Flex4Business ApS

Name

Flex4Business ApS

Legal name

Flex4Business ApS

Website

https://flex4b.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ticketing & Venue Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Ticketing software
• Venue management system
• Webshop platform
• Season pass management
• Tourism SaaS

Headquarters

HQ city

Ruds-vedby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Core revenue from Software as a Service subscription model providing access to ticketing system, webshop, CMS, and card system. Customers pay recurring fees for platform access with automatic updates included.
2. Custom Web Design: Premium custom web design services built in collaboration with customers. Higher cost than standard design due to extended design process and customization.
3. Support Packages: Three tiers of support packages (Standard, Premium, Premium+) differentiated by after-hours availability and phone support options. Competent staff provide direct assistance without call centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flex4Business ApS develops and sells Flex4B, a 100% Danish-developed SaaS platform that integrates an online ticketing system, webshop, CMS, and season/year pass card management into a single solution. The platform is purpose-built for the experience and tourism industry, enabling attractions, parks, museums, zoos, ferries, concerts, and cultural venues to sell tickets, validate access, manage capacity, and run e-commerce operations.

Product overview

Flex4Business ApS offers Flex4B, a unified SaaS platform combining a ticket system, webshop, CMS, and card/season pass management system. The platform is specifically designed for the experience and tourism industry, serving attractions, amusement parks, museums, zoos, water parks, summerlands, activity centers, sports venues, ferries, concerts, and cultural events. The core Flex4B System integrates all four main modules (billetsystem, webshop, CMS, and kort system) into one seamless solution. Additional services include custom and standard web design options, professional hosting with 24/7 monitoring, tiered support packages, and managed system services. The platform supports multiple languages (Danish, English, German, Spanish, Swedish, Norwegian, Finnish, Dutch) and is used across Denmark, Norway, Sweden, Finland, Germany, Netherlands, Spain, and Greenland.

Differentiator

Problem solved

Functional benefit

Brands

• Flex4B: Primary SaaS brand for ticket management system with integrated webshop, CMS and card system

Products and services

• Flex4B System A SaaS ticket management system integrating webshop, CMS, and card/season pass system, purpose-built for attractions, parks, museums, concerts, and similar venues to run online ticket sales, access control, and e-commerce.
• Billetsystem (Ticket System)
• Webshop
• Webside med CMS (Website with CMS)
• Kort System (Season Pass / Card System)
• POS / Kasse (Point of Sale)
• Standard Webdesign
• Speciallavet Webdesign (Custom Web Design)
• Hosting
• Support Packages
• Managed System
• AI- & Søgeoptimering (AI & SEO Optimization)

Quantifiable outcome

• Potential savings over 1 million DKK with 60,000 visitors using fixed-price model
• +1 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FareHarbor: Booking-platform software for tours, activities, and attractions, owned by Booking Holdings. Comparable as operator-facing booking management software for the same experience economy verticals Flex4B serves.
• Vivaticket: Italy-headquartered integrated ticketing and access-control SaaS for cultural venues, theaters, sports, and attractions. The closest functional peer to Flex4B given its operator-facing integrated platform model covering multiple attraction segments.
• Regiondo: German ticketing and reservation platform for tours, attractions, and activity providers. Comparable as a European B2B SaaS for experience operators with similar booking and reservation functionality.
• Bókun: Tripadvisor-owned booking management platform for tour and activity operators. Comparable B2B SaaS model serving the same attractions and experiences segment with multi-channel distribution tools.
• See Tickets: UK-headquartered ticketing and event-management platform serving festivals, venues, and attractions. Comparable as a ticketing SaaS targeting the live-event and attraction vertical, particularly in European markets.
• AudienceView: Toronto-based ticketing, commerce, and CRM platform for arts, sports, and live-event venues. Comparable as integrated operator-facing ticketing SaaS targeting attraction and live-event verticals.
• Tiqets: Amsterdam-based digital ticketing platform for museums, attractions, and experiences. Directly comparable as a ticketing platform serving the same attraction vertical, albeit with a stronger B2C marketplace distribution angle.
• Tessitura Software: Unified CRM, ticketing, and fundraising platform for arts and cultural organizations. Comparable as an integrated platform for cultural venues focused on membership, season passes, and CRM workflows.

Broad incumbents

• GetYourGuide: Berlin-based global marketplace and operator platform for tours, attractions, and experiences. Overlaps with Flex4B's attraction ticketing focus, though the business model is primarily consumer marketplace distribution supplemented by supplier software.
• Eventbrite: Large public ticketing and event platform spanning concerts, festivals, and experiences globally. Overlaps with Flex4B in event ticketing but addresses a broader event portfolio rather than the attraction vertical specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Flex4B
• Facebookfacebook.com/flex4business
• LinkedInlinkedin.com/company/flex4business

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex4Business ApS