Wisconsin Mortgage Corporation

What Wisconsin Mortgage Corporation does

Wisconsin Mortgage Corporation (trade name WiMort) is a privately held regional mortgage lender headquartered at 17450 West North Avenue, Brookfield, Wisconsin. Founded in 1983, the company originates residential home loans throughout Wisconsin, with operational concentration in southeastern markets. It holds NMLS# 280412 and Better Business Bureau A+ accredited status as of July 2, 2026. The firm offers a standard menu of agency and government mortgage products — Conventional (Fixed and Adjustable Rate), FHA, Federal VA, USDA, and Wisconsin Housing and Economic Development Authority (WHEDA) — and operates with a small team of 11-50 employees. No parent company, institutional investors, or funding rounds are disclosed.

The company runs a direct-to-consumer origination model that combines personal loan officer relationships with self-serve digital channels. Six named loan officers — Kristy Afdahl, Brian Begotka, Mandy Fritsche-Norman, Vinny Orlando, Herb Runnoe, and VP Lee Turner — provide in-person and telephone consultations. The technology stack consists of an online loan application portal (wimort.mymortgage-online.com), a Consumer Connect secure document upload portal, an interactive calculator suite, and automated underwriting systems integrated with the loan origination platform. None of these components appear proprietary or differentiated from standard mortgage industry tooling; the firm relies on conventional LOS infrastructure rather than in-house technology IP.

Wisconsin Mortgage Corporation generates revenue from mortgage origination fees collected at closing (paid by borrower, seller, or split) and from interest rate spreads earned on loans sold into the secondary market. Distribution relies on its own loan officer network, a referral partnership with Shorewest Realtors, and a title services relationship with Heritage Title Services, Inc. Primary customer segments are Wisconsin first-time homebuyers, residential home purchasers, and refinancing customers seeking rate/term or cash-out transactions. Revenue, ownership structure, and unit economics are not publicly disclosed.

Name

Wisconsin Mortgage Corporation

Legal name

Wisconsin Mortgage Corporation

Website

https://wimort.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Mortgage Corporation is a privately held regional mortgage lender founded in 1983, originating Conventional, FHA, VA, USDA, and WHEDA home loans throughout Wisconsin via six loan officers and an online application platform.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinancing services
• FHA loan programs
• VA loan services

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Origination Fees: The company generates revenue primarily through mortgage origination fees charged to borrowers when originating home loans. Fees are collected at closing and may be paid by the borrower or home seller, or split between them.
2. Interest Rate Spread: Revenue generated from the spread between the interest rate charged to borrowers and the cost of funds in the secondary mortgage market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wisconsin Mortgage Corporation originates residential mortgage loans including conventional, FHA, VA, USDA, and WHEDA products for home purchases and refinances throughout Wisconsin. The company supports these offerings with local loan officers, in-house processing and underwriting, an online application portal, and a secure document upload system.

Product overview

Wisconsin Mortgage Corporation offers a unified mortgage lending platform providing conventional, FHA, VA, USDA, and WHEDA loan products for home purchases and refinancing. The company operates a direct lending model supported by online tools including a suite of mortgage calculators, a secure Consumer Connect Portal for document management, and digital loan application capabilities. Their mortgage products include fixed-rate and adjustable-rate options, with special programs for first-time homebuyers. The offering integrates these components to provide end-to-end home loan services from pre-approval through closing.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Shorewest, Realtors®minorChannel Partner/ Reseller/ DistributorPartnership with Shorewest, Realtors for referral of home buyers seeking mortgage financing. Wisconsin Mortgage Corporation is referenced as a preferred financing option when finding dream homes through their platform.
• Heritage Title Services, Inc.minorOthersReferenced as a related title services provider that Wisconsin Mortgage Corporation works with for closing services. The closing agent in Wisconsin is typically a title company.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Fairway Independent Mortgage Corporation: Mid-size retail mortgage banker with branch-based loan officer model and diversified product set including Conventional, FHA, VA, and USDA loans. Comparable in size, retail-heavy distribution, and product breadth to Wisconsin Mortgage Corporation.
• Academy Mortgage Corporation: Regional retail mortgage banker with branch network of loan officers and full suite of government and conventional loan products. Similar in size, retail-channel focus, and product mix to Wisconsin Mortgage Corporation.
• Guild Mortgage Company: Retail-focused mortgage originator with strong government loan program offerings (FHA, VA, USDA) and branch-based loan officer network. Directly comparable business model and product positioning to Wisconsin Mortgage Corporation.
• Paramount Residential Mortgage Group (PRMG): Multi-channel mortgage lender with retail branch network offering conventional and government loan products. Similar retail-focused origination model and product breadth as Wisconsin Mortgage Corporation.
• Caliber Home Loans: Direct mortgage lender offering Conventional, FHA, VA, and USDA loans through retail and partner channels. Comparable origination focus and government loan specialization as Wisconsin Mortgage Corporation.

Broad incumbents

• loanDepot: Large national retail and direct-to-consumer mortgage lender with diversified product set including conventional and government loans. Operates the same retail loan officer plus online model at substantially greater scale.
• Rocket Mortgage: Largest U.S. retail mortgage lender with massive digital marketing presence and full conventional/government product offering. Represents the national digital-first competitive threat to small regional lenders like Wisconsin Mortgage Corporation.

Regional players

• UW Credit Union: Wisconsin-headquartered depository institution offering residential mortgages including Conventional, FHA, VA, and state-assisted programs. Direct regional competitor for Wisconsin mortgage share with deposit-funding advantage.
• Associated Bank: Wisconsin-based regional bank offering residential mortgage products across the state. Competes for the same Wisconsin home-purchase and refinance demand as Wisconsin Mortgage Corporation, with deposit-funding scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpyFvoX1bQgq8SZKVJGO2XA

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Mortgage Corporation