What Camp Kerala does

Camp Kerala is a UK-based, privately held luxury experiential hospitality operator that designs and delivers high-end tented villages, pop-up retreats, and curated event experiences for high-net-worth individuals, corporate clients, and private celebration guests. The company holds exclusive operational rights at flagship UK events including Glastonbury, Silverstone F1, and Isle of Wight Festival, and has extended its footprint internationally to Wonderfruit in Thailand and the 2027 Ryder Cup at Adare Manor, Ireland. Its product portfolio spans multi-day event packages priced from £35,000, year-round countryside offerings (Cockmill Croft Farm, Middle Farm House), and two growth-stage sub-brands: SHIFT, a wellness immersion concept launched at Benham Park with performance coach Peter Crone, and Saffron & Fire, an open-flame culinary concept.

The underlying operational model combines proprietary tented accommodation infrastructure (the Shikar Tent product line), culinary programming led by Executive Chef Ian Alexander and Mixologist Pietro Rizzo, and brand-aligned partnerships with luxury houses including Fortnum & Mason and Molton Brown. Revenue is generated primarily through per-package sales of accommodation-and-experience bundles priced at the upper end of the consumer hospitality market, supplemented by private venue hire for weddings and corporate retreats. Distribution is event-anchored and capacity-constrained, with no e-commerce or self-serve booking layer indicated in available data.

Camp Kerala operates as a private limited liability partnership with 101-250 employees, founded in 1997 and remaining under founder and family control (Jennifer Oldland and the Broughton family), with no external funding rounds disclosed. The business model is organic-growth, demand-led, and structurally tied to the cadence of the annual event calendar.

Name

Camp Kerala

Legal name

Camp Kerala LLP

Website

https://campkerala.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Camp Kerala is a UK-based luxury experiential hospitality operator that designs tented villages and curated event experiences at flagship events including Glastonbury, Silverstone F1, and the 2027 Ryder Cup, serving high-net-worth individuals, corporate clients, and private celebration guests.

Ownership category

akta.pro rank

Product category

Luxury Event Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Camps & Tented Lodges (THAGAOAF)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Cabin & Cottage Campgrounds (THAMAJAD), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Luxury festival hospitality
• Glamping accommodation services
• Bespoke event management
• Luxury tented accommodation
• Premium hospitality experiences

Headquarters

HQ city

Glastonbury

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Festival Accommodation: Full-service luxury glamping packages at major events like Glastonbury. Priced from £35,000 for complete enclave experiences, including Shikar tent accommodation, gourmet dining, dedicated hosts, and exclusive facilities. Revenue generated through multi-night package bookings for groups.
2. Private Event Planning & Management: Bespoke event services for corporate gatherings, weddings, celebrations, and brand activations. Includes event conception, design, styling, venue sourcing, production, and full hospitality management.
3. Farmhouse Accommodations: Rental of private farmhouses (Cockmill Croft Farm, Middle Farm House) for festival experiences. Includes accommodation, hospitality tickets, private chef, and all-inclusive food and beverage.
4. SHIFT Wellness Immersions: Weekend wellness retreats at Benham Park, offering limited-capacity immersive experiences focused on health and personal development for leaders and organizations.
5. Shikar Tent Rentals: Hire of Shikar tents for private venues including weddings, celebrations, corporate or brand events. Includes installation, management, and full hospitality services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Camp Kerala operates a luxury-tented village and full-service hospitality business at major cultural and sporting events such as Glastonbury Festival and the Ryder Cup, providing signature canvas Shikar Tent accommodation together with gourmet dining, bars, spa and wellness amenities, and live entertainment. Beyond festival residencies, the company designs, plans and executes bespoke private celebrations, corporate events, weddings, and standalone wellness immersions (SHIFT) at dedicated properties.

Product overview

Camp Kerala is a luxury hospitality and events company operating a portfolio of distinct products and services centered around their signature Shikar Tent accommodation and bespoke event experiences. The core offering consists of premium glamping accommodation (Shikar Tents) and full-service hospitality at major cultural and sporting festivals (Glastonbury, Ryder Cup), complemented by standalone wellness retreats (SHIFT), culinary experiences (Saffron & Fire, Main Restaurant, Breakfast in Bed, The Bar), spa and wellness facilities, and private event services (Weddings, Corporate Events, Celebrations). Additional accommodation properties include Cockmill Croft Farm, Middle Farm House, and Cockmill Cottage. The products work together as an integrated ecosystem—the Shikar Tents serve as the signature accommodation across all experiences, while dining (Saffron & Fire, Main Restaurant), wellness (Spa, Gym, IV Drips), entertainment (Play), and bar services form the hospitality layer that transforms tents and venues into complete luxury environments.

