Local Heroes

What Local Heroes does

Local Heroes is a Polish streetwear fashion brand founded in 2013 and operated by Greenpoint S.A., a joint-stock company registered in Kraków, Poland. The company began as a small t-shirt label and has evolved into a full-range apparel brand offering products for women (sub-brand LH BABE) and, since 2020, men (sub-brand LH GUY). The product assortment spans t-shirts, hoodies and sweatshirts, matching tracksuit sets (the iconic "dresy"), sweaters, pants, shorts, dresses, skirts, bodysuits, swimwear, footwear (LH Slides, launched 2023), socks, bags, jewelry, and accessories, with recurring limited-edition collections and collaborations (Reebok, Disney, Converse, Coca-Cola, Happy Socks, Polaroid, Spalding, 4F, Samsung). The brand serves fashion-forward young adults aged roughly 15-35, initially focused on women, with the men's line introduced in 2020.

Name

Local Heroes

Legal name

Greenpoint S.A.

Website

https://localheroesstore.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Polish streetwear brand founded in 2013, operated by Greenpoint S.A., selling apparel and accessories (t-shirts, sweatshirts, sweat sets, swimwear, slides, jewelry) directly to fashion-forward young adults aged 15-35 via its own e-commerce platform, four Polish retail stores, and global shipping.

Ownership category

akta.pro rank

Product category

Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Streetwear apparel
• Fashion retail
• Casual clothing
• Graphic t-shirts
• Urban fashion

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Local Heroes generates revenue through direct sales of its streetwear apparel and accessories to consumers via its e-commerce platform and physical retail stores. Products include t-shirts, hoodies, sweatshirts, pants, dresses, skirts, socks, swimwear, accessories, and footwear.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Local Heroes is a streetwear fashion brand that designs, produces, and sells casual apparel and accessories, including t-shirts, hoodies, sweat sets, pants, dresses, and related items, through its own e-commerce platform and physical retail locations.

Product overview

Local Heroes is a Polish streetwear fashion brand founded in 2013, originally starting as a T-shirt label. The brand has evolved into a full-range apparel company offering clothing for both women (LH BABE) and men (LH GUY). The core product portfolio includes T-shirts, sweatshirts/bluzy (including hooded versions), sweat sets/dresy (matching tracksuit sets - iconic products), sweaters, pants (sweatpants and woven), shorts, dresses, skirts, bodysuits, swimwear, and LH Slides footwear (launched 2023). Accessories include socks, bags, and jewelry. Sub-brands and collections include LH TEAM, LH BLUSH (pink line), Royal Heroes, LH CLUB (with variations: LH Club Edition, LH Club Velour, LH Club Spranged, LH VIP Club), I HEART LH, Souvenir Shop, and LH Bestsellers. The brand is known for frequent collaborations with major brands including Reebok, Coca-Cola, Disney, Converse, Happy Socks, Polaroid, Spalding, 4F, Samsung, and numerous celebrities.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Heroes T-Shirts Graphic and printed t-shirts as part of the brand's core casual wear lineup, sold to individual consumers.
• Local Heroes Hoodies Hooded sweatshirts offered as staple outerwear and casual apparel items for consumers.
• Local Heroes Sweat Sets Coordinated sweat suit sets sold as a complete casual loungewear outfit.
• Local Heroes Pants Casual pants and bottoms offered as part of the brand's streetwear assortment.
• Local Heroes Dresses Dresses offered as casual apparel items within the brand's product range.
• Local Heroes Accessories Complementary accessories sold alongside the core apparel line.

