Antony Morato
Antony Morato is a Milan-based Italian fashion brand, founded in 2007, that designs and sells contemporary men's clothing, suits, footwear, and accessories — plus a Kid collection — exclusively through its own direct-to-consumer e-commerce platform serving global customers including North America.
- Company typePrivate
- Founded2007
- HeadquartersMilano, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Antony Morato does
Antony Morato is a privately held Italian fashion brand founded in 2007 and headquartered in Milan (Via Tortona, 37). It designs and sells contemporary men's apparel — spanning casual clothing, formal suits, footwear, and accessories — and has extended into a children's fashion line under the Kid Collection sub-brand. The brand cultivates a distinct in-house design language explicitly aimed at a younger consumer segment, which serves as its primary intangible asset and positioning lever.
The company operates a pure direct-to-consumer model, selling exclusively through its own e-commerce storefront rather than through third-party retail or wholesale channels. The online platform is powered by FiloBlu, a technology partner providing the underlying e-commerce infrastructure. Customer acquisition is centered on an email newsletter that offers a 10% first-order discount and segments subscribers by Man versus Kid interest. The site supports global shipping with US-specific localization, free shipping above a $165 threshold, and a 30-day return window. A 'Shop by Look' feature curates complete styled outfits, and Sale/Archive sections manage markdown and clearance inventory.
Antony Morato employs between 251 and 500 people, indicating a mid-sized operation. The company is registered in Italy (VAT 05151610960, REA MI 1800197) and reports no disclosed revenue, funding, M&A, or leadership changes in the available data. The operating website (copyright 2026) confirms active operations.
Antony Morato firmographics
Firmographics- Name
- Antony Morato
- Legal name
- Antony Morato
- Website
- https://morato.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Antony Morato is a Milan-based Italian fashion brand, founded in 2007, that designs and sells contemporary men's clothing, suits, footwear, and accessories — plus a Kid collection — exclusively through its own direct-to-consumer e-commerce platform serving global customers including North America.
- Ownership category
- akta.pro rank
Where Antony Morato is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Antony Morato business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Distribution channels1 record
Marketing channels1 record
Antony Morato product offering
Product offeringCore offering
Antony Morato is an Italian fashion brand that designs and sells contemporary men's clothing, suits, shoes, and accessories, along with a dedicated children's (Kid) collection, exclusively through its own online shop. The assortment is organized by category (Clothing, Suits, Shoes, Accessories, Kid) and supplemented by curated Shop-by-Look outfits and discounted Archive/Sale inventory.
Product overview
Antony Morato is a fashion e-commerce platform offering a unified portfolio of men's and children's apparel across multiple categories. The core offering centers on Clothing, Suits, Shoes, and Accessories, supplemented by a dedicated Kids collection. The platform enables customers to browse individual categories or discover curated outfits through the Shop by Look feature. Discounted items and archived inventory are available through the Sale section. All products are sold directly through the online shop with free shipping on orders over $165 and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing Core clothing line offering tops, shirts, and casual wear for men and kids, sold through the brand's online shop.
- Suits Formal suits and tailored garments for men, sold directly via the online shop.
- Shoes Footwear collection including formal and casual shoes for men, sold through the online shop.
- Accessories Complementary fashion accessories such as bags, belts, and small leather goods, sold through the online shop.
- Kid Collection Dedicated children's clothing and fashion line sold through the online shop, supported by a separate 'Kid' newsletter subscription preference.
Companies that use Antony Morato
Customer profileSegments2 records
Ideal customer profiles2 records
Antony Morato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Antony Morato partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Antony Morato competitors and assessment
Company assessmentDirect peers
- Ted Baker: British contemporary fashion brand selling menswear, suits, accessories and footwear via own-site e-commerce — overlapping product mix and price-point positioning.
- Suitsupply: DTC-first men's tailoring and contemporary clothing brand; directly comparable to Antony Morato on suits, casual menswear, and accessory cross-sell via e-commerce.
- Reiss: Contemporary British menswear brand with a strong DTC e-commerce channel; comparable on suits, smart-casual, and accessories mix.
- Massimo Dutti: Inditex-owned mid-market contemporary menswear (and womenswear) brand with strong DTC e-commerce and a similar Italian/European design sensibility.
Broad incumbents
- Brunello Cucinelli: Italian luxury menswear brand sold primarily DTC; shares Italian heritage and modern luxury positioning, though at a higher price tier.
- MR PORTER: Premium multi-brand men's fashion e-tailer; comparable as a DTC menswear shopping destination even though multi-brand rather than single-label.
- ASOS: Large online fashion retailer with broad menswear assortment including contemporary and trend-led brands; competes for the same digitally native menswear shopper.
- Hugo Boss: Large global fashion house with a heavy suits/formal menswear focus; comparable on core suits category but operates at significantly larger scale and price point.
- Paul Smith: Established British designer menswear brand with full suits/accessories offering and global DTC site — broader portfolio but directly comparable product range and customer.
Others
- FiloBlu: E-commerce platform partner powering Antony Morato's storefront; relevant as an ecosystem/technology peer rather than a direct fashion competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Antony Morato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antony Morato leadership team
Management profileNumber of profiles
Antony Morato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antony Morato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antony Morato
What does Antony Morato do?
Antony Morato is an Italian fashion brand that designs and sells contemporary men's clothing, suits, shoes, and accessories, along with a dedicated children's (Kid) collection, exclusively through its own online shop. The assortment is organized by category (Clothing, Suits, Shoes, Accessories, Kid) and supplemented by curated Shop-by-Look outfits and discounted Archive/Sale inventory.
When was Antony Morato founded?
Antony Morato was founded in 2007. It employs 251 to 500 people.
Where is Antony Morato based?
Antony Morato is headquartered in Milano, Italy, in the Europe region.
Who are Antony Morato's main competitors?
Direct peers on record are Ted Baker, Suitsupply, Reiss and Massimo Dutti. Broad incumbents are Brunello Cucinelli, MR PORTER, ASOS, Hugo Boss and Paul Smith. FiloBlu is listed as an others.
Does Antony Morato have an API?
No public API is recorded for Antony Morato.