Fior di Loto

What Fior di Loto does

Fior di Loto is an Italian organic food producer founded in 1972, operating under the legal entity BIOTOBIO s.r.l. with the website copyright held by HEALTION Srl Società Benefit. The company produces and supplies a broad assortment of organic products — including pasta, sweets, jams, herbal products, dried fruit, vegetables, baked goods, snacks, beverages, condiments, fresh gastronomy items, plant-based fresh creams, and personal-care/household items — and serves Italian and European consumers seeking organic, natural foods, with a particular focus on people with specific dietary requirements (gluten-free, lactose-free, yeast-free, vegan, high-protein). It holds Italian organic certifications QC (IT-BIO-014) and ICEA (IT-BIO-006) for selected SKUs.

The commercial offering is organized as a portfolio of sub-brands and specialized product lines: FIOR DI LOTO (main pantry staples), ZER% (allergen-free), BIOMERENDA, BIOCROC (legume-based and corn-based extruded snacks), MAXICEREAL, CENT% VEGETALE, MENSANA, I FRESCHI DI FIOR DI LOTO (fresh products), and Storie di Semi, plus curated lines such as 'I Sempre in Tasca' (on-the-go), 'I Vegan,' 'I Sempre in Forma' (high protein/fiber), 'I Senza' (allergen-free), and 'La Dispensa' (raw pantry materials). Underlying technology is conventional: a Magento/ecommerce storefront (shop.probios.it/fior-di-loto) for direct-to-consumer sales, a physical store locator for retail partners, and a B2B portal (biotobio.celta.it) for trade clients. No proprietary APIs, SDKs, mobile apps, or AI/ML systems are disclosed.

Revenue is generated through unit-priced retail and trade sales; product pricing on the e-commerce platform ranges from approximately €1.53 to €38.50 per item across the assortment. Customer segments span health-conscious consumers (primary), people with dietary restrictions, and vegans, with a hybrid segmentation approach. Marketing is conducted via email newsletter, organic social (Facebook, Instagram, YouTube), recipe content, and a blog ('Diario'). No financial figures are publicly disclosed, no institutional funding or M&A events are recorded, and the company is privately held with 11–50 employees.

Name

Fior di Loto

Legal name

BIOTOBIO s.r.l.

Website

https://fiordiloto.it

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Fior di Loto, founded in 1972, is an Italian organic food producer operating under BIOTOBIO s.r.l. It supplies pasta, sweets, jams, dried fruit, and related products through a multi-brand portfolio serving health-conscious and dietary-restricted consumers across Europe.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423)

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Natural & Organic Foods Distribution (CRAOABAH)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Specialty & Gourmet Foods Distribution (CRAOABAF)

Keywords

• Organic food products
• Gluten-free foods
• Vegan food products
• Allergen-free products
• Herbal cosmetics

Headquarters

HQ city

Villareggia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Fior di Loto produces and supplies organic pasta, sweets, jams, herbal products, dried fruit, and vegetables, organized across multiple sub-brands (FIOR DI LOTO, ZER%, BIOCROC, BIOMERENDA, MAXICEREAL, CENT% VEGETALE, MENSANA, I FRESCHI DI FIOR DI LOTO, Storie di Semi) addressing everyday organic consumption plus specialized dietary needs such as gluten-free, lactose-free, yeast-free, vegan, and high-protein/fitness diets. Distribution runs through its own e-commerce storefront on the Probios platform, a network of physical retailers, and a B2B client portal operated by parent legal entity BIOTOBIO s.r.l.

Product overview

Fior di Loto is an Italian organic food company operating since 1972, organized under parent company BIOTOBIO s.r.l. The company offers a multi-brand portfolio including its core FIOR DI LOTO brand (basic pantry organic products), ZER% (allergen-free products), BIOCROC (legume-based snacks), and several other sub-brands. The product portfolio spans dry foods (crackers, pasta, legumes, cereals, flours, oils), fresh foods, personal care, and cosmetics. Products are organized into specialized lines including 'I Sempre in Tasca' (on-the-go snacks), 'I Vegan' (vegan products), 'I Sempre in Forma' (high-protein/fitness products), and 'I Senza' (allergen-free products). The company operates an e-commerce platform for online sales.