Quantifiable outcome

• Celebrity endorsement from Justin Bieber within 2 weeks of founding significantly accelerated early brand growth
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• 4FcoreStrategic or Co-development Partner · 1 January 2023'WHERE SPORT MEETS STREETWEAR' collaboration between Local Heroes and sportswear brand 4F. Described as 'a connection no one expected but everyone needed'. Launch party was 'the hottest launch party of the hottest collab this year'.
• SamsungminorStrategic or Co-development Partner · 1 January 2023Collaboration with Samsung for Galaxy Z Flip5 launch. Created unisex hoodie, lanyard, and stickers inspired by 2000s era. Included Galaxy Goodies giveaways and a vending machine activation.
• Holy SpellsminorStrategic or Co-development Partner · 1 January 2023Collaboration with sister duo Holy Spells who created 3 handmade bags from materials from previous Local Heroes collections. One bag design was printed on slim fit tops.
• Clout FestivalminorStrategic or Co-development Partner · 1 January 2023LH Souvneir Shop came to life at Clout Festival - described as 'quite loud and quite beautiful'.
• FLAMEminorStrategic or Co-development Partner · 1 January 2022Community collaboration with FLAME ( DJs, cool people, good music events). Created a joint t-shirt for their first anniversary.
• Jalil PerazaminorStrategic or Co-development Partner · 1 January 2022Artist and designer from LA who has worked with Kanye West, Travis Scott, and Virgil Abloh. Part of LH CREATORS HUB. Top BABY design 'stole everyone's hearts'.
• SpaldingminorStrategic or Co-development Partner · 1 January 2021First time a Polish brand collaborated with Spalding. Created iconic basketball including a signature basketball that everyone wanted even if they weren't sports fans.
• MalibuminorStrategic or Co-development Partner · 1 January 2021Malibu rum brand collaboration on a collection (note: brand states they do not support alcohol consumption).
• Coca-ColacoreStrategic or Co-development Partner · 1 January 2020Collaboration with Coca-Cola to create a joint collection and iconic event. The collaboration was so successful they repeated it in 2021 (Coca-Cola 2.0).
• PolaroidminorStrategic or Co-development Partner · 1 January 2020LH x Polaroid collaboration in 2020.
• Happy SocksminorStrategic or Co-development Partner · 1 January 2019LH x Happy Socks collaboration that helped popularize wearing socks that peek out from shoes or even worn with slides.
• Zachęta (National Gallery of Art)coreStrategic or Co-development Partner · 1 January 2019Collaboration with Poland's most popular art gallery. Described as 'a historic moment connecting a streetwear brand with a national cultural institution'.
• ReebokcoreStrategic or Co-development Partner · 1 January 2017Collaborated on footwear design including furry boots described as 'the most wanted product in the world in 2017' and LH x Reebok Urban Classic collection. Featured a Tokyo photo shoot. This was a significant high-profile collaboration for the brand.
• DisneycoreStrategic or Co-development Partner · 1 January 2017Disney Princess-themed collection created in 2017 in Local Heroes' signature style. Bella Hadid was photographed wearing pieces from this collaboration.
• ConversecoreStrategic or Co-development Partner · 1 January 2017LH x Converse collaboration on footwear, described as something 'every teenager dreamed of'.
• HeartcoreminorStrategic or Co-development Partner · 1 January 2017Collaboration with global brand Heartcore. Campaign photos were shot in Australia.
• Regards CoupablesminorStrategic or Co-development Partner · 1 January 2017Campaign collaboration where Local Heroes' iconic 'HOTTER than hell' slogan originated.
• Zuza KrajewskaminorStrategic or Co-development Partner · 1 January 2017Photographer for the first-ever Miss World charity calendar by Local Heroes. All proceeds went to Fundacja Feminoteka.
• NCLAminorStrategic or Co-development Partner · 1 January 2016Nail stickers collaboration in 2016 during the candy-colored era.
• GRLPWR GANGminorStrategic or Co-development Partner · 1 January 2016Charity collaboration that was particularly loved by Miley Cyrus.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Zalando: Europe's largest online fashion platform. Comparable as a potential distribution and competitive channel for Local Heroes' European expansion ambitions, particularly in DACH and Northern Europe.

Broad incumbents

• ASOS: Major UK online fashion marketplace that previously carried Local Heroes. Comparable as both a peer (similar demographic and streetwear-adjacent assortment) and a former distribution channel.
• Urban Outfitters: Multi-brand youth lifestyle retailer. Comparable to Local Heroes as a former wholesale distribution partner and in serving similar young-adult demographic, but operates at vastly larger scale and broader assortment.
• Boohoo: Large UK-based fast-fashion e-commerce brand targeting young adults with frequent drops and aggressive pricing. Comparable to Local Heroes in target segment, online-first model, and discount-heavy positioning.

Emerging players

• SHEIN: Global ultra-fast-fashion platform targeting young women with trend-driven apparel at very low prices. Comparable to Local Heroes in customer demographic and trend-driven streetwear aesthetic, but operates at a vastly different scale and cost structure.

Direct peers

• Supreme: Iconic streetwear brand built on celebrity, hype, and limited drops. Closely comparable to Local Heroes in the celebrity-driven, drop-based streetwear model targeting young consumers globally.
• Nasty Gal: Fast-fashion brand historically focused on young women with bold designs. Comparable to Local Heroes in target demographic (young, fashion-forward women), brand aesthetic, and was a former distribution partner.
• Stüssy: Heritage streetwear brand with strong identity and broad category range (t-shirts, hoodies, accessories). Comparable to Local Heroes in streetwear positioning and youth-targeted apparel.
• Represent Clothing: UK-born streetwear/luxury-streetwear brand with global celebrity following. Comparable to Local Heroes in combining aspirational price points, celebrity-driven marketing, and broad category expansion.
• Pull&Bear: Inditex-owned European youth-focused fashion retailer with broad category range. Comparable to Local Heroes in targeting young adults with affordable streetwear, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/localxheroes
• Facebookfacebook.com/LOCALHEROESstore
• LinkedInlinkedin.com/company/lhstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Heroes