What Sjællandske Medier does

Sjællandske Medier A/S is a privately held Danish regional media company headquartered in Ringsted, with origins tracing to 1871. The company operates four daily newspapers (Dagbladet, Frederiksborg Amts Avis, Nordvestnyt, and Sjællandske) across eight regional editions, 28 free-distribution weekly titles with combined weekly circulation of 885,000 copies, the digital news platform sn.dk, an e-avis digital newspaper service, business magazines (Erhverv Sjælland, ERHVERV Nordsjælland), original podcasts, an online games portal, and the wholly owned local radio station Radio SLR (approximately 100,000 listeners, FM and DAB+ coverage of Region Sjælland and Eastern Denmark). Editorial and sales operations span 14 cities across Sjælland and Greater Copenhagen, and the company also operates an in-house advertising agency (Sjællandske Reklamebureau) and a modern rotary printing press in Holbæk.

The core technology stack is a digital publishing platform (sn.dk) with e-paper functionality via Visiolink, a CMS/hosting and newsletter distribution layer via Peytz & Co, audience measurement via Gemius and UserReport, programmatic and display ad serving via Adform, identity stitching across web, newsletter, and subscription via Tealium, and text-to-speech article narration for audio reading. The business model is multi-stream: consumer subscriptions across digital, e-avis, and print tiers (priced 29-249 kr introductory monthly); print and digital advertising sold through 8 regional sales departments; radio advertising on Radio SLR; bundled partner-publication access (Politiken, NYT, Jyllands-Posten); and ancillary services including photo sales, obituary and job classifieds, and political advertising compliant with EU Regulation 2024/900. Leadership is split between Co-CEOs Louise Pettersson (also Editor-in-Chief) and Michael Bjerregaard, with Kristian Hundebøll as Chairman of the Board. The company is governed as a locally owned joint-stock company (aksjeselskab) with thousands of private shareholders, and is supervised by Pressenævnet for editorial standards and Radio- og tv-nævnet for broadcasting.

Name

Sjællandske Medier

Legal name

Sjællandske Medier A/S

Website

https://sn.dk

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

Sjællandske Medier A/S is a privately held Danish regional media company that publishes four daily newspapers, 28 weekly titles, the digital news platform sn.dk, and Radio SLR, serving consumers and advertisers across Sjælland and Greater Copenhagen through subscriptions, print, digital, and radio.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Regional newspaper publishing
• Local news media
• Digital news subscriptions
• Print advertising network
• Local radio broadcasting

Headquarters

HQ city

Ringsted

HQ country

Denmark

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription-based revenue from digital access to sn.dk including article access, audio reading features, and e-newspaper content. Tiers include Digital Kommune (local area), Digital Område (broader region), Digital Sjælland (full coverage), E-avis Lokal and E-avis Område packages.
2. Print Newspaper Subscriptions: Revenue from physical newspaper delivery including Avis Weekend (Friday/Saturday delivery) and Avis Uge (Monday-Saturday delivery) packages.
3. Advertising - Print: Revenue from advertisements placed in daily newspapers (Dagbladet, Frederiksborg Amts Avis, Nordvestnyt, Sjællandske) and 28 weekly free-distribution publications. Regional advertising departments cover all of Sjælland.
4. Advertising - Digital: Digital advertising on sn.dk including banner ads and targeted marketing solutions.
5. Radio Advertising - Radio SLR: Radio advertising on Radio SLR with approximately 100,000 listeners, covering FM and DAB+ in Region Sjælland and East Denmark.
6. Partner Content Access: Revenue from bundled subscription packages that include access to partner publications including Politiken, The New York Times, and Jyllands-Posten.
7. Photo Sales: Sales of newspaper photographs for private or commercial use, priced at 175 kr per print or 90 kr per digital file.
8. Death Announcements: Booking service for death announcements (dødsannoncer) through Tastselvannoncer.dk.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sjællandske Medier is a regional Danish media company that publishes four daily newspapers (Dagbladet, Frederiksborg Amts Avis, Nordvestnyt, Sjællandske) across eight regional editions, 28 free-distribution weekly newspapers, business magazines, and the digital news platform sn.dk. The company also operates Radio SLR, a local radio station, runs the in-house advertising agency Sjællandske Reklamebureau, and operates a modern rotary printing press in Holbæk. It sells subscriptions, print and digital advertising, photo sales, obituary services, and job advertising.

