Henderson, Nevada. The company produces a Unicode-compliant, hand-crafted vector emoji library currently comprising over 2,100 redesigned icons, with JoyPixels 11 (released June 2026) achieving full Unicode 17 alignment and JoyPixels 10.0 (released November 2025) representing the largest single update in company history. Core assets are delivered in multiple formats — PNG (up to 512px), vector SVG, WOFF/TTF web fonts, animated GIF, and Lottie JSON — with supporting tooling including JavaScript and PHP SDKs, PNG sprite sheets, and shortname autocomplete libraries distributed via GitHub. Auxiliary products include the Emoji Keyboard Chrome extension and EmojiCopy.com consumer tool.
The company operates a dual-track go-to-market: a product-led growth motion via self-serve checkout at app.joypixels.com with a freemium tier, and a sales-led motion for enterprise licensing targeting agencies and companies with over $50M in annual revenue. Tiered subscriptions (Premium at $20/month, Pro at $40/month, with 50% discounts on annual billing) serve individual creators and SMBs, while bespoke enterprise agreements serve large brands. Disclosed enterprise customers span automotive (Ford, Mercedes-Benz, Rivian), streaming (Netflix, HBO), social media (TikTok), financial services (JPMorgan, Fidelity), retail (Best Buy, IKEA), telecommunications (T-Mobile), travel (United Airlines, Booking.com), food & beverage (McDonald's, Kellogg's), and media (The New York Times, Time Inc.), with cumulative platform downloads cited at 15 million+.
Operationally, JoyPixels runs with approximately 10 team members led by founder and CEO Rick Moby, supported by a CFO, CTO, Head of Licensing, Creative Manager, Lead Designer, and design and development staff. The company is privately financed, with no disclosed institutional investors or external funding rounds, and operates globally without geographic restrictions. Distribution is channeled through its website, Chrome Web Store, GitHub, and emerging Figma and Framer plugins, with payments processed via Stripe and enterprise inquiries handled through Typeform.
JoyPixels firmographics
Firmographics- Name
- JoyPixels
- Legal name
- JoyPixels Inc.
- Website
- https://joypixels.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JoyPixels is a privately held, founder-owned Unicode-compliant emoji and icon asset provider founded in 2014, delivering a multi-format hand-crafted emoji library (PNG, SVG, fonts, animations) to brands, agencies, developers, and individuals via tiered subscriptions and bespoke enterprise licensing.
- Ownership category
- akta.pro rank
JoyPixels industry classification
Industry- Product category
- Emoji & Icon Assets
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where JoyPixels is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JoyPixels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans: Recurring subscription revenue from tiered plans (Free, Premium, Pro, Enterprise) with monthly or annual billing. Premium at $20/month ($240 annually), Pro at $40/month ($480 annually), with 50% discount for annual billing.
- Enterprise Licensing: Custom bespoke licensing agreements for agencies and companies with over $50M annual revenue. Quote-based pricing.
- Additional Team Seats: Pro plan includes 3 seats; additional seats available at $20/month ($10/month annually) for team expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited downloads for personal use |
| Subscription | Annual | Vector access and expanded library for small businesses |
| Subscription | Annual | Full access with fonts, ZIPs, and team seats |
| Subscription | Multi-year contract | Custom licensing for large agencies and enterprises |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
JoyPixels product offering
Product offeringCore offering
JoyPixels designs and sells a comprehensive, Unicode-compliant emoji and icon asset library available in multiple formats (PNG, SVG, web fonts, animated GIF, and Lottie JSON). It licenses these hand-crafted emoji to brands, agencies, technology companies, and individual creators via tiered subscriptions and bespoke enterprise licensing.
Product overview
JoyPixels is a full-service emoji and icon provider offering a comprehensive Unicode-compliant emoji asset library. The core product is the JoyPixels Emoji Library, available in multiple formats (PNG up to 512px, SVG vector, GIF animations, Lottie JSON, and PNG sprite sheets). Supporting products include the Emoji Keyboard by JoyPixels Chrome extension for browser-based emoji input, EmojiCopy.com web clipboard tool, JoyPixels Web Fonts (WOFF/TTF for desktop and web), and JoyPixels Animations. Developer access is provided via JavaScript and PHP Toolkits (SDKs) with conversion and rendering functions. The library follows Unicode standards, currently supporting Unicode 17 in version 11. Subscriptions are tiered (Free, Premium at $20/month, Pro at $40/month, Enterprise custom), with the Pro tier including team management and unlimited downloads.
Differentiator
Problem solved
Functional benefit
Brands
- EmojiCopy.com: A web-based emoji copying tool and app operated by JoyPixels
- Emoji Keyboard by JoyPixels
Products and services
- JoyPixels Emoji Library Unicode-compliant emoji asset library offering PNG (up to 512px), SVG, GIF, Lottie (JSON), and PNG sequence formats. Provides thousands of hand-crafted vector-based emoji icons designed for mobile, desktop, and web platforms.
- Emoji Keyboard by JoyPixels Chrome browser extension enabling emoji input directly within websites and web applications.
- EmojiCopy.com Web-based emoji browsing and clipboard tool allowing users to copy emoji directly to their clipboard.
- JoyPixels Web Fonts WOFF and TTF font files enabling emoji rendering directly in web and desktop applications without image dependencies.
- JoyPixels JavaScript/PHP Toolkits Software development kits providing emoji conversion and rendering functions for JavaScript and PHP environments, including native unicode to shortname conversion and image rendering capabilities.
- JoyPixels Animations Animated emoji library offering GIF and Lottie (JSON) format files for animated emoji content.
