The Window on the Sky

What The Window on the Sky does

La Finestra sul Cielo (The Window on the Sky) is an Italian organic and macrobiotic food company founded in 1978 in Turin as the association "Centro Est-Ovest La Finestra sul Cielo." The business originated as a macrobiotic philosophy association, evolved into a natural food store and macrobiotic restaurant, and subsequently focused on distributing quality organic foods. Today the brand is operated by HEALTION Srl Società Benefit, a private limited liability company with Italian Società Benefit status, and has been part of the BiotoBio group since 2020; BiotoBio itself was formed in 2018 from the merger of two other historic Italian organic food companies, Fior di Loto and Baule Volante. The operating headquarters are registered at Via Degli Olmi 13/15, 50041 Calenzano (FI), Italy, with 11-50 employees.

The product portfolio spans 20+ categories covering plant-based beverages and desserts (oat, rice, soy), breakfast cereals, whole grains and legumes, condiments and broth cubes, preserves and vegetables, plant-based proteins (seitan, tempeh, tofu), sweet and savory bakery, dried fruit and vegetables, sweeteners, herbs and spices, flours, jams and spreads, pasta, herbal products, snacks, and a dedicated macrobiotic line featuring authentic Japanese specialties such as miso, tamari, shoyu, umeboshi, seaweed, and Japanese teas. The catalog includes 100+ Vegan Ok-certified products and 83 macrobiotic SKUs, and carries multiple organic certifications including IT-BIO-014, IT-BIO-005, IT-BIO-007, IT-BIO-009, and DE-ÖKO-006 for the German market. There is no proprietary technology platform, no API, and no AI/ML capability; the business is a traditional food manufacturer and distributor.

Revenue is generated from one-time sales of branded organic food products through three channels: specialty organic and natural food stores across Italy (with a public store locator), a direct-to-consumer e-commerce shop at shop.probios.it, and international distribution via specialty organic food retailers. The company serves four primary consumer segments — health-conscious consumers, vegans and plant-based consumers, macrobiotic diet followers and Japanese cuisine enthusiasts, and consumers with food intolerances — and supports them with content marketing through a blog, recipe library, newsletter, social media, and the "L'ABC della Macrobiotica" educational e-book. Revenue is not publicly disclosed.

Name

The Window on the Sky

Legal name

HEALTION Srl Società Benefit

Website

https://lafinestrasulcielo.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian organic and macrobiotic food company founded in 1978, selling 100+ vegan-certified and 83 macrobiotic SKUs across 20+ categories. Operates under HEALTION Srl within the BiotoBio group, distributing to health-conscious, vegan, macrobiotic, and food-intolerance consumers in Italy and internationally via specialty retail and e-commerce.

Ownership category

akta.pro rank

Product category

Organic and Macrobiotic Foods

NAICS

Specialty Canning (311422), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

akta.pro secondary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Organic food products
• Macrobiotic products
• Plant-based beverages
• Vegan certified foods
• Specialty food distribution

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Organic and macrobiotic food product sales: Revenue generated from selling private-label organic food products including beverages, cereals, snacks, macrobiotic ingredients, and specialty Japanese products through retail distribution and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Finestra sul Cielo manufactures and distributes a portfolio of private-label organic and macrobiotic food products spanning plant-based beverages, cereals, grains, legumes, plant-based proteins (tofu, tempeh, seitan), bakery items, condiments, sweeteners, herbs, spices, preserves, and authentic Japanese macrobiotic specialties. Products are sold through a network of specialty organic food stores in Italy and internationally, as well as through the company's direct-to-consumer e-commerce shop.

