Rs Pro Sales
RS Pro Sales is a Cincinnati-based sales and marketing representative agency, founded in 2005, that represents premium custom electronics manufacturers (Sonance, Sony, Lutron, James Loudspeaker, and others) to dealers and integrators across Ohio, Western Pennsylvania, Western Virginia, Indiana, and Kentucky.
- Company typePrivate
- Founded2005
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rs Pro Sales does
RS Pro Sales is a privately held sales and marketing representative agency founded in 2005 and based in Cincinnati, Ohio. The firm acts as an intermediary between premium custom electronics (CE) manufacturers and regional dealers, integrators, and distribution partners across Ohio, Western Pennsylvania, Western Virginia, Indiana, and Kentucky. Its core function is regional sales representation: bringing manufacturer products to market through direct dealer relationships, account management, training, and specification support.
The agency represents a diversified portfolio of CE brands spanning audio (Sonance architectural speakers, amplifiers, audio distribution, outdoor solutions; James Loudspeaker custom solutions), video (Sony Premium Home AV receivers, televisions, and projection; Neptune TV outdoor televisions; Sony Professional commercial displays; video walls; surveillance; TV mirrors; video processing), lighting and shading (Lutron, with dedicated specification and design support), and adjacent categories including home control, voice integration, outdoor/landscape audio, and commercial AV. The team is small (seven named members including the Rep Principal, three account managers, inside sales support, and two Lutron-focused specialists), enabling relationship depth but limiting scalability.
Revenue is generated through sales commissions earned on representative manufacturer sales routed to dealers and distribution partners in the served five-state region. RS Pro Sales is founder/owner-operated with no disclosed external investors, parent company, or institutional funding. Its competitive positioning rests on over twenty years of regional relationship-building, deep vendor relationships (particularly with Lutron, Sonance, and Sony), and value-added services such as training, specification, and design support that differentiate it from purely transactional rep firms.
Rs Pro Sales firmographics
Firmographics- Name
- Rs Pro Sales
- Legal name
- Rs Pro Sales
- Website
- https://rsprosales.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RS Pro Sales is a Cincinnati-based sales and marketing representative agency, founded in 2005, that represents premium custom electronics manufacturers (Sonance, Sony, Lutron, James Loudspeaker, and others) to dealers and integrators across Ohio, Western Pennsylvania, Western Virginia, Indiana, and Kentucky.
- Ownership category
- akta.pro rank
Rs Pro Sales industry classification
Industry- Product category
- Manufacturer Sales Representation Services
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industries
- Smart Home Hubs & Controllers Retail (CRAIAMAA), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where Rs Pro Sales is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rs Pro Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sales Commission Revenue: As a sales and marketing representative agency, RS Pro Sales generates revenue by representing CE manufacturers and earning commissions on sales to their regional dealer base and distribution partners across their served markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Rs Pro Sales product offering
Product offeringCore offering
Rs Pro Sales is a sales and marketing representative agency that helps Custom Electronic (CE) manufacturers bring their products to a regional dealer base and distribution partners across Ohio, Western Pennsylvania, Western Virginia, Indiana, and Kentucky. Founded in 2005, the firm represents product lines from manufacturers including Sonance, Sony, Lutron, James Loudspeaker, Neptune TV, Just Video Walls, icRealtime, Seura, and MadVR across audio, video, lighting/shading, control, home connectivity, and commercial AV categories.
Product overview
RS Pro Sales is a sales and marketing representative agency, not a product software company. They represent multiple custom electronics (CE) manufacturers, bringing products to regional dealer and distribution partners. Their portfolio spans audio (architectural speakers, AV receivers, amplifiers, audio distribution, outdoor solutions, custom speakers), video (TVs, outdoor TVs, projection, video walls, commercial displays, surveillance), lighting and shading (Lutron), home control and automation (voice control, iPad integration), and commercial AV solutions. The company serves Ohio, Western Pennsylvania, West Virginia, Indiana, and Kentucky markets, established in 2005 with over 20 years of industry relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Sonance Audio Product Lines Regional sales representation for Sonance architectural speakers, amplifiers, audio distribution systems, and outdoor audio solutions sold through CE dealers and integrators in Ohio, W. Pennsylvania, W. Virginia, Indiana, and Kentucky.
- Sony Premium Home Audio/Video Regional sales representation for Sony premium home products including AV receivers, premium televisions, and projection equipment for residential CE dealers and custom integrators.
- Lutron Lighting, Shading & Fixtures Regional sales representation, specification support, training, and design services for Lutron lighting control, motorized shading, and fixture solutions, supported by a dedicated Lutron sales support and specification specialist.
- James Loudspeaker Custom Speakers Regional sales representation for James Loudspeaker bespoke custom speaker systems designed for specific architectural requirements.
- Neptune TV Outdoor Televisions Regional sales representation for Neptune TV all-weather outdoor television displays designed for exterior installations.
- Commercial AV Solutions Regional sales representation for commercial AV offerings including Sony Professional/Pro displays, Just Video Walls video wall systems, MadVR video processing, and amplification and distribution equipment for commercial installers.
- Surveillance and TV Mirror Products Regional sales representation for icRealtime surveillance and camera systems and Seura TV mirror products to CE dealers and integrators.
