Arturel

What Arturel does

Arturel is a Danish design company founded in 2023 that manufactures and sells acoustic art — sound-absorbing wall pieces that combine functional noise reduction with sculptural aesthetic. Its products are handcrafted in Denmark using recycled PET felt (with 75% ocean-bound plastic content in core lines) and upcycled wool from Kvadrat Really. The portfolio spans several core tile families (Wave, Arch, Forma, Geometric, Stone, Nordic Bauhaus), signature collaboration sub-brands (Arturel x Kvadrat, x Anne Nowak, x Mandalaki, x The Danish Royal Guards), plus adjacent lines such as the OffCuts sculptural series, the Bubble Rug, and The Silent Playhouse for children. Technical performance is anchored on NRC ratings up to 0.85, multi-layer 3D felt construction, and a flexible wall-bracket mounting system that lets pieces be rearranged without permanent installation.

The business operates a dual-channel model. Direct-to-consumer revenue flows through the arturel.com Shopify storefront with international shipping (GLS, FedEx) and self-serve configuration of 2- to 18-piece sets, supported by physical showrooms in Aarhus (the HQ) and Copenhagen's Bredgade. A dedicated B2B partner program targets architects, interior designers, and corporate buyers with sample boxes, custom sizing, and dedicated pricing. Pricing is premium and configuration-based, ranging from $6 color samples and $65 OffCuts to large installations up to $5,049, with a 30-day money-back guarantee and a 2-year warranty.

Customer segments are horizontal across residential homeowners, corporate offices, design professionals, healthcare facilities, and educational institutions, though named enterprise contracts to date are limited (Fellow Workspace, Les Deux HQ, individual executives). The company has a US entity (Arturel Inc., Brooklyn, NY) and announced plans to scale to 50 showrooms in 2026, indicating an early-stage but accelerating expansion trajectory against a small employee base of fewer than ten people and no disclosed external capital.

Name

Arturel

Legal name

Arturel

Website

https://arturel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Arturel is a Danish design company founded in 2023 that handcrafts premium acoustic art tiles and wall pieces from recycled PET felt and upcycled wool, selling to residential, corporate, and design-professional customers via e-commerce, two Danish showrooms, and a US office.

Ownership category

akta.pro rank

Product category

Acoustic Wall Art & Sound-Absorbing Panels

NAICS

Art Dealers (459920), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Miscellaneous Furniture & Fixtures (2590), Carpets & Rugs (2273)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

Keywords

• Acoustic wall art
• Sound-absorbing panels
• Decorative acoustic tiles
• Recycled felt panels
• Acoustic design products

Headquarters

HQ city

Aabyhöj

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of acoustic art products through e-commerce platform. Products sold as individual tiles, sets, and complete installations with varying configurations (2-18 piece sets).
2. Custom/Bespoke Orders: Custom size and design orders for enterprise and residential clients requiring specific dimensions or configurations beyond standard offerings.
3. B2B/Trade Program: Partnership program for architects, interior designers, and corporate buyers with dedicated pricing, sample boxes, and design support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arturel designs, handcrafts, and sells acoustic wall art, sound-absorbing tiles, and rugs made from recycled PET felt (with ocean-bound plastic content) and upcycled wool. Products combine functional sound absorption (NRC up to 0.85) with sculptural 3D design, sold primarily via direct e-commerce, physical showrooms in Denmark, and a B2B partner program serving architects and corporate clients worldwide.

Product overview

Arturel is a Danish acoustic art company offering functional wall art and sound-absorbing panels designed to enhance well-being by improving room acoustics. The product portfolio centers on several core tile collections (Wave, Wave Long, Wave Original, Arch, Arch x Kvadrat, Forma, Geometric, Geometric Tile, Stone) complemented by collaboration sub-brands (Nordic Bauhaus x Saskia Hubner, The Hazy Collection x Anne Nowak, Vision & Eclipse x Mandalaki, The Danish Royal Guards Collection x Hvass&Hannibal). Additional offerings include the OffCuts series of sculptural pieces from production remnants, acoustic rugs (Bubble Rug), and The Silent Playhouse for kids. All products are designed and handcrafted in Denmark using primarily recycled PET felt (with ocean-bound plastic content) and upcycled wool materials from Kvadrat. Standard sizes include 20x20cm, 60x60cm, 60x120cm, and 70x100cm for original products, with Kvadrat series in 57x57cm, 57x112cm, and 112x112cm. Products feature proprietary mounting systems allowing flexible, movable installation and come with a two-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Wave Tile Wave-shaped acoustic wall tiles (60x60cm) made from recycled PET felt with ocean-bound plastic content. Two-layer construction provides NRC of 0.85 sound absorption. Available in multiple colors and set configurations (2-18 piece sets) for residential and commercial spaces.
• Wave Long Extended wave-shaped acoustic panels (60x120cm / 23x47 inches) using the same recycled PET construction as Wave Tile, offering versatile installation options with or without border. Starting at $550.
• Wave Original Original wave-design acoustic tiles in Arturel's signature style, handcrafted from recycled PET felt materials in Denmark.
• Arch Tile Arch-pattern acoustic tiles with ascending layers and 4-layer acoustic felt construction creating sculptural depth and dimension. Available in multiple colors (Sand Beige, Cloudy Grey, Ocean Blue, Night Black, Petroleum Green, Warm Grey, Reddish Brown) starting at $300.
• Arch x Kvadrat Collaboration with Danish textile company Kvadrat, featuring arch-pattern acoustic panels made from Kvadrat Really upcycled wool (70% post-production textile waste, 30% thermoplastic binder), framed in handmade solid oak. NRC 0.75. Small $600, Medium $1,200, Large $2,250.
• Dune - Arturel x Kvadrat Dune-pattern acoustic artwork from the Kvadrat collaboration, crafted from recycled textile waste and framed in solid oak. Priced at $1,100.
• Forma Tile Forma acoustic tile collection featuring soft geometry with curved lines and subtle reliefs. Modular 60x60 format designed for larger spaces (open-plan offices, conference rooms, hospitality environments). Two-layer construction of acoustic felt.
• Geometric Tile Geometric pattern acoustic tiles combining modern aesthetics with high acoustic performance, made from recycled materials.
• Nordic Bauhaus Collaboration with designer Saskia Hübner blending Scandinavian minimalism with Bauhaus aesthetics. Crafted from recycled materials and ocean-bound plastic. Priced at $800 (Black & Beige).
• The Hazy Collection Limited series of acoustic artworks in collaboration with Danish artist Anne Nowak. Inspired by nature's fleeting moments with soft, hazy tones and organic forms. Made from upcycled wool with average NRC of 0.35. Hazy Petite from $450, Hazy Original from $1,250.
• Vision & Eclipse - Arturel x Mandalaki Acoustic pieces crafted from upcycled wool (70% post-production textile waste, 30% thermoplastic binder). Handcrafted in Denmark. Pieces priced up to $2,899 with 110cm diameter and 4cm thickness.
• Halo Evo 2 Lamp LED light art lamp from the Mandalaki collaboration. Features flexible head and dimmable function. Crafted in Italy from anodized aluminum, powder-coated steel, and glass. Priced at $1,750.
• The Danish Royal Guards Collection Upcycled uniforms from the Danish Royal Guards transformed into acoustic art pieces. Collaboration with Kvadrat Really and artist duo Hvass&Hannibal. Hats & Pants Medium (57x112cm) at $2,440. Available in dark blue (jackets), light blue (pants), and white colorways. Solid oak frames.
• OffCuts Sculptural Series Sculptural series formed entirely from material remnants from acoustic artwork production. Includes CutOne (from $65) and CutTwo (from $95), small-scale art pieces made from 4-5 leftover fabric pieces each.
• Bubble Rug Acoustic area rugs designed to reduce noise and improve room acoustics, complementing Arturel's wall art products.
• The Silent Playhouse Kids-focused acoustic play structures with paintable elements and door kits designed for children's rooms.
• Stone Collection Stone-inspired acoustic wall art drawing from ancient landscapes and minerals, designed by Nital Patel. Combines natural aesthetics with modern acoustic functionality.
• Gift Cards Digital gift cards redeemable across the Arturel product catalog.

