Grayhawk Golf Club

What Grayhawk Golf Club does

Grayhawk Golf Club is a daily-fee public golf facility located in Scottsdale, Arizona, operating two 18-hole championship courses (Talon and Raptor) for a total of 36 holes. Founded in 1994, the club serves individual golfers, group outings, corporate clients, tournament organizers, and event customers in the Phoenix/Scottsdale tourism corridor, with Phil Mickelson serving as brand ambassador. The property is operated by Arcis Golf, a third-party management company, which provides shared corporate infrastructure across the Arcis portfolio.

The revenue model combines green fees, rental clubs ($125), bundled tee-time products (Crazy 8's at $399-$429, Dirty Dozen at $480), food and beverage (Isabella's Kitchen), retail, and instruction. The technology stack is standard for the segment: the Quick18 booking platform handles tee-time reservations, while Trackman launch monitors are deployed for instruction analytics. The property also operates an Arcis Fit fitness program, expanding the on-property spend surface beyond traditional golf.

The business model is event-and-tourism driven, with major tournament hosting (NCAA Championships 2021-2023, PGA Team Championship, Barstool Classic) serving as both a revenue line and a brand-marketing engine. Co-marketing relationships with PING, National Car Rental, Barstool Sports, and Els for Autism extend distribution reach, while the Scottsdale location provides baseline demand from Phoenix metro residents and out-of-state visitors. The asset is geographically concentrated: a single property in a single market, with no signal of expansion beyond Scottsdale.

Name

Grayhawk Golf Club

Legal name

Grayhawk Golf Club

Website

https://grayhawkgolf.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Grayhawk Golf Club is a daily-fee public golf facility in Scottsdale, Arizona, operating 36 holes across the Talon and Raptor championship courses under Arcis Golf management. It serves individual golfers, corporate groups, and tournament organizers, with Phil Mickelson as brand ambassador.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf club
• Championship golf courses
• Golf event hosting
• Golf instruction
• Golf course dining

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Golf Green Fees: Revenue from daily fee golf on Talon and Raptor courses, including regular tee times and special packages like Crazy 8's and Dirty Dozen multi-round packages
2. Food and Beverage: Revenue from four dining outlets: Quill Creek Café, Phil's Grill, Isabella's Kitchen, and The Morning Joint (Mojo), including patio dining and catering services
3. Event Hosting: Venues for weddings, corporate meetings, banquets, and social events; includes professional event planning and catering services
4. Golf Shop & Merchandise: Retail golf merchandise including apparel, equipment, and PING rental clubs
5. Golf Instruction: Lessons and golf schools through Grayhawk Learning Center with multiple PGA/LPGA instructors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Grayhawk Golf Club is a daily-fee public golf facility in Scottsdale, Arizona, operating two championship 18-hole courses (Talon and Raptor). The property also houses a golf shop, multiple on-site dining venues, instructional programs including junior golf, and dedicated event spaces used for weddings, corporate outings, and group tournaments.

Product overview

Grayhawk Golf Club is a dual-course daily-fee public golf facility in Scottsdale, Arizona, offering two distinct championship golf courses (Talon and Raptor), multiple dining venues (Quill Creek Café, Phil's Grill, Isabella's Kitchen, The Morning Joint), comprehensive event and wedding services, professional golf instruction, junior golf programs, and golf retail. The property features 36 holes of TOUR-tested golf (Talon Course and Raptor Course), four distinct dining outlets, meeting and event venues including the Fairway House, McDowell Room, and Champions Room, plus golf instruction through the Grayhawk Learning Center. The club operates as a 100% public facility since 1994, managed under Arcis Golf.

Differentiator

Problem solved

Functional benefit

Brands

• Raptor Course: Tom Fazio-designed 7,151-yard par-72 championship golf course
• Talon Course
• Quill Creek Café
• Phil's Grill
• Isabella's Kitchen
• The Morning Joint (Mojo)
• Grayhawk Learning Center
• Fairway House
• McDowell Room
• Champions Room
• The Board Room
• PING G440 Rental Clubs
• Arcis Fit

Products and services

• Talon Course
• Raptor Course
• Golf Shop & Trading Company
• Quill Creek Café
• Phil's Grill
• Isabella's Kitchen
• The Morning Joint (Mojo)
• Grayhawk Learning Center
• PGA Jr. League
• Fairway House
• McDowell Room
• Champions Room
• Crazy 8's Golf Package
• Dirty Dozen Golf Package
• Golf Outings & Group Tournaments

Quantifiable outcome

• Consistently ranked among best public golf courses in Arizona by Golfweek and Golf Magazine
• +1 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship, minor and strategic.

