YourTour - Explore like never before
YourTour operates a SaaS platform enabling heritage sites, museums, schools, and property businesses to deliver immersive 360-degree video and GPS-triggered audio experiences, combining consumer-facing mobile apps (iOS and Android) with bespoke enterprise deployments across the UK and Europe.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What YourTour - Explore like never before does
YourTour Ventures Limited, a private UK limited company founded in 2017 and headquartered in London, operates an award-winning SaaS platform that enables heritage sites, cultural attractions, schools, and property/hospitality businesses to deliver immersive augmented and virtual reality experiences to remote and on-site audiences. The platform combines 360-degree video technology (static and video formats), GPS-triggered audio narration enhanced by Bluetooth, AR historical reconstructions, and a personalization engine called Story Weaver that tailors audio journeys to audience segments such as schools, families, adults, and enthusiasts. Proprietary components developed through multiple Innovate UK R&D grants include the Invisibility Cloak (removing cameramen from 360 footage), Follow Mode for intuitive navigation, and interactive Hotspots capable of transactional hooks.
The product portfolio consists of the YourTour consumer App (iOS and Android), the YourTour Creator App for tour publishers, the Virtual Visits sub-brand (virtual-visits.co.uk) focused on remote 360-degree landmark exploration, and bespoke deployments such as the Falcon Pools virtual tour app. Revenue is generated primarily through B2B subscription/creation fees from enterprise heritage clients (National Trust Scotland, Royal Botanic Garden Edinburgh, The Wallace Collection), tiered VR production packages (Basic, Impressive, Jaw-dropping), and multi-year contracts, with a freemium consumer app layer for direct audience access. GTM motion combines a product-led self-serve mobile app distribution with direct enterprise field sales for cultural institutions, supported by content marketing (blog, social sharing) and earned media through industry awards.
The company is founder-led by Managing Director and co-founder Brett Harding, operates with 1-10 employees, and serves markets across the UK and Europe (notably UK, Netherlands, and Germany). It has received the 2020 Travolution Awards 'Best Technological Innovation' recognition and the 2019 Master Pools Guild 'Best Leading Edge Marketing' award, but no external institutional venture or growth funding has been disclosed; capital sources are limited to multiple Innovate UK R&D grants.
YourTour - Explore like never before firmographics
Firmographics- Name
- YourTour - Explore like never before
- Legal name
- YourTour Ventures Limited
- Website
- https://goyourtour.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YourTour operates a SaaS platform enabling heritage sites, museums, schools, and property businesses to deliver immersive 360-degree video and GPS-triggered audio experiences, combining consumer-facing mobile apps (iOS and Android) with bespoke enterprise deployments across the UK and Europe.
- Ownership category
- akta.pro rank
YourTour - Explore like never before industry classification
Industry- Product category
- Virtual Tour Software
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Photography & Videography Workshops (THAJAKAD), Wildlife Viewing & Birdwatching Tours (THAAAEAB)
Keywords
Where YourTour - Explore like never before is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
YourTour - Explore like never before business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Tours SaaS Platform: YourTour operates as an award-winning SaaS platform enabling businesses to attract visitors via remote VR tours and/or engage visitors on-site with GPS-triggered audio tours. Revenue is generated through platform subscriptions and tour creation/hosting fees.
- VR Tour Tiers: Tiered VR tour packages: Basic (static 360 shots), Impressive (video 360 shots), and Jaw-dropping (video 360 walks with streaming). Higher tiers command premium pricing for enhanced production quality.
- Property Industry VR Tours: Interactive VR video tours for property owners and portals to attract and convert customers, including virtual property viewings and hotel/property previews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free explorer access |
| Other | Multi-year contract | VR Tour Tiers - Basic, Impressive, Jaw-dropping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
YourTour - Explore like never before product offering
Product offeringCore offering
YourTour is a SaaS platform that enables heritage sites, museums, attractions, and tourism businesses to create and deliver immersive 360-degree video virtual tours and GPS-triggered audio experiences. The platform supports both remote viewing via web/mobile/VR and on-site engagement through AR reconstructions and Bluetooth-triggered audio, with personalized storytelling tailored to audience segments.
Product overview
YourTour is an award-winning SaaS platform providing immersive heritage storytelling experiences through both on-site and remote offerings. The core portfolio consists of the YourTour consumer App and Creator App for mobile, supplemented by Virtual Visits for remote VR exploration. Key delivery formats include On-Site Immersive Experiences (AR reconstructions, GPS-triggered audio), Live & Pre-recorded Remote Experiences, and the Story Weaver personalization engine that tailors audio journeys for different audience segments.
Differentiator
Problem solved
Functional benefit
Brands
- Virtual Visits: Virtual tour platform using 360-degree video technology for remote exploration of heritage sites and attractions.
Products and services
- YourTour App Consumer-facing mobile application for exploring tours via GPS-triggered audio and immersive VR experiences, available on iOS App Store. Targeted at individual explorers visiting heritage sites and cultural attractions.
- YourTour Android App Android version of the YourTour consumer mobile application for exploring GPS-triggered audio tours and immersive VR experiences via Google Play Store.
