ONE Simulation

What ONE Simulation does

ONE Simulation Pvt. Ltd., headquartered in Greater Noida West, Uttar Pradesh, designs, manufactures, and sells high-fidelity medical training simulators for Indian and global healthcare institutions. The company's portfolio spans radiology, obstetrics, gynecology, fetal medicine, breast intervention, musculoskeletal ultrasound, and CT training, anchored by the flagship SIMTOM radiation-free AI-powered CT simulator, the Bull's Eye ultrasound-guided needle guidance trainer, the B.R.E.V.A breast biopsy simulator, the MEERA multi-specialty ultrasound platform, the MSK Inject upper-limb trainer, and task trainers such as Suture Mimix and the Amniocentesis Procedure Simulator. Underlying technology combines proprietary self-healing biomaterials, ultrasound-compatible anatomical models with realistic echogenicity, motorized hardware (e.g., CT gantry, patient table), DICOM/Cornerstone.js imaging, an integrated LMS, and an AI-based Haptic Biopsy Needle with applied AI engineering for surgical navigation and image-guided intervention.

The company monetizes via a hybrid model: direct e-commerce checkout for individual task trainers (Bull's Eye at ₹2,25,000 incl. GST and B.R.E.V.A at ₹1,00,000 with launch coupons), enterprise/quote-based sales for the SIMTOM CT simulator and turnkey skill labs (Fetal Therapy, Gynae Intervention, Women's Health, Radiology, Allied Health Imaging), and custom simulator design services. Go-to-market combines enterprise field sales, an inside-sales enquiry/demo funnel ('Book a Demo'), digital marketing build-out, and a distribution-partner channel under the 'Partner With Us' program. Primary customers are hospitals, medical colleges, specialty training academies, and individual clinicians across OB/GYN, fetal medicine, radiology, MSK, and breast intervention. The company self-describes as India's first indigenous AI-powered medical simulator manufacturer aligned with the Atmanirbhar Bharat initiative, anchored by strategic partnerships with AIIMS Delhi, Amrita Hospital, Centurion University, AMTZ, and STPI/SEPI, alongside educational alliances with One Learning, Radblox, and NESA.

Name

ONE Simulation

Legal name

ONE Simulation Pvt. Ltd.

Website

https://onesimulation.co.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ONE Simulation Pvt. Ltd. is an Indian medical-technology company that designs and manufactures high-fidelity AI-powered simulators for healthcare training, serving hospitals, medical colleges, and clinicians across obstetrics, radiology, MSK, breast, and CT disciplines in India.

Ownership category

akta.pro rank

Product category

Medical Simulation Training Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Clinical Trial Informatics (EDC/CTMS/eCOA/eTMF) (HLAGAJAM)

Keywords

• Medical simulation training
• Healthcare education technology
• Surgical training simulators
• Clinical skill labs
• Medical training devices

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales — Bull's Eye Simulator: One-time purchase of the Bull's Eye precision needling simulator at ₹2,25,000 incl. GST, with 25% advance booking deposit (₹56,250) and remaining 75% (₹1,68,750) due on delivery. Includes launch coupon BULLSEYE10 for 10% off on full payment.
2. Hardware Sales — B.R.E.V.A Breast Simulator: One-time purchase of the B.R.E.V.A breast biopsy simulator at ₹1,00,000, with ₹25,000 advance and ₹75,000 remaining. Includes launch coupon EARLYBIRD for 50% off on full payment.
3. Hardware + License Sales — SIMTOM CT Simulator: Enterprise sale of SIMTOM CT simulator shipped in 90 business days from advance payment; includes 1 Master license with free 1-year software upgrades and cases, 1-year parts and labor warranty (optional +1 year extension), on-site installation and initial training.
4. Turnkey Skill Lab Projects: End-to-end setup of advanced simulation labs from consultation to installation, tailored to specialty and training goals. Includes Fetal Therapy Skill Lab, Gynae Intervention Lab, Women's Health Lab, Radiology Skill Lab, and Allied Health Imaging labs.
5. Custom Simulator Design Services: Customized simulator design for unique use cases or specialized procedures, with the company engineering tailored simulators precisely for specific training needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

ONE Simulation designs, manufactures, and sells high-fidelity medical simulation products for clinical training across radiology, obstetrics, gynecology, fetal medicine, breast intervention, MSK, and CT scanning specialties. Its portfolio combines proprietary self-healing biomaterials, ultrasound-compatible phantom anatomy, motorized CT gantries, AI-based haptic biopsy needles, integrated LMS, and DICOM imaging into standalone simulators (Bull's Eye, B.R.E.V.A, SIMTOM, MSK Inject, Suture Mimix, Amniocentesis) and turnkey skill labs sold to hospitals, medical colleges, and training academies.

