HanseYachts
HanseYachts AG is a German serial-production yacht manufacturer operating six brands (Hanse, Dehler, Moody, FJORD, SEALINE, RYCK) across sailing and motor yachts, serving private owners and charter operators globally through 200+ dealers.
- Company typePublic
- Founded1990
- HeadquartersGreifswald, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What HanseYachts does
HanseYachts AG is a Greifswald, Germany-based serial production yacht manufacturer operating six brands across sailing yachts (Hanse, Dehler, Moody) and motor yachts (FJORD, SEALINE, RYCK). Founded in 1990 at a historic 1911 shipyard, the company is the world's second-largest sailing yacht producer by series production volume and ranks among the top 10 motor yacht builders globally, with 14,000+ yachts delivered across more than 40 models ranging from 28 to 56 feet.
The company's core technology stack is vertically integrated in-house: GRP (glass reinforced plastic) hull fabrication, CNC-driven boat carpentry, and proprietary naval architecture developed in partnership with judel/vrolijk, Berret-Racoupeau, Bill Dixon, and Patrick Banfield. Notable proprietary features include the E-Motion Rudder Drive — an electric motor integrated into the rudder that HanseYachts pioneered in 2016 as the first series-produced sailing yacht with electric propulsion — and participation in the federally sponsored CAMPFIRE project developing ammonia-based zero-emission propulsion. The company holds registered trademarks for all six brand names.
Revenue is generated primarily through one-time new yacht sales (sailing and motor), augmented by customization and configuration options delivered through an online configurator, plus after-sales service, parts, and Sentinel Marine Solutions connected-boat services. Go-to-market is executed via a network of 200+ global dealers (responsible for over 80% of export volume), three company showrooms in Greifswald, Bernau am Chiemsee, and Lemmer, a direct US sales subsidiary (HanseYachts US LLC, est. 2005), and major boat show presence at Cannes Yachting Festival and boot Düsseldorf. Pricing is quote-based and not publicly disclosed. The customer base is distributed across private yacht owners (primary segment) and mid-market charter operators, with no enterprise concentration.
HanseYachts firmographics
Firmographics- Name
- HanseYachts
- Legal name
- HanseYachts AG
- Website
- https://hanseyachtsag.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HanseYachts AG is a German serial-production yacht manufacturer operating six brands (Hanse, Dehler, Moody, FJORD, SEALINE, RYCK) across sailing and motor yachts, serving private owners and charter operators globally through 200+ dealers.
- Ownership category
- akta.pro rank
HanseYachts industry classification
Industry- Product category
- Recreational Yacht Manufacturing
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Sailing Yacht Manufacturing (IMAJAMAC)
- akta.pro secondary industries
- Sailing Yacht Manufacturing (IMAJAEAA), Motor Yacht Manufacturing (IMAJAEAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Catamaran & Multihull Leisure Craft Manufacturing (IMAJAEAC)
Keywords
Where HanseYachts is headquartered
LocationHeadquarters
- HQ city
- Greifswald
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
HanseYachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Yacht Sales: Revenue from selling new sailing and motor yachts across six brands (Hanse, Dehler, Moody, FJORD, Sealine, Ryck) through dealers and direct showrooms globally. Over 40 different models offered, with extensive customization options.
- Yacht Customization and Configuration: Customers can configure their unique yacht from an almost endless range of options, adding value through bespoke builds.
- After-Sales Service and Parts: Owners area provides access to owner's manuals, technical documentation, and Sentinel Marine Solutions connectivity services for ongoing customer support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hanse 360 Sailor Made End-of-Season 2025 promotion |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
HanseYachts product offering
Product offeringCore offering
HanseYachts AG is a German series-production yacht manufacturer designing, engineering and building sailing and motor yachts across six brands (Hanse, Dehler, Moody, FJORD, SEALINE and RYCK). The company offers over 40 different models, ranging from 31 to 56 feet for sailing yachts and 28 to 52 feet for motor yachts, with extensive customization through configuration options. Manufacturing is carried out at the Greifswald shipyard in Germany and a production facility in Poland, with over 80% of yachts exported globally through a dealer network of more than 200 dealers.