• Arcis GolfcoreStrategic or Co-development PartnerArcis Golf is the parent company/owner of Grayhawk Golf Club. As a major golf course owner and operator, Arcis Golf provides corporate oversight, marketing support, technology platforms (including the tee time booking system), and operational standards. Grayhawk displays the Arcis Golf branding in its footer and follows Arcis Golf policies and procedures.
• Phil MickelsonflagshipGTM or Marketing PartnerPhil Mickelson serves as Grayhawk's ambassador since the club opened in 1992. Phil's Grill restaurant is named after him and features extensive memorabilia from his career spanning his junior golf days through major championships. His association provides significant brand credibility and marketing value as one of golf's most recognizable stars.
• Passport CoffeeminorOthersSupplier of roasted-to-order coffee served at The Morning Joint (Mojo) coffee bar. Passport Coffee has been roasting since 1983, sourcing from small farms and co-ops with diverse international flavor profiles.
• PING GolfcoreStrategic or Co-development PartnerPING provides G440 rental club sets for golfers visiting Grayhawk without their own equipment. PING is a Phoenix/Scottsdale community pillar with top tour players including Tony Finau, Viktor Hovland, Sahith Theegala, and others using PING equipment. This partnership enhances the guest experience for travelers who prefer not to transport clubs.
• Els for Autism FoundationstrategicGTM or Marketing PartnerSixth-year partnership between Arcis Golf and Els for Autism Foundation, amplified during April (World Autism Month). Black Tee and White Tee cardholders participated in fundraising golf event supporting the foundation founded by Ernie Els.
• PGA of AmericaflagshipStrategic or Co-development PartnerGrayhawk hosted the 2024 PGA Team Golf Championship featuring 240 players in two-player team formats (best ball and scramble). The PGA of America sanctions this national championship competition.
• National Car RentalcoreGTM or Marketing PartnerTitle sponsor of PGA Jr. League Championship presented by National Car Rental, held at Grayhawk. The tournament featured 12 All-Star teams of 10 junior golfers each (ages 14 and under) competing on Raptor Course.
• Barstool SportsstrategicGTM or Marketing PartnerHost of the Barstool Classic golf tournament at Grayhawk (2022, 2023, 2024). The event features Barstool's Fore Play Golf personalities (Riggs Bozoian, Frank Borelli, Trent Ryan, Dan Rapaport) competing against professional golfer Wyndham Clark. High-profile content generating social media engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Topgolf: National tech-enabled golf entertainment operator with multiple Scottsdale/Phoenix venues. While a different business model (entertainment-focused, technology-driven), it competes for the same casual golf-entertainment consumer in the local market and signals broader golf-lifestyle demand.

Direct peers

• Camelback Golf Club: 36-hole public facility in Scottsdale/Paradise Valley featuring Padre and Indian Bend courses. Comparable premium daily-fee golf, golf-shop retail, and instruction offering in the same metro market.
• Quintero Golf Club: Standalone public championship course in Peoria, AZ (greater Phoenix). Comparable premium daily-fee positioning with Rees Jones design and tournament hosting history, competing for Phoenix-metro destination golf rounds.
• Kierland Golf Club: 27-hole public facility attached to the Westin Kierland Resort in Scottsdale. Comparable premium daily-fee golf and dining/event offering, competing for north Scottsdale tourists who want integrated golf-lifestyle experience.
• TPC Scottsdale: Stadium Course and Champions Course public resort facility in Scottsdale, host of the Waste Management Phoenix Open. Directly competes for premium daily-fee golf tourists and tournament-hosting opportunities in the same market.
• Troon North Golf Club: Premium 36-hole daily-fee public facility in Scottsdale designed by Tom Weiskopf and Jay Morrish. Directly competes with Grayhawk for the same north Scottsdale golf tourist and snowbird customer, with similar Pinnacle Peak-area positioning and award-winning course reputation.
• The Boulders Golf Club: Resort-and-golf property in north Scottsdale with two Jay Morrish-designed courses. Comparable premium golf-and-event venue competing for the same north Scottsdale destination wedding and corporate event market.
• We-Ko-Pa Golf Club: Public 36-hole facility in Scottsdale/Fountain Hills featuring Saguaro and Cholla courses. Comparable premium daily-fee positioning with similar desert landscape and tournament-ready conditioning, competing for the same Scottsdale golf visitor.

Others

• Arcis Golf: Parent company and national golf management operator of Grayhawk. Operates a portfolio of public and private courses across the U.S., making it the corporate parent whose portfolio strategy directly shapes Grayhawk's competitive positioning.

Regional players

• Whirlwind Golf Club: 27-hole public facility at Wild Horse Pass Hotel & Casino in Chandler, AZ. Comparably positioned as a destination daily-fee course in metro Phoenix but located in the southeast valley rather than north Scottsdale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrayhawkGolf
• YouTubeyoutube.com/c/GrayhawkGolfClub
• Facebookfacebook.com/GrayhawkGolfClub
• LinkedInlinkedin.com/company/grayhawk-golf-club
• Instagraminstagram.com/GrayhawkGolfClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grayhawk Golf Club