Boneau/Bryan-Brown
Aperture Public Relations (formerly Boneau/Bryan-Brown) is a New York City-based boutique PR agency providing communications consulting and campaign services for Broadway and off-Broadway productions, film and dance events, literary works, and the music industry, led by co-Presidents Heath Schwartz and Michelle Farabaugh.
- Company typePrivate
- Founded1991
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boneau/Bryan-Brown does
Boneau/Bryan-Brown, now operating as Aperture Public Relations (Aperture PR), is a New York City-based boutique public relations agency founded in 1991 and providing communications services exclusively for the live entertainment industry. Its client base spans Broadway and off-Broadway productions, film and dance events, literary works, and the music industry, with named engagements including Wicked, Harry Potter and the Cursed Child, Chicago, Six, Moulin Rouge! The Musical, The Outsiders, Paper Mill Playhouse, Atlantic Theater Company, Classic Stage Company, Broadway Cares/Equity Fights AIDS, International Literary Properties, and Audible. The firm is led by co-Presidents and partners Heath Schwartz and Michelle Farabaugh, with legacy founders Adrian Bryan-Brown and Chris Boneau retained as Business Consultants, supported by a 12-person team of VPs of account services, account executives, press assistants, and a business manager.
The agency operates on a professional services revenue model, earning agency fees for campaign development, media relations, and strategic communications consulting on a project or retainer basis; pricing is not publicly disclosed. Its underlying offering is a single consolidated communications-consulting service rather than a modular technology platform, with no disclosed APIs, proprietary software, or AI capabilities. Go-to-market is partner-led and relationship-driven, relying on industry reputation, a portfolio of high-profile theatrical clients, and direct enterprise engagement primarily within the New York metro market.
The firm is privately held with no external funding, no parent company, and no subsidiaries. Operating geographies are concentrated in New York City, and the business has no disclosed geographic restrictions or global footprint claims. The current Aperture PR brand represents a re-activation of the legacy Boneau/Bryan-Brown identity, preserving continuity of clients, founders, and decades of theatrical publicity relationships through the leadership transition.
Boneau/Bryan-Brown firmographics
Firmographics- Name
- Boneau/Bryan-Brown
- Legal name
- Aperture Public Relations
- Website
- https://boneaubryanbrown.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aperture Public Relations (formerly Boneau/Bryan-Brown) is a New York City-based boutique PR agency providing communications consulting and campaign services for Broadway and off-Broadway productions, film and dance events, literary works, and the music industry, led by co-Presidents Heath Schwartz and Michelle Farabaugh.
- Ownership category
- akta.pro rank
Boneau/Bryan-Brown industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Boneau/Bryan-Brown is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boneau/Bryan-Brown business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Public Relations Services: Professional communications consulting services for Broadway/off-Broadway productions, film and dance events, literary works, and music industry clients. Revenue derived from agency fees for campaign development, media relations, and strategic communications consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Boneau/Bryan-Brown product offering
Product offeringCore offering
Boneau/Bryan-Brown, operating as Aperture Public Relations, is a New York City-based boutique public relations agency that develops and executes dynamic PR campaigns and strategic communications consulting for Broadway and off-Broadway productions and institutions, film and dance events, literary works, and music industry clients. Services cover major announcements, production launches, award seasons, and ongoing publicity campaigns, with work delivered by a partner-led team under the legacy foundation of the theatrical publicity agency.
Product overview
Aperture Public Relations is a single unified service offering — a boutique P.R. agency built on the foundation of the industry's most iconic theatrical publicity agency, Boneau/Bryan-Brown. The company does not operate a platform-plus-modules architecture; instead, it delivers a consolidated set of public relations and consulting services for the live entertainment industry, including Broadway and off-Broadway productions, film and dance events, literary works, and the music industry. Heath Schwartz and Michelle Farabaugh serve as Partner & Co-President and Partner respectively, leading a team that develops tailored PR strategies for client projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Aperture Public Relations - Theatrical and Live Entertainment PR Services Boutique public relations and strategic communications consulting for Broadway and off-Broadway productions, film and dance events, literary works, and the music industry, covering major announcements, production launches, award seasons, and ongoing publicity campaigns.