- PNG Sprites Pre-rendered sprite sheets in 32px and 64px sizes organized by emoji category, including diversity variants, for optimized performance when displaying multiple emoji.
Quantifiable outcome
- 15 million+ downloads across platforms
- +1 more outcomes
Companies that use JoyPixels
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
JoyPixels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
JoyPixels partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Stripe, Inc.coreThird-party payment processor handling credit card transactions for JoyPixels subscriptions and purchases. Stripe maintains customer and payment information for purchases made on the platform.
- Google AnalyticssupportingWeb analytics service used to track website usage and trends. Collects data including page URL, page title, IP address, and page language.
- TypeformsupportingForm platform used for enterprise inquiry and custom license quote requests. Accessible via joypixels.typeform.com for companies seeking bespoke licensing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JoyPixels competitors and assessment
Company assessmentDirect peers
- Iconfinder: Iconfinder is an icon marketplace and subscription service with both free and paid tiers for icons and icon sets used in web/app design. Same audience (designers, developers), same asset type (icons), same pricing model (freemium + paid licensing) — making it a clear direct competitor to JoyPixels.
- Streamline: Streamline is a premium icon and illustration family sold via subscription licenses to design teams and product companies. It overlaps with JoyPixels' premium tier in serving professional designers and product teams with multi-format, multi-tier licensed icon assets.
- Flaticon (Freepik): Flaticon is the largest icon marketplace, acquired by Freepik, offering tiered subscription access to a vast icon library with free and premium tiers. It directly competes with JoyPixels in the icon/emoji asset space for designers and product teams, with very similar freemium-to-enterprise pricing architecture.
- Icons8: Icons8 is a design asset platform offering icons, illustrations, photos, and music via subscription tiers — directly analogous to JoyPixels' tiered emoji/icon subscription model with both free and paid commercial licensing. Both compete for the same buyer: designers at SMBs and enterprises needing ready-to-license visual assets.
- The Noun Project: The Noun Project is an icon library with millions of icons available under tiered licensing (free with attribution, paid for commercial use). JoyPixels shares the same licensing-driven, attribution-or-paid commercial model and competes for designers and product teams needing licensed iconography for digital products.
Emerging players
- Twemoji: Twemoji is Twitter's open-source emoji set, distributed under permissive license for anyone to use. While it is free (not a paid competitor), it serves the same end-customer use case as JoyPixels' free tier and is the most well-known open-source alternative brand managers evaluate before paying for an emoji asset library.
Others
- Shutterstock (Editorial & Emoji): Shutterstock has begun offering emoji packs within its broader stock-assets subscription, putting emoji alongside photos, vectors, and video. While its emoji catalog is smaller, it bundles emoji into existing creative subscriptions used by the same buyer persona JoyPixels targets, making it an adjacent/substitute threat via portfolio bundling.
Broad incumbents
- Microsoft Fluent Emoji: Microsoft's Fluent Emoji is the open-source emoji system shipped across Windows 11, Microsoft 365, and Teams. It is a free, platform-grade alternative for enterprises already in the Microsoft ecosystem, and represents a competing visual style brand designers evaluate against JoyPixels' designs.
- Apple Color Emoji: Apple's proprietary emoji set ships natively on every iPhone, iPad, and Mac and is arguably the most-recognized emoji style in the world. While not licensable to third parties, it defines consumer expectations and is the visual benchmark any commercial emoji library (JoyPixels included) must differentiate against.
- Noto Emoji (Google): Google's Noto Emoji is the free, open-source emoji font shipped by Google across Android, ChromeOS, and many web properties. As a free platform-grade alternative from a major incumbent, it caps JoyPixels' ability to charge for baseline emoji use and forces the company to differentiate on visual style and enterprise licensing rather than basic emoji rendering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
JoyPixels social profiles
Digital presenceJoyPixels financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoyPixels leadership team
Management profileNumber of profiles
Profiles9 records
JoyPixels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoyPixels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoyPixels
What does JoyPixels do?
JoyPixels designs and sells a comprehensive, Unicode-compliant emoji and icon asset library available in multiple formats (PNG, SVG, web fonts, animated GIF, and Lottie JSON). It licenses these hand-crafted emoji to brands, agencies, technology companies, and individual creators via tiered subscriptions and bespoke enterprise licensing.
Is JoyPixels a public or private company?
JoyPixels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoyPixels founded?
JoyPixels was founded in 2014. It employs 1 to 10 people.
Where is JoyPixels based?
JoyPixels is headquartered in Henderson, United States, in the North America region.
How does JoyPixels make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing and additional Team Seats.
Who are JoyPixels's main competitors?
Direct peers on record are Iconfinder, Streamline, Flaticon (Freepik), Icons8 and The Noun Project. Twemoji is listed as an emerging player. Shutterstock (Editorial & Emoji) is listed as an others. Broad incumbents are Microsoft Fluent Emoji, Apple Color Emoji and Noto Emoji (Google).
Does JoyPixels have an API?
Yes. JoyPixels provides JavaScript and PHP toolkits (SDKs) for emoji conversion and rendering. The JavaScript toolkit (.toShort, .shortnameToImage, .toImage) enables native unicode to shortname conversion, shortname-to-image rendering, and mixed-input handling. The PHP toolkit offers equivalent functions for server-side processing. Additional features include ASCII smiley conversion, shortname autocomplete for text inputs, automatic emoji conversion on form submission, alternate alt tags for clipboard functionality, and joypixels-awesome CSS for CDN-sourced emoji via class names. Developer documentation is at demos.joypixels.com/latest/index.html.
What industry is JoyPixels in?
JoyPixels's product category is Emoji & Icon Assets. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.