Quantifiable outcome

• NRC of 0.85 for standard PET felt products (measured at 200mm from wall)
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• KvadratcoreStrategic or Co-development PartnerStrategic collaboration with Danish textile company Kvadrat to create Arturel x Kvadrat collection using upcycled wool textiles (70% post-production textile waste, 30% thermoplastic binder). Products feature solid oak frames and achieve NRC of 0.75. Collection includes Arch and Dune designs.
• Anne NowakcoreStrategic or Co-development PartnerCollaboration with Danish artist Anne Nowak creating The Hazy Collection - limited series of acoustic artworks inspired by nature's fleeting moments and the interplay of light and shadow. Soft, hazy tones and organic forms with integrated acoustic properties.
• Mandalaki StudiocoreStrategic or Co-development PartnerCollaboration with Mandalaki Studio to create Vision and Eclipse acoustic art pieces featuring upcycled wool (70% post-production textile waste, 30% thermoplastic binder). Includes Halo Evo 2 lamp designed in Italy. Pieces measure Ø110 cm with 4cm thickness.
• Saskia HübnersecondaryStrategic or Co-development PartnerDesigner collaboration creating Nordic Bauhaus collection - fusion of Scandinavian minimalism with Bauhaus aesthetic. Clean lines and geometric forms with acoustic felt panels.
• Hvass&HannibalcoreStrategic or Co-development PartnerCopenhagen-based multi-disciplinary arts and design studio contributing to Arturel x The Danish Royal Guards collection. Studio known for bold graphic design, illustration, and art direction.
• The Danish Royal GuardscoreStrategic or Co-development PartnerSource of upcycled uniforms for Hats & Pants collection. Uniforms transformed into acoustic art pieces with heritage and cultural significance. Products include dark blue (jackets), light blue (pants), and white (Kvadrat Really standard) colorways.
• Les DeuxminorOthersDanish clothing company as case study customer. Arturel acoustic panels installed in their 2,500 sqm headquarters in former Tap1 distillery building in Copenhagen.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAUX: Swedish manufacturer of acoustic panels and tiles in sustainable materials. Most direct competitor to Arturel in the design-forward, sustainable acoustic panel category, with similar Scandinavian heritage and B2B/specifier-driven GTM.
• De Vorm: Dutch designer of sustainable acoustic furniture and felt products. Comparable in recyclable material use, multi-layer construction, and design-led aesthetic at similar price points to Arturel.
• OFFECCT: Swedish acoustic design brand (now part of Flokk) producing sound-absorbing panels and furniture. Direct overlap in Scandinavian design aesthetic, B2B specification channel, and enterprise acoustic solutions.
• Abstracta: Swedish acoustic solutions company making sound-absorbing panels, screens, and pods. Comparable in targeting architects, designers, and corporate offices with premium acoustic products.
• Acoufelt: Acoustic panel manufacturer focused on design-led, sustainable, recycled PET felt panels. Closely comparable in material technology (recycled PET), design intent, and B2B specification channel.
• EchoJazz: Maker of acoustic panels in Scandinavian design tradition with focus on sustainable materials. Comparable product category and design heritage, with overlapping B2B and DTC channels.

Others

• Kvadrat: Danish textile company and Arturel's strategic partner for the 'Arturel x Kvadrat' line. Comparable as a Scandinavian design-led textile/upcycled material supplier and design house, but operates as a B2B mill rather than direct retail consumer brand.

Broad incumbents

• Normann Copenhagen: Danish design brand with broad portfolio of furniture, lighting, and home accessories. Comparable in Danish design DNA, multi-channel retail (showrooms + DTC), and premium positioning, though not specialized in acoustic solutions.
• Menu (by Menu A/S): Danish design brand with portfolio spanning lighting, furniture, and accessories. Comparable in Scandinavian design heritage, premium DTC + showroom distribution, and B2B architecture/design relationships.
• Knoll: Established high-end office and contract furniture brand serving enterprise customers. Comparable in B2B specification channel for corporate offices and conference spaces, though much broader portfolio and less acoustic-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arturel.studio
• LinkedInlinkedin.com/company/arturel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arturel