What Lifted does

Lifted is a Finnish professional services firm founded in 2014 and headquartered in Helsinki, specializing in leadership development, executive team coaching, and organizational development for Finnish organizations across all sectors. The company does not develop or sell software products; its core deliverable is human capital development delivered through customized coaching programs, executive team workshops, 360-degree assessments, leadership principles development, and specialized training programs. Service modules span Johtamisen kehittäminen (Leadership Development), Tiimien ja työyhteisöjen kehittäminen (Team and Workplace Development), Johtoryhmävalmennus (Executive Team Coaching), Change Management, Performance Management, Coaching Leadership, Self-Leadership, New Manager Training, and the Workplace Big Five Profile assessment tool.

The business model is sales-led B2B professional services with quote-based pricing due to the customized nature of engagements. Lifted has trained over 400 organizations since founding and delivers 290+ coaching and training programs annually, reporting an NPS of +86. Customers span large enterprises (Vantaan Energia, Turku Energia, DLA Piper, Neste, Wolt, Matkahuolto, Berner, Fluido, United Bankers), government and municipal bodies (Metsähallitus, City of Tampere), and growth-stage companies (Norsepower, Elmery, Qvik, Maria 01, Meita), alongside NGOs such as Lastensuojelun Keskusliitto. Marketing is anchored on thought leadership: the Liftcast podcast (64+ episodes), the proprietary annual Suuri Johtoryhmätutkimus (Major Executive Team Study, ~300 executive team respondents), blog content, and active social media presence on LinkedIn, Instagram, Facebook, and TikTok.

The firm is privately held with no external investors, subsidiaries, or M&A activity identified. Operations are entirely domestic within Finland, delivered through on-site workshops, remote coaching, and customized programs in Finnish and English. Co-founders Jukka Joutsiniemi and Taneli Rantala anchor the leadership, with Rantala serving as CEO (Toimitusjohtaja) and Joutsiniemi as Co-Founder, COO and Advisor. The company has no disclosed revenue or financial metrics and operates without certifications, patents, or external funding rounds.

Name

Lifted

Legal name

Lifted Oy

Website

https://lifted.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifted is a Helsinki-based professional services firm founded in 2014 that provides leadership development, executive team coaching, and team-building programs to Finnish organizations across all sectors, having trained 400+ organizations and delivering 290+ programs annually.

Ownership category

akta.pro rank

Product category

Management Consulting / Leadership Development Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development coaching
• Executive team coaching
• Organizational development services
• Team development training
• Management consulting services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services – Leadership & Organizational Development: Lifted generates revenue through fee-for-service engagements including leadership coaching programs, team development workshops, executive team assessment, and customized training programs. Services are sold to organizations on a project or retainer basis, with pricing likely quote-based given the customized nature of delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Lifted provides fee-for-service leadership development, executive team coaching, and workplace team development programs to Finnish organizations. Services span customized leadership development engagements, executive team coaching and assessment, team and workplace skills training, change management, performance management, self-leadership training, coaching-based leadership training, leadership principles development, and new manager training. The offering is delivered through live workshops, coaching sessions, lectures, and supported by proprietary Finnish leadership assessment tools (Workplace Big Five, 360-degree evaluations).

Product overview

Lifted is a Finnish consulting and coaching company founded in 2014, offering a comprehensive portfolio of leadership development, team building, and organizational development services. The core offerings include leadership development programs (Johtamisen kehittäminen) and team/workplace development (Tiimien ja työyhteisöjen kehittäminen), supported by specialized modules such as Executive Team Coaching (Johtoryhmävalmennus), Coaching Leadership (Valmentava johtaminen), Change Management (Muutosjohtaminen), Performance Management (Suorituksen johtaminen), and Self-Leadership (Itsensä johtaminen). The company also provides assessment tools like Workplace Big Five Profile and 360-degree evaluations, alongside supplementary content platforms including the Liftcast podcast and the annual Executive Team Research publication (Suuri Johtoryhmätutkimus). Services are delivered through coaching programs, workshops, lectures, and training materials, all customized to each organization's strategy and target culture.

Differentiator

Problem solved

Functional benefit

Brands

• Liftcast: Podcast hosted by Lifted, featuring discussions on leadership, organizational development, and work life trends.

Products and services

• Leadership Development Programs and Coaching (Johtamisen kehittäminen) Customized leadership development programs covering executive team coaching, leadership principles co-creation, coaching-based leadership, performance management, change management, new manager training, and supervisor self-knowledge via Workplace Big Five and 360-degree evaluations. Sold to Finnish organizations as project or retainer engagements.
• Team and Workplace Development Programs (Tiimien ja työyhteisöjen kehittäminen) Programs that develop workplace target culture, promote teamwork and "we-spirit," and improve collaboration readiness for teams and individuals, including self-leadership and self-direction training. Sold to Finnish organizations as customized engagements.
• Lectures and Workshops (Luennot ja workshopit) Individual coaching events, workshops, and lectures tailored for Finnish organizations in Finnish and English, delivered both in-person and remotely.

Quantifiable outcome

• 400+ organizations trained
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDI (Development Dimensions International): Leadership development firm specializing in leadership assessment, executive coaching, and management training — closely matches Lifted's 360 evaluations, leadership development programs, and coaching services.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive education, 360 feedback tools, and customized programs — directly comparable to Lifted's research-backed, coaching-led approach.
• Dale Carnegie Training: Long-established leadership, management, and organizational training provider offering courses, workshops, and customized corporate programs — comparable to Lifted's leadership and team development offerings.
• FranklinCovey: Global leadership development and organizational performance consulting firm offering training programs, assessments, and coaching services — directly comparable to Lifted's leadership and team development offerings, though at much larger scale.

Broad incumbents

• GP Strategies: Workforce performance and leadership development consulting firm with training, coaching, and change management offerings — overlaps with Lifted's leadership and change management services at enterprise scale.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent advisory — overlaps with Lifted's senior leadership offerings but as part of a much broader portfolio.
• Egon Zehnder: Executive search and leadership advisory firm providing executive coaching and team effectiveness services — overlaps with Lifted's executive team coaching at the senior leadership level.
• Heidrick & Struggles: Global leadership consulting and executive search firm offering leadership assessment, coaching, and team development — overlaps with Lifted's leadership advisory and executive coaching practice.

Emerging players

• BetterUp: Digital coaching and leadership development platform combining AI with human coaching — an emerging alternative to Lifted's traditional in-person coaching model for mid-market and enterprise buyers.
• CoachHub: Digital coaching platform offering scalable leadership coaching via matched coaches — represents the digital-first category that could compete with Lifted's customized leadership coaching for non-Finnish enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lifted.fi/?locale=fi_FI
• LinkedInlinkedin.com/company/lifted-fi
• Instagraminstagram.com/liftedfi
• TikToktiktok.com/@liftedfi?is_from_webapp=1&sender_device=pc
• Xx.com/liftedfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted