Modern Art Museum of Fort Worth

What Modern Art Museum of Fort Worth does

The Modern Art Museum of Fort Worth is a private nonprofit arts institution founded in 1982, operating from a Tadao Ando-designed building at 3200 Darnell Street in Fort Worth's Cultural District. Its core offering is public access to a permanent collection of modern and contemporary art alongside rotating special exhibitions, with a signature current show being 'Rashid Johnson: A Poem for Deep Thinkers' (March 8 – September 27, 2026) co-organized with the Solomon R. Guggenheim Museum. The institution layers educational programming on top of exhibition access, including docent-guided tours, school group tours with Title 1 reimbursement via the Walton Family Foundation, Summer Art Camp, lectures, and educator workshops, and operates two branded sub-businesses: Café Modern, a full-service restaurant and bar managed by Wolfgang Puck Catering, and The Modern Shop, a curated retail operation with both on-site and e-commerce presence (shop.themodern.org). A digital collection database at collection.themodern.org extends catalog access online.

Revenue is generated across six streams: tiered admission fees ($10–$16 with discounts for seniors, students, military, and first responders, plus free Fridays and half-price Sundays), recurring membership subscriptions with benefits spanning admissions, retail, and dining, Café Modern food and beverage sales, The Modern Shop merchandise, private event hosting, and philanthropic contributions from individuals, foundations, and corporate sponsors. Customer segments include general visitors and tourists, K-12 students and educators, art patrons and collectors, film and performance audiences, and dining and private event guests. Distribution is anchored at the single Fort Worth site, supplemented by online ticketing, e-commerce, group/school bookings, and accessibility partnerships (Blue Star Museums, Museums for All, Trinity Metro). The museum is governed by an independent board with no parent entity and is supported by an active multi-channel marketing footprint (website, Facebook, Twitter/X, Flickr, Instagram, YouTube, email, and press relations).

Name

Modern Art Museum of Fort Worth

Legal name

Modern Art Museum of Fort Worth

Website

https://themodern.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Modern Art Museum of Fort Worth is a nonprofit arts institution founded in 1982, operating a Tadao Ando-designed facility in Fort Worth's Cultural District that presents modern and contemporary exhibitions, educational programs, dining at Café Modern, and retail at The Modern Shop, serving visitors, K-12 students, and art patrons.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: The museum generates revenue from admission tickets with tiered pricing based on age and status. Standard admission ranges from $10 to $16, with free admission for children under 18 and discounted rates for seniors, students, military, and first responders. Additional revenue from half-price Sundays and free Fridays.
2. Membership Program: The museum offers membership programs including exclusive member events, preview parties, morning tours, and special access to exhibitions. Members receive benefits such as free admission, discounts at the museum shop and Café Modern, and invitations to exclusive programs.
3. Café Modern: Full-service restaurant and bar operated by Wolfgang Puck Catering, offering lunch, brunch, dinner, and bar service. Provides an additional revenue stream while enhancing the visitor experience.
4. The Modern Shop: Retail operation selling curated merchandise including books, jewelry, children's products, housewares, and prints. Also offers exhibition catalogues and art-related gifts.
5. Event Hosting: The museum offers facilities for private events, corporate functions, and celebrations. Photography sessions may be conducted on museum grounds with approval.
6. Donations and Sponsorships: Philanthropic contributions from individuals, foundations, and corporations support museum operations and exhibitions. The museum receives support from various donors including the Crystelle Waggoner Charitable Trust and corporate sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Modern Art Museum of Fort Worth operates as a nonprofit cultural institution that provides public access to a permanent collection of modern and contemporary art along with rotating special exhibitions. It supplements its exhibitions with on-site amenities including Café Modern (a Wolfgang Puck–managed restaurant), The Modern Shop (a curated retail store), and an education and cultural programming portfolio (docent tours, school tours, Art Camp, film series, performances, lectures, and podcasts). Revenue is earned through admissions, memberships, retail, dining, event hosting, donations, and sponsorships.

Product overview

The Modern Art Museum of Fort Worth is a cultural institution offering a unified portfolio of visitor experiences centered on modern and contemporary art. Its core product is general museum admission providing access to the permanent collection and rotating special exhibitions. The institution operates complementary sub-brands including Café Modern (managed by Wolfgang Puck Catering) for dining and The Modern Shop for retail merchandise. Educational offerings include docent-guided tours, school tours with Title 1 reimbursement programs, and summer Art Camp. Cultural programming encompasses the Magnolia at the Modern film series, live performances, and podcasts. The museum's signature current exhibition is 'Rashid Johnson: A Poem for Deep Thinkers' (March–September 2026), alongside the permanent collection highlights. Membership programs provide enhanced access and benefits. The museum building, designed by Tadao Ando, is itself a notable architectural attraction.