Product overview

ONE Simulation offers a portfolio of high-fidelity, immersive medical simulation products rather than a single unified platform. The portfolio is anchored by two flagship featured simulators — the Bull's Eye USG Needle Guidance Simulator (ultrasound-guided needling training) and the B.R.E.V.A Simulator (breast biopsy and axillary intervention training) — supported by the SIMTOM CT Simulator (an AI-powered, radiation-free CT training system), the Suture Mimix task trainer, the MSK Inject Upper Limb Simulator, the MEERA-based Gynae Intervention Lab, the Amniocentesis/Fetal Therapy Skill Lab, and the MYRAsim MRI Simulator. Together these products cover Women's Health, Radiology, Allied Health Imaging, Individual Task Series, and Turnkey Skills Lab offerings, delivered with end-to-end consultation, installation, and warranty support across India and globally.

Differentiator

Problem solved

Functional benefit

Brands

• Bull's Eye: High-fidelity, ultrasound-compatible precision needling practice simulator for OB/GYN, fetal medicine and procedural skills labs.
• B.R.E.V.A
• SIMTOM
• MEERA
• Suture Mimix
• Fetal Therapy / Amniocentesis Procedure Simulator
• MSK Inject Series — Upper Limb Simulator

Products and services

• Bull's Eye USG Needle Guidance Simulator High-fidelity, ultrasound-compatible training tool that simulates invasive needling procedures with 10-12 simulated tumors at varying depths, providing haptic feedback and compatibility with real ultrasound probes. Targets radiologists, fetal medicine and OB-GYN specialists, residents, fellows, and PG students; built for OB/GYN, fetal medicine, and procedural skills labs.
• B.R.E.V.A Breast Radiology Education, Visualization & Assessment Simulator Cutting-edge clinical simulator built from advanced self-healing biomaterials that replicates authentic breast density and lesions, with multiple acoustic lesions at diverse depths for ultrasound-guided lesion targeting, axillary lymph node localization, and biopsy training. Targets breast surgeons, OB-GYN specialists, and trainees.
• SIMTOM CT Simulator AI-powered, radiation-free CT training platform with an authentic tilting CT gantry with laser marking, motorized table, life-like adult and baby mannequins with realistic tissue response, 42-inch 4K display, integrated LMS, customizable CT scan scenarios, interactive biopsy scenarios (lung, bone, adrenal) with an AI-based Haptic biopsy needle, trauma simulation kit with vital signs monitoring, and a patient counselling module. Includes 5 student workstations and a 1-year comprehensive warranty with free software and case upgrades.
• Suture Mimix (SuturePad Wound Closure Skills Trainer) Durable, reusable suturing pad with layered, skin-like texture that mimics human tissue for realistic tactile feedback, compatible with biomedical staplers and cautery, and microwave-ablation friendly. Designed for medical students, residents, nursing students, and healthcare training institutions to practice wound closure before real-patient application.
• Amniocentesis Procedure Simulator (Fetal Therapy Skill Lab) Highly realistic, immersive simulator that replicates the conditions of performing an amniocentesis procedure with lifelike pelvic region, uterus, and amniotic sac anatomy, real-time ultrasound guidance, adjustable difficulty levels, varied clinical conditions, and immediate technique feedback for prenatal interventional training. Targets medical schools, hospitals, obstetricians, gynecologists, and simulation centers.
• MSK Inject Upper Limb Simulator Next-generation musculoskeletal ultrasound injection trainer covering 10+ ultrasound-guided and landmark-based procedures across shoulder, elbow, and wrist regions with anatomically accurate bone contours, authentic echogenicity, multi-layer biomaterial construction providing skin pop, fascia resistance, tendon sheath entry, joint space confirmation, and smooth hydrodissection, and self-healing design that withstands hundreds of injections.
• MEERA Simulation Platform Multi-specialty ultrasound scanning platform used for emergency, abdominal, and point-of-care diagnostics training, and serves as the basis for the Gynae Intervention Lab for core gynecological diagnostic and therapeutic procedure training. Features realistic imaging and procedural practice.
• MYRAsim MRI Simulator MRI simulator referenced in the product enquiry/dropdown for hands-on MRI training; available for demo booking through the website.
• Gynae Intervention Lab (MEERA-based) Comprehensive skills lab training setup built on the MEERA platform, designed for core gynecological diagnostic and therapeutic procedures, providing realistic ultrasound-compatible training for gynae practitioners.

