Pandonia

What Pandonia does

Pandonia ApS is a privately held, Frederiksberg-headquartered health testing company that delivers at-home blood biomarker analysis to consumers in the Copenhagen metropolitan area. Founded in 2020 and operating with 1-10 employees, the company books customers through its own website and via the easypractice.net booking platform, then dispatches mobile phlebotomists to the customer's home or workplace, completing a draw in approximately five minutes. Customers may alternatively visit a walk-in blood draw station at Langebrogade 3A in Copenhagen, after which a personalized health report covering more than thirty biomarkers — including blood sugar, cholesterol profile, vitamin D, thyroid function (T3, T4, TSH), electrolytes, lipid profile, liver and kidney markers, testosterone, and HbA1c — is delivered within two to four hours.

The core product line consists of two tiers: a Health Test at 3,500 DKK including VAT and a Health Test & Consultation at 4,750 DKK including VAT that adds six category scores, an overall Pandonia Score, and a 20-minute online doctor consultation with personalized recommendations. Results are interpreted through a proprietary "Pandonia Health Model" based on the "Four Horsemen of Aging" framework. Pandonia also sells a Corporate Programme in which multiple employees are tested at a single workplace visit, contacted via [email protected].

The company operates a direct-to-consumer model supplemented by direct enterprise outreach and a self-serve booking flow, with brand presence on Instagram, Facebook, LinkedIn, and email newsletters. Geographic service is limited to Copenhagen postal districts K, N, NV, V, S, SV, Ø, Frederiksberg, and Hellerup; the website also advertises a recurring monthly membership tier, suggesting a transition from purely transactional pricing toward subscription revenue. No external funding, institutional investors, or financial scale disclosures were identified.

Name

Pandonia

Legal name

Pandonia ApS

Website

https://pandonia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pandonia is a Copenhagen-based private health testing company that offers at-home and on-site blood draws with rapid biomarker analysis and optional online doctor consultation for health-conscious consumers and corporate clients in the Copenhagen metropolitan area.

Ownership category

akta.pro rank

Product category

Preventive Health Testing Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Home Health Care Services (8082)

akta.pro primary industry

Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

akta.pro secondary industry

Blood Glucose & Metabolic POCT (Glucose, Ketones, Lactate) (HLAHAOAB)

Keywords

• Preventive blood testing
• Biomarker health analysis
• At-home phlebotomy service
• Longevity health screening
• Corporate wellness testing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. One-time Health Tests: Single health test packages purchased individually. The Health Test provides biomarker analysis and optional doctor consultation. Revenue is generated per transaction with no recurring commitment from the customer.
2. Health Test & Consultation Package: Comprehensive package combining biomarker testing with a 20-minute online doctor consultation and personalized health recommendations. This represents an upsell opportunity from the basic test.
3. Corporate/Enterprise Testing Programs: Bulk blood testing services for corporate clients where multiple employees are tested during a single workplace visit. Contact via [email protected] for enterprise agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pandonia delivers at-home and workplace blood biomarker testing in the Copenhagen metropolitan area, analyzing over 30 health markers (blood sugar, cholesterol, vitamin D, thyroid, liver, kidney, testosterone, HbA1c, etc.) and returning a personalized health report within 2–4 hours. Customers can add a 20-minute online doctor consultation for interpretation and lifestyle recommendations, and the proprietary Pandonia Health Model scores results across six health categories using the "Four Horsemen of Aging" framework. A corporate program extends the same service to workplace testing of multiple employees.