Differentiator

Problem solved

Functional benefit

Brands

• Café Modern: Full-service restaurant and bar managed by Wolfgang Puck Catering, open for lunch, brunch, dinner, and bar service
• The Modern Shop

Products and services

• Museum Admission and Exhibitions General admission to the permanent collection and special exhibitions, including access to galleries and public gallery programs.
• Café Modern Full-service restaurant and bar managed by Wolfgang Puck Catering, offering lunch, brunch, dinner, and bar service for museum visitors.
• The Modern Shop Retail store offering curated gifts including books, jewelry, children's products, housewares, prints, and exhibition-related merchandise.
• Membership Program Recurring membership program offering benefits such as free admission, members-only previews, exclusive events, morning tours, and discounts at The Modern Shop and Café Modern.
• Art Camp Summer art camp program for children where campers make hands-on discoveries about art through studio activities.
• Magnolia at the Modern Film Series Ongoing film series featuring critically acclaimed independent, foreign, and documentary films screened at the museum.
• Private Events and Venue Hosting Facility rental for private events, corporate functions, and celebrations at the museum, with photography sessions permitted with prior approval.
• Rashid Johnson: A Poem for Deep Thinkers Exhibition Special exhibition (March 8, 2026 - September 27, 2026) featuring nearly 90 works by Rashid Johnson spanning black-soap paintings, sculptures, film, video, and site-specific installations — the artist's largest exhibition to date and first major museum survey in more than a decade.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Solomon R. Guggenheim MuseumcoreStrategic or Co-development Partner · 8 March 2026Co-organized the Rashid Johnson: A Poem for Deep Thinkers exhibition. The Guggenheim's Deputy Director and Jennifer and David Stockman Chief Curator, Naomi Beckwith, served as co-organizer alongside Modern's Chief Curator Andrea Karnes.
• Wolfgang Puck CateringcoreImplementation/ SI/ Consulting PartnerManages Café Modern, the museum's full-service restaurant and bar offering lunch, brunch, dinner, and bar service.
• Blue Star MuseumsminorGTM or Marketing PartnerProgram offering free admission to active-duty military personnel and their families. Runs from Armed Forces Day through Labor Day annually.
• Museums for AllminorGTM or Marketing PartnerProgram offering free admission for up to four people with SNAP Electronic Benefits Transfer (EBT) card, supporting access for low-income families.
• Trinity MetrominorChannel Partner/ Reseller/ DistributorPublic transit options (Routes 2, 52, 53) providing transportation to the museum. Also offers TRINITY METRO BIKES for cycling alternatives.
• Swan Strings Music ProgramminorStrategic or Co-development Partner501c3 non-profit providing free music education, community concerts, and sound therapy services to North Texan individuals. Presents performances at the museum.
• Fort Worth Independent School DistrictminorStrategic or Co-development PartnerLocal school district. Museum closes during inclement weather when FWISD is closed, demonstrating community partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kimbell Art Museum: Adjacent Fort Worth art museum operating in the same Cultural District, offering a comparable mix of permanent collection, ticketed special exhibitions, and educational programming for a similar regional audience.
• Dallas Museum of Art: Major encyclopedic and contemporary art museum roughly 30 miles from The Modern, drawing from the same North Texas donor and visitor base with overlapping membership and school-tour programs.
• Nasher Sculpture Center: Dallas-based contemporary art museum focused on modern and contemporary sculpture, competing for the same North Texas contemporary art visitors and major exhibitions.
• Amon Carter Museum of American Art: Fort Worth Cultural District institution with free admission, modern/american collections, and educational programs that compete directly for local visitors and donors.
• McNay Art Museum: San Antonio modern art museum with permanent collection, ticketed special exhibitions, and educational programs of comparable scale and mission to The Modern.
• Contemporary Arts Museum Houston: Houston's non-collecting contemporary art museum hosting rotating exhibitions that compete for touring shows, donors, and curatorial partnerships within Texas.
• The Menil Collection: Houston modern art museum (Renzo Piano-designed) with free admission, comparable collection, and programming model that competes in the same Texas museum orbit.
• Blanton Museum of Art: University of Texas at Austin art museum operating permanent collections, ticketed exhibitions, and K-12 educational programs at similar scale to The Modern.

Broad incumbents

• Solomon R. Guggenheim Museum: International modern and contemporary art institution that co-organized the Rashid Johnson exhibition with The Modern and operates at substantially larger scale.
• Museum of Modern Art (MoMA): The leading global modern art museum referenced implicitly in The Modern's mission; shapes collector and donor expectations and donor pipeline for major exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/themodernfw
• YouTubeyoutube.com/user/mamfw
• Facebookfacebook.com/themodernfw
• Instagraminstagram.com/themodernfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Art Museum of Fort Worth