Companies that use Rs Pro Sales
Customer profileSegments3 records
Ideal customer profiles3 records
Rs Pro Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rs Pro Sales partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SonancecoreRS Pro Sales represents Sonance products including Architectural Speakers, Amplifiers, Audio Distribution, Digital amplifiers, and Outdoor Solutions in their regional market.
- Sony (Premium Home)coreRepresents Sony premium home products including AV Receivers, Television, and Projection equipment for the residential market.
- LutroncoreRepresents Lutron lighting control, shading, and fixtures. Team includes dedicated Lutron Sales Support and Lutron Specification & Design specialists. Provides training, specification, and support services.
- James LoudspeakerminorRepresents James Loudspeaker custom speaker solutions for the regional dealer base.
- Neptune TVminorRepresents Neptune TV outdoor television products in the regional market.
- Just Video WallsminorRepresents Just Video Walls video wall solutions in the regional market.
- icRealtimeminorRepresents icRealtime surveillance and camera products in the regional market.
- SeuraminorRepresents Seura TV mirror products in the regional market.
- MadVRminorRepresents MadVR video processing solutions in the regional market.
- Sony ProfessionalminorRepresents Sony commercial/professional video products in the regional market.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Rs Pro Sales competitors and assessment
Company assessmentBroad incumbents
- ADI Global Distribution: Largest U.S. low-voltage and AV/security distributor serving residential and commercial integrators. Overlaps with RS Pro Sales at the dealer tier and is a channel alternative for the same manufacturers they represent.
- Exertis (DCC Technology): Global AV and consumer electronics distributor serving retailers and integrators. Functions as an alternate channel for many of the same CE brands RS Pro Sales represents, and competes for distributor-level mind share on multi-state dealer accounts.
- Crestron Electronics: Vertically integrated smart-home, lighting, and commercial AV manufacturer with its own dealer program and direct specification support. Competes with RS Pro Sales' Lutron and AV lines for integrator mind share and project specification.
- Control4 (a Snap One brand): Smart-home control and automation platform widely deployed through CE dealers. Competes in the same residential CI channel where RS Pro Sales has its dealer relationships for Lutron and audio/video.
- Snap One: National distributor and smart-home/AV product company (formerly SnapAV, now including Control4) that connects manufacturers and dealers/integrators across the U.S. Competes with independent rep agencies by offering broader product portfolios, dealer programs, and increasingly direct go-to-market.
- Harman International (Professional AV): Major professional and commercial AV manufacturer (AMX, JBL Professional, Crown, etc.) that sells through integrators. Overlaps with RS Pro Sales' commercial AV agenda and competes for specification on shared project types.
Others
- Lutron Electronics: Lighting, shading, and fixture manufacturer that RS Pro Sales represents as a core partner. Included here because of the close commercial interdependence: RS Pro Sales' revenue depends materially on continued Lutron representation, and Lutron's rep network choices directly shape the agency's territory.
- Sonance: Architectural and outdoor audio brand represented by RS Pro Sales. Listed as a peer due to the strong partnership overlap (architectural speakers, amplifiers, outdoor) where manufacturer-direct or alternative-rep strategies would directly impact the agency's book.
Emerging players
- Sonos: Consumer and pro-installed wireless multi-room audio brand that increasingly competes in distributed-audio and outdoor categories where Sonance and other lines RS Pro Sales represents are sold.
- WyreStorm: AV distribution, video processing, and control manufacturer that competes for integration channel shelf space in the same custom-installer accounts where RS Pro Sales carries Sonance, MadVR, and video-wall products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rs Pro Sales social profiles
Digital presenceRs Pro Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rs Pro Sales leadership team
Management profileNumber of profiles
Profiles8 records
Rs Pro Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rs Pro Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rs Pro Sales
What does Rs Pro Sales do?
Rs Pro Sales is a sales and marketing representative agency that helps Custom Electronic (CE) manufacturers bring their products to a regional dealer base and distribution partners across Ohio, Western Pennsylvania, Western Virginia, Indiana, and Kentucky. Founded in 2005, the firm represents product lines from manufacturers including Sonance, Sony, Lutron, James Loudspeaker, Neptune TV, Just Video Walls, icRealtime, Seura, and MadVR across audio, video, lighting/shading, control, home connectivity, and commercial AV categories.
Is Rs Pro Sales a public or private company?
Rs Pro Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rs Pro Sales founded?
Rs Pro Sales was founded in 2005. It employs 11 to 50 people.
Where is Rs Pro Sales based?
Rs Pro Sales is headquartered in Cincinnati, United States, in the North America region.
How does Rs Pro Sales make money?
One revenue line is on record: sales Commission Revenue.
Who are Rs Pro Sales's main competitors?
Broad incumbents on record are ADI Global Distribution, Exertis (DCC Technology), Crestron Electronics, Control4 (a Snap One brand), Snap One and Harman International (Professional AV). Others are Lutron Electronics and Sonance. Emerging players are Sonos and WyreStorm.
Does Rs Pro Sales have an API?
No public API is recorded for Rs Pro Sales.
What industry is Rs Pro Sales in?
Rs Pro Sales's product category is Manufacturer Sales Representation Services. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of CRAIAMAA, Smart Home Hubs & Controllers Retail. Its NAICS code is 4492 and its SIC code is 5731.