Wells Cargo
Wells Cargo is a U.S. manufacturer of enclosed cargo and specialty trailers (cargo, motorcycle, snowmobile, auto, racing, aluminum) founded in 1954, operating five plants and selling through a nationwide authorized dealer network to commercial, recreational, and government buyers.
- Company typePrivate
- Founded1954
- HeadquartersElkhart, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wells Cargo does
Wells Cargo, Inc. is a U.S. manufacturer of enclosed cargo trailers and specialty trailers founded in 1954 in Elkhart, Indiana, and acquired in August 2018 by American Cargo Group, Inc. (owned by the Kaufman Trailers organization). The company operates five manufacturing plants (Elkhart and Bristol, Indiana; Waco, Texas; Ogden, Utah; McAdoo, Pennsylvania) and offers more than 200 trailer models across six product categories: cargo (FastTrac, Road Force, Wagon HD, and aluminum Wagon SS lines), motorcycle (Badlander), snowmobile and ATV (SportTrac in steel and aluminum), auto (Road Force Auto and V-Front Auto), racing (MotorTrac, MotorTrac SS, MotorTrac Gooseneck, and REVV), and a premium aluminum SilverSport series. Notable engineered features include 3/4-inch PlexCore interior decking, Dexter Torflex rubber torsion axles with E-Z Lube hubs, exclusive LED wraparound tail lights, ArmorTech coated A-frame and rear-end rails, and aluminum fenderette spread-axle designs.
The business model is built on a dealer-mediated channel: Wells Cargo sells almost exclusively through a nationwide authorized dealer network in the U.S. and Canada, supported by factory-direct sales commissions, co-op advertising, trade-show presence, and a 300,000+ name direct-mail list. The company monetizes the installed base through a parts and accessories e-commerce store (store.wellscargo.com), a financing partnership with Sheffield Financial, and a 24/7 Tredit Advantage roadside assistance program powered by Urgent.ly. End customers are split between industrial and commercial businesses, recreational consumers (motorsports, snowmobile, ATV, general hauling), and government/fleet buyers. No revenue, headcount growth rate, or financial guidance is disclosed in the available source data.
Wells Cargo firmographics
Firmographics- Name
- Wells Cargo
- Legal name
- Wells Cargo, Inc.
- Website
- https://wellscargo.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wells Cargo is a U.S. manufacturer of enclosed cargo and specialty trailers (cargo, motorcycle, snowmobile, auto, racing, aluminum) founded in 1954, operating five plants and selling through a nationwide authorized dealer network to commercial, recreational, and government buyers.
- Ownership category
- akta.pro rank
Where Wells Cargo is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Wells Cargo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trailer Sales: Wells Cargo generates revenue primarily through the sale of enclosed cargo trailers across multiple product lines including cargo, motorcycle, snowmobile, auto, racing, and specialty trailers. Over 200 different trailer models offered.
- Parts and Accessories: Online parts store selling replacement parts, accessories, and consumables for Wells Cargo trailers including lights, fasteners, seals, vents, and UltraLav products.
- Financing Services: Partnership with Sheffield Financial provides financing options for trailer purchases, generating referral or partnership revenue from financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Financing programs through Sheffield Financial |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Wells Cargo product offering
Product offeringCore offering
Wells Cargo designs, manufactures, and distributes enclosed cargo, motorcycle, snowmobile/ATV, auto, racing, and aluminum specialty trailers, offering more than 200 different models for industrial, commercial, and recreational buyers. The company sells primarily through an authorized dealer network in the U.S. and Canada, supplemented by a direct e-commerce parts store and customer programs such as the Tredit Advantage roadside assistance plan.
Product overview
Wells Cargo is a manufacturer of enclosed cargo trailers and specialty trailers founded in 1954, acquired by American Cargo Group in August 2018. The company offers over 200 different trailer models across six main product categories: Cargo Trailers (FastTrac, Road Force, Wagon HD, and Wagon SS aluminum lines), Motorcycle Trailers (Badlander), Snowmobile & ATV Trailers (SportTrac in steel and aluminum), Auto Trailers (Road Force Auto and V-Front Auto), Racing Trailers (MotorTrac, MotorTrac SS, MotorTrac Gooseneck, and REVV), and Aluminum Trailers (SilverSport series). Products range from entry-level FastTrac models to premium aluminum SilverSport trailers, with features including V-nose designs, ramp doors, LED lighting, Torflex axles, and various GVWR capacities. The company supports customers through a Tredit Advantage roadside assistance program and operates an e-commerce parts store.
Differentiator
Problem solved
Functional benefit
Products and services
- FastTrac Cargo Trailer Entry-level light-duty enclosed cargo trailer in the Wells Cargo "Smart Value" tier, designed for versatile and affordable basic hauling.
- FastTrac 8.5' Wide Cargo Trailer Value-driven light-duty cargo trailer with 8.5' width, in the Smart Value tier, suited to recreational hauling and increased cargo capacity.
- FastTrac Deluxe Cargo Trailer Entry-level cargo trailer with deluxe features including LED tail lights, PlexCore flooring, and screwless bonded exterior panels.
- Road Force Cargo Trailer Feature-rich Enhanced Value cargo trailer with a rugged tubular steel frame and LED tail lights, aimed at everyday work use.
- Road Force V-Front Cargo Trailer Enhanced Value cargo trailer with a V-nose design for improved aerodynamics and greater interior cubic capacity.
- Road Force 8.5' Wide Cargo Trailer Enhanced Value 8.5'-wide cargo trailer positioned for collectors and racers who need superior quality and durability.
