Legend Trail Golf Club

What Legend Trail Golf Club does

Legend Trail Golf Club is a public 18-hole golf course located in North Scottsdale, Arizona, near the Carefree/Cave Creek border at 9462 E. Legendary Lane. The course is designed by renowned architect Rees Jones in a desert-style layout featuring wide fairways, strategic bunkers, elevated tees, and panoramic views of Black Mountain, Pinnacle Peak, and Lone Mountain. Five tee sets ranging from 5,000 to 6,845 yards accommodate golfers of all skill levels, and the facility has received industry recognition including Golf Magazine Top 100, Golf Digest 4.5/5 stars Best Places to Play, MoneyInc #6 in Scottsdale, and Golf For Women Top 100 Woman-Friendly Fairways.

The club operates a diversified revenue model anchored by green fees and supplemented by a five-tier membership structure (2027 Loyalty Card at $349+tax, Annual Pass, Premier Annual Pass, Mid Day Pass, and Twilight Pass), tournament and event hosting (corporate outings, charity fundraisers, bachelor party groups with minimum 24-player requirement), the John Jacobs Golf School on-site instruction program, a 1,900+ square foot golf shop with brand-name apparel and Callaway rentals, and The Cantina restaurant offering Southwest-inspired dining. Tee time booking runs through foreUP software, while a proprietary Sagacity Golf-powered mobile app provides GPS, score tracking, tee time reservation, daily deals (up to 30% off green fees), and the Yards loyalty rewards program. Marketing spans social media, content/blog, eClub email, and reputation-driven earned media.

The company is privately held, operates with 11-50 employees, and is part of the Scottsdale Golf Group portfolio alongside sister courses Orange Tree, Hillcrest, Red Mountain Ranch, and Painted Mountain. Key leadership includes General Manager Andy Rioux (30+ years golf industry, PGA member since 1992), Director of Golf James Napier, Director of Instruction Jon Stanley, and Controller Cindy Naftzger (20 years golf accounting, 11 years with Scottsdale Golf Group). The Scottsdale market is highly competitive with over 200 golf courses, positioning Legend Trail as a differentiated mid-market public facility rather than a luxury private club.

Name

Legend Trail Golf Club

Legal name

Legend Trail Golf Club

Website

https://legendtrailgc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Legend Trail Golf Club is a public 18-hole Rees Jones-designed golf course in North Scottsdale, Arizona, serving individual golfers, corporate groups, charity events, and bachelor parties via green fees, a multi-tier annual pass program, tournaments, golf instruction, a retail shop, and an on-site restaurant.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf instruction
• Golf memberships
• Tournament hosting
• Pro shop retail

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Green Fees: Revenue from individual and group golf rounds. Players pay green fees for 18-hole rounds with cart rental options available. Single rider cart usage is available with a $40+ tax access fee for non-golfing riders.
2. Annual Passes & Loyalty Cards: Annual loyalty card ($349+tax) provides year-round lowest rate guarantee with up to 50% green fee savings, free 10th round, advance booking privileges, and discounts on food and merchandise. Premier Annual Pass offers unrestricted play with no booking limitations.
3. Golf Shop Merchandise: Retail sales of brand name apparel (Adidas, Norman, Cutter & Buck, FootJoy, etc.) for men and women, golf equipment and accessories, Callaway rental clubs, and gift cards.
4. Food & Beverage (The Cantina): Restaurant and bar revenue offering breakfast, lunch, and dinner with Southwest-inspired dishes. Full bar with draft beer, wines, and catering services for events.
5. Tournament & Event Hosting: Revenue from hosting corporate outings, charity golf events, and group events. Basic event package includes green fees, cart fees, range balls, proximity markers, and optional food/beverage packages. Minimum 24 players required.
6. Golf Instruction: Revenue from John Jacobs Golf School instruction programs including private and group lessons, and summer/fall academy packages at the facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Legend Trail Golf Club operates an 18-hole, par-72 public golf course designed by Rees Jones in Scottsdale, Arizona. The club sells tee times, multiple tiered annual passes (Loyalty Card, Annual Pass, Premier Annual Pass, Mid Day Pass, Twilight Pass), on-site golf instruction through the John Jacobs Golf School, tournament and group event hosting, charity outings, and supports an on-site pro shop and a restaurant called The Cantina.

