Peppermint Soda

What Peppermint Soda does

Peppermint Soda is a privately-held strategic communications consultancy headquartered in Manchester, UK with a regional office in Brooklyn, New York. Founded in 2000 (firmographics list 2005) as a PR and marketing agency, the firm has over more than 20 years repositioned itself around five service pillars: Narrative & Positioning Strategy, Executive Visibility & Thought Leadership, Strategic PR & Reputation Building, Owned Media & Content Platforms, and Training and Advisory Programmes. Specialist practices extend into crisis communications, media training, corporate video production, social media, SEO, and an in-house Insights Team. The portfolio is delivered as professional consulting engagements rather than a software product, with no self-serve platform or API surface.

The firm serves a mix of named enterprise, government, education, and non-profit clients including Home Bargains, Admiral, Hitachi, Prevent Breast Cancer, HCRG Care Group, IPG, Elbow Grease, Muse, Nourished, Orbit Developments, Bolton Council, Lancashire County Council, and Bolton College. Verticals are organised into Consumer PR (retail, FMCG, healthcare, wellness) and B2B PR (corporate, legal, property, technology). Geographic reach is claimed across the UK, Europe, Asia, and America, supported by the Brooklyn office. Distribution runs through owned content (blog, newsletter, social channels including LinkedIn, TikTok, YouTube, Instagram) feeding a consultative direct sales motion.

Revenue mechanics are professional services: bespoke engagements, retainer-based communications advisory, training programmes, and project-based campaign work, with no publicly disclosed pricing or revenue figures. The firm is founder-led (Suzy Glaskie) and appears independently owned with no external investment, parent company, or disclosed funding rounds. Awards and recognition include The Drum Awards, PRCA Awards, and Marketing Week among others.

Name

Peppermint Soda

Legal name

Peppermint Soda

Website

https://peppermintsoda.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Peppermint Soda is a Manchester-based strategic communications consultancy that provides narrative positioning, executive visibility, PR, owned media, and training services to enterprise, government, and non-profit clients across the UK, Europe, Asia, and America.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Strategic communications consulting
• Public relations services
• Media relations
• Crisis communications
• Thought leadership advisory

Headquarters

HQ city

Hale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consultancy Services: Professional services revenue model providing strategic PR, reputation management, executive visibility programmes, media training, content creation, and communications advisory services to organizations across various sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Peppermint Soda is a strategic communications consultancy delivering PR, reputation management, executive visibility, thought leadership, crisis communications, media training, corporate video production, social media, and SEO services. The firm works with consumer brands and B2B organizations across the UK, Europe, Asia, and America, helping them build clear narratives, authoritative media presence, and lasting sector influence. Services are delivered as professional consulting engagements rather than as software or productized platforms.

Product overview

Peppermint Soda is a strategic communications consultancy — not a software product — offering a unified suite of professional services rather than a platform-plus-modules architecture. Its portfolio spans six core service pillars: Narrative & Positioning Strategy, Executive Visibility & Thought Leadership, Strategic PR & Reputation Building, Owned Media & Content Platforms, and Training and Advisory Programmes. These are delivered alongside specialist practices in Crisis Communications, Media Training, Corporate Video Production, Social Media, SEO, and an Insights Team. The firm also operates dedicated Consumer PR and B2B PR practices serving sectors including retail, FMCG, healthcare, wellness, corporate, legal, property, and technology. All services are delivered as professional consulting engagements by a team-based consultancy model, with no self-serve software product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Narrative & Positioning Strategy Strategic consultancy service helping organisations develop a clear strategic narrative aligning leadership, marketing, and communications around a single compelling story, including narrative strategy workshops, messaging architecture, brand positioning development, and campaign concept development.
• Executive Visibility & Thought Leadership Programme helping business leaders develop a clear public voice and authoritative presence across media, digital platforms, and industry forums, including LinkedIn authority programmes, media commentary strategy, opinion articles and ghostwriting, and podcast and speaking strategy.
• Strategic PR & Reputation Building Strategic PR discipline focused on positioning organisations as credible, authoritative, and influential voices in their sector through media relations, expert commentary programmes, data-led campaigns, and reputation management.
• Owned Media & Content Platforms High-quality content programmes that position organisations as authoritative voices within their industries, including brand newsletters, podcast development, thought leadership content, video-first content strategies, and search engine optimisation.
• Training and Advisory Programmes Programmes equipping leadership teams and communications professionals with practical tools and strategic insight, including media training for executives, crisis communications masterclass, LinkedIn thought leadership training, and AI for communications teams.
• Crisis Communications Crisis communications services helping organisations respond quickly, transparently, and confidently during reputation-threatening events to protect brand integrity.
• Media Training Media training services preparing executives and spokespeople for media interviews, helping them deliver clear, compelling, and quotable soundbites.
• Corporate Video Production Broadcast-quality corporate video production services for brand storytelling, product launches, thought leadership content, and social media video.
• Search Engine Optimisation (SEO) Search engine optimisation services focused on improving organic visibility, backlink strategies, and on-page SEO best practices for clients.
• Insights Team Research and analytics function within the consultancy that shapes communication strategies through audience insights, behaviours, preferences, and sentiment analysis.
• Consumer PR Public relations services for consumer-facing brands spanning retail, FMCG, healthcare, and wellness sectors.
• B2B PR Business-to-business public relations services covering corporate, legal, property, and technology sectors.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Ketchum: Global communications consultancy with established UK operations covering consumer, B2B, healthcare, and technology PR — competes in the same verticals as Peppermint Soda at a much larger scale and with broader geographic delivery.
• Edelman: World's largest independent PR firm offering strategic communications, corporate, consumer, and digital PR globally — competes for enterprise and public-sector retainers that Peppermint Soda also targets, but with much deeper bench and global reach.
• FleishmanHillard: Global PR and communications network with a substantial UK presence providing strategic PR, reputation, and content services to large enterprises — competes for the same enterprise RFPs as Peppermint Soda but at significantly greater scale and geographic breadth.

Direct peers

• Speed Communications: Manchester-based PR and social media agency serving consumer and B2B brands with integrated communications campaigns — comparable geography, scale, and service mix to Peppermint Soda.
• Hanover Communications: UK-headquartered strategic communications consultancy serving corporate, B2B, and public affairs clients with an integrated offering closely paralleling Peppermint Soda's six-pillar model.
• Brazen PR: UK-based integrated communications agency providing consumer, B2B, tech, and reputation PR — directly comparable mid-sized competitor with overlapping client sectors.
• Citypress: UK strategic communications consultancy with a strong B2B, corporate, property, and technology PR specialism — directly comparable to Peppermint Soda's B2B PR pillar and similar enterprise/government client base.
• Bottle PR: UK boutique PR agency offering consumer, lifestyle, food & drink, and corporate communications — similar size and scope, targeting comparable mid-market brands.
• Smoking Gun PR: UK-based mid-sized integrated PR and communications agency of comparable scale, offering consumer, B2B, digital, and content services to brands and corporates — closely mirrors Peppermint Soda's positioning and target client mix.
• Beattie Communications: UK and international integrated communications group offering consumer, B2B, healthcare, and technology PR — overlaps with Peppermint Soda's vertical mix at a similar mid-market scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peppertweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppermint Soda