- Road Force V-Front 8.5' Wide Auto Hauler Enhanced Value 8.5'-wide V-front auto hauler featuring an extra-wide 94" rear ramp door opening and a no-show beavertail.
- Wagon HD Cargo Trailer Heavy-duty cargo trailer with an enhanced chassis and frame, engineered for more than 20 years of service life in tough commercial applications.
- Wagon HD V-Front Cargo Trailer Heavy-duty cargo trailer with an aggressive V-nose (bullnose) profile for improved towability and interior cubic capacity.
- Wagon SS Aluminum Cargo Trailer All-aluminum cargo trailer designed for greater fuel economy, higher hauling capacity, and rust resistance in salt-road environments; part of the SilverSport aluminum line.
- Badlander Motorcycle Trailer Low-profile motorcycle trailer equipped with wheel chocks, floor and wall tie-downs, and Torflex rubber torsion axles for smooth transport.
- SportTrac SS Aluminum Snowmobile/ATV Trailer Aluminum mid-deck powersport trailer for snowmobiles and ATVs, with front and rear ramp doors, a hybrid mid-deck platform, and drive-over wheel boxes.
- Road Force Auto Trailer Sporty 8.5'-wide auto hauler featuring a 94" rear ramp door opening, radial tires, and LED tail lights.
Quantifiable outcome
- 15+ years of daily use service life
- +2 more outcomes
Companies that use Wells Cargo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wells Cargo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wells Cargo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sheffield FinancialcoreSheffield Financial provides financing for Wells Cargo trailers. Since 1992, Sheffield has financed over $15 billion in consumer and commercial retail loans. Offers exclusive programs for Wells Cargo buyers at participating dealers.
- DextercoreDexter Torflex rubber torsion axles with E-Z Lube hubs used across the Wells Cargo trailer lineup as standard or optional equipment.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wells Cargo competitors and assessment
Company assessmentBroad incumbents
- Kaufman Trailers: Kaufman Trailers is the parent organization of American Cargo Group and operates four manufacturing plants producing a broad portfolio of trailers (equipment, dump, utility, gooseneck). It is comparable as the overarching trailer-manufacturing parent with overlapping dealer relationships and operational footprint.
Direct peers
- ATC (Aluminum Trailer Company): ATC manufactures aluminum and steel enclosed cargo, car, and motorcycle trailers through a dealer network. It competes most directly with Wells Cargo's aluminum SilverSport/Wagon SS lines for premium recreational and motorsports buyers.
- American Hauler: American Hauler is another American Cargo Group brand producing enclosed cargo trailers for recreational, commercial, and motorsports use. It is directly comparable to Wells Cargo as a competing product line within the same parent portfolio.
- Pace American: Pace American is a major manufacturer of enclosed cargo, auto transport, and motorcycle/snowmobile trailers sold through a national dealer network — directly comparable to Wells Cargo across product, channel, and end-customer profile.
- Bravo Trailers: Bravo Trailers produces enclosed cargo, auto, and specialty trailers for both commercial and recreational buyers via a dealer network. It directly competes with Wells Cargo across multiple product categories and customer segments.
- Look Trailers: Look Trailers is a leading manufacturer of enclosed cargo, auto, and specialty trailers in the U.S., competing head-to-head with Wells Cargo across cargo, motorcycle, and racing trailer categories via a similar dealer-based distribution model.
- Cargo Mate / Diversified Trailer: Cargo Mate (part of Diversified Trailer Holdings) manufactures enclosed cargo, car, and snowmobile trailers sold nationwide through dealers. It is a direct peer to Wells Cargo across product mix, customer base, and distribution approach.
- Featherlite: Featherlite manufactures aluminum enclosed cargo trailers, car haulers, and recreational trailers, directly overlapping with Wells Cargo's aluminum Wagon SS and MotorTrac SS lines for similar commercial and motorsports buyers.
- United Trailers: United Trailers produces enclosed cargo, utility, and equipment trailers with a multi-plant U.S. footprint and dealer distribution model, making it a direct manufacturing peer to Wells Cargo.
- Haulmark: Haulmark is a sister brand of Wells Cargo, both owned by American Cargo Group within the Kaufman Trailers organization. It manufactures enclosed cargo, auto, and specialty trailers with overlapping product categories, customer segments, and dealer distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wells Cargo social profiles
Digital presenceWells Cargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wells Cargo leadership team
Management profileNumber of profiles
Profiles1 record
Wells Cargo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wells Cargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wells Cargo
What does Wells Cargo do?
Wells Cargo designs, manufactures, and distributes enclosed cargo, motorcycle, snowmobile/ATV, auto, racing, and aluminum specialty trailers, offering more than 200 different models for industrial, commercial, and recreational buyers. The company sells primarily through an authorized dealer network in the U.S. and Canada, supplemented by a direct e-commerce parts store and customer programs such as the Tredit Advantage roadside assistance plan.
Is Wells Cargo a public or private company?
Wells Cargo is a private company. It is classified as corporate owned and is currently operating.
When was Wells Cargo founded?
Wells Cargo was founded in 1954. It employs 251 to 500 people.
Where is Wells Cargo based?
Wells Cargo is headquartered in Elkhart, United States, in the North America region.
How does Wells Cargo make money?
Three revenue lines are on record. Trailer Sales are the primary driver. The others are parts and Accessories and financing Services.
Who are Wells Cargo's main competitors?
Kaufman Trailers is listed as a broad incumbent. Direct peers are ATC (Aluminum Trailer Company), American Hauler, Pace American, Bravo Trailers, Look Trailers, Cargo Mate / Diversified Trailer, Featherlite, United Trailers and Haulmark.
Does Wells Cargo have an API?
No public API is recorded for Wells Cargo.