Carmel Car & Limousine

What Carmel Car & Limousine does

Carmel Car & Limousine, operated by Barton T, Ltd., is a New York City-based ground transportation company founded in 1978 that specializes in airport transfer and point-to-point car, SUV, and limousine services. Its core product is a dispatch and booking platform covering NYC airports (JFK, LGA, EWR) and 350+ cities worldwide through an affiliated fleet of 800+ late-model vehicles spanning sedans, minivans, stretch limousines, SUVs, super-stretch limos, and large passenger vans. The underlying technology is a proprietary dispatch system that coordinates affiliated drivers and vehicles, complemented by iOS and Android mobile apps that handle reservations, account management, and loyalty point accrual.

The company generates revenue primarily through per-trip transaction fees on airport transfers and point-to-point rides, with example NYC pricing of approximately $70 (without tolls) to $133 (tolls included) for a Midtown-to-JFK ride. A subscription-style VIP Corporate Account program provides monthly invoicing and dedicated account management for business clients, and a separate VIP Membership stores customer profiles and payment methods. The Carmel Points loyalty program, the first rideshare loyalty offering globally, allows customers to earn points on rides and convert them into Car Cash for future bookings. Distribution is direct-to-consumer through the website, mobile apps, phone reservations, and corporate accounts, supplemented by referral and airline partnerships such as the EL AL Matmid Frequent Flyer integration. The company is privately held, employs 51-100 people, and is headquartered at 2642 Broadway in New York under NYC TLC license #B00256.

Name

Carmel Car & Limousine

Legal name

Barton T, Ltd.

Website

https://carmellimo.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Carmel Car & Limousine is a New York City-based ground transportation company founded in 1978 that dispatches an affiliated fleet of 800+ cars, SUVs, and limousines for airport transfers and point-to-point rides in NYC and 350+ cities worldwide, serving individual travelers and corporate accounts.

Ownership category

akta.pro rank

Product category

Ground Transportation / Airport Limousine Services

NAICS

Limousine Service (485320), Limousine Service (48532), Taxi and Limousine Service (4853), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), VIP Transportation & Motorcade Services (HSACAMAG)

Keywords

• Airport limousine service
• Ground transportation services
• Corporate car service
• Chauffeur transportation
• Rideshare booking platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Airport Transfer Services: Primary revenue stream from airport transportation services in New York City and worldwide, including sedans, limousines, SUVs, and vans. Pricing varies by pickup/dropoff locations with tolls added where applicable.
2. General Car & Limo Services: Point-to-point transportation services throughout NYC and international destinations, charged per trip based on distance and vehicle type.
3. VIP Corporate Accounts: Corporate billing accounts allowing businesses to pay for services without carrying cash, with monthly invoicing capabilities.
4. Loyalty Program Revenue: Carmel Points program where customers earn points on rides, with points convertible to Car Cash for future ride payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carmel Car & Limousine provides pre-arranged ground transportation services in New York City and 350+ cities worldwide using an affiliated fleet of 800+ sedans, SUVs, stretch limousines, minivans, and passenger vans. Rides are booked through the company website, iOS/Android mobile apps, or 24/7 phone reservations, and are delivered by affiliated professional chauffeurs. The company supplements core ride services with a Carmel Points/Car Cash loyalty program and corporate VIP billing accounts for business clients.

Product overview

Carmel Car & Limousine operates as a ground transportation service provider founded in 1978, offering a portfolio of ride-hailing and limousine services centered around airport transfers. The core offering is the New York Airport Limousine Service, supported by a proprietary mobile app available on iOS and Android platforms. The company has built a loyalty ecosystem around Carmel Points and Car Cash rewards, and maintains a partnership with EL AL Airlines for frequent flyer integration. Additional offerings include VIP Corporate Account billing services and wheelchair-accessible vehicle options. The affiliated fleet comprises over 800 vehicles spanning sedans, minivans, stretch limousines, SUVs, SUV super-stretch limos, and large passenger vans, serving over 350 cities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Carmel Points: Loyalty rewards program allowing customers to earn points for rides and convert them to Car Cash.
• Car Cash
• Carmel Mobile App
• VIP Corporate Account

Products and services

• New York Airport Limousine Service Premium pre-arranged ground transportation for airport transfers and point-to-point rides across New York City using an affiliated fleet of 800+ late-model sedans, minivans, stretch limousines, SUVs, super-stretch limos, and large passenger vans, delivered 24/7 by affiliated chauffeurs.
• Worldwide Limousine Service

Quantifiable outcome

• 47+ years of on-time service record

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EL AL Airlines Matmid Frequent Flyer ClubcoreGTM or Marketing PartnerCarmel partnered with EL AL's Matmid Frequent Flyer Club allowing passengers to earn Matmid points for every dollar spent on Carmel ground transportation. The partnership features a tiered earning structure: $100 base fare earns 1 point per $20 spent, $200 earns 1 point per $18, and $201+ earns 1 point per $16. Carmel is the first ground transportation company to offer this airline loyalty integration.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• GroundLink: US-based pre-booked airport ground transportation platform offering chauffeured sedan and SUV service. Comparable online booking model, worldwide network, and focus on business travelers and corporate accounts.
• Lyft: US-focused ride-hailing platform with Lyft Lux and Lyft Black premium tiers offering higher-end vehicles with professional drivers. Competitor for premium airport transfers and corporate accounts, though with narrower international footprint than Carmel.
• Mears Transportation: Major US chauffeured ground transportation provider with strong airport-transfer focus and corporate-account services. Comparable in fleet mix (sedans, SUVs, vans) and reliance on affiliated drivers for scale.
• Dial 7 Car & Limo Service: NYC-based car and limousine service operating a similar affiliated-driver model focused on airport transfers and point-to-point rides. Direct head-to-head competitor in Carmel's home NYC market with comparable pricing structure.
• EmpireCLS World Class Limousine: US chauffeured ground transportation provider specializing in executive car service, airport transfers, and corporate accounts. Closely comparable premium positioning, fleet composition (sedans, SUVs, limos), and corporate-billing revenue model.
• Carey International: Global chauffeured ground transportation company serving airports, corporate accounts, and events in major world cities. Direct competitor to Carmel's worldwide affiliate-network model with similar focus on premium sedan and limo service for business travelers.
• Blacklane: Global chauffeured service operating in 50+ countries with airport-transfer focus, professional drivers, and app-based booking. Comparable asset-light model with premium positioning and similar corporate-account value proposition.
• Uber: Global ride-hailing platform with Uber Black and Uber Comfort premium tiers offering chauffeur-driven sedans and SUVs in 350+ cities. Directly competes with Carmel on premium airport transfers and corporate travel worldwide, but operates a tech-platform model rather than a chauffeured-car service heritage.

Broad incumbents

• Hertz: Global car rental leader with premium vehicle fleet and corporate-account programs at airports worldwide. Adjacent competitor in airport ground transportation market, particularly for business travelers, but operates a self-drive rental model rather than chauffeur service.
• Sixt Ride: European-based global mobility provider offering premium chauffeur-driven service alongside car rental and leasing. Overlapping premium airport-transfer offering but as part of a broader mobility portfolio rather than a dedicated chauffeur specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carmellimo12
• Facebookfacebook.com/CarmelCarandLimo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmel Car & Limousine