Differentiator

Problem solved

Functional benefit

Brands

• ZER%: Product line guaranteeing absence of allergens: milk/lactose, gluten, or yeast.
• BIOMERENDA
• BIOCROC
• MAXICEREAL
• CENT% VEGETALE
• MENSANA
• I FRESCHI DI FIOR DI LOTO
• Storie di Semi

Products and services

• FIOR DI LOTO (core brand line) Main Fior di Loto sub-brand featuring basic pantry products made with carefully selected organic raw materials, including cereals, condiments, baked goods, and beverages for everyday consumption. Targeted at health-conscious consumers seeking organic staples.
• ZER% (allergen-free line) Specialized product line guaranteeing absence of specific allergens including milk/lactose, gluten, and yeast. Designed for people with dietary restrictions and intolerances.
• BIOCROC (snack line) Snack sub-brand featuring extruded and puffed products made from corn and legumes, including triangles and crispy snacks.
• CENT% VEGETALE (plant-based line) Vegetable-based product sub-brand within the Fior di Loto portfolio targeting vegan and plant-based consumers.
• I FRESCHI DI FIOR DI LOTO (fresh line) Fresh food sub-brand featuring refrigerated and fresh gastronomy items, including fresh plant-based creams.
• BIOMERENDA Sub-brand within the Fior di Loto portfolio.
• MAXICEREAL Sub-brand within the Fior di Loto portfolio focused on cereal-based products.
• MENSANA Sub-brand within the Fior di Loto portfolio.
• Storie di Semi Sub-brand within the Fior di Loto portfolio focused on seed-based products.
• Prodotti Alimentari Secchi (Dry Foods) Dry food product category including savory baked goods, crackers, rice cakes, pasta, legumes, grains, breakfast cereals, sweets, spices, herbs, flours, oils, and condiments.
• Prodotti Alimentari Freschi (Fresh Foods) Fresh food product category including fresh gastronomy items and fresh plant-based creams.
• Prodotti di Cosmesi, Igiene ed Erboristeria Personal care, cosmetics, hygiene, and herbal products including soaps, natural remedies, and household products.
• I Sempre in Tasca (on-the-go snacks) On-the-go snack product line designed for portability and convenience consumption.
• I Vegan (vegan line) Curated product line of items suitable for a vegan diet, spanning multiple sub-brands.
• I Sempre in Forma (fitness line) Health-focused product line high in protein and fiber, suitable for fitness-conscious consumers.
• I Senza (allergen-free line) Curated product line of items free from specific allergens, designed for people with intolerances or dietary restrictions.
• La Dispensa (pantry staples) Basic pantry staples and raw materials for cooking, drawn from across the Fior di Loto brand portfolio.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Probios: Probios is an Italian organic food specialist based in Calenzano that already powers Fior di Loto's online shop (shop.probios.it/fior-di-loto). It is the most directly comparable peer given overlapping product categories, organic certification, and shared Italian distribution footprint.
• Alce Nero: Alce Nero is one of Italy's largest organic food brands, offering pasta, jams, oils, snacks, and beverages through retail and D2C channels. It directly competes with Fior di Loto in the Italian organic pantry category and shares the multi-product, organic-certified positioning.
• La Finestra sul Cielo: La Finestra sul Cielo is an Italian organic and macrobiotic food producer with a comparable product mix spanning cereals, legumes, pasta, and plant-based specialties. It is a direct competitor to Fior di Loto in the Italian organic/specialty pantry segment.
• Baule Volante: Baule Volante is an Italian organic and natural products brand offering a broad assortment of pantry staples, supplements, and herbal products. Its category breadth, organic positioning, and Italian distribution footprint make it a close comparable to Fior di Loto.
• Ecor: Ecor is an Italian producer and distributor of organic and natural foods (including NaturaSì-branded products) with nationwide retail and wholesale reach. It overlaps with Fior di Loto across dry pantry, fresh, and snack organic categories in the Italian market.

Broad incumbents

• NaturaSì: NaturaSì is Italy's largest organic specialty retail chain, stocking both its own private-label organic products and third-party brands including Fior di Loto. It is a channel partner and a broader incumbent whose own-brand range competes with Fior di Loto on shelf.
• Ki Group (Ki-Mama): Ki Group is an Italian organic and gluten-free food company that produces and distributes branded and private-label products through retail and foodservice. Its scale, multi-brand portfolio, and category overlap with Fior di Loto's allergen-free ZER% line make it a relevant incumbent comparable.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCybuLdgw3-YaA1YFxu9FkYQ
• Facebookfacebook.com/fiordiloto1972
• Instagraminstagram.com/fiordiloto1972
• Xx.com/fiordiloto1972

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fior di Loto