Product overview

Sjællandske Medier operates as a multi-platform regional media company with a unified architecture centered on sn.dk (the primary digital platform) that aggregates content from four daily newspapers (Dagbladet, Frederiksborg Amts Avis, Nordvestnyt, and Sjællandske), 28 weekly publications, business magazines (Erhverv Sjælland, ERHVERV Nordsjælland), and Radio SLR. The product portfolio includes: core digital platform (sn.dk), e-avis digital newspaper replicas, print newspaper subscriptions (Avis Weekend, Avis Uge), digital subscription tiers (Digital Kommune, Digital Område, Digital Sjælland), e-avis subscription tiers (E-avis Lokal, E-avis Område), entertainment/games (Spil), podcasts, and supplementary services including an advertising agency (Sjællandske Reklamebureau), political advertising, photo sales, obituaries, and job listings. The company also offers add-on packages including international newspaper access (Politiken, The New York Times, Jyllands-Posten).

Differentiator

Problem solved

Functional benefit

Brands

• SN Magasin: Exclusive newspaper magazine production and layout publication.
• Living & Luxury
• E-aviser

Products and services

• sn.dk (Sjællandske Nyheder) Leading local news website covering all of Sjælland and Greater Copenhagen, aggregating content from Sjællandske Medier's daily newspapers and local editions. Provides local news, sports, culture, business, and obituary listings for individual readers.
• E-avis (Digital Newspapers) Digital replica of printed newspapers accessible on computer, tablet, or mobile, allowing users to browse pages, zoom, and explore archives while maintaining the classic newspaper reading experience. Available for all daily newspaper titles plus magazines and supplements.
• Dagbladet Daily regional newspaper serving Midtsjælland with local editions for Ringsted, Roskilde, and Køge, providing local news, sports, and culture coverage.
• Frederiksborg Amts Avis Daily newspaper covering the Frederiksborg region in North Zealand, with local editions for municipalities including Hillerød, Allerød, Furesø, Helsingør, Hørsholm, Gribskov, and Rudersdal.
• Nordvestnyt Daily newspaper serving the Nordvestsjælland region with separate editions for Holbæk/Odsherred and Kalundborg municipalities.
• Sjællandske Daily newspaper covering Southern Sjælland with editions for Næstved, Vordingborg, and Slagelse municipalities, including Møn and Faxe coverage.
• Ugeaviser (Weekly Newspapers) 28 free-distributed weekly newspapers and district publications covering all of Sjælland and Greater Copenhagen, with a combined weekly circulation of 885,000 copies plus 245,000 copies every two weeks. Titles include Villabyerne, Ugeposten, Sydkysten, Roskilde Avis, and numerous local municipal editions.
• Erhverv Sjælland Business magazine covering business news, trends, and analysis across the Sjælland region, targeted at local business readers and decision-makers.
• ERHVERV Nordsjælland Business magazine focused on business news, entrepreneurship, and corporate coverage in the North Zealand region.
• Radio SLR Local radio station wholly owned by Sjællandske Medier, broadcasting to most of Region Sjælland on FM and much of Eastern Denmark on DAB+. Features local and regional news, music, and talk programming with newsrooms across multiple municipalities and approximately 100,000 listeners.
• Sjællandske Reklamebureau Full-service in-house advertising agency providing graphic design, campaign development, visual identity, publication design, template design, logo design, infographics, podcast covers, social media templates, photo/video production, copywriting, and printed advertisements.
• Spil (Online Games) Online entertainment platform featuring puzzles and brain teasers including crosswords (Krydsord), Sudoku, and word searches (Find ord), with new daily challenges and archive access for subscribers.
• Podcast Original podcast content produced by the newsroom, including investigative series such as 'Fortielsen i Folkeskolen', 'Skyggefabrikken', and 'Justitsmordet på det ufødte barn'.
• Dødsannoncer (Obituary Service) Self-service obituary (dødsannoncer) advertising service allowing families to book death announcements published digitally and in local newspapers, with booking via the Tastselvannoncer.dk platform.
• Køb Billeder (Photo Sales) Service allowing private and commercial customers to purchase photographs published in the newspapers, priced at 175 kr per printed photo or 90 kr per digital file delivered by email.
• Job Annoncer (Job Advertisements) Job advertisement listings and self-service recruitment advertising platform, with job listings published through the Jobindex platform, enabling employers to reach local job seekers.
• Politisk Annoncering (Political Advertising) Political advertising service compliant with EU Regulation 2024/900 on political advertising transparency, with registration through the politiskreklame.dk database for regulated political campaign advertising across Sjællandske Medier's platforms.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PolitikencoreGTM or Marketing PartnerPartnership allows Frederiksborg Amts Avis subscribers in certain postal areas (2760-2765, 2840-2850, 2942-3670, 4050) to receive Politiken delivery included in their subscription. Also offers combined subscription packages including Politiken.dk access and The New York Times.
• The New York TimesminorGTM or Marketing PartnerAvailable as add-on to Politiken subscribers through Politiken's arrangement with NYT.
• Jyllands-PostenminorGTM or Marketing PartnerSubscription add-on package providing access to jyllands-posten.dk articles, resume function, and news via email.
• Tastselvannoncer.dkcoreTechnology or IntegrationSelf-service platform for booking death announcements (dødsagner) integrated into sn.dk services.
• DAO DistributioncoreChannel Partner/ Reseller/ DistributorPrimary distribution partner for physical newspaper delivery.
• FK DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partner for weekly newspaper delivery, operating Wednesday and Thursday delivery.
• Facebook and InstagramminorGTM or Marketing PartnerSocial media advertising partnership for marketing and audience engagement.
• Koda and GramexcoreOthersMusic licensing organizations providing rights for Radio SLR music playback.
• Danske MedierminorOthersRadio SLR is organized under Danske Medier industry organization.
• JobindexminorChannel Partner/ Reseller/ DistributorJob listings published through Jobindex platform for recruitment advertising.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amedia: Norway's largest regional media group with 100+ local newspaper titles. Closest international analog - operates the same multi-region local newspaper strategy, digital subscriptions, and advertising model in the Norwegian market.
• Nordjyske Medier: Regional Danish media company publishing Nordjyske and other titles across Northern Jutland. Comparable regional multi-platform newspaper and digital operation with similar subscriber and advertising business model.
• Jysk Fynske Medier: Denmark's largest regional media group, publishing 15 daily titles across Jutland and Funen. Closest direct comparable - operates the same multi-platform regional newspaper model (print, digital, radio, weekly papers) but in western Denmark rather than Sjælland.
• Nordiske Medier: Danish B2B/trade media publisher covering Nordic markets across multiple verticals. Comparable in multi-brand publishing model and digital subscription business, though B2B-focused vs. Sjællandske's consumer local focus.