Quantifiable outcome

• MSK Inject simulator withstands hundreds of injections with minimal degradation
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Centurion UniversityflagshipStrategic or Co-development PartnerListed as a Strategic Partner under the 'Trusted Collaborations' section of the homepage. Strategic collaboration to advance medical simulation and healthcare education through the university ecosystem.
• Amrita HospitalflagshipStrategic or Co-development PartnerListed as a Strategic Partner on the homepage. Collaboration between the hospital's clinical environment and ONE Simulation's product development to advance medical simulation and healthcare education.
• AMTZ (Andhra Pradesh MedTech Zone)flagshipStrategic or Co-development PartnerListed as a Strategic Partner. MedTech Zone collaboration aligning with India's medical device manufacturing ecosystem.
• STPI / SEPI (Software Technology Parks of India)flagshipStrategic or Co-development PartnerListed as a Strategic Partner on the homepage under SEPI branding. Government-aligned technology-park collaboration supporting the startup's product development.
• AIIMS DelhiflagshipStrategic or Co-development PartnerListed as a Strategic Partner. Collaboration with India's premier medical institution for simulation training and clinical validation.
• One LearningcoreGTM or Marketing PartnerListed under Educational Alliances as a Learning Partner collaborating with industry leaders to provide exceptional educational experiences.
• RadbloxcoreGTM or Marketing PartnerListed under Educational Alliances as a Learning Partner for medical imaging and radiology training collaboration.
• NESAcoreGTM or Marketing PartnerListed under Educational Alliances as a Learning Partner providing educational experience collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intelligent Ultrasound: UK-based AI-driven ultrasound simulation and clinical training company (BodyWorks, ScanTrainer). Most directly comparable to ONE Simulation's MEERA multi-specialty ultrasound platform and AI-augmented ultrasound-guided procedure training.
• Limbs & Things: UK-based manufacturer of high-fidelity clinical task trainers (suturing, injection, obstetric, ultrasound-guided procedure models). Closest direct competitor to ONE Simulation's Suture Mimix, Amniocentesis, MSK Inject, and Bull's Eye product lines on form factor and customer base.
• VirtaMed: Swiss developer of high-fidelity mixed-reality simulators for arthroscopy, laparoscopy, OB/GYN, and ultrasound-guided interventions. Directly comparable to ONE Simulation's MSK, OB/GYN, and ultrasound-guided procedure focus.
• Operative Experience: US-based manufacturer of high-fidelity surgical and trauma task trainers including obstetric and damage-control simulators. Overlaps with ONE Simulation's Amniocentesis, MSK Inject, and turnkey skill lab offerings for medical colleges and training academies.

Broad incumbents

• Surgical Science: Swedish developer of virtual reality simulators for minimally invasive surgery, endovascular procedures, and ultrasound (formerly Simbionix). Highly comparable in end-procedural ultrasound and image-guided intervention training that ONE Simulation's Bull's Eye and B.R.E.V.A target.
• Gaumard Scientific: US manufacturer of patient simulators and obstetric/paediatric training systems (NOELLE, HAL family). Comparable to ONE Simulation's adult/baby mannequins, MSK, and OB/GYN simulator portfolio.
• Laerdal Medical: Long-established Norwegian medical simulation and resuscitation training company (SimMan, SimBaby families). Operates broadly across task trainers, full-body simulators, and training programmes, overlapping with ONE Simulation's hospital and training-academy customer segments.
• CAE Healthcare: Global leader in medical simulation (part of CAE Inc.) offering patient simulators, ultrasound simulators, and turnkey simulation centres. The most direct Western incumbent ONE Simulation is positioning against with its 'import substitution' narrative.
• 3B Scientific: Global medical education and simulation company offering a broad catalogue of task trainers, anatomical models, and skills lab equipment. Comparable to ONE Simulation's Individual Task Series and Turnkey Skills Lab go-to-market motion.

Emerging players

• Mentice: Sweden-listed endovascular interventional simulation company. Comparable to ONE Simulation's AI-enabled surgical navigation and image-guided intervention capability, though focused on the vascular subspecialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/O_Simulation
• LinkedInlinkedin.com/company/one-simulation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONE Simulation