- YourTour Creator App Mobile application enabling tour creators, guides, and heritage institutions to build and publish their own audio and VR tours on the YourTour platform.
- Virtual Visits Award-winning SaaS platform offering remote 360-degree video virtual tours that allow users to explore historic landmarks from home via immersive walkthroughs accessible on tablet, smartphone, desktop or VR headset. Targeted at heritage institutions, museums, and cultural attractions.
Quantifiable outcome
- Awarded 'Best Technological Innovation' at 2020 Travolution Awards among stiff competition in travel and tourism sector
- +1 more outcomes
Companies that use YourTour - Explore like never before
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
YourTour - Explore like never before technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
YourTour - Explore like never before partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Trust ScotlandcorePartnership during COVID-19 pandemic to provide Virtual Visits remote exploration of National Trust Scotland heritage sites, offering fun and educational 'escapes' for those self-isolating through immersive technology.
- Royal Botanic Garden EdinburghcorePartnership providing Virtual Visits remote tours of the Royal Botanic Garden Edinburgh, enabling digital exploration of botanical heritage during pandemic restrictions.
- The Wallace CollectioncorePartnership offering Virtual Visits tours of the Wallace Collection museum, one of London's hidden treasures showcasing French art, masterpieces, and historic collections.
- Falcon PoolsminorCollaboration to create Falcon Pools Virtual Tours iOS app enabling pool showcase to prospective clients. The app won 'Best Leading Edge Marketing' award at Master Pools Guild convention in Toronto.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
YourTour - Explore like never before competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global OTA and tours/activities marketplace. Adjacent competition on the demand side as attractions may channel remote visitors through GetYourGuide's VR tours product rather than YourTour's white-label SaaS.
- Headout: OTA focused on in-destination tours and experiences. Indirect competition via attraction partnerships and packaging, with growing emphasis on virtual/augmented experiences.
- Google Arts & Culture: Broad incumbent offering free virtual tours and deep digital heritage content globally. Targets the same institutional market but as a free, non-commercial partner alternative that compresses YourTour's enterprise pricing power.
Direct peers
- Geotourist: UK heritage platform offering GPS-triggered self-guided audio tours, mirroring YourTour's location-based content engine. Most head-to-head overlap on the on-site, GPS-triggered audio tour workflow.
- Smartify: Heritage app combining audio tours, object recognition, and curated museum content. Direct peer on mobile, audio-guided heritage storytelling and on-site visitor engagement functionality.
- Kuula: Cloud-based 360 virtual tour platform serving real estate and tourism creators. Comparable creator-economy model and SaaS delivery format.
- Matterport: Direct peer building 3D/360 digital twin platforms for property and built-environment use cases. Competes for the same heritage, hospitality, and property customers with overlapping 360 capture and virtual walkthrough technology.
- 3DVista: Specialist virtual tour software vendor serving real estate, tourism, and cultural clients. Overlaps with YourTour's tiered VR tour packages and B2B SaaS licensing model.
- Vortic: UK-based platform converting physical galleries into 3D/360 virtual exhibitions. Direct competitor in digital heritage experiences for museums and cultural institutions, overlapping with YourTour's Virtual Visits product.
Emerging players
- Artscapy: Online art marketplace blending digital curation with virtual exhibition features. Niche overlap with YourTour's cultural institution offering, focused on the art/gallery segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
YourTour - Explore like never before social profiles
Digital presenceYourTour - Explore like never before financial estimates
Financial estimateRevenue estimate
Valuation estimate
YourTour - Explore like never before leadership team
Management profileNumber of profiles
Profiles1 record
YourTour - Explore like never before subsidiaries and ownership
Company hierarchySubsidiaries1 record
YourTour - Explore like never before funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YourTour - Explore like never before M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YourTour - Explore like never before
What does YourTour - Explore like never before do?
YourTour is a SaaS platform that enables heritage sites, museums, attractions, and tourism businesses to create and deliver immersive 360-degree video virtual tours and GPS-triggered audio experiences. The platform supports both remote viewing via web/mobile/VR and on-site engagement through AR reconstructions and Bluetooth-triggered audio, with personalized storytelling tailored to audience segments.
Is YourTour - Explore like never before a public or private company?
YourTour - Explore like never before is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YourTour - Explore like never before founded?
YourTour - Explore like never before was founded in 2017. It employs 1 to 10 people.
Where is YourTour - Explore like never before based?
YourTour - Explore like never before is headquartered in London, United Kingdom, in the Europe region.
How does YourTour - Explore like never before make money?
Three revenue lines are on record. Virtual Tours SaaS Platform is the primary driver. The others are VR Tour Tiers and property Industry VR Tours.
Who are YourTour - Explore like never before's main competitors?
Broad incumbents on record are GetYourGuide, Headout and Google Arts & Culture. Direct peers are Geotourist, Smartify, Kuula, Matterport, 3DVista and Vortic. Artscapy is listed as an emerging player.
Does YourTour - Explore like never before have an API?
No public API is recorded for YourTour - Explore like never before.
What industry is YourTour - Explore like never before in?
YourTour - Explore like never before's product category is Virtual Tour Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems). Its NAICS code is 561520 and its SIC code is 7990.