Differentiator

Problem solved

Functional benefit

Brands

• Saffron & Fire: Live, open-flame cooking restaurant concept serving as the ember-fuelled heartbeat of Camp Kerala events.
• SHIFT

Products and services

• Shikar Tents Signature artisanal canvas lodging featuring hand-crafted interiors with over 2,000 tiny circular mirrors sewn into interior lining, king-size beds, duck-down duvets, Egyptian cotton sheets, climate control, bespoke furnishings, and optional en-suite facilities. Combines outdoor living with luxury hotel-grade amenities for festival guests, private events, and brand activations.
• Glastonbury Experience Fully managed private enclave at Glastonbury Festival featuring Shikar tent accommodation, gourmet on-site dining and drinks, dedicated hosts, exclusive communal spaces, private shower and bathroom facilities, wellness amenities, and managed logistics for high-net-worth festival-goers and groups.
• Ryder Cup Experience Luxury hospitality and on-site Shikar tent accommodation experience at the Ryder Cup 2027 at Adare Manor, Ireland, providing gourmet dining and exclusive amenities within walking distance of the venue for golf spectators and corporate hospitality guests.
• SHIFT Wellness Immersion Limited-capacity weekend wellness retreat held at Benham Park in Berkshire, blending primal, time-tested practices with modern science for executives, leaders, and organizations. Program includes sound baths, Qigong, breathwork, cold water therapy, and sound healing for personal and professional renewal.
• Saffron & Fire Live open-flame cooking restaurant concept serving as the ember-fuelled culinary heartbeat of Camp Kerala events. Uses hooks, chains, and embers for theatrical food preparation that creates atmosphere and social engagement at festivals and private functions.
• Weddings Bespoke wedding planning and hosting service for high-net-worth couples, including destination weddings, weekend celebrations, and milestone anniversaries. Covers venue sourcing, styling, catering, production, and full on-site coordination at private venues.
• Corporate Events Bespoke event services for organizations including executive summits, leadership retreats, conferences, strategic offsites, away days, company festivals, and brand activations delivered at iconic venues such as Silverstone.
• Cockmill Croft Farm Exclusive seven-bedroom farmhouse accommodation sleeping 14 guests near Glastonbury Festival. Includes 14 hospitality tickets, all-inclusive food and beverage, private chef, house manager, waiting staff, housekeeper, mixologist, access to tennis courts, 24-hour security, and full access to Camp Kerala facilities.
• Middle Farm House Exclusive farmhouse accommodation for 12 guests near Glastonbury Festival, including 12 Glastonbury tickets, access to Camp Kerala from Saturday at 5pm, private chef, three meals a day, drinks, house manager, house cleaner, and transfer into the festival.
• Cockmill Cottage Luxury cottage accommodation option offered by Camp Kerala for festival experiences, with availability across all events and an airport approximately 1-1.25 hours away. Priced from approximately $1,000 per night.
• Shikar Tent Rentals Hire of Shikar tents for private venues including weddings, celebrations, corporate or brand events. Includes installation, management, and full hospitality services outside of Camp Kerala's festival residencies.

Quantifiable outcome

• Guests at Camp Kerala Glastonbury report feeling 'restored and vibrant' compared to traditional festival exhaustion
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fortnum & MasoncoreGTM or Marketing PartnerLuxury brand partnership for thoughtful product integration within Camp Kerala experiences. Fortnum & Mason provides premium food/beverage products aligned with the Camp Kerala luxury positioning.
• Molton BrowncoreGTM or Marketing PartnerLuxury amenities partner providing bathroom products for Shikar tents and accommodations. Brand alignment with Camp Kerala's luxury positioning.
• PeroniminorGTM or Marketing PartnerBeer brand partnership for on-site beverage offerings at events.
• PommeryminorGTM or Marketing PartnerChampagne brand partnership for premium beverage service within Camp Kerala experiences.
• Soneva FushicoreStrategic or Co-development PartnerLuxury resort brand collaboration for brand partnerships and aligned experiences. Both brands serve affluent travelers seeking extraordinary experiences.
• Constance Hotels & ResortsminorStrategic or Co-development PartnerLuxury hotel group partnership for potential experience collaborations and brand alignment.
• BelugaminorGTM or Marketing PartnerPremium vodka brand for cocktail offerings at Camp Kerala bars.
• Rhino London Dry GinminorGTM or Marketing PartnerGin brand partnership for cocktail menu and bar offerings.
• English MarqueesminorGTM or Marketing PartnerMarquee partner for event structures and temporary installations.
• All SaintsminorGTM or Marketing PartnerFashion brand collaboration for potential retail/boutique offerings at events.
• The Lost ExplorerminorStrategic or Co-development PartnerAdventure/travel brand alignment for SHIFT wellness immersions and experiences.
• Peter CronecoreStrategic or Co-development PartnerThe Mind Architect - collaborated on intimate five-day transformation experiences including inspirational keynotes, energy-boosting workouts, sound healing, and immersive meditations. Co-created bespoke SHIFT-style experiences.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights9 records

Customer concentration

• Facebookfacebook.com/CampKerala
• LinkedInlinkedin.com/company/camp-kerala

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Kerala