Product overview

La Finestra sul Cielo is an Italian organic food company that has been operating since 1978. The company offers a comprehensive portfolio of organic and macrobiotic food products across multiple categories. The core product lines include: (1) Macrobiotic products featuring authentic Japanese specialties such as miso, tamari, shoyu, soba, umeboshi, alghe (seaweed), and traditional Japanese kitchen accessories; (2) Plant-based beverages and desserts including oat, rice, and soy drinks; (3) Breakfast cereals and grains including granola, muesli, and whole grains; (4) Bakery products both sweet and savory including crackers, rice cakes, and biscuits; (5) Legumes and protein derivatives including tofu, tempeh, and seitan; (6) Sweeteners, spices, flours, and preserves. The company also provides an educational E-book on macrobiotics. In 2020, the brand became part of BiotoBio, which was created through the synergy of two historic organic food companies: Fior di Loto and Baule Volante. The company is a subsidiary of HEALTION Srl Società Benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-based beverages and desserts (Bevande e dessert vegetali) Plant-based drinks including oat, rice, and soy beverages, as well as plant-based desserts for vegan and lactose-intolerant consumers.
• Coffee substitutes (Caffè e surrogati) Coffee substitutes and alternatives including cereal-based drinks for consumers avoiding traditional coffee.
• Breakfast cereals (Cereali per la colazione) Organic breakfast cereals including puffed cereals, corn flakes, bran, cereal flakes, granola, muesli, and porridge.
• Whole grains and legumes (Chicchi) Whole grains including cereals, couscous, bulgur, legumes, semi-whole rice, special rice, and seeds for everyday cooking and macrobiotic recipes.
• Condiments, sauces and broth cubes (Condimenti, salse e dadi) Flavor enhancers, seasonings, salt alternatives including gomasio, and broth cubes for natural cooking.
• Preserves and vegetables (Conserve e verdure) Canned vegetables and preserves including creams, patés, and canned vegetables for pantry use.
• Plant-based proteins: tofu, tempeh, seitan (Derivati da soia, frumento e altri cereali) Plant-based protein products derived from soy, wheat, and other cereals, including seitan, tempeh, and tofu for vegan and macrobiotic consumers.
• Sweeteners (Dolcificanti) Natural sweeteners including malt, molasses, fructose, syrups, honey, and pollen as alternatives to refined sugar.
• Aromatic herbs and spices (Erbe aromatiche e spezie) Organic aromatic herbs and spices for cooking and seasoning.
• Flours (Farine) Various organic flours including corn flour and special flours for different culinary uses including baking.
• Sweet bakery (Forno dolce) Organic sweet bakery products including biscuits, spelt biscuits, wheat biscuits, Kamut biscuits, and rusks.
• Savory bakery (Forno salato) Organic savory bakery products including crackers, spelt crackers, wheat crackers, extruded snacks, rice cakes, rye bread, unleavened bread, and breadcrumbs.
• Dried fruit and dried vegetables (Frutta secca e verdure essiccate) Organic dried nuts and dried vegetables for snacking and recipe use.
• Ready-made gastronomy (Gastronomia) Ready-made organic gastronomy products including purées and preparations for quick meals.
• Herbal teas and teas (Infusi e tè) Single herb infusions and teas sold loose for everyday consumption.
• Baking ingredients and yeasts (Ingredienti per dolci e lieviti) Organic baking ingredients including cocoa powder, carob flour, and instant yeasts for home baking.
• Macrobiotic and Japanese specialty products (Macrobiotica) Authentic Japanese macrobiotic products including Japanese kitchen accessories, algae (seaweed), macrobiotic condiments such as miso, tamari and shoyu, Japanese specialties, and Japanese teas. The company's specialty line featuring authentic Japanese products.
• Jams, compotes and spreads (Marmellate, composte e creme da spalmare) Organic fruit jams, compotes, and spreadable creams for breakfast and snacks.
• Pasta and specialties (Pasta e specialità) Organic pasta and specialty products including flavored pasta and specialty pasta varieties.
• Herbal products (Prodotti erboristici) Organic herbal products including clays for wellness and nutritional supplements.
• Sweet snacks and candies (Snack e dolciumi) Organic sweet snacks including candies and ice pops.
• Savory snacks (Snack salati) Organic savory snack products including chickpea chips, vegetable chips, and flavored nuts.
• Beverages / fruit juices (Bevande) Organic beverages including small bottled fruit juices.

Quantifiable outcome

• 100+ vegan-certified products available
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Fior di LotominorStrategic or Co-development PartnerOne of the two historic organic food companies that merged in 2018 to form BiotoBio, the parent company of La Finestra sul Cielo.
• Baule VolanteminorStrategic or Co-development PartnerOne of the two historic organic food companies that merged in 2018 to form BiotoBio, the parent company of La Finestra sul Cielo.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Probios: Italian organic and macrobiotic food brand distributed through specialty stores and via shop.probios.it (the same e-commerce platform La Finestra uses). Directly comparable in product mix (organic, vegan, macrobiotic Italian pantry staples) and in channel strategy.
• Fior di Loto: Sister brand within the BiotoBio group alongside La Finestra; historic Italian organic food company formed from the 2018 merger. Offers overlapping organic pantry, macrobiotic, and natural product lines with shared distribution infrastructure.
• Baule Volante: Sister brand within the BiotoBio group alongside La Finestra; historic Italian organic food company formed from the 2018 merger. Directly comparable organic brand targeting similar specialty retail channels.
• Ecor: Italian organic food brand and distributor selling through specialty organic stores; competes directly with La Finestra in the Italian organic pantry category across cereals, grains, plant-based drinks, and preserves.

Broad incumbents

• NaturaSì: Italy's largest organic retail chain, with hundreds of stores and a private-label range that overlaps with La Finestra's product categories. A broader incumbent controlling shelf access for organic brands in Italy.
• Brio (Gruppo Brio): Italian organic retail chain with private-label organic product lines targeting the same health-conscious Italian consumer as La Finestra. Broader incumbent controlling Italian specialty shelf space.

Regional players

• Alnatura: Leading German organic food brand and retail chain; comparable in positioning as a broad organic/vegan CPG brand with strong heritage and specialty-store distribution, but serving primarily the DACH region rather than Italy.
• Rapunzel: German organic and vegetarian food manufacturer (miso, tamari, tofu, tempeh, plant-based proteins) with deep macrobiotic-adjacent expertise. Highly comparable product set to La Finestra's Japanese macrobiotic line, but Germany-focused.
• Biocoop: French organic retail cooperative with a broad private-label organic assortment; comparable as a regional organic incumbent with private-label and macrobiotic-adjacent offerings, but operating primarily in France.

Emerging players

• Naturitas: Online-first Spanish specialty organic retailer carrying a broad assortment of macrobiotic, vegan, and free-from products; an emerging D2C/specialty competitor that overlaps with La Finestra in product mix and macrobiotic content positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaFinestraSC
• Facebookfacebook.com/lafinestrasulcielo
• LinkedInlinkedin.com/company/la-finestra-sul-cielo-italia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Window on the Sky