Everett Herald

What Everett Herald does

The Daily Herald, commonly known as the Everett Herald, is a community newspaper founded in 1893 and based in Everett, Washington, serving Everett and the broader Snohomish County region in the Pacific Northwest. It is owned by Carpenter Media Group, a conglomerate that operates multiple regional newspapers, and operates as a for-profit private company with 11-50 employees. Its product surface centers on the HeraldNet.com website, which delivers local coverage across news, sports, business, opinion, food and drink, travel, and weather, supplemented by an eEdition digital replica of the print newspaper, Herald Newsletters email subscriptions, classifieds, obituaries, photo galleries, and the Sound & Summit quarterly magazine covering Snohomish and Island counties.

The business model is a traditional community-newspaper mix with three primary revenue streams: advertising (display, digital, and sponsored/native content from local partners including Providence Regional Medical Center Everett and Coastal Community Bank), recurring subscriptions (eEdition and newsletter access), and transaction-fee revenue from classifieds (jobs, real estate, legal notices) and obituaries. The go-to-market motion is community-focused local-news distribution targeting Snohomish County residents, local businesses, and community organizations. Underlying technology is a standard CMS-based publishing stack with third-party platforms handling eEdition, classifieds marketplace, and obituary listings; no proprietary technology platforms, APIs, or AI capabilities are referenced in the source material. Reader-funded topic funds (Education, Climate, Health Reporting, Investigative Journalism) indicate an emerging donor/philanthropic revenue line layered on top of the core model.

Name

Everett Herald

Legal name

HeraldNet.com (The Daily Herald)

Website

https://heraldnet.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

The Daily Herald (Everett Herald) is a 1893-founded community newspaper in Everett, Washington, serving Snohomish County via HeraldNet.com, a print edition, eEdition, newsletters, classifieds, and Sound & Summit magazine, with revenue from advertising, subscriptions, classifieds, and reader-funded topic funds under Carpenter Media Group ownership.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news media
• Community journalism
• Classified advertising
• News subscriptions

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The newspaper generates revenue through display advertising, classifieds, and digital advertising placements across its website and publication.
2. Subscriptions: Revenue from paid subscriptions including eEdition digital newspaper access and newsletter subscriptions.
3. Classifieds: Revenue from job listings, real estate listings, legal notices, and obituaries published in the newspaper and online marketplace.
4. Sponsored Content: Native advertising content clearly marked as sponsored content from local businesses including Providence Regional Medical Center Everett, Coastal Community Bank, and others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Daily Herald (Everett Herald) operates HeraldNet.com as a regional news outlet covering Everett and Snohomish County, Washington. It produces original local news reporting, sports coverage, business journalism, opinion content, lifestyle features, and obituaries, distributing this content through its website, eEdition digital replica, email newsletters, classifieds platform, and a quarterly magazine called Sound & Summit. Revenue is generated through advertising, subscriptions, sponsored content, and classified listings.

Product overview

HeraldNet.com is a local news website operated by The Daily Herald, a community newspaper based in Everett, Washington. The core product is the HeraldNet.com website delivering online news coverage across categories including Local News, Sports, Life, Business, Opinion, Food & Drink, Travel, and Weather. The site offers multiple supplementary modules: eEdition (digital replica of the print newspaper), Herald Newsletters (email subscriptions), Photo Galleries, Obituaries, Classifieds, and the quarterly Sound & Summit magazine. The publication covers Snohomish County and surrounding areas with both original reporting and sponsored content.

Differentiator

Problem solved

Functional benefit

Products and services

• HeraldNet.com Online news website providing local coverage of Everett and Snohomish County, Washington, including news, sports, business, opinion, food, travel, and entertainment content targeted at local residents.
• eEdition Digital Newspaper Digital replica of the print newspaper accessible online, allowing subscribers to view the newspaper as it appears in print format.
• Herald Newsletters Email newsletter subscriptions delivering curated news updates to local readers on a recurring basis.
• Classifieds Marketplace Online classified advertisements section featuring job listings, real estate rentals, legal notices, and related local listings for Snohomish County residents and businesses.
• Obituaries Online obituary listings and death notices for the Snohomish County community, allowing families to submit and readers to view memorials.
• Sound & Summit Magazine Quarterly magazine covering Snohomish and Island counties with travel, lifestyle, and regional content, available by subscription.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carpenter Media GroupminorOthersThe Daily Herald is operated under Carpenter Media Group, a media company that owns multiple newspaper properties. The partnership provides corporate ownership and operational support for the newspaper's publishing operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Seattle Times: Major regional daily serving the broader Seattle metropolitan area, including Snohomish County. While larger in scale and reach, it is the dominant Pacific Northwest newspaper incumbent with overlapping coverage and the same subscription/advertising business model.
• Lee Enterprises: Large publicly-traded U.S. newspaper chain operating dozens of daily and weekly papers across the country. Comparable as an industry peer operating regional newspapers under a multi-property corporate structure — a scaled analog to Carpenter Media Group's relationship with the Herald.
• Gannett Co. Largest U.S. newspaper publisher, operating USA TODAY and hundreds of local dailies including the Bellingham Herald. Comparable as a multi-property newspaper operator with the same subscription, advertising, and digital monetization model, but at vastly greater scale.

Direct peers

• The Bellingham Herald: Regional daily newspaper serving Bellingham and Whatcom County in Washington. Operates with a similar local-news/sports/community verticals model, multi-channel digital distribution, and subscription+advertising revenue mix — directly comparable to the Everett Herald's format.
• The Olympian: Regional daily serving Olympia and Thurston County, Washington. Closely mirrors the Everett Herald in scope (single-county local coverage, print + digital, advertising + subscription mix), making it a structural direct peer in the same state.
• The Spokesman-Review: Family-owned regional daily serving Spokane and the Inland Northwest. Comparable as a mid-sized Pacific Northwest local newspaper with combined print, digital, and community-engagement revenue streams.
• The News Tribune (Tacoma): Regional daily covering Tacoma and Pierce County, Washington. Operates the same local-news + advertising + subscription model and is a near-direct comparable for the Everett Herald's structure and audience profile.
• The Columbian: Regional daily serving Vancouver, Washington and Clark County. Comparable in size and scope to the Everett Herald, with overlapping print+digital+newsletter distribution and a similar advertising/subscription revenue mix.
• Peninsula Daily News: Local daily serving the Olympic Peninsula in Washington. Smaller in scale but operates a directly comparable local newspaper model — print + online + advertising + subscriptions focused on a single regional market.
• Skagit Valley Herald: Local daily newspaper serving Mount Vernon and Skagit County in Washington. Operates with a very similar small-market regional newspaper model and is geographically adjacent to the Everett Herald's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/everettherald
• Facebookfacebook.com/heraldnet
• LinkedInlinkedin.com/company/the-daily-herald-of-everett-washington

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everett Herald