Product overview
HanseYachts AG operates as a multi-brand yacht manufacturer offering six distinct brands: three sailing yacht brands (Hanse, Dehler, Moody) and three motor yacht brands (FJORD, SEALINE, RYCK). The portfolio spans over 40 different models ranging from 31 to 56 feet for sailing yachts and 28 to 52 feet for motor yachts. Hanse is the founding brand specializing in easy-to-sail cruisers with self-tacking jibs; Dehler leads in performance cruisers and racing yachts; Moody offers luxury deck saloon yachts with 150+ years of heritage. FJORD provides luxury powerboats with iconic Scandinavian-Mediterranean design and speeds up to 40+ knots; SEALINE occupies the mid-size cruiser segment with flybridge and sport coupé models; RYCK is the newest brand offering compact outboard-powered motor yachts with high customization. The company exports over 80% of production globally and operates a dealer network of 200+ dealers worldwide. Key product features include E-Motion Rudder Drive electric propulsion, Sentinel Marine Solutions connected boat technology, and extensive customization options through online configurator.
Differentiator
Problem solved
Functional benefit
Brands
- Hanse: The Group's founding brand offering high-comfort cruisers; combines extremely comfortable handling with impressive sailing dynamics
- Dehler
- Moody
- FJORD
- SEALINE
- RYCK
Products and services
- Hanse sailing yachts Hanse is the founding sailing yacht brand of HanseYachts AG, offering high-comfort cruisers from 31 to 56 feet with self-tacking jibs and intuitive deck layouts designed for single-handed operation. Designed in collaboration with Berret-Racoupeau Yacht Design.
- Dehler sailing yachts Dehler is a performance sailing yacht brand and global market leader in the cruiser/racer segment, with hull and deck designed by judel/vrolijk & co. Combines sailing performance with comfortable interiors and has sold over 25,000 yachts since 1963.
- Moody sailing yachts Moody is one of the oldest sailing yacht brands (150+ years), specialising in luxury deck-saloon yachts with 360-degree panoramic views and aft cockpit designs suited to blue-water sailing.
- FJORD motor yachts FJORD is a luxury powerboat brand combining Scandinavian purism, Mediterranean style and German engineering, with models from 36 to 52 feet as modern Open motorboats achieving speeds up to 40+ knots with Volvo Penta IPS technology. Designed by Patrick Banfield.
- SEALINE motor yachts SEALINE is a British motor yacht brand offering 33–43 foot Sport Coupé and Flybridge models with innovative lighting architecture, panoramic 360-degree windows, and Volvo Penta IPS engines.
- RYCK motor yachts RYCK is the newest motorboat brand founded in 2021, offering innovative motor yachts with outboard engines and high individualisation. The first model RYCK 280 is a compact 9-meter motor yacht designed by Bill Dixon that can be trailered without a crane.
- Hanse 360 sailing yacht Compact Hanse sailing yacht with effortless handling, flexible layouts and modern design, featuring a self-tacking jib and intuitive deck layout enabling single-handed sailing. European Yacht of the Year 2025 winner.
- Hanse 590 sailing yacht Luxury Hanse sailing yacht combining cutting-edge design with spacious living areas, offering comfort and performance on the water.
- Hanse 410 sailing yacht Innovative Hanse sailing yacht with exceptional sailing performance through a modern layout, blending style and functionality. European Yacht of the Year 2024 winner.
- Hanse 460 sailing yacht Modern Hanse sailing yacht with intelligent use of space and impressive sailing capabilities, combining performance, comfort and elegance.
- Moody DS48 sailing yacht Deck-saloon sailing yacht offering a blend of deck-saloon comfort and seaworthiness, ideal for long voyages with panoramic views.
- FJORD 39 XL motor yacht Stylish and functional FJORD powerboat for day cruising with a customisable deck layout and powerful performance.
- FJORD 41 XL motor yacht Sleek FJORD motor yacht with spacious deck offering luxury and versatility for day trips or extended cruises.
- FJORD 490 Open motor yacht FJORD motor yacht combining striking design with cutting-edge technology and comfort, featuring a walkaround deck, T-Top with integrated bimini, two sunpad islands, fold-down side balconies, two double cabins option, full-beam master cabin, and 7m+ hull windows. CE Category B, max 12 persons.
- FJORD 490 Sport motor yacht Sport version of the FJORD 490 with three Mercury Verado V12 600hp outboard engines offering exhilarating speeds over 40 knots.
- SEALINE S335 motor yacht Compact yet luxurious SEALINE motor yacht with agile handling and sophisticated design, suited for weekend getaways.
- SEALINE F430 motor yacht SEALINE motor yacht combining a spacious flybridge with light-filled interiors, creating an atmosphere of freedom and elegance with panoramic views.
Quantifiable outcome
- Hanse 360 - European Yacht of the Year 2025
- +3 more outcomes
Companies that use HanseYachts
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HanseYachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
HanseYachts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sentinel Marine SolutionscoreSentinel Marine Solutions is the partner and market leader in interconnected boat technology. Their Sentinel Marine App is used by HanseYachts owners to access yacht documents and manuals. Available on iOS, Android, and web browser.