Broad incumbents

• Jyllands-Posten: Denmark's leading national broadsheet. Offers subscription add-on through Sjællandske Medier bundles and competes for national advertisers targeting Sjælland readers. Established print and digital subscriber base.
• Politiken: Major Danish national newspaper (Politiken) and partner of Sjællandske Medier via bundled subscription and print delivery. Competes for Sjælland digital subscribers and advertising while also serving as content partner.
• Egmont Publishing: Scandinavian media conglomerate publishing magazines and digital media (Hjemmet, etc.). Adjacent competitor for advertising budgets and reader attention; larger scale and broader portfolio than Sjællandske.
• Berlingske Media: Major Danish national newspaper publisher (Berlingske, BT) and part of Politiken-led group. Competes in Sjælland for digital subscribers and advertising with national brand strength vs. Sjællandske's regional depth.

Others

• Aller Media: Scandinavian magazine and digital media publisher. Competes indirectly for advertising and reader attention in Denmark but focuses on magazines vs. Sjællandske's local newspaper core.

Emerging players

• TV 2 Regionerne: Network of regional Danish TV broadcasters covering all regions including Region Sjælland. Competes with Radio SLR and digital news sites for Sjælland local advertising budgets and audience attention.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lokalenyheder
• Xx.com/SNdk_nyheder
• LinkedInlinkedin.com/company/sjellandske-medier

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sjællandske Medier