Product overview

Pandonia is a Copenhagen-based health technology company offering at-home blood testing and biomarker analysis services. The core offering consists of two main products: the Health Test (3,500 DKK) and the Health Test & Consultation (4,750 DKK), both analyzing over 30 biomarkers with results delivered in 2-4 hours. The Pandonia Health Model provides a framework for tracking health trends based on 'The Four Horsemen of Aging.' Services include at-home blood draws (5 minutes) or visits to their Copenhagen location, personalized health reports, and online doctor consultations. The company also offers corporate programmes for workplace blood testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Pandonia Health Test One-time comprehensive blood test analyzing 30+ biomarkers (blood sugar, cholesterol profile, vitamin D, thyroid T3/T4/TSH, electrolytes, lipid profile, liver function, kidney function, testosterone, HbA1c). Delivered with a comprehensive health report including the overall Pandonia Score and 6 specific health category scores. At-home blood draw takes approximately 5 minutes; results are returned within 2–4 hours. Priced at 3,500 DKK incl. VAT / 2,800 DKK excl. VAT. Targeted at adult consumers in the Copenhagen area seeking preventive health insights.
• Health Test & Consultation Premium health test package that includes everything from the Pandonia Health Test plus an additional 20-minute online doctor consultation and personalized recommendations from the doctor. Priced at 4,750 DKK incl. VAT / 3,800 DKK excl. VAT. Recommended for first-time users who want medical interpretation of their biomarker results.
• Corporate Workplace Testing Programme Bulk on-site blood testing service for businesses, in which Pandonia's blood draw specialists come to the workplace and test multiple employees in a single visit, minimizing individual time away from work. Arranged via direct contact ([email protected]). Targeted at Copenhagen-area employers seeking employee wellness benefits.
• At-Home Blood Draw Service Mobile phlebotomy service in which Pandonia's specialists travel to the customer's home or workplace within the Copenhagen metropolitan area (K, N, NV, V, S, SV, Ø, Frederiksberg, Hellerup) and complete blood collection in approximately 5 minutes. Customers can alternatively visit the walk-in blood draw station at Langebrogade 3A, 2nd floor, Copenhagen.

Quantifiable outcome

• 30+ biomarkers analyzed per test
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Function Health: US-based direct-to-consumer longevity testing service offering comprehensive blood biomarker panels (100+ markers) with physician review. Highly comparable to Pandonia in product offering, target customer (health-optimization consumers), and pricing model, though at much larger scale and US focus.
• InsideTracker: Pioneer in DTC blood biomarker testing with personalized health recommendations and longevity-focused scoring. Directly comparable to Pandonia's at-home draw + multi-biomarker panel + science-based scoring proposition, with broader geographic reach and a longer operating history.
• Thriva: UK-based direct-to-consumer blood testing service offering at-home finger-prick and venous draws with subscription memberships and clinician review. Closest European analog to Pandonia in model, customer, and biomarker breadth.
• Cerascreen: European DTC diagnostics company offering at-home blood, saliva and other self-sample tests with online results and recommendations. Overlaps with Pandonia on at-home consumer blood testing across European geographies.

Emerging players

• Omega Diagnostics: Specialty diagnostics provider with focus on food intolerance, allergy and infectious disease testing through clinical and home channels. Comparable as a diagnostics services peer with overlapping biomarker/IVD focus though oriented toward clinician channels.
• Superlab: Membership-based preventive diagnostics offering comprehensive blood panels with physician review at member pricing. Comparable newer entrant competing in the same preventive/longevity consumer segment as Pandonia.
• Marek Health: Direct-to-consumer men's hormone and blood testing service with physician consultation and treatment programs. Comparable as a niche DTC diagnostics player overlapping with Pandonia on testosterone and metabolic markers, though more focused on hormone optimization.

Broad incumbents

• Quest Diagnostics: One of the largest clinical laboratory networks in the US, offering direct-to-consumer blood test ordering through QuestDirect. Adjacent incumbent whose lab infrastructure and panel breadth could either compete with or enable smaller DTC players like Pandonia.
• Labcorp: Global clinical laboratory network offering direct-to-consumer testing through Labcorp OnDemand. Comparable as the incumbent reference lab against which DTC at-home services like Pandonia differentiate on convenience and consumer experience.

Regional players

• GetTested: European/Nordic-focused at-home blood and health testing provider serving Scandinavian markets. Direct regional competitor with overlapping product format (at-home sample collection, online results) to Pandonia in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pandonia
• LinkedInlinkedin.com/company/pandonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pandonia