- judel/vrolijk & cocoreWorld-renowned yacht construction and design company that led the development of the Hanse 371 in 1999, beginning a long-standing partnership. Also provides high-tech deck and hull developments for Dehler yachts.
- Berret-Racoupeau Yacht DesigncoreRenowned yacht architects collaborating with Hanse to develop and build comfortable and easy-to-sail yachts with impressive sailing performance. Designer Isabelle Racoupeau involved in Hanse 360 development.
- Bill DixoncoreRenowned yacht designer who co-developed the RYCK Yachts brand in 2021 in cooperation with HanseYachts at the Greifswald facility. The RYCK 280 bears the hallmarks of Bill Dixon.
- Patrick BanfieldcoreRenowned yacht designer worldwide for spectacular mega yachts designed for celebrity owners. Patrick Banfield designs FJORD motor yachts, characterized by spectacular and distinctive design.
- Birgit SchnaaseminorInterior designer who created the loft-style interior design for the Hanse 531, unveiled in 2003 as the first series-produced Hanse yacht measuring over 50 feet.
- CAMPFIRE Project / Federal Ministry of Education and ResearchcoreCAMPFIRE is a project sponsored by the German Federal Ministry of Education and Research (BMBF) to develop new technologies for decentralised generation of ammonia using renewable energies for emissions-free maritime mobility. HanseYachts develops refuelling systems, emissions-free propulsion, and on-board power supply using ammonia as an energy source.
- West YachtingcoreDealer partner operating the Lemmer showroom in the Netherlands for Hanse yacht sales and customer engagement.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
HanseYachts competitors and assessment
Company assessmentBroad incumbents
- Princess Yachts:
- Sunseeker International: UK-based luxury motor yacht builder with a much larger portfolio of premium motor yachts above 40 feet. Overlaps with FJORD and SEALINE at the high end of the motor yacht range but is broader and more luxury-skewed.
Direct peers
- Bénéteau Group: Largest European sailboat and motorboat manufacturer, owning Jeanneau, Lagoon catamarans, and Bénéteau. Direct competitor to HanseYachts across sailing yachts, motor yachts, and catamarans at overlapping price points and distribution channels.
- Bavaria Yachts: German mass-market sailing and motor yacht builder with overlapping production footprint and similar series-production approach. Competes head-to-head in the same cruising sailing yacht segment as Hanse and FJORD/SEALINE motor lines.
- Jeanneau: Bénéteau subsidiary producing sailing yachts and motorboats in the same size ranges and price bands as Hanse, Dehler, and FJORD. One of the most direct global competitors in series-produced cruising yachts.
- Lagoon Catamarans: World leader in sailing and power catamarans under the Bénéteau Group. Direct comparable to HanseYachts' Privilège catamaran brand in the multihull leisure segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HanseYachts social profiles
Digital presenceHanseYachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
HanseYachts leadership team
Management profileNumber of profiles
Profiles8 records
HanseYachts subsidiaries and ownership
Company hierarchySubsidiaries2 records
HanseYachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HanseYachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HanseYachts
What does HanseYachts do?
HanseYachts AG is a German series-production yacht manufacturer designing, engineering and building sailing and motor yachts across six brands (Hanse, Dehler, Moody, FJORD, SEALINE and RYCK). The company offers over 40 different models, ranging from 31 to 56 feet for sailing yachts and 28 to 52 feet for motor yachts, with extensive customization through configuration options. Manufacturing is carried out at the Greifswald shipyard in Germany and a production facility in Poland, with over 80% of yachts exported globally through a dealer network of more than 200 dealers.
Is HanseYachts a public or private company?
HanseYachts is a public company. It is classified as private equity controlled and is currently operating.
When was HanseYachts founded?
HanseYachts was founded in 1990. It employs 1,001 to 5,000 people.
Where is HanseYachts based?
HanseYachts is headquartered in Greifswald, Germany, in the Europe region.
How does HanseYachts make money?
Three revenue lines are on record. New Yacht Sales are the primary driver. The others are yacht Customization and Configuration and after-Sales Service and Parts.
Who are HanseYachts's main competitors?
Broad incumbents on record are Princess Yachts and Sunseeker International. Direct peers are Bénéteau Group, Bavaria Yachts, Jeanneau and Lagoon Catamarans.
Does HanseYachts have an API?
No public API is recorded for HanseYachts.
What industry is HanseYachts in?
HanseYachts's product category is Recreational Yacht Manufacturing. Its primary akta.pro industry code is IMAJAMAC, Luxury Sailing Yacht Manufacturing, with a secondary code of IMAJAEAA, Sailing Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.