Companies that use Boneau/Bryan-Brown
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Boneau/Bryan-Brown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boneau/Bryan-Brown partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boneau/Bryan-BrowncoreAperture Public Relations is built on the foundation of Boneau/Bryan-Brown, described as the industry's most iconic theatrical publicity agency. The company was established as a continuation/evolution of this historic agency, carrying forward its legacy and expertise in live entertainment public relations. Adrian Bryan-Brown and Chris Boneau are listed as part of the current team as Business Consultant and team member respectively.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
Boneau/Bryan-Brown competitors and assessment
Company assessmentEmerging players
- The 567 Agency: Boutique PR and communications agency with Broadway, entertainment, and lifestyle clients. An emerging player with partial overlap in the theatrical publicity category where Aperture competes.
Broad incumbents
- 42 West: Entertainment and media publicity firm with Broadway and live entertainment experience as part of a broader talent, entertainment marketing, and consumer practice. Comparable in client mix but much larger and more diversified.
- ID PR: Entertainment, lifestyle, and brand PR firm with Broadway, streaming, and live entertainment work. A broader incumbent whose entertainment publicity practice overlaps with Aperture's client base.
- Sunshine Sachs Morgan Lylas: Large, well-known entertainment and lifestyle PR firm representing Broadway productions, talent, and media brands. A broader incumbent with overlapping Broadway client work but a much wider portfolio beyond theater.
- DKC: National PR and communications agency with a dedicated entertainment practice covering Broadway, film, TV, and live events. A broader incumbent that competes with Aperture on entertainment publicity but operates across many industries.
Direct peers
- The Lippin Group: Entertainment public relations firm with deep roots in Broadway, television, and live entertainment publicity. A direct peer serving overlapping categories of marquee entertainment clients.
- Polk & Co. Long-standing NYC-based theatrical and entertainment PR firm serving Broadway productions, performing arts institutions, and live entertainment clients — a direct peer in the same niche as Aperture.
- O&M Co. New York-based public relations firm specializing in Broadway, off-Broadway, and live entertainment publicity. A direct competitor to Aperture in theatrical press, sharing both client types and category relationships.
- Big League PR: Boutique entertainment publicity firm focused on Broadway, music, and live events with comparable client profile and boutique scale. A direct peer in theatrical and music publicity.
- Hiltzik Strategies: NYC-based public relations and strategic communications firm with Broadway, nonprofit, and cultural-institution clients. A direct peer serving overlapping categories in theatrical and cultural-institution publicity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Boneau/Bryan-Brown social profiles
Digital presenceBoneau/Bryan-Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boneau/Bryan-Brown leadership team
Management profileNumber of profiles
Profiles6 records
Boneau/Bryan-Brown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boneau/Bryan-Brown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boneau/Bryan-Brown
What does Boneau/Bryan-Brown do?
Boneau/Bryan-Brown, operating as Aperture Public Relations, is a New York City-based boutique public relations agency that develops and executes dynamic PR campaigns and strategic communications consulting for Broadway and off-Broadway productions and institutions, film and dance events, literary works, and music industry clients. Services cover major announcements, production launches, award seasons, and ongoing publicity campaigns, with work delivered by a partner-led team under the legacy foundation of the theatrical publicity agency.
Is Boneau/Bryan-Brown a public or private company?
Boneau/Bryan-Brown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boneau/Bryan-Brown founded?
Boneau/Bryan-Brown was founded in 1991. It employs 11 to 50 people.
Where is Boneau/Bryan-Brown based?
Boneau/Bryan-Brown is headquartered in New York, United States, in the North America region.
How does Boneau/Bryan-Brown make money?
One revenue line is on record: public Relations Services.
Who are Boneau/Bryan-Brown's main competitors?
The 567 Agency is listed as an emerging player. Broad incumbents are 42 West, ID PR, Sunshine Sachs Morgan Lylas and DKC. Direct peers are The Lippin Group, Polk & Co., O&M Co., Big League PR and Hiltzik Strategies.
Does Boneau/Bryan-Brown have an API?
No public API is recorded for Boneau/Bryan-Brown.
What industry is Boneau/Bryan-Brown in?
Boneau/Bryan-Brown's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 541820 and its SIC code is 7310.