Product overview

Legend Trail Golf Club is a public 18-hole golf course in Scottsdale, Arizona, designed by Rees Jones. The core product is the golf course itself, supplemented by a suite of membership programs (Annual Loyalty Card at $349, Annual Pass, Premier Annual Pass, Mid Day Pass, and Twilight Pass), golf instruction via the John Jacobs Golf School, event and tournament hosting (corporate, charity, and bachelor party packages), an on-site golf shop with Callaway club rentals, and a restaurant (The Cantina). A proprietary mobile course app (Sagacity Golf-powered) provides GPS, score tracking, tee time booking, and a rewards program called 'Yards' — tying the digital and on-course experience together.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course
• Annual Loyalty Card
• Annual Pass
• Premier Annual Pass
• Mid Day Pass
• Twilight Pass
• John Jacobs Golf School & Golf Instruction
• Golf Tournament Hosting
• Charity Golf Outings
• Bachelor Party Golf Packages
• Golf Shop
• The Cantina (Restaurant & Bar)
• Legend Trail Golf Course Mobile App

Quantifiable outcome

• Up to 50% green fee savings for loyalty card holders
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Scottsdale Golf GroupcoreStrategic or Co-development PartnerScottsdale Golf Group is the parent company/ownership group for Legend Trail Golf Club. They oversee multiple Scottsdale-area golf properties and provide centralized management, marketing support, and operational resources across the portfolio.
• John Jacobs Golf SchoolcoreStrategic or Co-development PartnerJohn Jacobs Golf School operates at Legend Trail Golf Club providing golf instruction programs. With over 38 years of experience, they offer private and group instruction, summer/fall academy packages, and customized programs. Director of Instruction is Jon Stanley.
• Hillcrest Golf ClubminorGTM or Marketing PartnerSister course under Scottsdale Golf Group. Cross-promoted as an alternative course for golf visitors to Scottsdale.
• Orange Tree Golf CourseminorGTM or Marketing PartnerSister course under Scottsdale Golf Group. Cross-promoted as another premier Scottsdale golf option with combined package opportunities.
• Red Mountain RanchminorGTM or Marketing PartnerSister course under Scottsdale Golf Group. Part of the network of Scottsdale-area courses available to golf visitors.
• Painted Mountain Golf ResortminorGTM or Marketing PartnerSister course under Scottsdale Golf Group. Included in cross-marketing materials for Scottsdale golf experiences.
• Sagacity Golf (App Provider)coreTechnology or IntegrationSagacity Golf provides the proprietary mobile app for Legend Trail Golf Club featuring GPS yardages, tee time booking, daily deals, Yards rewards program, and mobile social community features for iPhone and Android.
• foreUP SoftwarecoreTechnology or IntegrationforeUP Software provides the tee time booking engine integrated on the Legend Trail website, enabling 24/7 online reservations and daily deal offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ak-Chin Southern Dunes Golf Club: Public 18-hole facility south of Phoenix metro with on-site lodging and F&B, marketed as a destination golf experience similar to Legend Trail's bachelor-party and group-outing focus.
• Troon North Golf Club: Public 36-hole facility in North Scottsdale also designed by Rees Jones, targeting the same premium public-golf and tourist segment as Legend Trail. Direct head-to-head competitor for upscale rounds, tournaments, and pass holders in the same micro-market.
• We-Ko-Pa Golf Club: Public 36-hole resort-quality facility in the Phoenix metro (Fort McDowell) offering similar desert-layout daily-fee play, group outings, and on-site F&B. Competes for the same out-of-town visitor and corporate event dollars.
• The Boulders Golf Club: Two desert-style public-access courses in Carefree/Scottsdale marketed to the same resort-golf tourist and corporate-outing segments. Overlapping F&B, instruction, and group-event offerings.
• Quintero Golf Club: Premium public 18-hole facility in Peoria, AZ targeting the same high-end daily-fee and group-outing clientele as Legend Trail with comparable conditioning and accolades.
• Camelback Golf Club: Public 36-hole facility in Scottsdale (Indian Bend area) offering resort-style play, clubhouse F&B, and group event packages. Direct competitor for the local and tourist daily-fee market.
• Grayhawk Golf Club: Public 36-hole facility in North Scottsdale with Raptor and Talon courses, recognized among Arizona's top daily-fee courses. Comparable clientele, pass programs, and tournament hosting to Legend Trail.
• TPC Scottsdale: Stadium Course and Champions Course at TPC Scottsdale are premium public-access daily-fee courses drawing the same corporate outings, charity events, and golf tourists. Comparable tournament-hosting, F&B, and pro shop operations.

Regional players

• Hillcrest Golf Club: Sister course to Legend Trail under Scottsdale Golf Group, operating as a public 18-hole facility in the Phoenix metro. Comparable operating model, course app, and pass programs; enables cross-marketing packages.

Others

• Scottsdale Golf Group: Parent/ownership entity operating Legend Trail and sister public courses (Orange Tree, Red Mountain Ranch, Painted Mountain, Hillcrest). Sets the operating, marketing, and capital allocation framework for Legend Trail and its peers within the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/legendtrailgolf
• YouTubeyoutube.com/channel/UCcay71XCVKwCwN_5ALbSkJg
• Facebookfacebook.com/legendtrailgolfclub
• Instagraminstagram.com/legendtrailgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Trail Golf Club